• Journal of Service Research and Studies
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• v.10 no.2
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• pp.59-76
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• 2020

The purpose of this study is to analyze the impacts of the lasciviousness of news anchor's mention on viewers'negative emotions, news reliability and their attitude towards the broadcasting company. This study also analyzed the moderating effect of anchor's attractiveness and viewers' sex. First, the more lascivious anchor's mention in news report gets, the more negative the viewers felt. Second, stronger lascivious expressions of news anchor's mention in news report had a negative effect on news reliability. Third, the moderating effect of the anchor attractiveness was found when news anchor's mention influences the viewers' attitude towards the broadcasting company : those who thought news anchor attractive showed less negative emotions and their news reliability and attitude towards the broadcasting company were higher compared to those who thought news anchor less attractive. Fourth, the moderating effect of the viewers' sex was found when news anchor's mention influences on viewers' negative emotions and the viewers' attitude towards the broadcasting company. This study has an academic and practical implication by studying the lasciviousness of news anchor's mention and anchor's attractiveness. This study is also a new approach of integrating the fields of journalism : News report and Anchor into the marketing fields : Attractiveness and Reliability. This can be meaningful for both journalism and marketing field.

• Nuclear industry
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• v.14 no.3 s.133
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• pp.77-83
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• 1994

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2017.06a
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• pp.180-181
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• 2017

본 논문에서는 CATV 셋톱박스를 통해 공통경보프로토콜 기반의 재난정보를 송출하는 프로토콜을 구현하고 실험한 내용을 기술한다. 현재, 지상파 방송사, 종합편성 방송사 및 보도전문 방송사는 법적으로 재난방송 의무를 가지고 있다. 이들 방송사는 주기적인 폴링방식을 이용하여 통합재난관리시스템으로부터 재난정보를 수신하고 있다. 재난정보 전달은 피해의 최소화, 대응의 신속화를 보장하기 위해 즉시적인 전달(Instantaneous Delivery)'이 무엇보다 중요하다. 따라서, 제안하는 재난정보송출 방식은 재난정보표현을 위한 표준방식인 공통경보프로토콜을 이용하여, 재난정보 발생 시 방송사에게 자동으로 통보될 수 있는 프로토콜을 구현하여 재난정보전달의 신속성을 보장할 수 있다.

• Korean journal of communication and information
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• v.80
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• pp.224-253
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• 2016

In this study, we analyzed the television news frames related to private school irregularities. Television broadcasting stations have not dealt with underlying problems of private school irregularities, but their reporting have been focused more on stating the situations. While Public announcing frame, Interference and solutions frame, Moral hazard frame and Protests and strikes frame have been applied in reporting, Autonomy highlighted frame and Publicity highlighted frame which are fundamental to the existence of private schools hardly appeared. In particular, the adhesion between private schools and political power has been continuously pointed out to be a cause of raising problems, whereas articles with such perspectives were hard to find. As a result, television broadcasting stations are required to change the way in reporting of private school irregularities in order for a lively discussion about them as the social agenda.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.300-314
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• 2018

This study, expending the existing concept of hostile media perception to biased media perception, empirically examined the effects of TV audience's political disposition(liberal, neutral, conservative) and broadcasting company's political disposition perceived by the audience(liberal, neutral, conservative) on evaluations of the broadcasting channel(interestedness, diversity, creativity, reliability, usefulness, fairness, public interest). With the nationwide online survey data from 624 adult audiences, a broadcasting company evaluated as the most neutral in political disposition at the moments of data gathering was selected and respondents' evaluations of the broadcasting channel were analyzed in a two-way factorial multiple analysis of covariance(MANCOVA). The results showed that the perceived political disposition of the broadcasting company affects audiences' evaluations of the channel while audiences' their own political dispositions do not. In addition, due to the interaction effects between audience's and broadcasting company's political dispositions, congruency in political dispositions led to positive evaluations(congenial media perceptions) while incongruency led to negative ones(hostile media perceptions). Based on these results, theoretical and empirical implications were discussed in terms of the formation of attitudes toward TV broadcasting channels.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2011.11a
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• pp.34-35
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• 2011

우면산 산사태로 인한 EBS 방송중단으로 방송통신재난관리의 필요성에 대한 관심이 높아지고 있다. 통신재난관리는 전기통신기본법에 의하여 규정되어 지금까지 잘 수행되어 왔으나 방송재난관리는 명확한 법 규정 없이 각 방송사 내부적으로 수행하여 왔다. 그러나 방송통신융합에 따른 방송통신발전 기본법 시행으로 방송통신재난관리 규정이 신설되어 방송사들의 재난관리 업무가 법적으로 명확히 규정되었다. 본 논문에서는 방송통신발전 기본법 시행에 따라 방송재난이라는 개념을 정의하고, 주요방송사업자(KBS, MBC, SBS, YTN, MBN)의 방송통신재난관리 기본계획, 방송재난 대비, 방송재난 보고, 방송통신재난대책본부와 관련된 법 조항을 분석하였다. 통신사업자들의 경우는 재난방송 의무는 없으나 재난방송협의회 참가를 통하여 CBS 등과 같은 재난방송에 도움을 줄 수 있도록 하는 것이 필요하다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2013.11a
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• pp.20-23
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• 2013

Recently for the transfer of large size video file between sites for high-definition craft editing used by broadcasting company the Public Network is used a lot. In the IP Public Network with QoS(Quality-of-Service) not guaranteed, degradation of performance has several causes. In this paper, we have analyzed the causes of low performance to transfer a large size HD video file in long distance, in order to maximize the effectiveness, the high efficiency network could be implemented enabling the highspeed of HD video file using the connection with networks between hosts through packet creation and multi-session of Parallel TCP. We survey the result of high speed transfer system and verify the efficient transfer method using Public IP Network for large HD video file transfer in broadcasting cooperation.

• Korean journal of communication and information
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• v.74
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• pp.109-135
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• 2015

This study investigated the news report tendency and frame by three major Korean television networks(KBS, MBC, and SBS) in their news reports on issues involving their own interests and considering in social level. The three issues chosen for this study are 'advertising regulations for total amount', 'the reallocation of 700MHz spectrum' and 'raising TV license fee'(this issue applicable only to KBS). By using content analysis method, this study identified extremely weighted tendency toward themselves by the network television channels. They have used highly biased tone and sources to reinforce their private interests in news reports about the three controversial issues. In terms of story content, the news reports have used attribution of responsibility frame dominantly in 'advertising regulations for total amount' issue, whereas the moral frame was dominant in the other two issues.

• Korean journal of communication and information
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• v.43
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• pp.282-313
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• 2008

Advertising is both applauded and criticized for its characteristics and roles on society. Advertising environment is changing and developing. The important changes in advertising are fragmentation of traditional media, growth of new media, and increasing clutter. The major issue in advertising and broadcasting system in Korea is reintroduction of in-program advertising on terrestrial television stations. The purpose of this study is investigate the responses of viewers to in-program advertising. This study considers program genre as mediating variable which may affect the viewers' responses to in-program advertising. Independent variables of this study are the insertion of in-program advertising (insertion/non-insertion) and program genres(news/educational/drama/entertainment program). Dependent variables of this study are viewers' responses, attitude towards broadcasting station and attitude towards advertiser. This study was run as a $2{\times}4$ factorial design with 30 subjects per cell, resulting in a total sample size of 240. This study randomly assigned each subject to 1 of the 8 treatment groups. The result of this study shows that in-program advertising induces negative responses of viewers, attitude towards broadcasting station and advertiser. And this study found that viewers showed the negative responses to in-program advertising regardless of program genre. The findings of this study illustrate the need of consideration and planning of in-program advertising to protect viewers' right.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.4
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• pp.177-182
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• 2010

Research on recovering original images from captions has been widely done in a reusability point of view. In usual, dynamic images imported from foreign countries often have captions of foreign languages, so it is necessary to translate them into one's language. For the natural exchange of captions without loss of original images, recovering the images corresponding to captions is necessary. However, though recovering original images is very important, systematic analysis on the characteristics of captions has not been done yet. Therefore, in this paper, we first survey the classification methods of TV programs at academic worlds, broadcasting stations, and broadcasting organizations, and then analyses the frequency of captions, importance of caption contents, and necessity of recovering according to their types. Also, we analyze the characteristics of captions which are significantly recognized to be necessary to recover, and use them as recovering information.