• 한국실내디자인학회논문집
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• 제25권4호
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• pp.13-22
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• 2016

With the change of the times, the hotel industry of modern city also becomes diversified. Especially the appearance of boutique hotels gives customers a new understanding of hotels. Boutique hotels are different from ordinary hotels which only provide accommodation. It provides customers with different experiences and innovation space of life style. Therefore, the appearance of boutique hotels could be considered as the mature performance of hotel industry. Therefore, the purpose of this research is to discuss the design features of guest rooms of boutique hotels. The methodologies of this research are to investigate the concept and characteristics of boutique hotels, to grasp the direction of the guest room design and to come to the conclusion using the method of case study. The scope of this research is based on the hotel design characteristics mentioned in preliminary studies of Korea and China (after 2010). The guest room design characteristics of boutique hotels are classified. The scope of the selected examples is the 20 boutique hotels opened in recent 5 years (newly opened or re-opened) since 2010, in which there are 2 Korean cases and 18 foreign cases. Chapter 4 classifies the guest room design characteristics of boutique hotels into four characteristics of hybrid, experiential, regional and environmental by literature review.

• 주택과사람들
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• 통권222호
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• pp.104-105
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• 2008

'참 영국스럽다...'. 호텔 41에 들어서면 이런 생각이 든다. 고풍스러운 멋을 고스란히 살린 채, 절대 튀지 않으면서도 사치스럽지 않은 품격이 느껴지는 곳이다. 런던 한가운데, 그것도 여왕의 자택인 버킹엄 궁전 바로 옆에 자리하고 있는 이 호텔은 작지만 절대 부족하지 않은 최고급 부티크 호텔이다. 모든 면에서 '최고'만을 선사하는...

• 디지털융복합연구
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• 제18권2호
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• pp.403-411
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• 2020

이 연구는 특색있는 부티크 호텔에서 중요한 요소를 경험으로 보고, 호텔에 풍부한 경험 콘텐츠를 넣어 성공적인 사례를 만들고 있는 하얏트 호텔 그룹의 안다즈 호텔을 중심으로 융복합 사례 연구를 진행하였다. 안다즈 인도 델리 지점과 일본 도쿄 지점 두 곳에서 여덟 개씩 총 열여섯 개의 경험 콘텐츠 카테고리를 살펴보고, 이를 번 슈미트의 다섯개 경험 모듈을 통해 진단한 결과, 두 지점 모두 안다즈의 지역 특색을 살리는 호텔을 만드는 브랜드 철학에 맞게 대부분의 경험 모듈에서 경험 콘텐츠를 강하게 가지고 있었고, 그중 감각 콘텐츠를 가장 강하게 나타내고 있었다. 델리 지점 보다 토라노몬 힐즈 지점이 감성 경험 콘텐츠를 더 강하게 가졌으며, 인지 경험 콘텐츠의 경우 델리 지점이 조금 더 강하게 가지고 있는 것으로 확인되었다. 두 지점 모두 이용객이 호텔을 이용하는 동안 맞이하게 되는 다양한 지점에서 풍부한 경험 콘텐츠를 가지고 있는 것으로 확인되었다.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2008년도 춘계학술발표대회 논문집
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• pp.382-385
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• 2008

The purpose of this study is to analyse design characteristics of the boutique hotel guestrooms to formalize their internal design concepts, and to evaluate the emotional response to these concepts, focusing on the response of consumers to the current trend of designs. It seems to be important, therefore, that this study are able to provide basic information necessary to establish a successful design strategy from the viewpoint of design marketing. This study was carried out with the guestrooms of 'O' Hotel, located at Paju, Gyeonggi-do Province, Korea, that is considered to fully introduce the concepts of 'Boutique Hotel.' A preliminary survey was performed by taking pictures and visiting the field from the 17th to 19th day of January 2008. Based on its results, a questionnaire survey as a major survey was conducted using a slide show according to Semantic Differential Scale on March 5, 2008. The collected data was evaluated by 50 students who majored in interior architectural design at D college, and was analysed using the SPSS Package

• 한국실내디자인학회논문집
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• 제21권5호
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• pp.308-316
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• 2012

The purpose of this study was to analyze the characteristics of exterior look and interior space of Boutique hotels in Prague and to identify how the tradition and the modern styles were integrated in each element. The subjects of this study were 12 tradition and modern style integrated hotels in Prague. From the collected data, the followings were investigated; what are traditional and modern elements, how they are integrated, and what the ratio of the tradition and the modern style is. The results are as follows. First, regarding the level of integration of tradition and modernity in Boutique hotels in Prague, exterior look showed conservativeness and interior space showed innovation. Second, in the conservative combination of exterior look, the traditional facade made conflicts with the modernity of the signage but the expression was limited to the modern expression of façade and signage maintaining the traditional form. Facades were modernized with the limitation such as not to interfere its traditional atmosphere and signs were designed to be compatible with facade. Third, in the innovative integration between the traditional and the modern of interior lobby, they partially maintained traditional elements or reinterpreted the traditional elements in modern terms in ceiling, walls, columns and windows and used modern expressions in most of ornamental elements.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2004년도 추계학술발표대회 논문집
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• pp.50-54
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• 2004

Now days is the age of brands. We are very close to the brands. The brands are found in every comer of our life, delivering messages endlessly. This study purposed to analyze on how to brand images express in a fashion shop of Interior design. This study used comparison and analyze base on social space and experience space each fashion shop. Research a brand images spaces as a identify the relationship between brand image expression and space.

• 한국실내디자인학회논문집
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• 제21권3호
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• pp.119-127
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• 2012

In correlation to the rapid growth of Korea's economy and increased international exchange, hotel architecture in Korea has likewise evolutionized in its own distinctive style. Since hotels accomodate foreign visitors, they should be representative of the local architecture in which they reside, to add to the experience of the regions culture. City hotels provide not only primary housing functions but also many different varieties of services. Furthermore, city hotels operate as a focal point for their local communities. Seoul announced special measures for the expansion of accommodations for foreign tourists, and a large number of hotel construction entities have consequently propagated. Unfortunately, the designs for most of these new hotels have failed to reflect their local cultural characteristics, with most having similar designs and programs. As Korea enters an era seeing ten million foreign tourists annually, progressive reform is especially necessary. Space marketing, which is based on strategies of cultural experience, is a crucial element to city boutique hotel planning. It must be applied to satisfy both the cultural needs of its local communities and well as to vitalize the local economy through development of cultural tourism. To date, there have been numerous studies on boutique hotels and space marketing. However, most of these studies are limited to interior designs and artistic trends rather than focusing on the unique architectural and public aspects of their respective cities. In this thesis, the overall aim and strategies of space marketing for the city boutique hotel are analyzed, and the elements of strategies are used for further case analysis. The purpose of this study is to find applicability of Korean boutique hotel development through the result of case studies. Also, this thesis aims to advocate space marketing for Korea's forthcoming boutique hotels, as a means to showcase its unique cultural assets as well as to advance its international appeal and competitiveness.

• 한국실내디자인학회논문집
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• 제20권3호
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• pp.80-88
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• 2011

The concept of the modern consumption is not limited to the value of use by mere purchasing and using of the products. The consumers in modern capitalistic society, consumes the semiotic value whose meaning is socially granted, as well as the value for using. Therefore, that tendency that the symbolic sign of the products is consumed to differentiate oneself from the others and express oneself appears. The designed hotel that reflects the features of sign consumption in the modern society and where the discriminate experience can be enjoyed through the unique and diversified design expression is drawing our attention. Therefore, in this paper, based on the theoretical consideration of semiotics, the tendency of sign consumption and its feature appearing in the modem society has been studied. And through the case studies of the hotels which have been built since the 2000s, how such features can be expressed in the space has been studied. As a result of the study, as for the features of expression of modern semiotic consumption society shown in the design hotels, the diversity breaking from the uniformity by the diversified thinking, the hybrid attribute, and the attribute of the differentiated entertaining images, based on hedonism, the inherent symbols and narrative attribute, and the flexible interactions through the experience of emotional consumption, are appearing.

• 한국엔터테인먼트산업학회논문지
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• 제13권4호
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• pp.149-155
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• 2019

문화방송을 통해 민족문화의 특질을 유지하고, 시대의 추구를 면밀히 관찰하며, 세계 선진문화를 알릴 수 있다. 또한 우수한 민족문화 부티크를 널리 보급하여 찬란한 중화문명을 세계에 널리 알릴 수 있다. TV는 사람들로 하여금 시사 뉴스와 사회적 이슈에 대해 실시간으로 알게 해줄 뿐만 아니라, 다양한 문화생활과 오락을 제공한다. 오락화된 방식으로 문화 프로그램을 전파하는 것은 일종의 혁신이다. 방송 프로그램은 다양한 형식으로 해당 문화 콘텐츠를 시청자에게 전달함으로써 시청자의 문화적 소양과 사회적 영향력을 높일 수 있다. 이 글은 중국 TV 문화의 발전 배경과 현황을 요약하고, 현재 문화 프로그램의 발전에 대해 생각해보며, 중국 문화류 방송의 전파 발전에 대한 참고가 될 수 있다.