• 한국의류산업학회지
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• 제25권4호
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• pp.490-496
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• 2023

This study investigated the causes and effects of personal colors consulting that are considered as a new lifestyle and revitalized personal relations, and provides an understanding of the effects personal color makeup satisfaction have on personal relations. We provide basic data for future personal color and beauty industry development and image consulting. This study surveyed male and female subjects 20-50 years of age nationwide, using a Google questionnaire. The survey lasted from May 7-26, 2023. A total of 350 questionnaires were distributed, of which 256 (130 males, 126 females) were used for the final analysis, insincere responses having been discarded. SPSS 25.0 was used fand a frequency test, exploratory factor analysis, regression analysis, and Cronbach's ? were conducted for statistical results. In addition, descriptive statistics, correlations analysis and regression analysis were conducted. As a result, as personal color makeup consulting satisfaction levels were high, it had a positive effect on confidence, positiveness, favorability, positive tendencies, and sociability, which indicates that personal relations were improved through personal color makeup. It is suggested that, as this study was confined to makeup and the subjects were mainly men, further studies should supplement this focus area of fashion, and the gender balance of study subjects should be adjusted for intensified results.

• 한국의류산업학회지
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• 제25권6호
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• pp.739-744
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• 2023

With the popularization of 5G networks and the development of AI (artificial intelligence) technology, Metaverse, which creates production capacity by combining virtual space and reality, is attracting attention. In this study, we searched for makeup applications with more than 100 million downloads from October 11, 2020 to November 3, 2020 through the Google Play Store. As a result of the search, four applications were found: YouCam Makeup, YouCam Perfect, Beauty Plus, and Sweet Snap. Based on the functions provided by the four applications, we attempted to suggest makeup functions applicable to Zepeto's avatar. Functions for the eyes (eyeliner, eyelashes, mascara, eye shadow, eye shape, eyebrow shape, lenses, double eyelids), functions for the nose (nose shape), functions for the mouth (lipstick, lip shape, smile function) ) Functions corresponding to the facial contour (contour, skin foundation, blusher, shading, highlighter, face painting, theme makeup) and functions corresponding to the body (body adjustment) were proposed. This study is the first in the beauty field to propose a method of applying the functions of the Metaverse platform as the importance of digital platforms is highlighted, and is the first to propose a makeup function applied to the Metaverse so that it can be used as important basic data in the future.

• 한국의류학회지
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• 제47권6호
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• pp.1204-1220
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• 2023

With the rising importance placed on sustainability for brands, a plethora of research addresses consumer responses concerning eco-friendly products. While positive effects of eco-friendly traits on beauty products have been discussed, this study addresses a wide research gap in the makeup category. Based on the goal-attribute theory and the lay theory of ethicality, detrimental effects of eco-friendly ingredient claims on perceived appearance enhancement attributes (AEA) were examined. A between-subject, single-factor (eco-friendly ingredient claims present vs. absent) web-based experimental design tested the effect of conditions on makeup products that emphasized AEA. Results found a negative effect of eco-friendly ingredient claims on perceived AEA, supporting previous literature regarding the 'green gap'. Evidence showed that perceived AEA fully mediated the effect of eco-friendly claims on purchase intention, which was moderated by AEA preference. Interestingly, findings show that the purchase intention of respondents with a near-average preference for AEA was not moderated. Results contribute to preexisting literature by extending the lay theory of ethicality and product function mismatch to the field of makeup. Managerial implications are discussed, including opportunities for eco-friendly makeup products to appeal to alternative benefits.

• 한국패션뷰티학회지
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• 제4권3호
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• pp.5-12
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• 2006

Make-up illustration is a field of creativity with visible creative and artistic values; its ultimate functions include communication of information, artistic expression, and recording. Establishing the make-up illustration education environment for the twenty-first century, there is an urgent need for research and development of professional curricula for basic art education and illustration education. It is extremely important for educators and institutions teaching make-up illustration to recognize that training of highly creative and professional beau designers through systematic educational structures is the ultimate foundation for enhancing competitiveness of the beauty industry despite the present reality that there are insufficient studies and publications on beauty illustration and that there is lack of illustration lecturers and artists equipped with professional beauty knowledge. Therefore, this study was conducted to research and analyze offering of illustration subjects by 160 beauty-related vocational schools and 16 4-year undergraduate colleges in the make-up field, which is the field with most creative art activities among the three representative beauty majors, namely make-up, hair, and skin. Education of make-up illustration must not remain as simple short-term education. The curricula must be specialized for providing solid foundation of basic majors. In terms of education content, strong emphases must be made for original and creative mark-up designs as well as purposes, functions, and necessity of make-up design and illustration. The curricula must include systematic, logical and artistic elements. Through the course of this study, which researched, analyzed and proposed measures for education content of make-up illustration, it was found that make-up illustration is the most appropriate subject that fulfills both the ultimate education objectives of beauty colleges and the demand by the society for beauty professionals. It is hoped that make-up illustration is emphasized and recognized for its importance and necessity as an education subject so that similar basic major subjects will further be researched and developed for specialized education.

• 한국패션뷰티학회지
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• 제4권4호
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• pp.87-99
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• 2006

This research has the purpose to examine the images sought for, makeup Consciousness, and behavioral aspects during makeup by the college girls in their 20s in the region of Daeieon and Chungnam that have strong interest in appearance and start color makeup in full scale, who form the main consumer layers in cosmetics market, and to analyze their preference on colors and feelings by the kinds of cosmetics, and their cosmetics purchase behavior. A questionnaire survey on the college girls in Daejeon and Chungnam region has shown the following results. The biggest reason college girls do the makeup was for a refined and pure image as well as protection of skin and covering defects. Their greatest concern was skin protection, and as for color selection, harmonizations of skin color and hair color were the largest consideration. In addition, the type of makeup they do most was foundation makeup, while pink was the most frequent lipstick color, and lip glow was mostly normal colors. However, they mostly answered that they do not use eye shadow, eye runner, and foundation. It was shown that their cosmetics purchase p]aces were specialized discount stores for about 47% nearly half of them, and they consider colors the most for lipsticks and eye shadows, and affinity to skin for foundations and basic cosmetics.

• 패션비즈니스
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• 제26권3호
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• pp.19-32
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• 2022

This study aimed to analyze the relationship between makeup and Pantone color by reflecting the visual elements of modern people who react sensitively to trends, and to research and propose art makeup using various techniques based on the results. The scope of this study was the last 5 years for researching trend colors. The range of colors was from 2016 to 2020, and the research method was designed after examining makeup trends using Pantone colors from 2016 to 2020; the characteristics of color and trend makeup were analyzed to design art makeup using various techniques. With respect to research data, literature review was conducted on the makeup design using Pantone colors with trend makeups. By referring to data in Pantone's official website, the characteristics and meanings of each color were analyzed. Based on research data, illustrations were made and makeup was designed and suggested. According to the study results, one-color makeup created a stable and uniform mood as a whole and could highlight the characteristics of each color. On the other hand, the makeup design that mixed Pantone colors harmonized the complementary colors and created an original and beautiful makeup design. The researcher identified the relationship and characteristics of trend colors and makeup and suggested various techniques, and expects that by linking the effect of trend color with makeup, designs and visual effects that go beyond the limits of the makeup market will be suggested and expanded.

• 한국비블리아학회지
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• 제32권1호
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• pp.415-442
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• 2021

본 연구는 청소년 메이크업에 관한 유튜브 동영상의 주요 시청자가 청소년이라는 가정하에 청소년 메이크업을 주제로 한 유튜브 동영상과 그에 딸린 댓글 창을 집중적으로 분석한 사례연구이다. 청소년 메이크업에 대한 정보를 제공하는 이와 그 정보를 수용하는 이 사이의 상호작용, 정보를 수용하는 이들 간의 소통, 그 안에서 제기되는 논의의 내용과 토론의 방식 등을 살펴봄으로써 청소년이 소셜 미디어를 이용하는 양상을 알아보고자 하였다. 청소년 메이크업 튜토리얼 영상을 시청하고 댓글 창에 참여한 청소년들 중 상당수는 뷰티 크리에이터의 미모를 찬양하고 부러워하며 그와 적극적으로 소통하고자 하는 모습을 보였다. 청소년이 작성한 댓글에 딸린 답글 타래에서는 답변과 공감 등의 소통 방식을 통해 또래와의 공감대를 형성하고 정보 요구를 해결하였으며, 각자의 경험과 생각을 주고받으며 시야와 사고를 확장하고 있었다. 그러나, 청소년 집단 내에서 상대적 약자인 초등학생에 심각한 언어폭력이 가해지는 등 나이에 따른 힘의 불균형 문제도 나타나고 있었다.

• 융합정보논문지
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• 제11권8호
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• pp.194-200
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• 2021

뷰티산업은 어려운 사회적 환경에도 지속적으로 발전하였고 과정에 소규모 뷰티업들은 점차 대형화된 뷰티프랜차이즈 상태로 급성장 하였다. 따라서 뷰티산업에 종사하는 종사자들에게 다양한 내부마케팅이 필요하다고 사료되어 본 연구를 진행하였으며 종사자들에게 어떠한 내부마케팅이 직무몰입에 큰영향을 미치는지 알아보기 위해 2021년 2월 1일부터 2021년 3월 31일까지 설문지 250부 중 220부를 수집하여 spss 22.0으로 빈도분석, 신뢰도분석, 요인분석, 상관분석, 다중회기분석한 결과 연구 가설로 세운 4가지 모두 영향을 미치는 것으로 나타났으며, 그중 종사자들이 가장 만족하는 내부마케팅은 보상시스템이 었고 직무몰입에 가장 큰 영향을 미치는 것으로 나타났다. 따라서 내부마케팅은 종사자가 원하는 실질적 내부마케팅이 계획 되어야 한다고 사료된다.

• 디지털융복합연구
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• 제11권4호
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• pp.449-457
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• 2013

본 연구에서는 현대 사회의 변화로 주목받고 있는 남성의 선호 이미지와 가치를 규명하고 미디어에 등장하는 인물을 통해 남성 메이크업이 현대 사회문화적 가치를 어떻게 충족시키고 있는지 알아보고자 한다. 연구 방법으로는 우선 문헌 자료와 인터넷을 중심으로 남성의 선호 이미지와 사회문화적 가치를 고찰하였다. 다음으로, 디자인 요소를 중심으로 미디어에 등장한 인물을 통해 남성 메이크업 사례를 비교 분석하였다. 첫째, 실용적 가치는 목적 지향적인 행동을 위한 합리적 사용의 기술적, 도구적 가치이다. 실용적 가치를 강조한 메이크업은 밝고 내추럴한 피부 표현, 최대한 자제된 색조의 연출, 진한 아이브로우 색상의 사용으로 표현되었다. 둘째, 미적 가치는 순수한 미적 가치만을 추구하는 표현적, 장식적 가치이다. 셋째, 상징적 가치는 역사와 사회에서 체험되는 의지적, 의도적 가치이다. 이는 남성들의 구매행동 동기를 설명하는데 있어 중요한 기준이 되는 선호 이미지를 이해하고 이미지 관리 형태에 대한 분석과 향후 남성들의 뷰티 트렌드를 유추하는데 실질적인 기초 자료로 활용 될 수 있으리라 사료된다.

• 디지털융복합연구
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• 제18권12호
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• pp.81-86
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• 2020

본 연구는 코로나19와 같은 언택트(untact) 시대에 유튜브 교육 증가로 활성화되고 있는 메이크업 국가자격 교육 유튜브에 관해 연구하기 위하여 메이크업 국가자격 교육 유튜브에 관한 인식, 특성, 선택 기준, 지속 및 추천 의사, 및 보완점을 설문 조사한 결과 인식은 매우 긍정적(75.5%)이었으며 특성은 정보성(M=3.54), 장점은 재생속도 조절(M=4.07), 단점은 피드백의 한계(M=3.64), 선택 기준은 전문성(44.5%), 향후 지속 의사 82.0%, 추천 의사 82.6%로 가장 높게 나타났다. 보완점은 위생교육 추가((M=4.20), 최신 규정 업데이트(M=4.13), 피드백(M=4.07) 등의 필요성이 대두되어 이러한 요구 사항과 피드백이 가능한 쌍방향 교육 시스템이 보완된다면 메이크업 발전을 위한 유용한 교육자료로 더욱더 활성화되리라 사료된다.