• Title/Summary/Keyword: 방송 규제

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The forming, practicing and shifting of the discourse on the convergence of broadcasting & telecommunication (방송통신융합 담론의 형성과 실천 그리고 변위)

  • Lee, Won
    • Korean journal of communication and information
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    • v.48
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    • pp.25-45
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    • 2009
  • The convergence of broadcasting & telecommunication is not a reality by itself, but recognized as a reality by the discourse which defines and explains it. It is the premise from which this article aims at studying how the discourse on the broadcasting-telecommunication convergence is formed, practised and transformed. This study compares the case of France with the case of Korea in order to show how the same discourse can engender different consequences and evolve in a different way in different socio-political situations. The discourse of the convergence was born as a scientific knowledge in the reports of the European Commission and OECD, and accepted as an important object generating social debates. Then, the discourse faces the resistance of pre-existent discourses in France, while it spreads without clash in South Korea. The French discourse results in a horizontal regulation of contents and networks, while the Korean discourse creates a unique regulator for both traditionally distinguished sectors. Finally, unlike France, the scientific discourse of the convergence in South Korea is transformed into even a political, imaginary or utopian discourse.

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Market Definition and System Analysis of Paid Broadcasting Services (유료방송서비스의 시장 획정과 제도 분석)

  • Lee, Suil
    • KDI Journal of Economic Policy
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    • v.32 no.3
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    • pp.101-137
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    • 2010
  • This paper defines markets relating to each paid broadcasting service by applying the test method of critical sales loss to the results of survey to the paid service subscribers. The result confirms the existence of a meaningful competitive relationship--in terms of the Competition Law--among all paid broadcasting services included in this study, or at least analog cable broadcasting, digital cable broadcasting, and real time IPTV(Internet Protocol TV) service. This indicates that current regulations which are being applied to cable TV, satellite broadcasting, and IPTV are actually discriminatory. Based on these analysis results, this paper suggests that the main attention for the improvement of regulations should be focused on regulations which are differently applied to different paid service providers. In particular, Article 20 in the Internet Multimedia Broadcasting Law is interpreted as defining the real-time IPTV as an independent market, thereby having leeway to harm fair competition among different paid service providers. Therefore, that article needs to change to give the right of equal access to contents to all the competing paid service providers. Furthermore, to put teeth in the contents equal access rule, most popular pay channels need to be designated as target contents of the rule. As for the market-share limitation regulations, the paper suggests that an upper limit on the market share should be set based on the total number of subscribers of all the competing paid services and the same limit applied to all the competing paid service providers.

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A study on the effective regulation of user discrimination : focusing on the offering of promotional gifts and exemption of charges (방송통신사업자의 부당한 이용자 차별 행위의 위법성 판단 기준의 타당성 및 효과적 규제 방안 : 경품 제공 및 요금 감면 관련 행위를 중심으로)

  • Lee, Yeong-Ju;Yoo, Soo-Jung
    • Journal of Internet Computing and Services
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    • v.13 no.1
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    • pp.27-36
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    • 2012
  • This study aims to find out the effectiveness of regulation of promotional gifts and exemption of charges by analyzing the judgement criterion of illegality and the corrective action taken by regulatory agencies and suggests effective way of regulation. The results show that recently the differences of price-cut is getting bigger. In addition, Fair Trade Commission has considered discounts as unfair predatory price only if price is below the cost. But in the telecommunication business law enacted by Korea Communications Commission, 'expected profits per subscriber' has been applied as a key criterion. KCC's criterion is based not on the expected profit of individual service provider but on the averaged profit of services providers. It doesn't consider differences of service quality and the cost structure between dominant firm and late comers. Prohibition act of user discrimination result in the increase of subscriber and operating profits of late comers but this is not direct purpose of regulation. It can be desirable in the aspect of fair competition but since it may reduce consumer welfare, the criterion needs to be reconsidered.

Advertising Regulations for Juvenile Protection: Problems and Alternatives (청소년 보호를 위한 광고 규제: 문제점과 개선 방안)

  • Cho, Jae-Yung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.2
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    • pp.672-677
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    • 2014
  • The purpose of this study is to analyze the advertising regulations for juvenile protection, find their problems and suggest the alternatives for their improvements. All media products harmful to juveniles including advertising are regulated by the Juvenile Protection Act. The regulations related with advertising for juvenile protection of the Special Act on Safety Control of Children's Dietary Life, the Broadcasting Advertising Review Regulations and the National Health Improvement Act were analyzed. The results were: 1)the weaknesses of the implementation of the regulations with lack a little consistency and a lack of objectivity; 2)the necessity of the newly established articles with the times; and 3) the urgency of the establishment of alcohol advertising regulations. In conclusion, it has been suggested that the integrated advertising regulations or guidelines by the unitary review board should be implemented.

A Criticism of Path Dependence in the Broadcasting Programming Regulation : Focusing on Regulation of Programming Quotas (방송편성규제의 경로의존성 비판과 개선방향 : 편성비율규제를 중심으로)

  • Hong, Won-Sik
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.6
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    • pp.1-11
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    • 2020
  • With the activation of OTT and VOD services, the viewing behavior is rapidly changing, but the programming regulation has not escaped the ratio regulation in the same way as in the past. Therefore, this paper aims to examine the policy validity of the current organization ratio regulation and to suggest improvement directions based on this. To this end, the policy objectives and background at the time of the introduction of the domestic organization ratio regulation were considered and compared with the current status of the broadcasting market. As a result, this study found that it is difficult to apply the logical framework of asymmetric regulation at the time of the formation ratio regulation into the current status of broadcasting market, the existing framework was established and hold in the mutual relationship of various stake holders formed based on the asymmetric regulation. It was pointed out that the typical pattern of path dependency repeating only fine adjustment of ratio was shown. Based on this, this study suggests that it needs to be divided into the regulation by the public interest and the regulation by the industrial purpose according to the purpose of regulation, and it is necessary to be limited to the direct regulation corresponding to the public interest of the viewer. Also this study proposes that it is necessary to separate the regulation from promotion policies as well as to resolute asymmetric regulation in broadcasting policies.

The Analysis of Content Regulation on Social Network Service(SNS): Focusing on the Problem of Legal and Administrative Regulation (표현매체로서 SNS(Social Network Service)에 대한 내용규제의 문제점 분석: 법률적.행정적 규제를 중심으로)

  • Hwang, Yong-Suk
    • Korean journal of communication and information
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    • v.58
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    • pp.106-129
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    • 2012
  • Social Network Service(SNS), which are an emerging form of political architecture, have been a political means to promote civic engagement and shape pubic opinions on social issues. Along with the influence of SNSs, the governmental control on the dissemination of information over SNSs has increased more and more. It would be ideal if the autonomous governance regulates SNSs which facilitate the networks of the dispersed people. It is the fact, though, that compulsory regulations under which the government controls impose policy and legal restrictions on political expressions. The current study addresses expressive and participatory nature embedded in technological characteristics of SNSs and discusses the problems of content regulations of political expression over SNSs. First of all, it is analyzed that light touch regulation or light touch monitoring should be applied to regulating content on SNSs, particularly political expressions. Constitutional Court proclaimed that legal restrictions on the Internet could infringe basic rights of the people and thus under unambiguous standards, the Doctrine of Clear and Present Danger should be applied to its content. Second, it is found that clarifying the definition of illegality in the application of legal restrictions is necessary to minimize the excessive misleading. Third, it is required that Korea Communications Standards Commission under the government control needs to change in determining the scope of illegal information. In a domestic level, there needs to be safeguards for the protection of the self-regulatory organization such as KISO to guarantee voluntary and autonomous regulatory practices.

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A Study of Music Regulations of Broadcasting Advertising (방송 광고의 음악 규제에 대한 연구)

  • Cho, Jae-Yung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.9
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    • pp.394-400
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    • 2016
  • This study reviewed critically the music regulations of broadcasting advertising and analyzed the post reviews of Korea Communications Standards Commission(KCSC) to find their problems and suggest alternatives for their improvements. As general core regulations, lyrics changes of children's song is banned except in non-commercial public advertising and lyrics changes to folk songs are permitted unless it includes the product related expressions, such as brand name; both of their arrangements are permitted. According to the items, the lyrics of the CM song of drug advertising should not include its brand name; alcoholic beverage advertising is banned if the lyrics of the CM song include product-related brand name or an expression encouraging drinking. The rationales of these regulations of restrictions or prohibitions of music in broadcasting advertising are unclear and are insufficient. Therefore, it will be necessary to improve them based on the evidence or knowledge by more valid research in the future.

국가경제의 새로운 성장동력 방송과 통신 - 방송통신위원회 형태근 상임위원과의 대담

  • 통신위성우주산업연구회
    • Satellite Communications and Space Industry
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    • v.15 no.1
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    • pp.88-93
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    • 2008
  • 디지털 기술이 발전하면서 방송과 통신이 빠르게 융합하고 있습니다. 방송은 통신을 활용해, 통신은 방송을 실어 이용자인 국민에게 다양한 첨단의 서비스를 제공하고 있습니다. 특히, 정보통신이 발달한 우리나라는 그 흐름이 더욱 빠르게 진행되고 있습니다. 방송과 통신의 융합이라는 시대적 흐름에 맞춰 새 정부는 지난 3월29일 정부조직법 개정안을 발효함에 따라 "방송통신위원회"가 새롭게 탄생하였습니다. 방송통신위원회는 이러한 흐름에 맞춰 세계 최고의 융합서비스를 누구나 즐기는, 방송통신 선지한국의 새 길을 열기 위해 출범한 합의제 행정기구로서 방송통신을 국가 경제의 새로운 성장동력으로 육성하고, 규제 개혁으로 기업의 경쟁과 투자를 살리며, 특히 방송이 독립성을 보장하고 공익성을 확대하여 방송통신 융합의 모든 혜택을 국민이 고루 누리는 '방송통신 국민 주권 시대'를 열어간다는 포부를 밝힌 바 있습니다. 위원회의 출범 이후 정책방향의 변화추이와 방송 통신 분야의 전망을 진단하고자 모처럼 방송통신위원회 형태근 상임위원과 대담의 기회를 마련하였습니다. 대담내용을 정리하여 소개합니다.

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Scenario Planning을 통한 차세대휴대이동방송 KUF분석과 진입전략

  • Kim, Seung-Ho;Song, Yeong-Hwa;No, Ji-Cheol
    • Proceedings of the Korea Society of Information Technology Applications Conference
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    • 2006.06a
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    • pp.23-45
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    • 2006
  • 본 연구는 차세대 휴대이동방송 서비스를 대상으로 고객, 기술, 사업자, 규제 4대 이슈별로 환경 불확실성 요인을 규명하고, 핵심불확실성요인(KUF)를 도출하였다. 도출된 KUF를 중심으로 환경의 잔여불확실성 수준 평가를 통해 시나리오 분석을 실시하고, 차세대 휴대이동방송의 진입전략 수립을 위한 방향을 제시하였다.

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