• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.198-200
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• 2016

본 연구의 목적은 대학생들의 조절초점 성향과 사회적 가치가 창업동기, 창업의도, 선호 창업유형에 미치는 영향에 대해 실증분석을 하는데 있다. 조절초점 성향은 즐거움을 추구하는 촉진초점 성향과 고통을 회피하려는 방어초점 성향의 두 가지 성향으로 구분할 수 있다. 사회적 가치 성향은 개인지향, 경쟁지향, 사회지향의 세 가지 성향으로 구분할 수 있다. 실증분석 결과 촉진초점 성향의 학생들이 방어초점 성향의 학생들보다 경제적 및 비경제적 창업동기, 창업의도가 높은 수준을 보이는 것을 확인하였다. 또한 촉진초점 성향의 학생들은 독립형 창업과 사회적기업 창업에 대한 선호가 방어초점 성향의 학생들보다 높은 수준을 보이는 반면, 방어초점 성향의 학생들은 프랜차이즈형 창업에 대한 선호가 촉진초점성향의 학생들보다 높은 수준을 보이고 있음을 확인하였다. 그리고 사회적 가치가 개인지향의 학생이 사회지향인 학생들보다 독립형 창업의 선호가 높은 수준을 보이고 있음을 확인하였다.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.167-174
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• 2013

In this study, we intended to show the interaction effect between brand reputation and chronic regulatory focus, and intended to show mederatory effect as an interaction as well as the main effect of two variable. To this end, Pulmuone(a high level of brand reputation) and Green(a low level of brand reputation) as parent brand and cosmetics as extention product were selected. The results of the study are as follows: The first, on brand extension evaluation, a high level of brand reputation was more positive than a low level of brand reputation. The second, brand extension evaluation was mere positive in the promotion focus group than in the prevention focus group. The third, In case of high level of brand reputation, there was no significant differences between the prevention focus group and the promotion focus group in brand extension evaluation. On the other hand, low level of brand reputation, there was significant differences between two variables. Therefore, we found the interaction effect between promotion focus group and prevention focus group.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.119-130
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• 2021

This study is a study on the regulatory focus and entrepreneurship that affect entrepreneurial motivation under uncertainty. In the empirical analysis results between the prevention focus, risk taking, and economic entrepreneurial motive, which were not observed in previous studies in Korea, this study tried to supplementally verify the previous studies by focusing on the limitations of the sample suggested as limitations. In particular, under a special external environment where uncertainty is deepening due to COVID-19 and the economic situation is being severely hit, we regressively analyze regulatory focus and risk taking, which are innate personal characteristics that can affect entrepreneurial motives. The mediating effect of risk taking was demonstrated. As a result of the empirical results, it was found that the prevention focus, risk taking, and economic entrepreneurial motivation had a significant effect, and it was shown that risk taking had a mediating effect between the prevention focus and the economic entrepreneurial motivation. This result is meaningful as a result not observed in previous studies, and it is judged that the control focus, which is an individual characteristic with a large innate tendency, interacts with the risk taking of the acquired tendency to influence the motivation to start a business. The results of this study can be of practical help by understanding and concentrating on regulatory focus and risk taking when conducting entrepreneurship or entrepreneurship education programs to entrepreneurs who dream of or want to start a business amid the growing uncertainty of the external environment. On the other hand, it is necessary to confirm whether these results, which are different from previous studies, are the effect of sample diversity or the external environment such as Corona 19, and re-verification through additional research is needed in the future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.5
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• pp.190-199
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• 2017

People's interest in how to lead a happy life when they get older is increasing because of the extension of life span due to thedevelopment of medical technology. Factors that can affect happiness or the strength of the influence of those factors may vary according to age. Previous studies, have found that individuals with promotion focus are more likely to experience happiness than those with prevention focus. However, whether this effect of regulatory focus on happiness is consistent regardless of age has not been sufficiently investigated. Therefore, 1,250 Korean adults from each age group and residence were randomly selected as thesample, and the moderating effect of age on the relationship between regulatory focus and subjective well-being was examined. The results indicated that promotion focus and age have a significant interaction effect on subjective well-being, while the interaction effect of prevention focus and age was not significant. More concretely, the positive effects of promotion focus on life satisfaction and affective balance grew stronger with increasing age. This finding implies that it is especially important for old adults to use promotion focus by actively setting challenging goals and motivating themselves to gain a sense of accomplishment to experience subjective well-being. In addition, social support is proposed as being especially important to activate their promotion focus.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.199-206
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• 2018

The current study investigated mediating effects of self-regulatory system in the context of public service announcements (PSAs). We conducted a survey to collect participants' orientation of self-regulatory systems, emotional response and evaluation of PSAs. A total of 70 undergraduate students with mean age of 22.49 (SD = 3.22). Results showed that emotional engagement to the PSAs is affected by ad liking and, in turn, directly influences intention to act as a campaign outcome. Furthermore, our findings suggested that promotion-oriented individuals are more likely to commit PSA messages than do the prevention-oriented individuals. Therefore, messages of the PSA campaign should include hope and aspiration, indicating the connection of accomplishment and advancement.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.621-623
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• 2023

본 논문에서는 기계 학습 모델의 취약점과 대응책에 초점을 맞추어 적대적인 기계 학습 공격 및 방어 분야를 탐구한다. 신중하게 만들어진 입력 데이터를 도입하여 기계 학습 모델을 속이거나 조작하는 것을 목표로 하는 적대적 공격에 대한 심층 분석을 제공한다. 이 논문은 회피 및 독성 공격을 포함한 다양한 유형의 적대적 공격을 조사하고 기계 학습 시스템의 안정성과 보안에 대한 잠재적 영향을 조사한다. 또한 적대적 공격에 대한 기계 학습 모델의 견고성을 향상시키기 위해 다양한 방어 메커니즘과 전략을 제안하고 평가한다. 본 논문은 광범위한 실험과 분석을 통해 적대적 기계 학습에 대한 이해에 기여하고 효과적인 방어 기술에 대한 통찰력을 제공하는 것을 목표로 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2019.10a
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• pp.440-441
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• 2019

오늘날, 우리는 운영체제에 사용할 수 있는 기술과 보안 방어에 초점을 맞추고 있다. 사람이 현장에서 찾아야 하는 가장 일반적인 서버 빛 워크스테이션 운영체제에 대한 기본적인 지식을 제공하며 OS 의 주요 특징, 약점, 그리고 기본적인 보안 방어에 대해 이야기 한다.

• Journal of Fashion Business
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• v.15 no.2
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• pp.1-11
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• 2011

The purpose of this study is to investigate the influence of the suitability of the chronic regulatory focus and the advertising message type on the evaluation of the beauty product. In addition, feeling right while and individual is reading an advertisement is measured to check the mechanism making the regulatory fit effect. The experimental design was designed with the mixed design of 2(chronic regulatory focus: promotion / prevention, between group) ${\times}$ 2(advertising message type: promotion /prevention, within a group). 100 female university student subjects in their twenties in Seoul and in the metropolitan area were asked to respond to questionnaires in the study. The reliability analysis, T-test, analysis of variance(ANOVA), and analysis of covariance (ANCOVA) on the collected data were done with SPSS WIN 12.0. The results of the study are as follows. First, the regulatory fit effect that when the individual chronic regulatory fit corresponds to the advertising message focus each other in the advertising of a new beauty product, the evaluation on the product is more positive could be checked. The promotion focus message of shampoo, the promotion focus group showed more positive response than the prevention focus group and as for the prevention focus message, the prevention focus group showed more positive results than the promotion focus group so that the effect of regulatory fit appeared. Second, when the regulatory fit effect appeared in the evaluation on the new beauty product, the fit effect on the individual chronic regulatory focus and on the advertising message focus also appeared in the measurement of feeling right. Hence, feeling right could be checked by using the mechanism of the regulatory fit effect.

• Journal of Fashion Business
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• v.14 no.4
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• pp.1-9
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• 2010

The study verified the regulatory fit effect of the message focus and propensity regulatory focus delivered in the sales promotion situation of beauty services and products on the basis of the self-regulatory focus theory being actively discussed in the consumer behavior area of marketing. As the result of ANOVA analysis on the experimental design 2 (chronic regulatory focus: promotion focus/prevention focus, between factor) ${\times}$ 2 (message regulatory focus: promotion focus/prevention focus, within factor), the promotion focus group showed more positive response to the promotion focus message(4.88) of beauty services than the prevention focus group(4.40) so that the effect of regulatory fit appeared(t=1.79, p<.1), but the regulatory fit effect didn't appear in the prevention focus message(t=.58, p>.1) so that the hypothesis was partially supported. However, as for the promotion focus message of beauty products, the promotion focus group(4.62) showed more positive response than the prevention focus group(4.16), and as for the prevention focus message, the prevention focus group(4.89) showed more positive results than the promotion focus group(4.33) so that the effect of regulatory fit appeared(t=2.07, p<.05). Therefore, the result of the study shows that as for the service consumers perceive high risk, the sales promotion activity of the prevention focus message can be effective for prevention focus consumers and for promotion focus consumers as well. Otherwise, it suggests the marketing approach that the consumer evaluation is more positive when the advertising message focus fit the consumer regulatory focus.

• Proceedings of the Korea Water Resources Association Conference
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• 2016.05a
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• pp.5-5
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• 2016

기후변화에 따른 수환경의 변화로 도시홍수로 인한 인명 및 재산피해가 증가하여 도시홍수에 대한 중요성이 급격히 부각되는 상황이지만 국내에서는 도시 내배수 시스템의 선진화기술 구축 및 그와 관련된 연구는 미흡한 실정일 뿐만 아니라 효과적인 침수 저감도 어려운 실정이다. 도시지역에서의 내수침수를 효과적으로 방어할 수 있는 구조적, 비구조적 홍수방어 대책의 수립이 시급한 실정이다. 현재 기존의 도시침수 저감 대책들은 유하시설의 용량 증설 및 통수능 확보를 초점으로 하는 구조적인 대책에 머물러 있으며, 유하시설 위주의 대책은 하류에서의 더 큰 홍수를 발생시킬 위험이 있다. 기존 내배수시설의 전체적인 확장은 막대한 예산과 시간을 필요로 할 뿐만 아니라 지구온난화로 인한 이상기후 및 국지성 집중호우에 완벽하게 대응하기 곤란하므로 구조적인 대책과 더불어 집중호우에 대비할 수 있도록 각 시설물의 기능 및 경제성을 최대로 하며 방재성능을 향상시킬 수 있는 비구조적인 대책이 동시에 수립되어야 한다. 본 연구에서는 비구조적인 대책 중 하나로 빗물펌프장 및 빗물저류조의 연계운영에 초점을 맞추었다. 모니터링 지점을 선정하여 빗물저류조의 추가저류공간을 확보하는 운영을 실시하고 빗물 펌프장 유수지의 수위를 낮추어 내수침수를 저감시킬 수 있는 방법을 제안하였다. 기존의 운영과 본 연구에서 제안한 연계운영을 비교하고 효과를 분석하였다.