• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2003.11a
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• pp.271-274
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• 2003

1999년부터 20세대 이상의 신규 주택분양시 분양가격 규제가 철폐되었다. 2001년 이후 아파트를 중심을 가격이 상승하자 그 원인이 신규 주택의 분양가격이 상승하였기 때문이라는 주장이 나오면서 분양가를 다시 규제해야 한다는 의견이 나오고 있다. 본 연구는 분양가격의 상승 실태와 재고 주택가격간의 관계를 고찰하여 분양가격 규제가 필요한지 여부를 검토한다.

• Korean Journal of Construction Engineering and Management
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• v.16 no.4
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• pp.3-11
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• 2015

Apartment developers consider the initial sales rate as an important indicator for their success of apartment development projects. They tried to achieve a secure level of initial sales rate. In spite of its importance, there is little research on the initial sales rate because of the difficulties in gathering proper data for analysis. This study, however, collects the data in initial sales rates in Su-won from various sources such as construction companies, marketing companies, sales companies and so on. By using this rare data, this study analyses the initial contract rate of apartment and estimates the initial contract rate by sales price. The result of this study shows that important of land area ratio, brand, and distance to park. It is expected that the proposed model will be used for apartment developers in sales planning phase.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.121-129
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• 2016

The purpose of this study is to set a standard for sale prices of supplying apartment houses about decision factors in sale price of supplying apartment houses using Analytic Hierarchy Process. This is done by modeling decision factors in sale price of supplying apartment houses as hierarchy. According to the modeled hierarchy, the relative importance of supplying factors are determined using a survey of a group of real estate experts. In addition, through Analytic Hierarchy Process, the relative importance of phased sale prices of supplying apartment is analyzed in order to set a standard to estimate competitive sale prices of newly supplying apartment houses.

• Journal of Digital Convergence
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• v.15 no.1
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• pp.181-189
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• 2017

The purpose of this research is to set a standard for deciding competitive marketing prices of new supplying apartment houses and to analyze decision factors in sale price of supplying apartment houses with Analytic Hierarchy Process; the resulted model does not use the method that joins the land cost and the cost of construction together, but the method that compares the sales prices of surrounding apartments. This research tries to set a standard for decision of the prices of newly supplying apartment houses by classifying the determinants into the $1^{st}$ step(4 factors), the $2^{nd}$ step(9 factors), and the $3^{rd}$ step(25 factors). According to the process, the relative importance of decision factors in the sale prices is determined and this should be used as the index of sale prices for newly supplying apartment houses when the houses are provided. In addition, through the $2^{nd}$ step including 9 factors, the comparative model for sale prices is defined and the model is presented to be applied in the real business. Subsequent study additionally considering the factors apart from marketing which tries to find a generalized standard needs to be conducted.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.469-481
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• 2012

The demand for small-sized housing has been increasing due to the recession of real-estate price and the increase of small-sized households. Especially, the demand for affordable housing has been increasing since the style of housing and the location fits the lifestyle of small-sized household. In addition, many investors have been buying it because it has advertised as an investment property holding high-return ratio. However, an empirical analysis about the selling price and the return ratio has not been done yet. Therefore, the purpose of the research is having the empirical analysis based on the selling price and return ration by examining the affordable housing in Seoul. The urban-life housing more than 50 generations of the Seoul was irradiated for the analysis. And the linear regression analysis and PLS(Partial Least Square Regression) analysis was used for the empirical analysis. The result of analysis, based on the linear regression analysis, showed that factors including neighboring housing price and subway catchment area have a significant effect to the determinant factors of housing price. The analysis for return ratio showed neighboring housing price, subway catchment area and amenities affects the ratio. Especially, the fault of using small sample was covered by using the partial least square regression in this research.

• Cement
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• s.130
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• pp.11-15
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• 1993

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.3
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• pp.1318-1326
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• 2014

The change of concept about real estate marketing and the solution about unsold houses are getting important nowadays. This paper is analyzing the solution of unsold houses as location environment, residential environment, macro environment, and marketing, and research question is which elements are important to real users. In addition, this paper is analyzing on impact relationship in terms of real users' buying intention about unsold houses and satisfaction of price of selling a house (price of selling a house, rise in housing value) by PLS structural equation. To sum up, first, macro environment, residential environment, location environment is statistically valued on the satisfaction of price of selling a house. However, marketing strategic is not impacted on the satisfaction of price of selling. Second, macro environment, marketing strategic, satisfaction of selling a house is statistically valued on buying intention.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.28 no.4D
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• pp.523-531
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• 2008

This study tried to find differences between housing lotting prices and sale prices owing to new multi-family housing price regulation. As the results of this study, they are as follows; First, this study shows housing market in Busan has a preferences of new housing which has a new housing form differing from the existing housing form. For example, the mixed-use apartment with higher stories shows steeper incline than the apartments with the existing forms. Second, the new housing prices are affected by the information that affect the price of the old existing housing. They are rates of green area of an apartment complex, the number of household, accessibility to downtown Busan and etc.. They are also confirmed factors that affect a rise of used-housing price in other studies. Third, brand value of apartments affects new housing prices. For example, if the major construction companies build the new apartment, it shows a rising trend than any other housing. Therefore, the local construction companies are expected to be put on a disadvantage places than major construction companies. Fourth, the lotting prices are the most important cause that lead to rise the new housing prices. Accordingly, the present lotting prices are expected that upward tendency the purchasing prices of the new housing will not continue, because the lotting prices have risen since the government removed lotting price regulations and exceeded the level of used-housing prices. And it denote that importance of housing sub-market which indicates rates of old existing housing market rising, frist preference Gu, second preference Gu, rate of multi-family housing.

• 주택과사람들
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• no.8 s.25
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• pp.16-16
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• 1992

• 주택과사람들
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• s.162
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• pp.15-17
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• 2003