A Comparative Study on Differences between Expectation before Contracting and Perceived Performance after Operation of Relationship Orientation among Franchise Industry Types (프랜차이즈 가맹점의 계약전 기대와 운영후 지각된 성과의 업종별 차이분석)
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- The Korean Journal of Franchise Management
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- v.1 no.1
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- pp.1-17
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- 2010