• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.990-991
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• 2023

커져만 가는 비건 시장에 비해서 비건 제품의 가격은 높고, 한정되어 있다. 성분표만을 보고 비건 여부를 파악하기에는 어렵고, 저시력자 및 시각장애인에게는 더욱 어려운 일이다. 치주 질환이나 당뇨를 포함한 크고 작은 다양한 질병으로 인해 육식 섭취 대신 불가피하게 채식을 실천해야 하는 경우 또는 가격 부담이 크고 찾기 어렵다. 그래서 비건 인증을 받은 제품 대신 일반 제품들 사이에서 비건에 적합한 제품을 찾는 데 도움이 되는 시스템을 개발하고자 한다. 본 논문에서는 저시력자 및 시각장애인을 위한 큰 글씨 화면, 음성 입출력 시스템 제공과 성분표 촬영을 통해 비건 적합 여부 및 알레르기 정보 제공, 사용자 특성 분석을 통한 UI 구성의 서비스를 제공한다. 성분표 촬영에 어려움을 겪는 저시력자 및 시각장애인에게 편리를 제공하기 위해 소프트웨어 뿐만 아니라 하드웨어를 구성한다.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.127-146
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• 2023

Recently, digital advertising has shifted towards delivering messages through short ads of less than 15 seconds, and on social media, ads need to convey the message within 5 seconds before consumers skip them. Although the length of advertisements has decreased, advancements in artificial intelligence algorithms and big data analysis have made it possible to deliver personalized messages that cater to consumers' interests. In this changing landscape, the importance of delivering tailored messages through short and efficient ads is increasing. In this study, we examined the effects of message framing as part of effective message delivery. Specifically, we examined the differences in the effects of two framings, "health" and "environment," for vegan products. The growing consumer interest in health and the environment has elevated the interest in vegan products, and the vegan market is expanding rapidly. Consumers purchase vegan products not only for personal health benefits but also due to their ethical responsibility towards the environment, which can be considered ethical consumption. Previous research has not shown the differences in the effects between health and environment message framings, and the research has been limited to vegan food products. This study investigates the differences in the effects of health and environment message framings using a dish soap product category. By identifying which advertising messages, either health or environment, are more effective in promoting vegan products, this study provides insights for companies to enhance their message framing strategies effectively.

• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.187-191
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• 2022

최근 기초화장품 트렌드로 클린 화장품, 비건 화장품 등이 브랜드별로 새롭게 출시되고 시장내 성장하고 있다. 한동안 화장품의 성분에 대한 관심과 영향이 커지면서 기능성화장품, 코스메슈티컬화장품, 더마화장품들이 신뢰를 얻고 인기가 있던 가운데, 효능 외의 요소를 소구하는 브랜드와 제품에 대한 관심이 커지고 있는 중이다. 본 연구는 이러한 변화에 있어 소비자의 라이프스타일과 소비가치의 상관관계가 영향이 있을 것으로 보고 이를 분석하고자 한다. 또한 ESG가 강조되는 사회 분위기 속에 클린 화장품 또는 비건 화장품의 소비가 일종의 자기표현의 욕구를 충족시켜주는 역할로써의 관계가 있는지도 알아보고자 한다. 따라서 기초 화장품을 사용하는 소비자들을 대상으로 라이프스타일과 자기표현욕구가 비건화장품 구매의도에 미치는 영향 및 소비가치를 매개변수로 하여 라이프스타일과 자기표현욕구와 구매의도 간의 영향을 살펴하고자 한다. 독립변수는 라이프스타일의 하위변수인 외모관리 지향형, 질적건강추구형으로 구분하였고, 자기표현욕구를 사용하였다. 설문조사는 대학생, 직장인, 주부등 20대부터 40대까지 연령층을 대상으로 진행하여 실증분석에 사용할 예정이다. SPSS v22.0을 사용하여 3단계 매개모형을 기반으로 회기분석할 예정이다.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.45-49
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• 2021

Recently, as more attention has been paid to the issues of environmental pollution and animal tests, vegan beauty has become a new trend as an large axis of consumption. Therefore, this study aimed to speculate on the vegan beauty and investigate its corelation with beauty industry through a survey, giving a focus on perception, characteristics, the current status and supplementation of vegan beauty. The results of the survey were: Only 31.3% of the subjects were aware of vegan beauty; In respect to characteristics, the mean value of advantage was 3.08, which was higher than that of disadvantages, 3.04. As for the current status, the rate of purchase intention was high, 81.7% and the rate of outlook was very high, 87.3%. Although vegan beauty has not been popular yet, if price is adjusted, products are diversified and generalized, and performance is improved, it is suggested that it will present positive outlook to future development of beauty industry.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.5
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• pp.217-240
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• 2023

For a while, Functional cosmetics, Cosmeceutical cosmetics, and Derma cosmetics have gained trust and become popular due to the consumers' strong interest in ingredients & efficacy. It's remarkable that Clean or Vegan brands are growing fast because they are emphasizing on different values from the other cosmetic brands. It's needed to attempt to analyze the influence relationship between consumer lifestyle and social value in these changes, and to find out whether the consumption of vegan cosmetics is related to satisfying the need for self-expression in a social atmosphere where ESG is emphasized on. This study analyzed the effect of lifestyle types and self-expression needs on the purchase intention of vegan cosmetics by mediating social values for cosmetics consumers. Lifestyle types were classified into appearance-oriented, health-oriented, and fashion-oriented. For empirical analysis, 321 questionnaires collected from cosmetics consumers living across the country were used. SPSS v26.0 and PROCESS macro v4.2 were used to analyze based on a single mediating model as a single mediator. As a result of the analysis, first, lifestyle types and self-expression needs, excluding appearance-oriented types, were found to have a positive (+) effect on social values. Second, it was found that social value had a positive (+) significant effect on the purchase intention of vegan cosmetics. Third, appearance-oriented, health-oriented, trend-seeking lifestyle types and self-expression needs were all found to have a positive (+) effect on the purchase intention of vegan cosmetics. Fourth, social values were found to mediate lifestyle types, self-expression needs, and purchase intentions, except for appearance-oriented types. Appearance-oriented consumers do not directly affect social values but affect purchase intentions, suggesting that appearance-oriented consumers may not be significantly affected by product-related social values. In a comparison of the relative influence size using standardization coefficients, self-expression needs had the greatest impact on the purchase intention of vegan cosmetics when mediating social values, and health-oriented ones had the least impact. The academic implications of this study include contributing to consumer behavior research by providing insights, mediation mechanisms, and consideration of the niche consumer sector, and directing further research into the cosmetics industry beyond forming marketing strategies and sustainable business practices.

• Fashion & Textile Research Journal
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• v.25 no.4
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• pp.419-428
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• 2023

This study examines customer reviews from online stores of Korean vegan fashion brands to determine the qualities that customers value in vegan fashion items. For this purpose, we conducted a case study of online reviews-2,285 reviews were collected and analyzed. The results are as follows: The clothing evaluation criteria for vegan fashion products can be divided into four categories: aesthetics, material characteristics, affordability, and characteristics. This suggests that evaluation standards for vegan fashion items operate at multiple levels. The animal welfare aspect of the product was the most important factor, followed closely by how well the clothes fit. High-quality vegan materials and the use of recycled materials that are environmentally friendly were emphasized. The findings of this study suggest that even for vegan products, stylistic features remain an essential component of fashion items. To understand the main aspects of clothing evaluation criteria in the current vegan fashion market, this study differs from other studies in that it examined online reviews of vegan fashion brands. This comprehensive analysis contributes to a deeper understanding of customer preferences and highlights the importance of ethical considerations alongside style in the evaluation of vegan fashion items, providing valuable insights for the industry. Moving forward, this study is significant in suggesting that vegan fashion brands should develop their products as well as their brands, capitalizing on the demand for ethically conscious and stylish options.

• Analytical Science and Technology
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• v.37 no.3
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• pp.155-165
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• 2024

This study aimed to assess whether plant-based meat substitutes can effectively replace animal meat products in terms of amino acid composition and zinc bioavailability. The evaluation was conducted in response to the growing demand for meat substitutes, driven by the increasing vegan population and the expansion of vegan culture. For this purpose, a chicken product and two plant-based meat substitutes in tender form were selected. The amino acid content and composition were measured using HPLC, while the levels of trace elements like zinc and calcium were determined through ICP-AES. Additionally, the presence of phytic acid, which inhibits zinc bioavailability, was extracted and quantified using UV-Vis spectroscopy. The results were analyzed in the context of daily product consumption. The findings revealed that certain essential amino acids, such as valine and lysine, were found to be deficient in plant-based meat substitutes compared to animal meat products. It was challenging to meet the recommended daily intake of these amino acids solely through the use of meat substitutes. Regarding zinc bioavailability, the inhibitory effect of calcium on zinc bioavailability was expected to be minimal. The zinc bioavailability of the meat substitutes varied significantly depending on the zinc and phytic acid content of the ingredients. Therefore, ingredients of plant-based meat substitutes should be carefully modulated to reach appropriate zinc bioavailability by selecting and processing plant materials with high zinc and low phytic acid content.

• The Research Journal of the Costume Culture
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• v.26 no.2
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• pp.125-139
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• 2018

This study explores determinants of purchase intentions for vegan fashion products based on the modified planned behavior model. Survey data from 434 university students were subjected to an analysis using descriptive statistics, factor analysis, and structural equation modeling. The results showed that almost half of the consumers surveyed recognized vegan fashion products and a little more than a half of consumers surveyed had purchase experience for vegan fashion products. Clothing, bags, and shoes are the most frequently purchased vegan fashion product categories. From the results of the model test, purchase intentions on vegan fashion products were determined by attitude, subjective norms, ethical responsibility, and ethical identity of the consumers. When consumers have a more positive attitude, have higher subjective norms, stronger ethical responsibility, and stronger ethical identity regarding the purchase of vegan fashion products, they are likely to have a greater intention to purchase vegan fashion products. The findings contribute to the literature by adding test results for vegan fashion products among the ethical product categories, highlighting the importance of the consideration of product category, which can give somewhat different results when exploring ethical consumption. Based on these findings, marketers need to use special tags or signage highlighting the ethical values and meanings of vegan fashion products to better communicate with target consumers with a high level of ethical responsibility and to help increase consumers' control over purchase behaviors through reducing barriers generated by insufficient product information.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2021.04a
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• pp.4-4
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• 2021

전 세계는 covid 19의 pandemic 상황이 장기화되면서 화장품 분야의 trend 변화가 일어나고 있다. covid 19의 예방으로 마스크는 생활필수품이 되었고, 행정적으로도 사무공간에서도 마스크를 착용하지 않으면 과태료를 부과하는 상황에 이르렀다. 이로 인하여 장시간 마스크 착용은 필수 불가결한 상황이며, 이로 인하여 얼굴 피부의 장벽기능(barrier function)의 와해로 인하여 피부가 예민해지고 크고 작은 피부의 trouble이 많이 발생하고 있다. 이에 따라 소비자들은 화장품의 선택에 있어 피부 진정과 피부에 자극완화(anti-irritation) 및 안전성(safety)에 대한 것으로 점차적으로 변화하고 있다. Covid 19 이전의 화장품 소재 및 제품 개발의 트렌드는 국내의 기능성화장품 범주에 있는 미백 관련, 주름관련, 자외선 차단관련, 염모관련, 육모 탈모 관련, 여드름관련, 피부장벽관련, 튼살 관련 기능성 소재 및 제품 개발과 화장품 용도외의 고기능성 부여를 위한 코스메슈티컬(cosmeceutical)용 제품의 개발이 중요한 시기였다. 코스메슈티컬(cosmeceutical)은 화장품(cosmetic)과 의약품(pharmaceutical)의 합성어이다. 그러나 최근 Covid 19의 상황에 따라 화장품 업계는 포스트 코로나의 트렌드로 피부 장벽기능 강화, 피부노화 억제, 식물성, 자극완화, 비건, 안전성 확보에 대한 다양한 천연 소재의 연구와 제품을 개발 출시하고 있다. 따라서, 2020년 Covid 19의 상황에 따른 화장품 분야의 천연 신소재 및 화장품 개발 방향에 대하여 자원 식물의 활용성 및 개발 동향에 대하여 논의 하고자한다.