• Title/Summary/Keyword: 블랙컨슈머 행동지각

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The Effects of Black Consumer Behavior Perception on Emotional Exhaustion and ago resiliency of Hair Service Professionals (헤어서비스전문가의 블랙컨슈머 행동지각이 정서적 소진 및 자아탄력성에 미치는 영향)

  • Ma, Eun-Jung;Ko, Kyoung-Sook
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.4
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    • pp.974-985
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    • 2021
  • The purpose of this study was to determine the effects of black consumers' perception of behavior on Emotional exhaust and ago resiliency among hair service experts. The 318 questionnaires for hair and beauty experts in Seoul, Gyeonggi Province and Jeollanam-do were used as the final analysis data and were analyzed using the SPSS 26.0 statistics program. Analysis method to analyze frequency factor analysis, reliability analysis, Correlation analysis, Multiple regression analysis was performed. First, black consumers' perception of behavior showed a positive correlation with emotional exhaust, and black consumers' perception of behavior showed a negative correlation with ago resiliency. the emotional exhaust and ago resiliency showed a negative correlation with each other. Second, it was confirmed that excessive among the black consumer factors affects has an effect on emotional exhaust. Third, it was confirmed that excessive and Habitual among the black consumer factors affects on ago resiliency. Fourth, it was confirmed that emotional exhaust has an effect on ago resiliency.

'Black Consumer Behavior' and Organizational Misbehavior : The Moderating Effects of encourage ('블랙컨슈머 행동'과 종사원의 조직일탈행동 : 격려의 조절효과)

  • Son, Heon-Il;Park, Sang-Bong
    • Management & Information Systems Review
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    • v.36 no.4
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    • pp.103-116
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    • 2017
  • The objective of this study is to examine the effect of the serve employee which is thought as important but has not been studied almost on the response actions to the customer and organization. we tried provide the administrative implications for the black consumer management. This study built a exploratory empirical model that there is causal relationship of the service sector employee on the attitude to the customer and organization on the base of the exploratory consideration. To test hypotheses empirically, the questionnaire data were collected from 262 members of service sector in Busan and was analyzed by using Regression Analysis. Results of empirical analysis are as follow. 1) perceived black consumer behavior which service sector employee has the significant positive effect on the misbehavior to the customer. looking in detail, repetitiveness, insistence, deception, excessiveness are significant positive effect on the misbehavior to the customer. 2) perceived black consumer behavior which service sector employee has the significant positive effect on the misbehavior to the organization. looking in detail, excessiveness only have a positive effect on the misbehavior to the organization. 3) The significance of this study indicates that encourage plays a role as moderating variable influencing the relationship between perceived black consumer behavior and employee misbehavior. Specifically, The significance of this study indicates that encourage plays a role as moderating variable influencing the relationship between perceived excessiveness which the demension of the black consumer behavior and employee misbehavior. Lastly, this study suggested the implication of the result, the limitation and the direction of future study. The results of this study provide suggestion to the company.

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The Effect of Black Consumer Behavior on the Intention of Turnover: Focusing on the Mediation Effect of Psychological Contract Violation (블랙컨슈머행동이 이직의도에 미치는 영향 -심리적 계약위반의 매개효과-)

  • Yang, Jin-Ho;Kwon, Hyeok-Gi
    • Journal of Digital Convergence
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    • v.17 no.12
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    • pp.139-145
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    • 2019
  • The purpose of this study is to analyze the effects of black consumer behavior on turnover intentions. Baron and kenny (1986) The effectiveness of the analysis results, according to the verification procedure. Results of empirical analysis are as follow. black-consumer behavior has the significant positive effect on the intention of turnover of employee in restaurant. and The significance of this study indicates that service employee's psychological contract violation plays a role as mediated variable influencing the relationship between black-consumer behavior and intention of turnover. Based on the results of the empirical analysis, it was suggested that measures such as a policy banning access to black consumers or compensation system such as emotional labor allowance were needed to reduce the degree of turnover of the members of the organization. Finally, the methodological limitations of this study are presented.

The effect of black consumers' perception of behavior on beauty workers' anger and intention to change jobs (블랙컨슈머 행동지각이 미용 종사자의 분노표현과 이직의도에 미치는 영향)

  • Yun, Su-Mi;Choi, Myo-Sun;Seo, Eun-Hee;Yoon, Mi-Hwa
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.183-193
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    • 2022
  • The purpose of this study is to analyze the effect of black consumer behavior perception on the anger expression and turnover intention of beauty workers. For data collection, the final 392 copies were used by distributing questionnaires to 400 people for three months from November 1, 2021 to January 31, 2022, centering on beauty service workers in Seoul, Gyeonggi, and Incheon. For data analysis, SPSS 25.0 program was used. Frequency analysis was performed to identify demographic characteristics, and factor analysis and reliability analysis were performed to understand the validity of the measurement tool. Correlation analysis, A regression analysis was performed. As a result of the analysis, the transient and deterrence of black consumers had a positive (+) effect on anger expression, anger suppression, and turnover intention, and anger expression and anger control had a positive (+) effect on turnover intention. Therefore, it is necessary to raise excessive problems of black consumers or eradicate forced services, and it is believed that proper customer response methods and programs for stress relief should be provided by members.