• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.2
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• pp.207-214
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• 2009

This paper provides the analysis of economic theories about bundling in telecommunications service. First, the negative aspect of bundling is discussed. Second, the competitively neutral aspect of bundling which is counter response of negative effect is analyzed. Third, some variables affecting the bundling is investigated and the corresponding effect of bundling is discussed. The bundling can increase the social welfare under some circumstance while it sometimes decreases economic efficiency by detering the entry of competitive firms. Finally, regulatory approaches on bundling such as the criteria of bundling provision, the requirement of equal access, the discounting scheme ad a price control, ex anti regulation vs. ex post regulation, and the criteria of predatory pricing are provided.

• Management & Information Systems Review
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• v.38 no.4
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• pp.1-24
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• 2019

This study confirms the responses of consumers when the composition of emoticon bundles can be selected by individuals in MIM service. This aims to verify that customized bundling is a valid marketing strategy in the MIM emoticon market. Currently, the emoticon bundling used in Korean MIM services is in the form of pure bundling. As a result, Consumers must purchase an entire bundle even though he/she doesn't need to use all the emoticons contained in it. Some researches(e.g. Hitt & Chen, 2005; Wu & Anandalingam, 2002) show that when consumers value only part of the products or services included in pure bundling, customized bundling is much more profitable. In their works, customized bundling is appropriate when marginal costs are near zero. Information goods, such as emoticons, meet the condition. On the other hand, customized bundling increase the choosable options, so it can pose a problem of complexity (Blecker et al., 2004). And consumers may experience information overload(Huffman & Kahn, 1998). Thus, judgement on the necessity to introduce customized bundling needs to be made through empirical analyses in the light of characteristics of the product and the reaction of consumers. Results show that when customized bundling was introduced, consumers' purchase intention and willingness to pay significantly increased. Purchase intention for customized bundles has increased by 0.44 based on the five point Likert scale than the purchase intention for existing pure bundles. The increase in purchase intention for customized bundles was statistically independent of the existing purchasing experience. In addition, the willingness to pay was increased by about 2.8% compared to the price of the existing emoticon bundles in the whole group. The group with experience in purchasing pure bundles were willing to pay 5.9% more than pure bundles. The other group without experience in purchasing pure bundles were willing to buy if they were about 5% cheaper than the existing price. Overall, introducing customized bundling into emoticon bundles can lead to positive consumers responses and be a viable marketing strategy.

• Journal of Digital Convergence
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• v.12 no.7
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• pp.11-20
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• 2014

This paper finds that the ultimate source of problems facing Korean mobile telecommunications such as excessive subsidies of handsets, waste of resources, and a vicious circle of expensive handsets and high prices for services, is bundling of handset and subscription. The analysis suggests that bundling causes consumers to confuse about prices of handsets and services, and firms focus on handset subsidy competition rather than on upgrading service qualities and lowering prices due to anti-competitive effects of bundling. Because most of the cost of bundling is passed on to consumers, the welfare of consumers decline. In particular, equality among consumers worsens due to price discriminations. To resolve these problems, unbundling of handset and subscription is a necessity. Mixed bundling allowing separate selling of handsets under bundling does not seem to work as a cure because bundling tends to be a dominant strategy. The best regulatory policy is a complete separation of handset and subscription.

• 한국정보통신설비학회:학술대회논문집
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• 2005.08a
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• pp.377-381
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• 2005

각종 서비스와 망의 통합화 추세에 따라, 기존의 수익성 있고 인기 있는 서비스를 통합하여 새로운 부가서비스를 창출할 수 있는 번들링 서비스에 대한 요구가 늘어나고 있다. 이러한 번들링 서비스는 다양한 서비스의 통합으로 이루어질 수 있으며 기 진행 중인 서비스에 영향을 주지 않으면서 고객이 원하는 통합 효과를 얻을 수 있는 데이터 관점에서의 통합이 효과적이다. 여기서는 각 서비스에서 발생한 데이터 변화가 서비스를 대표하는 소프트웨어 에이젼트를 통하여 타 서비스의 에이젼트에 영향을 주어 고객이 원하는 서비스 통합을 가능하게 하는 에이젼트 기반 소프트웨어 플랫폼인 SPAS(Service Peering and Aggregation Server)에 대해서 기술한다. SPAS는 각 서비스들의 구조를 변경시키지 않고 표준적인 통신 규격에 따라 인터넷 환경에서 핵심적인 역할을 수행하고 있는 중요 서비스들(메신져, 인터넷폰, 아웃룩 일정관리)을 결합시는데 성공하였다. 현재 개발된 플랫폼은 인터넷망의 사용에 한정되어 있으나, 추후 연동 G/W를 이용하여 유선과, 무선 그리고, 각종 멀티미디어 콘텐츠 제공서비스에까지 확대될 수 있을 것이다.

• 월간 기계설비
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• no.5 s.190
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• pp.86-91
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• 2006

현장 환경관리조직 설치 의무화/전문건설업계 유동성 개선/건설현장에 부실벌점 주의보/하도급 위반 중복처벌 못한다/공사 견적능력을 높여라/해외플랜트 수주 1분기 63억달러/초중고 74교 14건으로 번들링/조달청,공사계약팀 시설총괄팀으로 개명

• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.1 no.1
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• pp.40-50
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• 2002

A traditional agent was difficult to upgrade and to add MIB implementation code to it because most SNMP agent designs had MIB that was not a self-contained module. To solve this problem, we design the SNMP agent bundle composed of remotely uploadable SNMP agent core bundle and MIB Bundle Also, downloadable server bundle and user administration bundle is added to SNMP agent bundle to download MIB bundle from bundle server. By designing MB-MIB, we enable the network manager to monitor status of MIB bundle on managed devices. The network manager is allowed to install and upgrade the SNMP module or MIB remotely on line. This is the major benefit of designing the SNMP agent bundle based on OSGi. Finally, we expect the network manager to reduce time and expenses in managing enormous networks by using the SNMP agent bundle.

• Information Systems Review
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• v.10 no.3
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• pp.111-132
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• 2008

Although there are many processes in which factors interact with each other during enterprise resource planning(ERP) implementation, factors affecting ERP implementation have been investigated in an isolated way. In order to bridge the gap, this study attempts to provide a research model to explain how these factors affect ERP implementation success from a holistic perspective. In particular, this research focuses on how bundling and leveraging processes affect ERP implementation success using resource based theory, a strategy formulation framework, and a dynamic resource management model of value creation. The model amalgamates organizational resources and capabilities via the bundling and leveraging processes to identify the effect on ERP implementation success. This paper validates the proposed model by presenting Australian aviation industry case study. Case findings will be in help to reveal the effect of resource bundling in establishing capabilities and effect of capabilities leveraging in deriving the ERP implementation success.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2007.10a
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• pp.105-108
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• 2007

In this paper, we have developed a UPnP-OSGi Bundle for digital convergence based on UPnP middleware. UPnP-OSGi bundle is demanded sustaining realtime monitering system based on UPnP middleware that is possible multimedia ability of a piece with a multiplicity of service and joint user data , service lifecycle , management division service for home network system offered convergence service. This bundle is possible a multiplicity of control and monitering service segmentation so develop a multiplicity of service is easy. and provide zero-configuration system.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.25 no.1B
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• pp.15-30
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• 2000

The important considerations in the design of fiber-optic networks are reliability and survivability preparing against a failure. The SDH(Synchronous Digital Hierarchy), the international standard of optical transmission, offers several network reconfiguration methods that enable network to be automatically restored from failure. One of the methods is the SHR(Self Healing Ring), which is a ring topology system. Most network providers have constructed their backbone networks with SHR architecture since it can provide survivability economically. The network architecture has eventually evolved into a multi-ring network comprised of interconnected rings. This paper addresses multi-ring network design problems is to minimize ring-construction cost. This problem can be formulated with MIP(mixed integer programming) model. However, it is difficult to solve the model within reasonable computing time on a large scale network because the model is NP-complete. Furthermore, in practice we should consider the problem of routing demands on rings to minimize total cost. This routing problem involves multiplex bundling at the intermediate nodes. A family of heuristic algorithms is presented for this problem. These algorithms include gateway selection and routing of inter-ring demands as well as load balancing on single rings. The developed heuristic algorithms are applied to some network provider's regional and long-distance transmission networks. We show an example of ring design and compare it with another ring topology design. Finally, we analysis the effect bundling.

• Korean Management Science Review
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• v.21 no.3
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• pp.13-22
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• 2004

We discuss that the proliferation of new types of retailers such as Internet shopping malls. home shopping systems, which use telecommunication media as means of providing information of products. makes delivery service generally available. Then. we show that the delivery service can be used strategically for profit maximization by intentionally homogenizing consumers and. furthermore, social welfare generally increases by this delivery service unless the cost of delivery service is higher than that of all consumer groups.