• 주택과사람들
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• s.184
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• pp.18-21
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• 2005

"수도권 택지개발지구 분양은 작년 화성 동탄 분양을 시작으로 올해 하반기에는 하남 풍산, 남양주 가운, 화성 향남, 파주 운정 등 수도권 택지개발 분양이 본격화 될 전망이다. 그러나 판교를 비롯해 수도권 내 주요 택지개발지구에 공영개발 방식이 적용되고 전매제한 기간이 연장되면 수익성은 당초 예상치에 크게 못 미칠 것으로 보인다. 11월 예정된 판교택지지구도 현재로서는 불투명한 상황이다. 무작정 판교분양만을 기다리면서 청약통장을"

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2006.11a
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• pp.718-721
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• 2006

The purpose of this study is to propose the way of decreasing frequently-occurred complaint by offering proper sale information at subscription phase based-on post-occupancy satisfaction survey. For this purpose, questionnaire surveys of residents were conducted to analyze their cognition of apartment sale information at subscription phase. and deduce appropriate sale information. The results can be summarized as followings: 1) It provides well-managed apartment sale information as utilizing checklists which is based on important items that effects on apartment inhabitants' satisfaction in apartment sale marketing. 2) It establishes a specific management standard of proper items of apartment sale information. 3) It manages and provides apartment sale information by making checklists of apartment sale information which consumers needs in their actual necessities.

• Korean Journal of Construction Engineering and Management
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• v.13 no.5
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• pp.25-34
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• 2012

It has been five years since the Post-Construction Sale System of Housing was introduced. The purpose of this study is to identify objectives and effects of the Post-Construction Sale System of Housing and analyze change of profitability at different sales time from a supplier's point of view. Apartment buildings construction projects performed in Seoul are used for the case study. The present value of sales revenues, sensitivity and the present value of expected sales prices are analyzed. According to the findings, first, profits made from a Pre-construction sales system was 5.1%~6.2% higher than those from a Post-construction sales system. Among four plans of a Pre-construction sales system (A, B, C and D plan), sales revenue from the A plan, which takes a deposit at the time of starting construction, was the greatest. Second, increase of the rate of discount and decrease of sales revenues are in direct proportion. The bigger rate of discount leads actual reduction of sales revenues. Third, for the present value of sales revenues reflecting change in basic model construction cost, a Pre-construction sales system showed a little higher than that of a Post-construction sales system by approximately 2%. It should be known that this study suggests profitability of Pre-and Post-construction sales system by clearly measuring them in the supplier's point of view and calculates sales revenues, considering change of a sale price following change of sales time.

• Korean Journal of Construction Engineering and Management
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• v.10 no.3
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• pp.62-71
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• 2009

The purpose of this study is to analyze of profitability accordance to the different sales timing in apartment housing development projects. The adapted research method about public apartment hosing development projects by a private construction company is concentrated on the middle and large scale housing. The methodology for analysis of profitability through the change of timing for sales is analysed. According to this methodology, the difference of profitability by different timing of first sales is compared and analyzed. The results of this study are as followed 1)The major factors to affect the profitability for apartment housing development project consist of the timing of sales, the method of payment and the rate of sales. 2) The case study was carried out and then the profitability is analyzed the profitability for the three of cases is got worse when the sale after construction especially on the time of construction progress rate 80% is carried out.

• Korean Journal of Construction Engineering and Management
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• v.18 no.3
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• pp.74-83
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• 2017

The recently introduced public rental housing REITs was just different the business structure from the existing public rental housing system and the basic supply system is the same. So the ownership conversion for public house over 10 years rental duration is possible after half of the obligated rental duration according to the agreement between lessor and lessee. However rental business operators are likely to have a negative attitude to the early ownership conversion because of less expected profit. Thus, there is a need for an analysis of proper early ownership conversion moment that can achieve public purposes while ensuring the profitability of public rental housing REITs. In this study, the characteristics of the ownership conversion rights that can lessee to exercise considered to be options. Also the nature of 'REITs', 'public rental housing REITs' is considered to be affected by the macroeconomic variables. Thus, this study analyzed the value for ownership conversion in the public rental housing REITs according to real option scenarios reflecting macroeconomic variables. As a result, according to the change of the variation rate of the macroeconomic variables, it was found that with adjustable early ownership conversion time using the DCF(Discounted Cash Flow) model. Therefore, it is possible to ensure profitability of early ownership conversion by predicting the variation of variables.

• Journal of Digital Contents Society
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• v.19 no.7
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• pp.1365-1372
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• 2018

The purpose of this study is to analyze the importance of the determinants of housing sales agency's role in the sale of apartment housing. For this purpose, a hierarchical decision model was constructed to understand the role and importance of the sales agency. The analytical variable items structured by the research model were set up through literature review, precedent research, and expert brainstorming. The questionnaire consisted of two comparisons for AHP analysis and the importance of absolute importance for fuzzy analysis. Afterwards, the work of correcting the importance was carried out. As a result of the analysis, it was found that the contractor prioritized the sale conditions and the sales agency had priority over the planning for the sale. As a result of analysis, planning of customer pre-sale counseling data, planning of client subscription and contract maximization plan, planning method of advertisement public media method were found to be the most important factors. The results of measurement of absolute importance(fuzzy) & relative importance(,AHP) showed similar tendency. Therefore, it can be seen that the timing of the model house operation is an important period in which the subscription rate depends on the role of the sales agency and the marketing strategy.

• Journal of the Korea Institute of Building Construction
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• v.19 no.5
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• pp.439-448
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• 2019

There are various factors affecting the success and failure of an apartment building project. However, after the unit sale price has been determined and the sale has started, the most important factor affecting on the project is the initial sales ratio for one month after the sale. Generally, developers predict an initial sales ratio by various data such as economic situation, the trend of the housing market, and the house price near the business place. However, it is very difficult for these factors to be calculated quantitatively in connection with the initial sales ratio. Therefore, the purpose of this study is to develop a regression model for forecasting the initial sales ratio of apartment building projects. For this study, pre-sales data collection, correlation analysis between influencing factors, and regression model development are performed sequentially. The results of this study are used as basic data for predicting the initial sales ratio in the feasibility analysis of apartment building projects and are used as key data for the development of the risk management model.

• 주택과사람들
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• s.218
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• pp.74-77
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• 2008

압축 도시(Compact City)란 도시 용지의 이용 효율성을 높이기 위해 직장과 주거지의 거리를 좁히고, 자연 공간을 최대한 확보할 수 있도록 하는 신개념 도시를 말한다. 압축 도시 형태의 개발이 최근 국내에서 신도시를 비롯해 인기를 끌고 있다. 올 하반기에 분양하는 유망 단지들 역시 이런 트렌드에서 크게 벗어나지 않는다. 어떤 분양 단지가 유망한지 짚어본다.

• 주택과사람들
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• s.200
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• pp.26-27
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• 2007

분양원가를 산정해 산출하는 계산 방식과 비교.검토하는 과정에서 논란이 일고 있다. 복잡한 사업 절차상 발생하는 여러 가지 건설 관련 용어의 차이를 이해하고 구분해서 계산하기가 쉽지 않다. 시민단체와 건설사, 지자체들 간에 분양원가 분석 방식을 두고 갑론을박이 한창이다. 분양원가 공개 주장 이후 업계의 반응과 문제점 등을 살펴보았다.

• Korean Journal of Construction Engineering and Management
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• v.10 no.1
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• pp.102-113
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• 2009

When planning and promoting apartment house development project, it is very important to carry on profitability in planning stage through realistic evaluation and analysis about distributability. Especially, the analysis about project feasibility through forecasting the early distribute rate is crucial stage because it could evaluate overall expecting benefit and feasibility of the project. However, researches and studies related with forecasting profitability and distributabilty of construction development project are insufficient. Also there is a big gap of the standard for evaluating early distribute rate between government and individual corporations. So it is necessary to study about the evaluating early distribute rate. In this point, this study aims to present effective evaluating standard(criteria) which is for forecasting profitability and distribute rate through analyzing various factors and weight of apartment house development projects. This study compared and analyzed examples of the real initial rate of private apartment sale based on the government estimated standard. Among estimated index, omitted items and factors to be additionally considered are combined as 33 detail appraisal contents of 4 parts 9 items by allotting them based on the data about priority of all considered factors.