• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2006.11a
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• pp.718-721
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• 2006

The purpose of this study is to propose the way of decreasing frequently-occurred complaint by offering proper sale information at subscription phase based-on post-occupancy satisfaction survey. For this purpose, questionnaire surveys of residents were conducted to analyze their cognition of apartment sale information at subscription phase. and deduce appropriate sale information. The results can be summarized as followings: 1) It provides well-managed apartment sale information as utilizing checklists which is based on important items that effects on apartment inhabitants' satisfaction in apartment sale marketing. 2) It establishes a specific management standard of proper items of apartment sale information. 3) It manages and provides apartment sale information by making checklists of apartment sale information which consumers needs in their actual necessities.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.3
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• pp.1318-1326
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• 2014

The change of concept about real estate marketing and the solution about unsold houses are getting important nowadays. This paper is analyzing the solution of unsold houses as location environment, residential environment, macro environment, and marketing, and research question is which elements are important to real users. In addition, this paper is analyzing on impact relationship in terms of real users' buying intention about unsold houses and satisfaction of price of selling a house (price of selling a house, rise in housing value) by PLS structural equation. To sum up, first, macro environment, residential environment, location environment is statistically valued on the satisfaction of price of selling a house. However, marketing strategic is not impacted on the satisfaction of price of selling. Second, macro environment, marketing strategic, satisfaction of selling a house is statistically valued on buying intention.

• Journal of Cadastre & Land InformatiX
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• v.44 no.1
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• pp.195-212
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• 2014

This study was performed in order to contributing the influence factors in the real estate marketing strategy which largely affects the success of a real estate sale and development projects. Articles have to be concluded with the Influence factors of Satisfaction based on the type of Real Estate through PLS Regression Analysis. Building data was conducted by the target population specializing in the real estate sale and development business. Classification of real estate business classified by the way of the residential and non-residential parted. In the case of Housing type in the analysis result, the main factors were made by calculating the each factor such as brand trust, Strengthening the alliance and partnership, Traffic environment, Relaxing the requirements for a Real estate sales, Business presentation, Unsold benefits and Relaxing the requirements for payment. Otherwise, In the case of non-residential in the analysis result, the factors such as Relaxing the requirements for payment, Customer Orientation, living environment, Unsold benefits, Strengthening the alliance and partnership and communication terms made an influence to satisfaction.

• Korean Journal of Construction Engineering and Management
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• v.8 no.4
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• pp.137-145
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• 2007

Purpose of this study is to analyze degrees of oral transmission, customer satisfaction, and subscription customer's re-visitation to grasp effectiveness of CRM of construction company. Brand recognition, customer satisfaction, and customer loyalty can be made to improve by CRM of construction company. Ultimately, this study is intended to improve management achievement by increasing total sales and reducing expense. 175 distribution customers and subscription customers participate in the final analysis for this study. In terms of service quality factors, state of facility, trust, response, conviction and sympathy are measured. In terms of effectiveness, customer satisfaction, oral transmission, and customer's re-visitation are measured. Considering these things, CRM of construction company can improve oral transmission, satisfaction, re-visitation of distribution customers and subscription customers. CRM of construction company can be utilized as a competitive means for management and contribute to improving management achievement in the long run. Through examining actual effectiveness of CRM of construction company in this study, it can be thought that necessity and possibility of CRM of construction company should be recognized and CRM of construction company should be developed further.

• Land and Housing Review
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• v.4 no.3
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• pp.287-294
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• 2013

Energy saving strategy for public housing is given a sizable portion in Land and Housing corporation. From this reason, the consumer's characteristics and energy consciousness of public housing dweller was derived from field survey for compare with sale housing residents characteristics. Utilities fees (e.g. gas and electric) for public housing residents was about 50 percent of sales housing dweller, but real energy consumption was accounting for 70% of sales housing residents in electric consumption. Among the respondents for public housing dweller up to 80 percentile of end-user comment that they have less demanding utilities fees. Given the major energy saving strategies, such as install EMS, make a teaching tool for children, sale housing residents is more proactive approach to participant energy saving strategies than public housing residents.

• Korean Journal of Plant Resources
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• v.26 no.2
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• pp.328-335
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• 2013

The National Agrobiodiversity Center is the nodal agency assigned as the National Agricultural Genebank of the Rural Development Administration. Its main role is to collect, conserve, evaluate and distribute plant genetic resources. As of 2010, NAC has distributed a total of 380,981 accessions in the last 20 years (1991-2010) or an average of about 19,000 accessions per year. To meet customers' demands for germplasm and derive quality improvements, a mail survey in 2011 was conducted among the genetic resource users in 2010. Most of the clients obtained information on the germplasm conserved in the national genebank from the NAC website or NAC staff, and they sought specific traits in the samples. Most users received the materials within 15 days, and wanted useful data together with genetic resource. Korean landrace was the most frequently requested accessions. According to the survey results, it is supposed that useful genetic resources should be preferentially collected and their characterization/evaluation should be strengthened to enhance the utilization of genetic resources.

• 주택과사람들
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• s.206
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• pp.80-83
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• 2007

분양만 잘 되면 끝이던 건설업체가 입주율이 중요해지면서 입주편의 서비스 등의 고객만족 서비스를 강화하더니, 이제는 고객들이 미처 생각지도 못한 분야까지 폭 넓은 서비스를 제공하며 발전하고 있다. 단순히 집을 지어 파는 것에서 생활 공간은 무론 입주민들의 삶의 질을 향상시키기 위한 문화를 접목한 라이프 케어(Life Care)서비스까지 제공하는 건설업체들의 서비스 현장을 찾아가 보았다.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.286-298
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• 2018

This study presents determinants of resettlement considering population, economy, residential environment, policy characteristic, proposes implications for increase of resettlement. The research method deducted determinants of resettlement by union groups using logistic regression, union members are divided to more 10 years group and under 10 years group focused on real estate ownership duration. The analysis results are summarized as follows. More 10 years group has higher age, neighborship, satisfaction about pre-sale price, inside region in redevelopment promotion project, satisfaction about increase of real estate price, the higher resettlement decision probability. Under 10 years group has higher satisfaction about increase of real estate price, satisfaction about pre-sale price, satisfaction about floor area ratio incentive, the higher resettlement decision probability. the political implications must be customized financial support considering economic situations and increase of asset value by real estate ownership duration.

• Journal of Korean Society of Environmental Engineers
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• v.38 no.4
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• pp.155-161
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• 2016

This research is to explore resident's assessment of the Automated Vacuum Waste Collection System (AVWCS), which is devised to attain sustainability of residential environment. A number of AVWCS has been installed in Gyeonggi Province, so 283 households in 11 new public housing estates of 5 cities participated in a self-administered questionnaire survey. The data collected from 133 respondents in for-sale housing estates and 150 participants in rental housing estates, and the primary findings were as follows: a vast majority of both owners and renters had neither been aware of nor used the system before moving to their current housing estate. Also, most of the respondents learned how to use the AVWCS from on-site housing management staff, and the learning among renters was greatly delayed. Renters were in stronger favor of the system than owners, and their satisfaction was greater than the counterpart. Although few items were unsatisfactory, many emphasized that AVWCS should be augmented with user-centered, environmentally friendly features, and also they viewed that the system would substantially contribute to sustainable urban environment.

• Journal of Distribution Science
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• v.10 no.5
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• pp.29-36
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• 2012

This paper aims to establish a Fengshui-based marketing model that companies engaged in selling dwelling spaces can utilize to increase their sales. The study is based on an investigation of appraisal statements and analysis techniques used in Fengshui. The Fengshui marketing model can be used for corporate advertising, sales promotions, public relations events, and for framing an overall marketing strategy according to changing consumer demand. As a sales promotion strategy, it can be used to influence consumer psychology and behavior. Although this study is limited to the all-pervasive advertising and marketing of houses by construction companies under installment plans, the Fengshui marketing method can also be used for the sale of store locations, space for product display, and so on. Initially, I analyze living spaces according to traditional Fengshui theory, and subsequently apply the modern method to study topographical space structures and geomagnetism disturbances. I present a standard form for writing the Fengshui appraisal statement based on the objective analytical method of Fengshui. With its shortcomings remedied, the appraisal statement can lead to high-quality advertising and increased valuations because it is based on objective data analysis and systematic evaluation of houses. In brief, I have designed the Fengshui marketing model as a sales promotion technique for the housing industry. I believe this study will contribute to the application of Fengshui in the housing industry's sales promotion efforts through high-quality advertising. Future research should evaluate Fengshui marketing in the housing industry based on case studies. Research questions to be addressed could include how Fengshui marketing has affected installment sales of houses and how Fengshui architectural practices affect general well-being. These studies would help propagate Fengshui marketing by validating its effectiveness. In addition, case studies should be undertaken to consider the practical applications of Fengshui marketing, how it can contribute to maximizing a company's image and profits, and how it can promote customer satisfaction.