• Fashion & Textile Research Journal
• /
• v.25 no.3
• /
• pp.366-378
• /
• 2023

Recently, the use of one-person broadcast content for special makeup videos has gained momentum. This study aims to analyze the factors preferred by various age groups as the total number of clicks increase on special makeup videos. It also aims to provide beauty creators with useful data to help them create videos that generate more clicks based on the derived elements. We analyzed previous studies and divided the subjective indicators into place & accessories, editing, model (Y/N), contents and field, and characteristics of the creators. We analyzed top 5 videos from among 257 videos uploaded before July 1, 2020. The subjective indicators were analyzed through a questionnaire survey attempted by 60 respondents in their 10-30s from Jeollanam-do and Gwangju between July 20 to August 31, 2020. The questions majorly focused on intimacy, attractiveness, professionalism, informativity, and playfulness. We analyzed the collected data using SPSS 21.0, and obtained the following results: Informativity, professionalism, attractiveness, and playfulness were considered to be more influential by those aged 10 to 30 years. In particular, factors like visual elements, linguistic characteristics, experts, background music and sound effects, celebrities, product information, and knowhow were most preferred. In fact, it was easy to make videos using these elements. The above results confirmed the utility of such data for beauty-creators-to-be in creating videos that generate more clicks.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.6
• /
• pp.539-544
• /
• 2023

In this study, several important aspects were studied in producing video advertisements based on the lifestyle and SNS status of Generation Z. Generation Z highly values participation and interaction due to the nature of SNS, so SNS advertisements should be produced in a way that induces active interaction with viewers and accepts feedback. Here's a summary of the main parts. It prefers various content formats of Generation Z that consume information. Advertisements should be produced in various formats such as text, images, and videos, and should have flexibility suitable for various platforms. Because each SNS platform has its own characteristics due to platform specialization, this study suggests that advertisements analyze the characteristics of the platform and use the appropriate content strategy for the optimized platform. As an emphasis on value proposition, we propose an advertising format setting to focus on what value the product or brand provides. It is important to clearly emphasize the advantages and intrinsic value of a product or service in video advertising, and in conclusion, we propose to focus on the case of increasing interest by adopting modern and trendy design of storytelling as an attractive and unique design method of aesthetic design and visual effects. Considering these factors comprehensively, the research value of this paper will be able to establish an effective SNS marketing strategy by producing video advertisements that match the lifestyle and SNS usage characteristics of Generation Z.

• Journal of Broadcast Engineering
• /
• v.25 no.1
• /
• pp.25-35
• /
• 2020

Recently, the development of image processing technology, as well as hardware performance, has been continuing the research on 3D point processing technology that provides users with free viewing angle and stereoscopic effect in various fields. Point cloud technology, which is a type of representation of 3D point, has attracted attention in various fields because it can acquired/expressed point precisely. However, since Hundreds of thousands, millions of point are required to represent one 3D point cloud content, there is a disadvantage that a larger amount of storage space is required than a conventional 2D content. For this reason, the MPEG (Moving Picture Experts Group), an international standardization organization, is continuing to research how to efficiently compress, store, and transmit 3D point cloud content to users. In this paper, a V-PCC bitstream generated by a V-PCC (Video-based Point Cloud Compression) encoder proposed by the MPEG-I (Immersive) group is composed of an MPU (Media Processing Unit) defined by the MMT. In addition, by extending the signaling message defined in the MMT standard, a parameter for a segmented transmission method of the 3D point cloud content by area and quality parameters considering the characteristic of the 3D point cloud content, so that the quality parameters can be selectively determined according to the user's request. Finally, in this paper, we verify the result through design/implementation of the verification platform based on the proposed technology.

• Journal of Broadcast Engineering
• /
• v.26 no.6
• /
• pp.714-724
• /
• 2021

The point cloud content is immersive content recorded by acquiring points and colors corresponding to the real environment and objects having three-dimensional location information. When a point cloud content consisting of three-dimensional points having position and color information is enlarged and rendered, the gap between the points widens and an empty hole occurs. In this paper, we propose a method for improving the quality of point cloud contents through inverse transformation-based interpolation using depth information for holes by finding holes that occur due to the gap between points when expanding the point cloud. The points on the back are rendered between the holes created by the gap between the points, acting as a hindrance to applying the interpolation method. To solve this, remove the points corresponding to the back side of the point cloud. Next, a depth map at the point in time when an empty hole is generated is extracted. Finally, inverse transform is performed to extract pixels from the original data. As a result of rendering content by the proposed method, the rendering quality improved by 1.2 dB in terms of average PSNR compared to the conventional method of increasing the size to fill the blank area.

• The Journal of the Korea Contents Association
• /
• v.21 no.9
• /
• pp.528-542
• /
• 2021

This study aims to examine the attitudes toward online advertisement targeting YouTube content users and to present implications for the direction and regulation of personal media broadcasting advertisement. The study used the data from 'Awareness of On-line Ads and Blocking Tools' conducted by the Korea Press Foundation in 2020. For the statistical analysis, correspondent analysis was employed. The main results followed as: women tended to perceive more discomfort about the ads before the start of the content compared to men, and women in twenties perceived the highest discomfort with intermediate advertisement. Second, respondents who watch more YouTube contents tended to accept more ads to use contents for free. Third, respondents who are willing to use the advertisement blocking service were most aware of the inconvenience of advertisements before starting of YouTube contents. Although users are aware of the inconvenience, the use of advertisement blocking service has not yet been found to be generalized. However, the use of ad blocking service is expected to increase gradually. It would be expected that efforts to regulate advertisement to reduce discomfort about advertisement among users are also required.

• Journal of Digital Convergence
• /
• v.13 no.10
• /
• pp.59-68
• /
• 2015

This study compared and analyzed the connection use, using behaviors and life satisfaction of paid users and free users in accordance with the business models of convergence N-screen service providers. It also analyzed factors that influence users' satisfaction at a personal life level, a relationship-based life level and a group-based life level. The study result showed the different connection use levels of broadcast contents by paid and free users of the N-screen service have a statistically significant meaning. The result also showed the personal satisfaction level of paid users is higher than that of free users. It also turned out that factors that influence life satisfaction differ according to whether or not the users paid for the service. Also, academic background and content consumption expenses affected life satisfaction level of free users while connection use of broadcast contents affected the one of paid users. This study provided an insight on the current domestic N-screen market situation and suggested business strategies which could help find business models.

• The Journal of the Korea Contents Association
• /
• v.8 no.12
• /
• pp.98-108
• /
• 2008

The recent growth of the national film and broadcasting industry and the international success of korean films and dramas have resulted in enlarging the financial investment of overall film and drama producing system. Many of local governments contend in the inducement of the drama and movie production because building a drama or movie set help to grow the local business. However, the effort of local governments has rarely achieved the long-term effect. The purpose of this paper is to examine the successful examples of the local specialization as drama or movie set, to compare them with other countries, and to analyze the systematic cause of their success. Moreover, this paper tries to suggest few principles to preplan the successful inducement, to increase the positive outcome, and to invigorate the local area.

• Journal of Broadcast Engineering
• /
• v.23 no.5
• /
• pp.636-641
• /
• 2018

Recently, the digital signages display not only the rectangular shapes but also the various shapes and sizes. The high-resolution large-screen display monitors have evolved to multi-vision modes in which several screens are connected to one another. In this paper, we present the structure of an atypically shaped signage system in which the ROI changes with the rotation of the multiple displays. The inclination angle of the monitor is calculated by taking the output value of the gyro sensor inter-locked with the Arduino, and an image in which the position of the four corners is varied according to the rotation angle by using the polar coordinate system. In order to display images in the multi-screen environment, multiple displays with a gyro sensor were controlled using serial communication. As the result, we have obtained the flexibly moving monitor systems with associated images fitting in them.

• Journal of Broadcast Engineering
• /
• v.25 no.5
• /
• pp.709-722
• /
• 2020

Point Cloud which is a cluster of numerous points can express 3D object beyond the 2D plane. Each point contains 3D coordinate and color data basically, reflectance or etc. additionally. Point Cloud demand research and development much higher effective compression technology. Video-based Point Cloud Compression (V-PCC) technology in development and standardization based on the established video codec. Despite its high effective compression technology, point cloud service will be limited by terminal spec and network conditions. 2D video had the same problems. To remedy this kind of problem, 2D video is using Scalable High efficiency Video Coding (SHVC), Dynamic Adaptive Streaming over HTTP (DASH) or diverse technology. This paper proposed a density scalability method using SHVC codec in V-PCC.

• Journal of Internet Computing and Services
• /
• v.18 no.6
• /
• pp.93-100
• /
• 2017

In multi-media, multi-channel era, video viewing using various digital devices via the Internet, not the existing broadcasting network, is emerging as a new broadcasting viewing behavior. OTT service is regarded as the main service of this change of viewing behavior. It is a video service that can seamlessly use any content desired by the user at any time, at any time, any device, any contents, if the Internet connection is available. The purpose of this study is to investigate the factors affecting the satisfaction of OTT service by applying the technology acceptance model (TAM). As a result of analyzing through 303 questionnaires of the early users of OTT service, social pressure, perceived popularity, perceived cost, user reputation, individual innovation, and esthetics set as external factors in this study are partially affects perceived usefulness, perceived ease of use, and perceived enjoyment. In addition, perceived usefulness, ease of use, and enjoyment are directly influencing satisfaction. Based on these results, we discuss the theoretical and practical implications and propose future research direction.