• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.122-138
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• 2015

This research examines factors affecting behavioral intention to use integrated platform (IP), which is one of the business models regarding paid digital contents, based on extended United Theory of Acceptance and Use of Technology (UTAUT2). IP is a service which is designed to make digital content charged. It combines digitalized format of newspaper, premium news or behind news, and additional information. The results of this paper show that effort expectancy, social influence and hedonic motivation have positive relationship with behavioral intention to use IP (BI). Satisfaction with newspaper shows negative relationship with BI, which means that newspaper and IP can be replaced with each other. Newspaper subscribers tend to have higher BI than non-subscribers. Performance expectancy, gender, age, and satisfaction with website do not have significant effect on BI.

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.750-758
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• 2017

Korean film actors and staff participated in Incheon(Terence Young, 1981) Hollywood filmmaking workforces had taken in South Korea. According to the dictation of the elders who participated in the making of the film Incheon, through the movie they were able to experience Hollywood film production system and said it had an impact on Korea filmmaking system. It is the reason that this study tracks the historical traces of the almost forgotten film. This article analyzed an expert assessment and recognition of the audience about the film Incheon produced by the Hollywood production system. Expert review was utilized in such press articles and tomes about the actors and staff who participated in the film. Also, the audience rating was analyzed in terms of the recognition at the theater or watching cable TV, Internet etc. Evaluation of expert in Incheon was monotonous but negatively red, I could confirm that the viewers recognized in various ways, rather than evaluated the film.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.16 no.6
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• pp.231-243
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• 2017

The purpose of this study is to improve the social acceptance of AVs by analyzing the citizen's perception using an emotional analysis technique which belongs to a type of text mining. The source of the data is originated from 3 year accumulated internet articles and comments on AV from 164 newspapers and Naver. According to the study results, there exists a positive perception on AVs, although negative ones are more frequent than the positive. Also most of people take neutral position on AV due to the unfamiliarity and lack of experience on AVs And these problems needs to be responded before AV's commercialization through continuous analyses on the perception and social acceptance.

• Journal of the Korean Society for Library and Information Science
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• v.53 no.4
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• pp.285-307
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• 2019

In 2011, the Korean Medical Association revised the name of schizophrenia to remove the social stigma for the sick. Although it has been about nine years since the revision of the terminology, no studies have quantitatively analyzed how much social awareness has changed. Thus, this study investigates the changes in social awareness of schizophrenia caused by the revision of the disease name by analyzing Naver news articles related to the disease. For text analysis, LDA topic modeling, TF-IDF, word co-occurrence, and sentiment analysis techniques were used. The results showed that social awareness of the disease was more negative after the revision of the terminology. In addition, social awareness of the former term among two terms used after the revision was more negative. In other words, the revision of the disease did not resolve the stigma.

• Journal of the Korea Society of Computer and Information
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• v.26 no.6
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• pp.167-172
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• 2021

The objective of this study is to present the academic implications and developmental direction of the police assigned for special guard system through big data analysis on the objective and macroscopic viewpoint of the media. As research method, this study conducted the analysis on 'police assigned for special guard' and the analysis of related words that would visualize the keywords highly related to keyword trend and news. Also, after dividing the period into the 1990s, 2000s, and 2010s, the number of relevant articles in each period was drawn for understanding the flow. In the results of this study, the perception of media report of police assigned for special guard was about the recruitment of police assigned for special guard, and relevant events/accidents, which showed the coexistence of positive interest in the recruitment of police assigned for special guard and negative image of events/accidents related to police assigned for special guard. As a result, however, the necessity and demand for police assigned for special guard are increasing. Thus, the police assigned for special guard should be engaged in work after carefully thinking of its role in charge of ethical responsibility and safety as an axis for maintaining the national safety and social order.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.515-525
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• 2021

The study examines how the discourse on infants' smart media use has been constructed under media-saturated situations. Infants' use of smart media has been regarded as a dangerous activity, rate of overdependence has been increasing. Newspapers during the recent three years (2018-20) were analyzed. The most prominent speakers in the news field were smart media content producers and platform operators. There were negative views and concerns about infants' smart media use by academics, civic groups, and parents. However, the industry went beyond these risk discourses and gave positive meaning: Smart media was redefined as safe media for infants and reliable childcare helpers for parents. Parents were portrayed as those responsible for their children's media use and in need of help for childcare, rather than being blamed for their children's overdependence on smart media. Digital parenting seems to be emerging as an acceptable and practicable way of childcare rather than harmful and incomplete parenting.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.371-377
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• 2021

This study tried to analyze the types of sport emotion by sport game characteristics. For that, 7 soccer games and 6 baseball games of Korean team in 2018 Asian Games were selected, and the articles and their replies about those on social network services were collected as study materials. Python was used for the collecting and expert group meeting was held for the emotion analysis. As the results of the analysis on sport emotion types by win or lose, the level of opponents and the performance of Korean team as game characteristics, the following conclusions were drawn. First, it was hard to say that win or lose and opponent's level make certain sport emotion type. Second, The performance could made contended, enthusiastic and joyful emotions when judged good, but frustrated, angry, humiliated emotions when bad. Third, social·cultural background or certain event of the games also could effect on the sport emotion types. Follow-up studies with the other game characteristics and more game cases were needed to find out more clear causal relationship.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.266-273
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• 2010

In terms of worldwide rapid change in medical world, the purpose of this study is to investigate perception and attitude of students in dental hygienics concerning the opening of domestic medical market to overseas, so that it can prepare a chance to correctly identify positive and negative aspects of such change in medical market. For questions about effects of opening domestic medical market to overseas as well as pros and contras about it, it was found that there were significant differences in 'improved level of medical technology', 'reduced national medical expenses', 'extended supply of medical facilities' and 'facilitated medicine and medical equipment industry.'(p<0.00). For a question about perception of potential crisis from opening of domestic medical market to overseas, it was found that 55.6% of pro group had no mind of such crisis, whereas 52.3% of contra group had such a mind of crisis. Both cases showed significant differences on a statistical basis (p<0.003). It is recommended that follow-up studies should make a comparative analysis involving students in public health as well as dental hygienics so as to explore even possible ways to take measures for opening of domestic medical market to overseas.

• Cartoon and Animation Studies
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• s.34
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• pp.167-195
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• 2014

A handwritten poster named "How are you, really?" appeared on December 10, 2013. And other handwritten posters sympathizing with it followed in places and are on everyone's lips hotly through internet and SNS. Such a social phenomenon is delivered to readers as a form of article in different meanings according to the viewpoint of each press. It is also delivered to readers as a material for delivering a meaning of a specific case in four panel comics strips and satirical cartoon of newspaper. This is because that comic strips of the press are now having a power to enlighten readers on the key point of a case easily and intuitively together with catharsis from the position of meditating the world. Notwithstanding differences depending on the viewpoints of the press or cartoonist, four panel comics strips and satirical cartoon on the newspaper are fulfilling their social role having their own voice. Of the genres of comic strips, social role of the comics of the press can be divided largely into two things. First, they actively intervene in social phenomena. In other words, comics of the press make their position and insistence on social phenomena clearly by exaggeration and emphasis. Second, they persuade or enlighten readers by concrete directions, which means that comics of the press make reader with similar viewpoint emphasize by delivering a clear message. This study aims to assert that comic strips are the most important medium with social role and responsibility. As part of studies on the social role of comics, this study wish that comic strips can be able to deviate from vicious circle of being socially condemned for reason of negative portion.

• Korean journal of communication and information
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• v.63
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• pp.26-52
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• 2013

This study started from the questions on how the selection of the 'New 7 Wonders of Nature' was repeatedly reported, and whose voice was emphasized on which perspective in regional daily newspapers. This is a subject that received the attention of the media with the tag of 'fraud on a national scale'. The results of this study showed that there was no difference among newspapers in all frames excluding the frame of public confidence in relation to the N7W Foundation. Furthermore, after examining the change before and after six media companies' conclusion of MOUs, a significant difference was discovered between newspapers concerning the frame of public confidence pertaining to the N7W Foundation. However, no significant difference was discovered in all frames after the MOUs were concluded. The tone of the press mostly displayed a positive or supporting perspective, and almost no negative or critical reports were published. Second, 68.0% of all the articles displayed use direct quotes. The speakers of direct quotes were mostly from official organizations that initiated the selection event for the 'New 7 Wonders of Nature', and almost no civilians or representatives from civil social groups were quoted. On the other hand, direct quotes of anonymous sources were used rather frequently, and most of these sources were confirmed to be official sources and related parties that initiated the selection event for the 'New 7 Wonders of Nature'. As a result, regional daily newspapers displayed support and advocated for the voices of the entities that initiated the selection event for the 'New 7 Wonders of Nature', including the district government, by emphasizing and repeating their perspectives in the newspaper coverage.