• Asia Marketing Journal
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• v.12 no.4
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• pp.113-136
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• 2011

Product harm crises can distort long standing favorable equality perceptions, tarnish a company's reputation, cause major revenue and market-share losses, lead to costly product recalls, and devastate a carefully nurtured brand equity. However, in spite of the devastating impact of product-harm crises, little systematic research exists to asses its marketing consequences. So, this study focuses on the negative publicity about companies and their products. Namely, this study presented how inclusion effect supported the relationship between negative publicity and consumers' response, market performance. According to the results, after negativity publicity was happened, it was appeared that the negativity image spread into other product lines(spillover effect; inclusion effect). Also, when they contact with the negative publicity, respondents negatively evaluated both production evaluation and corporate evaluation. And, in that case of the products with negativity publicity, compared with refutation strategy(defense strategy<study 2>), improving strategy(correction notice) had positive influence on recovery of sales, product evaluation, and corporate evaluation. Finally, as the reaction time toward negativity publicity was faster, the market performance got worse. Especially, according to two-way interaction, when the reaction time was fast, the difference between refutation strategy(defense strategy<study 2>) and improving strategy was not existed in product evaluation and corporate evaluation. However, when the reaction time was late(after a month), improving strategy had more positive evaluation than defense strategy in product evaluation, and corporate evaluation.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.35 no.6
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• pp.1287-1295
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• 2015

This research is the study on the comparative evaluation of SPC (Staggered Pedestrian Crossings) vs PC (Pedestrian Crossings) using risk analysis. Accident factor was elicited by survey of driver's and pedestrian's at SPC & PC. I estimated the weight of a risk of violation and a mental burden by AHP (Analytic Hierarchy Process) and compared degree of risk at SPC AND PC. In conclusion, a new alternative plan of a pedestrian crossing system, staggered pedestrian crossing which plays an important role in traffic flow, pedestrian's crossings which plats an important role in traffic flow, pedestrian's convenience and traffic safer is sager than pedestrian crossings the degree of risk used this study doesn't imply an measure of the number of accident and the rate of accident, in estimating the degree of risk of pedestrian crossings, we should analyze more data of accident, behaviors, and road circumstance to include driver's and pedestrian's violation behavior in an estimate index.

• Journal of Korean Society of Transportation
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• v.29 no.6
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• pp.85-93
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• 2011

The width of sidewalk is one of the important factors constructing a pleasant pedestrian environment. The procedure for sidewalk width design based on the Level of Service is suggested in Korea Highway Capacity Manual. However, this manual does not give a difference between the sidewalk on the street with the passage of the subway, therefore, the different flow characteristic of these places is not appropriately reflected. Though the pedestrian flow in the subway encounters a frequent stop and go situation as like the platoon of vehicles, the similar condition is rarely observed at the urban streets. The new measure of LOS for sidewalk is in need. The study reviewed the prominent measure of LOS and carried out the outdoor experiment to evaluate the new measure. Particularity, GPS was used to collect the pedestrian foot path trajectory for the quantitative evaluation and the results from quantitative and qualitative are compared.

• 한국방재학회:학술대회논문집
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• 2011.02a
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• pp.158-158
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• 2011

통상 교량구조물은 차도부와 보도부 및 그 부속시설로서 난간 및 연석부 등으로 구성되는데, 자동차 전용도로의 경우 보도부가 설치되지 않게 되고, 국내의 국도 및 지방도상의 많은 교량이 차도부와 보도부의 별도의 구분이 없이 보행자가 연석부 위로 통행하거나 여의치 않을 경우 난간에 기대어 통행하는 경우가 일반적이어서 안전사고의 위험에 직접 노출되는 경우가 많다. 이에 국토해양부에서는 최근 "도로의 구조 및 시설기준에 관한 규칙"을 개정하여 국내의 보행자 관련 교통사고로 인한 사망자가 전체 교통사고 사망자의 약 절반을 차지하는 실정을 고려하여 보행자의 안전한 통행로 확보를 통해 보행공간의 근본적인 개선이 불가피한 실정임을 시사 하였다. 이에 국내에서는 교량 보도부의 확장에 대한 관심이 높은 실정이며, 현재 보도부 확장에 대한 시공이 활발하게 이뤄지고 있다. 그러나 기존 교량에 보도부를 신설 혹은 확장함에 있어서 보도부 부재의 설치 간격 및 필요한 앵커볼트의 수량 및 부재의 성능 평가에 대한 기준이 명확하게 이뤄지지 않은 상태에서 설치되어져 왔었다. 기존에 시공되던 H-형강의 브라켓 단면의 경우 브라켓 단면의 중량이 커서 안정성 및 시공성이 떨어지며 과다한 앵커볼트의 체결 및 브라켓 단면의 과다설계로 인한 공사기간 및 비용의 증대를 가져오는 문제점이 있었다. 이에 본 연구에서는 교량 보도부의 확장 및 신설에 있어서 보도부 부재의 설치간격의 적정성 및 브라켓의 최적화를 위한 브라켓의 성능평가 시험을 수행하였다. 브라켓의 성능평가 시험은 1차 2차 3차 시험으로 나누어 진행되었으며, 1차시험은 H-형강의 브라켓단면을 원형강관으로서의 대체 가능성을 확인하였고, 2차 시험에서는 원형강관의 브라켓 단면의 앵커볼트수량의 최적화에 대한 시험을 수행하였으며, 3차 시험은 최적화된 브라켓 단면에 프리스트레싱의 도입으로 반력 및 인발력의 감소효과를 확인하는 연구를 수행하였다. 본 연구의 수행결과 기존의 설계 및 시공방법이 과다 설계가 이뤄졌음을 판단하였고, 브라켓 단면의 최적화를 통하여 기존 시공방법에 비해 시공성, 안전성, 경제성을 높일수 있을 것으로 판단된다.

• Korean journal of communication and information
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• v.62
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• pp.159-178
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• 2013

The current study examined the effects of the voters' perception of television news coverage of election poll results on their political participation intention. 700 voters participated in a telephone interview three weeks before the 2012 Korean presidential election. A structural equation modeling with the nationally representative sample was performed. The findings indicate the respondents were more likely to evaluate television news coverage of election poll results negatively when the news coverage presented that the candidate they supported was behind in the race, and the negative evaluation was linked to a greater third-person perception. The third-person perception, in turn, had an indirect effect on political participation intention through negative emotional responses. The results imply that voters' political position influences their perception of the television news coverage of election poll results, and this perception can have indirect effects on political participation.

• International Journal of Highway Engineering
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• v.10 no.4
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• pp.1-8
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• 2008

Seoul metropolitan government has introduced Bus Rapid Transit (BRT) systems in some major urban corridors on July 1st, 2004, and has reported that it was successful on the ground that bus speed has been increased in the corridors with BRT system and that it has also resulted in the increase of bus patrons. However, there comes a negative claim that BRT has increased the number of fatalities in the same corridors. This study first aims at developing safety evaluation indicators of pedestrian crossings, then compares values of those indicators from pedestrian crossings with and without BRT systems. The safety evaluation indicators of pedestrian crossing are developed as: the number (or ratio) of conflicts between pedestrians and vehicles, the number (or ratio) of vehicles violating pedestrian signals, the number (or ratio) of pedestrians remaining crossings at red signals, and the number (ratio) of pedestrians walking beyond crossing areas. When we compare values of these indicators for both pedestrian crossings with and without BRT system, it has turned out that crossings with BRT systems has more number of conflicts than the crossings without BRT systems, but it cannot be said that the ratio of conflicts will be different between two crossing types. It means that the number of conflict will increase as the number of pedestrians and vehicles in the crossings. When we note that BRT system intrinsically attract more number of pedestrians who get-in or get-off bus stops, we cannot said that BRT system will be safer for pedestrians.

• Journal of Korean Society of Transportation
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• v.25 no.2 s.95
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• pp.83-93
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• 2007

Pedestrians and vehicle users should be treated with equal importance in urban street design. However, current street design suggests that the design criteria for sidewalks is based on the functional hierarchy of the vehicles, therefore it is necessary to develop sidewalk design standards that give more weight to pedestrians rather than vehicles. For this, this study suggests that the level of service of pedestrians should be considered in the process of designing sidewalks. Currently, level of service (LOS) criteria for pedestrians in the Korean Highway Capacity Manual are based on pedestrian volume, but the volume of pedestrians is seldomly estimated in practice. So, the current LOS criteria has limitations in terms of practical use. Also, the study assumes that the pedestrian flow rate is hardly the dominant factor that could affect the LOS of pedestrians at most urban sidewalks. In this context, the study considers a new LOS for sidewalk design based on the comfort of pedestrians while passing pedestrians coming from the opposite direction. Then the study attempts to link the new LOS criteria to the land use patterns using data of pedestrian traffic characteristics acquired from the field. In addition to this, the scope in which the suggested criteria can be applied is suggested.

• Communications of Mathematical Education
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• v.28 no.2
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• pp.179-193
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• 2014

After National Mathematics Education Advanced Plan represented in 2012, mathematics education fields began to attention to 'Storytelling'. Because the plan contains important topics, reinforcing mathematics education, improving understanding about mathematics, and enhancing self-guided learning. As one of the methods for improving understanding about mathematics, Storytelling in mathematics is emphasizing recently. The purpose of this study is to analyse the articles about 'Storytelling Mathematics' to find how the media report it. Also, we discuss the direction of Storytelling in mathematics education. The conclusion of this study is that most of the privately-owned company is using the Storytelling as a tool for advertising commercially. Readers have to make a decision which articles are true or useful. A policy makers must ponder how the 'Storytelling Mathematics' policy affect the demands and suppliers in education.

• Proceedings of the Korean Society of Computer Information Conference
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• 2009.01a
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• pp.185-188
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• 2009

단일 카메라 영상으로 입력되는 환경 정보에 대해서 보도에 대한 길의 소실점과 보도 영역에 대한 정보를 획득하는 방법과 보도 영역에 대해 블록 세그멘테이션을 통하여 장애물과 같은 물체 영역을 구분한다. 소실정과 보도 영역을 획득하기 위한 방법으로 에지영상에서 보도의 외곽선 정보를 추출하도록 한다. 이를 위해 체인코드를 이용하여 특정한 방향으로 향하는 직선 성분을 검출하도록 한다 보도 영역 내에 존재하는 물체의 영역을 구분하기 위해서 영역을 특정 크기를 가지는 블록으로 구분하고 각 블록이 가지는 평균 컬러 정보를 이용하여 영역을 세그멘테이션 한다. 세그멘테이션을 통해 얻은 영역을 통해 보도의 영역과 장애물의 영역을 구분하고 각 장애물의 위치를 계산하다. 알고리즘의 평가를 위해 실내의 복도 환경과 단순한 형태를 가지는 실외 환경에서 획득한 영상을 이용하여 실험하였다.

• 한국방재학회:학술대회논문집
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• 2011.02a
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• pp.166-166
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• 2011

한국건설기술연구원내에 세계 최초로 UHPC(초고성능 콘크리트)를 활용한 보도사장교를 설계 및 시공하여 공용중이다. 초고성능 콘크리트(UHPC, Ultra High Performance Concrete)는 기존의 콘크리트의 단점을 극복하기 위하여 강섬유 및 혼화재료를 사용하여 고강도화와 더불어 인장강도, 휨강도, 균열에 대한 저항성, 전단강도 및 내충격성을 대폭 개선시켜서 구조부재의 연성 및 강도를 확보하기 위해 개발된 것으로서 한국건설기술연구원이 독자적 연구를 바탕으로 UHPC를 개발하였고, KICT-UHPC의 특성을 충분히 반영한 보도사장교를 한국건설기술원내에 실구조물로 시공하였다. 한국건설기술연구원내 본관 1, 2동 연결 보도사장교(SUPER BRIDGE 1)의 진동실험을 통해 UHPC 보도사장교의 동특성(고유진동수 및 모드형상)을 평가하였다. 대상교량에는 보도사장교의 캔틸레버 구조 특성에 의해 발생하는 진동을 제어하기 위한 질량 264kg의 난간형 수직진동제어장치(TMD) 4대가 설치되어 있으며, 부가질량의 운동을 기계적으로 구속하거나 구속을 해제하여 TMD의 작동을 켜거나 끌 수 있도록 되어있다. TMD의 가동 및 정지시 동특성을 비교하는 정밀한 검증 실험을 통하여 TMD 설치에 의한 동특성의 변화도 평가하였다. 가진망치에 의한 충격실험으로부터 획득한 가속도 시간이력 데이터와 가진망치의 가진력 시간이력 데이터를 사용하여 주파수응답함수(FRF, frequency response function)를 계산하고, 이로부터 Super Bridge I의 동적모드형상과 고유진동수를 추출하였다. 1차 모드의 고유진동수는 TMD 정지시 2.2949 Hz, TMD 작동시 2.0996 Hz로서 8%정도 감소하였다. 충격해머에 의한 가진 실험을 통해 세계 최초로 시공한 UHPC 보도사장교의 진동특성과 관련한 신뢰성 있는 자료를 확보할 수 있었다.