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http://dx.doi.org/10.20878/cshr.2016.22.7.019

Effect of Perceived Risk on Chinese Street Foods of Korean Tourists on Eating Intention: Focusing on Moderator Effect of Food Neophobia  

Ha, Heon-Su (Dept. of Food Service Management and Culinary, Gyeongju University)
Publication Information
Culinary science and hospitality research / v.22, no.7, 2016 , pp. 253-266 More about this Journal
Abstract
The purpose of this study is to investigate how perceived risk of Chinese street foods affect on eating intention and verify the moderator effect of food neophobia between them. To test study hypotheses, we apply a logistic regression analysis and a hierarchical logistic regression analysis. The findings and implications can be summarized as follows. First, Korean tourist perceived hygienic risk on Chinese street foods most highly, followed health risk, social/psychological risk. Second, while perceived health or social/psychological risk on Chinese street foods has s significant and negative effect on eating intention, but perceived hygienic risk has no significant effect. Third, there is a evidence to support moderating effect between perceived hygienic risk and eating intention of Chinese street foods.
Keywords
street foods; perceived risk on foods; food neophobia; eating intention;
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Times Cited By KSCI : 3  (Citation Analysis)
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