Korean Management Science Review (경영과학)

The Korean Operations Research and Management Science Society (한국경영과학회)
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An Analysis of Delivery Service in Electronic Commerce

전자상거래에서의 번들링 상품으로서의 택배서비스에 관한 분석

  • Published : 2004.11.01
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Abstract

We discuss that the proliferation of new types of retailers such as Internet shopping malls. home shopping systems, which use telecommunication media as means of providing information of products. makes delivery service generally available. Then. we show that the delivery service can be used strategically for profit maximization by intentionally homogenizing consumers and. furthermore, social welfare generally increases by this delivery service unless the cost of delivery service is higher than that of all consumer groups.

Keywords

References

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