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http://dx.doi.org/10.5762/KAIS.2014.15.2.672

Advertising Regulations for Juvenile Protection: Problems and Alternatives  

Cho, Jae-Yung (Department of Advertising and PR, Chungwoon University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.15, no.2, 2014 , pp. 672-677 More about this Journal
Abstract
The purpose of this study is to analyze the advertising regulations for juvenile protection, find their problems and suggest the alternatives for their improvements. All media products harmful to juveniles including advertising are regulated by the Juvenile Protection Act. The regulations related with advertising for juvenile protection of the Special Act on Safety Control of Children's Dietary Life, the Broadcasting Advertising Review Regulations and the National Health Improvement Act were analyzed. The results were: 1)the weaknesses of the implementation of the regulations with lack a little consistency and a lack of objectivity; 2)the necessity of the newly established articles with the times; and 3) the urgency of the establishment of alcohol advertising regulations. In conclusion, it has been suggested that the integrated advertising regulations or guidelines by the unitary review board should be implemented.
Keywords
Advertising Regulation; Juvenile Protection; Broadcasting Advertising Regulation;
Citations & Related Records
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  • Reference
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