• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.893-904
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• 2014

This study is designed to analyze the status of R&D investment and managerial performance related to the domestic manufacturing. To accomplish the purpose of the study, We have regression analyzed 6,054 companies based on the data of 'Business Activity Survey' disclosed by Statistics Korea. Result of the study are as follows. First, electronics, IT, and auto industry account for 25.6% of the country's manufacturing companies and take up 75.8% of the total R&D funding for the manufacturing industry. Second, R&D funding exercises positive influence on sales and the number of registered patents, which last exerts positive influence on sales.

• Knowledge Management Research
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• v.21 no.4
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• pp.211-225
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• 2020

We investigate factors affecting chatbot use intention of online shopping mall users. We identify theoretical foundations from the literature and postulate that accuracy, personalization level, intelligence, intimacy, social presence, and piracy concern should affect intention to use more or negative intention to use. Based on 300 responses from online shopping mall chatbot users in Korea, we run the statistical analysis to assure the reliability and validity of the measurements. From the multiple regression analysis, we find that personalization level, intelligence, social presence, and privacy concerns significantly affect intention to use more. In contrast, we find that accuracy and privacy concerns significantly affect negative intention to use. This work will present pragmatic implications upon the design and management of chatbot in order to not only incent customers to use more but reduce factors that may cause negative use intention. Among functional factors, personalization and intelligence increases the intention to use more while accuracy decreases negative intention to use. Among emotional factors such as intimacy and social presence, we find that only social presence significantly increases intention to use more. Privacy concerns is found to decrease intention to use and increase negative intention to use.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.3
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• pp.145-158
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• 2020

Because individuals come together to form a society, society has characteristics that are different or similar. Furthermore, as globalization and language acquisition in other countries have been activated, the frequency of studying abroad has increased. While Korea also studies abroad, the number of students coming to Korea from other countries continues to increase, increasing. In particular, when there was interest in start-up businesses, the factors were discovered through exploratory research in order to identify factors affecting the level of growth in start-ups when they had different nationalities. In order to conduct exploratory research, the government wanted to check more in-depth information through semi-structured interviews with co-founder companies composed of Koreans and Chinese. The main keywords were repeated or emphasized continuously during the interview, and other keywords were obtained through additional questions. As a result, it has been confirmed that self-acceptance, cultural distance, entrepreneurship, knowledge quality and growth are very large keywords in the co-founding start-up of different countries. The proposition was established as having a relationship of justice with self-acceptance, cultural distance and entrepreneurship as independent variables and with the degree of growth as dependent variables. In particular, in the case of co-founding with different nationalities, the most important knowledge quality was represented the effect of reverse U in each relationship (the relationship between self-acceptance, cultural distance, entrepreneurship and growth).

• Knowledge Management Research
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• v.22 no.3
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• pp.253-271
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• 2021

Due to the spread of COVID-19, the use of O2O order·delivery applications are becoming very common. Unlike the past, where customers could choose the desired transaction method and channel, these days, where customers' choices are very limited, it is urgent to consider the concept of shadow labor which has been hindered by the convenience and the benefits of order·delivery app. To this end, in this study, the service quality factors perceived by users of O2O order·delivery app and their shadow work attributes were identified, and priorities according to their relative importance and satisfaction level were suggested. In order to fulfill research objectives, first, after collecting user reviews for an O2O order·delivery app, the subject words were derived using topic modeling. Research variables were selected by linking 11 keywords with the concepts of previous studies on service quality of mobile apps and those about shadow labor. Eight variables of usefulness, ease of use, stability, design quality, personalization, responsiveness, update, and presence were selected. Based on 32 measurement items from the variables, a revised IPA was conducted, and finally, 'keep', 'concentrate', 'low priority', or 'overkill' service quality factors are revealed.

• Knowledge Management Research
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• v.23 no.4
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• pp.133-157
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• 2022

As data becomes a new core resource with high attention, MyData service is spreading to various fields such as finance, medical care, and the public sector. However, research on the behavior of MyData service users is insufficient. Therefore, this study aims to empirically examine the effect of MyData service traits on value perception and acceptable behavior particularly in the financial sector where MyData service is most active. To this end, this study proposed a research model based on the literature. 295 survey responses were collected from individuals and analyzed using AMOS 26.0 for hypothesis testing. As a result of the analysis, it was found that self-information control, financial convenience, and personalized service had a significant effect on perceived value, and that perceived value had a significant effect on the intention to accept MyData service. Furthermore, this study examined the role of personal innovation and technological security in the relationship between variables by suggesting them as moderators. Results show that individual innovation was found to strengthen the relationship between two variables(self-information control and personalized service) and perceived value. Also, technological security was shown to strengthen the relationship between perceived value and intention to accept financial MyData services. The findings are expected to provide useful information to understand the factors affecting the acceptance of financial MyData service users and to understand the importance of individual innovation levels and technological security.

• The Journal of Information Technology
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• v.7 no.2
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• pp.7-17
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• 2004

An academic performance can advance the expectations that lead to academic success. The purpose of this study was to research the relationship of the variables; past performance, the ability to use information technology, outcome expectations, grade goal of studies, and study performance in an information technology course. Participants completed a background questionnaire, the Information Technology Proficiency Exam, the scale of the ability using computer, and the Technology Outcome scale. Based on path model results, the findings suggest that students' academic performance is related to past performance. Consistent with theory, the findings suggest that the studies performance is influenced by ability using information technology via the establishment of the grade goal of studies. In the present study, the past performance variable failed to predict an academic studies performance when impacted by outcome expectations.

• Journal of Distribution Science
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• v.9 no.2
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• pp.131-140
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• 2011

On 1 July 2000, as the over-65 year-old population numbered 3,371,000 and accounted for over 7.1% of Korea's total population, an aging society was revealed. The over-65 percentage climbed to 11.0% by late 2010. A truly aged society is expected soon, by 2019. This aging society requires marketing research concerning the consumer behaviour and well-being of the elderly, because the 'silver generation' is emerging as a large part of the consumer market. The purpose of this study is to empirically analyse one effect among several satisfaction factors in the consuming cycle of various health functional products on consumer's well-being and the effect of product knowledge on the relationship between product satisfaction and well-being. To achieve this purpose, we established a research model after reviewing previous studies on product satisfaction, product knowledge, and consumer's well-being. The following hypotheses were developed from the research model. Hypothesis 1: When elderly consumers' satisfaction with health functional products increases, their well-being will increase. Hypothesis 2: The effect of their satisfaction with health functional products on their well-being will be strengthened according to the level of their knowledge of the products. Those hypotheses were tested by multiple and moderated regressions to the empirical data through a questionnaire survey. As a result, Hypothesis 1 was totally adopted, and Hypothesis 2 was only partially adopted. The study has many practical implications for well-being marketing. First, in order to heighten the elderly consumer's well-being, the level of his or her satisfaction with the health functional products has to be raised in every stage: during the acquisition, preparation, use, maintenance, and disposition of the consumption cycle. Moreover, promoting positive emotional experiences while diminishing negative ones requires effort because a consumer's well-being is made up of various needs. Second, the marketing of health functional products should be invigorated in order to raise the level of elderly consumers' knowledge of them. In other words, it is important to give them an expertise in the health functional products through different channels. A statistical analysis showed, however, that their knowledge has a decisive effect on only two satisfaction stages, preparation and maintenance. Nevertheless, this merely confirmed the intuitive assumption that the knowledge of health functional products is most relevant to their preparation and maintenance. In conclusion, this study is timely because few empirical studies exist on the relationships between silver consumer behaviour and well-being marketing. It contributes to our understanding of this subject by revealing the causality between the silver consumer's satisfaction and his or her well-being in the consumption cycle and by discovering the moderating influence of knowledge in that process.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.187-197
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• 2018

To improve Organization's creative product by using external knowledge and information. This study suggests the procedure among Entrepreneurship, absorptive capacity(Potential absorptive capacity, Realized absorptive capacity), Creative product. To the empirical analysis of the theoretical relationship, The research model was set up through literature research. method Empirical analysis was conducted using total 487 questionnaires from worker of electronic industry in Kyung-buk region. the results of this study are as followings; First, Entrepreneurship related positively to Creative product. Second, Creative product was affected through process in order of Entrepreneurship, Potential absorptive capacity, Realized absorptive capacity. This results contribute to the improvement of organization's Creativity and the utilization of external knowledge.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.243-256
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• 2018

To use external knowledge for Creative product, This study suggests the model of Technological entrepreneurship, Absorptive capacity - Potential absorptive capacity(PACAP), Realized absorptive capacity (RACAP), Creative product and moderating effect of Motivation. This model was set up though literature research method. Empirical analysis was conducted by using 487 questionnaires from workers of electronic industry in Kyung-buk. Results of study are as followings; 1. Technological entrepreneurship related positively to Creative product. 2. Creative product was affected through process in order of Technological entrepreneurship, PACAP, RACAP. 3. Intrinsic motivation strengthens the relation between Technological entrepreneurship and PACAP. 4. Extrinsic motivation strengthens the relation between PACAP and RACAP. This results will contribute to the improvement of Creativity and the utilization of external knowledge.

• Design Convergence Study
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• v.15 no.6
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• pp.195-214
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• 2016

Predictive analysis is based on a probabilistic learning algorithm called pattern recognition or machine learning. Therefore, if users want to extract more information from the data, they are required high statistical knowledge. In addition, it is difficult to find out data pattern and characteristics of the data. This study conducted statistical data analyses and visual data analyses to supplement prediction analysis's weakness. Through this study, we could find some implications that haven't been found in the previous studies. First, we could find data pattern when adjust data selection according as splitting criteria for the decision tree method. Second, we could find what type of data included in the final prediction model. We found some implications that haven't been found in the previous studies from the results of statistical and visual analyses. In statistical analysis we found relation among the multivariable and deducted prediction model to predict high box office performance. In visualization analysis we proposed visual analysis method with various interactive functions. Finally through this study we verified final prediction model and suggested analysis method extract variety of information from the data.