• 복식
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• 제60권5호
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• pp.106-116
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• 2010

The purpose of this study was to investigate the image evaluation of chinese female college students according to coloration of dress shirt and necktie and necktie width. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 12 color pictures, in which the hue(red, blue), tone(lt-shirt/dk-tie, dk-shirt/lt-tie), and necktie width(narrow, medium, width) were manipulated. The 7-point scale was used for evaluation of image. The subjects of this research were 120 chinese female college students living in Shandong, China. The investigation was carried out at April-May 2009. The data were analyzed by using SPSS program. Analysis methods were ANOVA and Duncan-test. The results of this study were as follows.; The analyses of image according to coloration of dress shirt and necktie and necktie width revealed that the concerned factors are four characteristic dimensions of ability-elegance, youth-attractiveness, appeal, and warmness. Hue showed an independent effect on ability-elegance, appeal, and warmness. Tone showed an independent effect on appeal and warmness. Necktie width showed an independent effect on appeal. In addition, interaction effects of hue and tone on ability-elegance were found. Interaction effects of hue and necktie width on appeal were found. Interaction effects of tone and necktie width on youth-attractiveness were found.

• 복식
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• 제52권3호
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• pp.87-98
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• 2002

The purpose of this research is to investigate the difference on c1othing image evaluation in the ratings between men and women. For this study, pilot test was conducted to 50 clothing majored university students to explore the stimulus of 'cute', 'casual', 'sexy', 'elegant', 'intelligent', 'formal', 'romantic', 'individual', 'refined' for the 9 each image styles from the 32 spring wears in fashion magazine $\ulcorner$FARBE$\lrcorner$(March. 2000). On the basis of the preliminary survey, the question items explored the 15 pairs of polar adjectives as seven-point Likert Scale. The main survey was preceded 94 female and 111 man of university students from March 13 to 24 in 2000, twice for 7-days interval. There were significant differences between the two sexes for each style image ratings. It was found that the female was recorded mote ordinary, stable. refined. superior, plain, like than the male for intelligent style. Meanwhile, the intelligent style was evaluated well on in years by female, but male young. The female tended that elegance style was more stable, warm and less young than the male. The cute style was evaluated more light, tender, feminine, young by the female than the male, find the female looked warm while the male cool. The formal style was more stable, unrefined. solid, unfamiliar dislike, old by the female than the male. The casual style was revealed plain and warm by the female while splendor and cool by the male, the female more active, tender, familiar than the male and individual, attractive and poor quality than the female. The sexy style was evaluated more active, good appearance, young than the female, tender than the male and the female dislike a bit while the male like. The female evaluated the refined style for more stable. refined. superior good appearance and nature than the male. The romantic style was evacuated more like, refined, superior, good appearance nature and familiar by the male, but the female a bit unfamiliar. The individual style was revealed that the female evaluated cool and a bit dislike while the male warm and like, and the male more refined, feminine, young than female.

• 복식
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• 제65권4호
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• pp.45-60
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• 2015

Emotional consumption value orientation has played a significant role to have a direct effect on making purchase in our lives. And emotional value has been dealt within the SPA brand contexts recently. Therefore, the current study investigates how SPA brand consumers' emotional value consumption orientation has affected brand loyalty, with a focus on mediation effects of marketing mix attributes assessment. Results of this research are as follows. First, there was a significant difference between Zara and Uniqlo on the assessment of marketing mix attributes. Second, emotional consumption value orientation had significantly impact on brand loyalty for both Zara and Uniqlo. Third, multi-regression analysis was conducted to find out the mediation effect of marketing mix attributes assessment in the relationships between emotional consumption value orientation and brand loyalty. For Zara, hedonic promotional and pricing attributes of products and place show full mediation effect on brand loyalty. For Uniqlo, utilitarian, hedonic and pricing attributes have impact on brand loyalty. The current study strives to find out how emotional consumption value orientation attected the consumer evaluation process and purchase behavior in the contexts of SPA brand product purchase. Product assessments have stronger effect than place, and hedonic attributes have stronger effect on brand loyalty in comparison with utilitarian attributes. Also, hedonic attributes of product and place have stronger effect on brand loyalty in comparison with utilitarian attributes.

• 복식문화연구
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• 제26권3호
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• pp.313-326
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• 2018

Over the past few years, companies have started moving into specific niches in plus-size fashion. The purpose of this study was to verify the marketability of young plus-size clothes in the USA. Data were collected from female consumers aged from 20 to 39 who have experience of purchasing plus-size items. A total of 282 responses were used for statistical analysis. The research result is as follows. First, the obesity stress is affected more by the subjective obesity level than by the objective obesity level and by how people recognize their body types. Second, from an analysis of the factors affecting the shopping orientation of plus-size consumers, style consciousness, pursuing reasonable, emphasizing comfort, and body consciousness are found to be important factors. Third, even if responders are aware of their exact body size, they actively look for the correct size. Fourth, fit evaluation of plus-size products is based on the factors of size fit and movement fit. The respondents were unsatisfied with chest and arm measurements, which deviate widely by body type for tops. Fifth, the overall dissatisfaction with the plus-size market is attributed to the fact that the product assortment range from which to select styles is narrow, and trend reflection is low. Sixth, the respondents tended to avoid fabrics that make their body type more obvious, textures that give the impression of a larger body size, or stiff textures. These results show that the psychological and physical characteristics of obese consumers should be considered to develop products for the young plus-size market.

• 복식
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• 제64권8호
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• pp.111-123
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• 2014

The purpose of this research is to prepare basic data necessary to develop uniform design by examining the uniforms of Korean and Chinese airline crew. Advanced research, various literature materials related to uniform, as well as a survey on the images portrayed by the different uniforms of the airlines were used as research method, and this was used to investigate its functions and components. The survey was conducted in Incheon International Airport and Gwangju airport from September 1st to 30th of 2013, - targeting 350 people consisting of Koreans, Chinese, and other nationalities who have the experience of using Korean and Chinese aircraft. The research findings are summarized as follows. First, the images of the uniforms were classified into 5 elements: attractiveness, activity, noticeability, femininity, and traditionality. The analysis showed that Korean uniforms, except for Jin Air, received high marks overall, while the Chinese uniforms received lower marks compared to their Korean counterparts. Second, the results were analyzed based on the nationality of the respondents. In regards to Korean airline crews, attractiveness, activity, noticeability, femininity, and traditionality showed statistical significance with Korean respondents, while the significance was seen in attractiveness, activity, femininity, and traditionality for the Chinese respondents. Femininity was the only feature with any significance for the third nation respondents. On the other hand, with regard to Chinese airline crew's uniform, Korean respondents showed statistical significance in the following features: attractiveness and traditionality, while the Chinese and the third nation respondents did not show any statistical significance in any of the elements.

• 복식
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• 제67권2호
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• pp.1-16
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• 2017

This study was conducted to investigate how consumer global-mindedness affects global fashion out-of-home (OOH) advertising which global consumer culture positioning applies, and to examine the relations among global fashion brand OOH advertising, perceived fashion brand globalness, perceived quality and brand reputation. Data were collected from 238 general people in 20~30s in seoul and were analyzed by using statistic methods such as frequency analysis, reliability analysis, confirmatory factor analysis and structural d modelling by running both SPSS 18.0 and AMOS 7.0 program. The results of this study were as follows. First of all, it indicated that the fit indexes were satisfied and the overall model of this study showed a favorable goodness of it from the results of confirmatory analysis. Secondly, consumer global-mindedness had a positive impact on preference towards global fashion OOH advertising. Finally, preference towards global fashion brand OOH advertising positively affected perceived fashion brand globalness, perceived quality and fashion brand reputation. The results implies that it is necessary that fashion brands fully understand consumers' tendency and the benefits of marketing can be maximized through global positioning OOH advertising on subways which makes consumers recognize fashion brands as global ones.

• 복식문화연구
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• 제22권6호
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• pp.911-929
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• 2014

This study is designed to analyze the similarity of fit and appearance between 3D virtual torso length sloper with real torso length sloper according to three 3D virtual clothing simulation programs (Optitex, CLO 3D, i-Designer), three body types (A, N, H) and fit status. We selected three representative body type models of females aged 20~30 and got their direct body measurements. Using these body measurements, we developed three 3D avatar body models and made three torso length fitted sloper with long sleeves. Thirty expert fit judges consisting of technical designers and graduate students assessed the similarity of fit and appearance between 3D virtual clothing and real clothing by observing images classified into front, back and side scene. We conducted ANOVA and post-hoc analyses to compare fit and appearance between real clothing and virtual clothing depending on three program. The results showed that CLO 3D represented fit and silhouette most similarly among the programs, especially girths, width and length. i-Designer tended to be relatively good to represent stress fold amount and silhouette. Optitex was assessed relatively better in expressing ease amounts in torso girths and armscye girths, but relatively worse for width, length, stress fold amount and silhouette.

• 복식문화연구
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• 제32권2호
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• pp.232-246
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• 2024

This study examines options to revitalize a B2B textile trading platform, exploring user satisfaction and perceptions of the importance of several website features. Between June 8 and June 21, 2023, fashion studies majors and domestic fashion brand product planners were asked to use the website of an open B2B textile platform for 30 minutes and then evaluate its features by responding to a survey. The final sample for analysis wad comprised of 150 questionnaires. To analyze the key textile website features, a paired t-test, Importance-Performance Analysis (IPA), and multiple regression analysis were utilized. The analysis classified the key textile website features related to user importance and satisfaction into the following categories: convenience, appearance, product information, and uniqueness. An analysis investigation of the differences in importance and satisfaction for each website evaluation attribute found significant differences in 12 attributes. The IPA analysis revealed that attributes such as product reliability, quality, a convenient search function, and convenient page movement are highly important to users and garner high user satisfaction; these findings demonstrate the importance of maintaining these elements. Images on the main screen, the latest trend information, and product prominence attributes also garner high importance ratings, but result in low user satisfaction, which signifies extensive revision is required. Finally, user evaluation of the convenience, appearance, and product information of the website was found to affect user recommendation intention.

• 문화기술의 융합
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• 제6권2호
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• pp.341-348
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• 2020

본 연구의 목적은 4주간 20대 성인에게 앉은자세와 누운자세에 따른 복식호흡운동을 적용하였을 때 호흡기능과 배근육의 근활성도를 비교하여 어떤 자세에서의 운동이 효과적인지 알아보고자 하였다. 기립자세에서는 호흡운동 후 일초량이 가장 큰 수치를 보였고 누운자세에서는 호흡운동 전 일초량과 1초간노력성날숨량이 가장 크게 나타났다. 두자세의 복식호흡운동 전후 일초량과 날숨량 분산분석결과 운동전일초량, 운동후일초량, 운동전1초간날숨량, 운동후1초간날숨량 모두 유의한 차이를 보이며, 두 자세에서 복식호흡 전후 차이를 알 수 있었다. 기립자세, 누운자세에서 운동전에는 왼쪽 복직근, 운동후에는 오른쪽 복직근이 가장 높은 근활성도를 보였다. 두 자세 운동의 반복측정한 분산분석 결과 운동 전과 후의 양쪽 복직근과 외복사근은 근활성도 모두 차이를 보이지 않았다(p>.05). 기립자세에서 운동 전과 후에 왼쪽 외복사근이 유의한 차이를 보였고(p<0.05), 운동전과 후 FEV1/FVC와 노력성 호기량이 유의한 차이를 보였다(p<0.05). 운동 전과 후 왼쪽 외복사근이 누운자세에서 가장 높은 근활성도를 보였고 노력성 호기량은 가장 낮은 근활성도를 보였다. 운동 전과 후 호흡량 및 근활성도의 반복측정된 분산분석 결과에서 오른쪽 복직근에서 유의한 차이를 보였다(p<.05). 이를 통해 앉은 자세와 비스듬히 누운자세 두가지 자세에서 복식호흡 운동을 적용 하였을 때 호흡기능과 배근육의 근활성도 전,후를 비교하기 위해서는 두가지 자세에서의 운동 전,후 호흡과 근활성도 평가가 필요하고 평가에 따라서 어떤 자세에서의 운동이 더 효과적인지 알 수 있었다. 추후 연구에서는 좀 더 세분화되고 정확한 호흡기능과 근활성도를 알아보는 다양한 연령대의 사람들에게 장기간의 중재를 통해 파악하는 연구가 필요할 것으로 사료된다.

• 복식문화연구
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• 제19권6호
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• pp.1359-1371
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• 2011

The purpose of this paper is to compare two avatars made using direct and manual methods and to evaluate the fit and appearance of two virtual garments on the direct and manual avatars. In this study, two subjects were measured by $[TC]^2$ body scanner and the avatars and virtual garments were created by OptiTex software. The direct avatar was made by the direct importation of 3D body scan data and the manual avatar was made by manual input from extracted body measurement. Two virtual garments in a tank-top were evaluated by distance, transparency, and stretch maps. In the results of comparing difference of the direct and manual avatars, the bust and back of the manual avatar are protruded slightly more than that of the direct avatar and the manual avatar is slightly larger dimensions at the bust, waist, abdomen, and hip area in the side view in case of subject 1 and 2. In the results of comparing difference of the fit and appearance of two virtual garments on the direct and manual avatars, in case of subject 1 and 2, the back of the virtual garment on the manual avatar are protruded more than that of the direct avatar. Also, the ease in the bust area of the virtual garment on the manual avatar with a projected bust area was smaller than that of the virtual garment on the direct avatar and the stretch of that of the manual avatar was also high in the bust area. The results of this study are expected to be used as basic information in the apparel industry using virtual try-on technology.