• Journal of Digital Convergence
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• v.11 no.11
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• pp.667-673
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• 2013

The Baekjae Culture Festival was first held with the objective to re-explore and succeed the traditions of Baekjae culture based on history of Baekjae's seat of government, Gongju and Buyeo. It has contributed to the development of regional culture and establishment of cultural identity of local community with its pride as the leading historical cultural festival that introduces the history and culture of Baekje. However, the current Baekje Culture Festival as a historical and cultural festival is faced with a criticism as it is operated in the direction far from its initial purpose due to the lack of recognition in its significance and application. Therefore, the National Baekje Cultural Products Concours is held as part of various contests of Baekje Culture Festival in order to encourage the pride of Baekje history, draw international attention for the advanced and unique Baekje culture, develop innovative ideas for cultural products and grow the talents in design. The awarded work of this national concours is believed to be effective for the cultural contents industry. However, unlike its initial purpose, the concours has become a one-time exhibitionist event. Hence, through the analysis of general facts and case of domestic cultural products this thesis aims to find a way to utilize the National Baekje Cultural Products Concours in order to re-evaluate the history and culture of Baekje and enhance the public recognition through their viewing, consuming, promoting and experiencing of cultural products.

• Journal of Digital Convergence
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• v.12 no.8
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• pp.67-76
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• 2014

In this study, we investigated opinion leaders' communication activities on Facebook and analyzed the differences of communication patterns on Facebook between Korean and US college students. As a primary source of information, we conducted an online survey to collect data from students currently enrolled at two different universities in US. Additionally, we utilized online survey data previously collected from Korean students. According to our analysis, we found that US male students had more active opinion leadership than Korean male students. Also, opinion leadership of Korean students' was significantly associated with both active and passive communication patterns on Facebook whereas opinion leadership of US students' was significantly associated with passive communication patterns.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.237-245
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• 2012

This study deals with the influencing factors for satisfaction and the emotional value perception of mobile voucher service user. Thus researcher examined a structural equation modeling methodology of the paths within word of mouth, satisfaction, and other exogenous variables (economic/rational value, trust, joyfulness, innovativeness). As a result of this study, First, it was confirmed that the emotional value, and innovativeness affected user's trust for coupon service and joyfulness for using mobile voucher. Second, it was confirmed that trust and joyfulness affected user's satisfaction and word of mouth activities. Therefore, in cases of utilizing the emotional appeal of mobile voucher as part of a marketing tool, corporate can maximize efficiency by using their mobile voucher service & event from the point of view of customer's satisfaction & voluntary word of mouth. Researcher's consideration is that this paper's theoretical and practical contribution point is the propose of the one of the post adoption model with the quantitative study of the mobile voucher service user's emotional perception in the initial development stages of high-tech industry.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.443-450
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• 2014

Korea performance tourism is becoming important role as a Korea tourism contents UNWTO emphasize 10 categories alternative tourism Culutural, Urban Tourism. In 2012, Foreign performance tourist surpassed 1.62 million. At this point government policy support is needed for qualitative development. To establish this support policy standard, evaluation scale is imperative. Delphi is designed as a performance expert group communication process which aim to achieve a convergence of opinion on Korea performance evaluation measures The AHP converts these evaluations to numerical values that can be processed and compared over the entire range of the problem. Evaluation Scale for Korea Performance is consist of 4 Main Category Division. This scale can suggest ways to improve Korea performances.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.127-133
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• 2019

A callable product is one of service derivatives using options to generate demand and reduce risk. This paper compares two booking admission controls for callable products, the online and the batch admission controls. To this end, the paper computes the optimal booking policy by using the backward dynamic programming and the stochastic optimization method. Intuitively, the provider should outperform under the batch control by utilizing demand information. The contribution of the paper is to show that the two controls are equivalent in terms of the booking strategy and the expected profit, which enables the provider to keep its current control method. The paper develops the closed-form solutions for the three fare classes. The future work is to extend the result to the model with complicated fare structures.

• Proceedings of the Korean Fiber Society Conference
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• 1998.04a
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• pp.350-353
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• 1998

최근 폴리에스테르(PET) 섬유는 각각의 분야에서 다양한 용도로 그에 적당한 섬도를 가진 것이 사용되며, 특히 극세섬도 PET 섬유의 제조시 폴리머의 개질, 방사, 연사, 제직, 염색가공 등 각각의 분야의 기술을 복합함에 따라 신감성, 고부가가치를 부여하는 신합섬이 등장하여 최근 수년간 차별화 상품으로서 이용되어 왔다.(중략)

• KOREAN POULTRY JOURNAL
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• v.50 no.4
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• pp.128-131
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• 2018

창조경제를 지향하는 정부의 농정핵심 목표로 6차 산업화 정책강화와 농림업의 산업 부흥을 추구하면서 농가에서도 새로운 방식의 혁신이 필요해지고 있다. 6차 산업이란 1차 산업의 농림수산업, 2차 산업의 제조 가공업, 3차 산업의 서비스업을 복합한 산업으로, 농산물을 생산만 하던 농가가 고부가가치 상품을 가공하고 향토 자원을 이용해 서비스업으로 확대해 높은 부가가치를 발생시키는 산업을 말한다. 이에 본지는 생산, 판매, 유통까지 6차 산업을 실현화하고 있는 푸른농장을 찾았다.

• Archives of design research
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• v.11 no.2
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• pp.203-213
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• 1998

The forthcoming twenty-first century is at the mercy of information and culture. A quality of humanlife is under the control of a cultural level. A nation's creative culture and a cultural level represent all things about the nation; and a national image, as a whole result of culture, is enormously influential. This new era of culturalism gives us a significant responsibility for getting ready for the late industrial society by practically harmonizing rationality of modem culture with conception of traditional culture. Industrializing culture and culturalizing industry will be the most important strategy for existence in these days of borderless international competitiveness. Cultural products which is containing a nation's own culture can not only enhance the national image, but also become high value-added industry. While general products are developed for the purpose of convenient and practical use, cultural products are created with the intention of informing international society about a nation or a region. In order to confront with a global market system and a change of cultural environment, it is necessary to create a proper design with cultural inheritance for modem likes and senses, to produce the design on a commercial scale, and to strengthen its competitiveness on international markets. In order that a commodity is born, distributed throughout markets, and delivered to a final consumer, it is essential to understand complicated process such as development, distribution and marketing of products and to systematize each part. Although we should not neglect any part, a political and systemical plan or a distributional and marketing idea will be beside the point in this article. This article presents importance of traditional patterns as a Korean cultural image, and it shows the process of designing and developing products in order for traditional patterns to be utilized for products effectively. I expect that concrete activation and systematization for those works can be carried out successively.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.97-104
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• 2019

With the development and spread of smart devices, the proportion of mobile shopping is gradually increasing, and the market for mobile gift certificates is also increasing. This study examines the usage status and acceptance attitude of mobile gift certificates for university students who are major customers of mobile gift certificates. Also, based on the extended integrated technology acceptance model (UTAUT2), the results of the analysis of the mediating effect of the intention of the user on the relationship between acceptance of mobile vouchers and recommendation intention were presented. As a result of the analysis, it was shown that the effort expectation, hedonic motivation, price utility, and habit had significant influence on the intention to use the mobile gift certificates. Also, the intention to use mobile gift certificates has mediating effects between effort expectation, hedonic motivation, price utility and recommendation intention. The results of this study can be applied to strategic marketing such as recruitment of new customers through mobile gift certificates while explaining customers' acceptance of technology to mobile gift vouchers or future prospective customers.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.127-135
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• 2019

The purpose of this study is to suggest a plan to promote the tourism of the island by developing the contents of the marine food tourism. Activation of island tourism should begin with developing marine food tourism content. In the viewpoint that the development of marine food tourism content is a priority, previous studies were examined and related cases were analyzed. For this purpose, this study reviewed and analyzed various literature, periodicals, government documents and newspaper articles published in Korea and abroad. As a result of this study, to develop the marine food tourism contents in Korea and to promote the island tourism, it is necessary to develop the marine food tourism contents as representative contents of the island tourism, develop and operate the high value added fusion food tourism product, And the development of marine food tourism products that meet the island tourism paradigm and changes in tourism patterns of tourists.