• Title/Summary/Keyword: 방송기획

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On Production System by One-Person Production System in Broadcasting Program Production (방송프로그램제작에 있어 1인 제작시스템 변화)

  • Lee, Jong-Tak;Kwak, Hoon-Sung
    • The Journal of the Korea Contents Association
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    • v.7 no.8
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    • pp.117-124
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    • 2007
  • The one-person producing system is that planning program, arrangements, composition, taking pictures and edition are all done by only one person. In the reality of the producing systems of the broadcasting programs, as the number of the broadcasting stations, which apply one-person producing systems, is gradually increasing, the study on the change is going on. In this study I grasped the merits and demerits of both systems ; multi men producing system and one-person producing system. And then I analyzed the sudden change of the method of the producing programs into one using the 6m digital camera. The merits of producing programs by means of the 6m digital cameras are following ; the mobility of producing programs, a close contact with the source, the enlargement of the diversity of the contents and cutting down expenses. The demerits of it are following ; a lowering of the degree of completion and the unstableness of an image. Nowadays because of the enlargement of the rate of the outsourcing production, the number of the independent production studios rapidly increased. From the viewpoint of cutting down expenses and the diversity of contents, the number of broadcasting programs produced by means of one-person producing broadcasting program system is increasing.

Design and Implementation of Platform Providing Adaptive Contents based on IBB Companion Screen Service (IBB 기반 적응적 컴패니언 스크린 컨텐츠 제공 플랫폼 설계 및 구현)

  • Moon, JaeWon;Lim, Tae-Beom;Kum, SeungWoo;Nam, YoonSeok;Lee, Sangwon
    • Journal of Broadcast Engineering
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    • v.22 no.1
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    • pp.95-106
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    • 2017
  • Interest in companion screen services and high-definition television broadcasting services are rising along with the advanced of digital broadcasting communication technology. Not only providing good-quality broadcasting services in the main screen, but also creating added values of companion services in the secondary screen are important. In this paper we suggest a platform and a related authoring tool generating adaptive companion screen services according to user contexts. The Platform providing adaptive companion screen services based on user environment is designed and implemented for real service market. Proposed platform organizes a higher quality content service considering both user contexts and demands of service providers in real time, and the related authoring tool enables a novice user interface designer and service director to make adaptive user interfaces quickly and easily. We developed and simulated this platform in accordance with Korean UHD IBB standard which provides interactive service applications.

A Study on Uses and Gratifications to the Viewing of Famous Celebrities' Internet Personal Broadcasting: Focused on Chinese Viewers' Motivation and Satisfaction (유명 연예인 인터넷 개인 방송 시청에 대한 이용과 충족 연구: 중국 시청자의 시청동기와 시청만족도를 중심으로)

  • Xia, Pingping;Seo, Sangho
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.53-58
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    • 2020
  • Many stars are delivering various contents such as real time talks through Internet personal broadcasting to communicate with fans. For stars and entertainment companies that expect the effect of communicating with fans through Internet broadcasting, it can be said that it is important to grasp viewers' viewing motivation and satisfaction. Thus, we analyzed the viewing motivation and satisfaction of Chinese viewers' Internet personal broadcasting of famous celebrities based on the uses and gratifications approach. To this end, an online survey was conducted, and as a result, 'emotional motivation' and 'functional motivation' were found as Chinese viewers' motivation for viewing Internet personal broadcasting of famous celebrities. In addition, it was found that viewers' satisfaction increased as the viewers' 'emotional viewing motivation' increased. From the results of this study, it seems that a strategy of subdividing programs by reflecting the audience characteristics such as age and occupation is needed. It can be a way to expand the number of viewers and the intended broadcasting effect by designing and producing programs for personalized celebrity internet broadcasting by segmenting audiences.

Content Analysis on the News Report Cases of Vibrio (내용분석을 통한 언론의 비브리오 보도사례 분석)

  • Woo, Ha-Joong;Kim, Young-Kyu
    • Journal of the Korean Society of Food Culture
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    • v.22 no.4
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    • pp.492-497
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    • 2007
  • The objectives of this study are to determine the full extent of the negative media reports and to broaden public awareness through content analysis. Samples of this study are news reports on vibrio on three major broadcasting companies such as MBC, KBS and SBS and three major national newspapers such as Chosun daily, Joongang daily and Donga daily in Korea for 5 years from January 1st in 2000 to December 31st in 2004. Total 628 cases were searched through from the web sites of fore mentioned TV and newspaper companies. It is highly advised to adhere to the proven fact as much as possible and full and thorough research on the outcome should be sought by media before they reach to the public.

A Viewer's Modality-based Design Guideline of Digital TV Data Service and a Data Service Prototype adopting the Guideline (시청자의 TV 이용 행태를 고려한 디지털 TV 데이터 서비스의 기획 가이드라인과 이를 적용한 데이터 서비스 프로토타입)

  • Ko, Kwang-Il
    • Convergence Security Journal
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    • v.12 no.3
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    • pp.123-129
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    • 2012
  • Due to the high digital technology, various devices such as TV, PC, smartphone, and pad computer are connected to each other using internet and under the circumstance internet services of which the running platforms are mainly PC become "N-screenlized" by extending their service platform to non-PC devices. As a digital TV has outstanding features of being the most influential device in the living room and having the wide spectrum of users, several internet services has been ported on the digital TV platform (in the form of data services) in order to enhance their brand powers. Most of the services, however, failed to get a satisfactory results as the data services are defeated by the broadcasting contents in the competition for the viewer's interests. In the paper, the design guidelines that make data services not to compete with the broadcasting contents are proposed and a prototype of a data service that accommodates the guidelines is introduced. The prototype, called "TV ideal-type world-cup", does not disturb a viewer's watching broadcast contents and channel-changing behavior while it is running and its service flow is designed for a viewer to achieve the goal of service in a few minutes so that the viewer can enjoy the service in a commercial period.

A Study on the Convergence Pattern of Broadcasting Contents and the Establishment of World View : Focused on 'Usanseul' and 'Pengsoo' (방송콘텐츠의 컨버전스 양상과 세계관 설정에 관한 고찰 : '유산슬'과 '펭수'를 중심으로)

  • Chang, Hai-La
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.20-29
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    • 2021
  • With the creation of a multi-platform media environment, contents production flows through convergence are being detected in the broadcasting contents sector, breaking the boundary between each other and breaking away from the rigid atmosphere of the past, when broadcasters were strictly divided or careful to comment on other programs. It is also quite encouraging that the method of collaboration has been done horizontally as a win-win strategy of co-existence and co-existence, not vertically based on one side's recognition or program popularity. Thus, this study noted the establishment of a world view to capture transmedia phenomena that transcend boundaries between each other to adapt and survive the rapidly reshaping media ecosystem at the base of this trend and to maintain the type of convergence and unrivaled value that emerges in various forms in the process. The research targets were selected for 'Usanseul' and 'Pengsoo', which are prominent in these movements and produce significant results at this point, and analyzed and compared to the results.

The Impact of viewing motives of parenting reality TV program on satisfaction and reviewing (육아 리얼리티 프로그램 시청동기가 만족과 재시청에 미치는 영향에 관한 연구 : <아빠! 어디가?>(MBC), <슈퍼맨이 돌아왔다>(KBS2)를 중심으로)

  • Kim, Dong-Woo;Lee, Ji-Hyun;Lee, Yeong-Ju
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2014.06a
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    • pp.215-218
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    • 2014
  • 본 연구는 <아빠!, 어디가>(MBC), <슈퍼맨이 돌아왔다>(KBS2) 두 육아 리얼리티 프로그램의 시청동기를 '흥미로움', '출연아동들의 매력', '외로움 해소', '일상정서표현' 등 4가지로 밝혀내고, 이러한 시청동기와 시청시간간의 관계를 살펴보았다. 그 결과 '흥미로움', '출연아동들의 매력', '외로움 해소' 3가지 요인과 육아 프로그램 시청시간에 따라 차이는 유의미한 차이를 보였으며, 시청시간이 증가할수록 평균값은 높게 나타났다. 그리고 흥미로움과 일상정서표현 요인은 시청만족에 유의미한 결과를, 프로그램 시청시간과 흥미로움, 출연아동들의 매력, 일상정서표현의 요인은 재시청에 유의미한 영향을 미치는 것으로 나타났다. 본 연구 결과를 바탕으로 육아 리얼리티 프로그램의 만족감과 충성도를 높일 수 있도록 프로그램을 기획하고 프로그램 자원을 활용할 수 있을 것이라 기대한다.

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A Study on the Establishment and Operation of the Electronic Research note system in a closed network (폐쇄망에서의 전자연구노트 시스템 구축 및 운영 방안에 관한 연구)

  • Kim, Youngin
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.22 no.2
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    • pp.135-141
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    • 2022
  • It is an important role of a researcher to preserve the research process and results as a record in the overall R&D from the planning stage to completion. This can be used as a basis to support the objectivity of the R&D process and results. This can be used as a basis to support the objectivity of the R&D process and results. The necessity of writing research notes is raised in terms of research ethics, records management, intellectual property rights protection, and research results protection according to 「National Research And Development Innovation Act」. Therefore, in this paper, the results of the systematic and practical management method of research notebooks operated by government-funded institutions are described.

Analysis of Factor's Priority for 4K-UHD content workflow (4K-UHD 콘텐츠 제작 워크플로우 중요도 분석)

  • Chang, Hyung-Jun;Kim, Kwang-Ho
    • Journal of Digital Convergence
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    • v.12 no.8
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    • pp.271-282
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    • 2014
  • The recent flow of broadcasting technology, HDTV and 3DTV are being followed to develop UHDTV. UHDTV has established itself as the new paradigm. In Korea, the 4K-UHDTV experimental terrestrial broadcasting and cable and satellite TV services are being carried out in the present. 4K-UHD content creation workflow to enable a systematic formulation is needed. In this study, Through expert opinion 4K-UHD production workflow to derive the important topics and Hierarchical analysis methods (AHP, Analytic Hierarchy Process) is applied to 4K-UHD content creation is important to consider the items were compared to each other. The upper layer has a content creation workflow planning side, the media file management side and operational aspects of the selection and production equipment were classified. In the lower layer, UHD STAFF roles between production and training, media management, selection and operation of the storage device was evaluated in a relatively important. In addition, real-time 4K-UHD suggested workflow for production.

Analysis of Media Characteristic for Information Acquisition of Male Beauty for Industrial Promotion Strategy (남성 뷰티 산업의 광고 전략을 위한 남성 뷰티 트렌드의 정보획득 매체특성 연구)

  • KO, Kwangil;Kim, Hye-kyun
    • Journal of Digital Contents Society
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    • v.17 no.4
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    • pp.279-286
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    • 2016
  • Recently, the cosmetics industry considers male customers as a consumptive, active customer base who also have purchasing power with their stronger desire for their personal image enhancement. Male-preferred image brands have entered the era of unlimited competition through social media, thus increasing the acquisition of male beauty. Therefore, the information for designing favorable image strategies should be examined. This paper examines male awareness, determined by the degree of appearance management based on four categories (i.e., hair and skin care, makeup, foot and hand care, and plastic surgery). Based on the research, the paper proposes a data service to address the spatial and temporal separation problem between TV CF (the major media for recognizing information) and online $caf{\acute{e}}$/blog the major media for obtaining detailed information.