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http://dx.doi.org/10.5762/KAIS.2016.17.9.394

A Study of Music Regulations of Broadcasting Advertising  

Cho, Jae-Yung (Department of Advertising and PR, Chungwoon University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.17, no.9, 2016 , pp. 394-400 More about this Journal
Abstract
This study reviewed critically the music regulations of broadcasting advertising and analyzed the post reviews of Korea Communications Standards Commission(KCSC) to find their problems and suggest alternatives for their improvements. As general core regulations, lyrics changes of children's song is banned except in non-commercial public advertising and lyrics changes to folk songs are permitted unless it includes the product related expressions, such as brand name; both of their arrangements are permitted. According to the items, the lyrics of the CM song of drug advertising should not include its brand name; alcoholic beverage advertising is banned if the lyrics of the CM song include product-related brand name or an expression encouraging drinking. The rationales of these regulations of restrictions or prohibitions of music in broadcasting advertising are unclear and are insufficient. Therefore, it will be necessary to improve them based on the evidence or knowledge by more valid research in the future.
Keywords
Advertising Music Regulation; Advertising Regulation; CM Song Regulation; Music Regulation of Broadcasting Advertising; Regulation of Broadcasting Advertising;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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