• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.129-146
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• 2003

This study explores whether a NBD type of model can be applied to characterize the underlying frequency distribution of online consumer's visit behavior. In this study, the following two research questions are addressed: (1) How can we characterize the underlying distribution pattern(s) of the number of repeat i i visits to a site? (2) How can consumer's Internet usages and his/her demographics affect the average number of visits to the site? Through the empirical investigation, this study found that NBD models are directly applicable to characterize the underlying distribution of visit frequency on the Internet. Furthermore, this study addresses some managerial implications for understanding how site visits are determined. Especially this study highlights the relationship between repeated visits and the visitors' Internet Usages and demographics. The proposed models are estimated and validated by online panel data that covers more than 1000 different sites and has 800,000 observations.

• Asia Marketing Journal
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• v.6 no.1
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• pp.17-42
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• 2004

본 연구에서는 인터넷 쇼핑몰의 생존과 발전을 위한 단계로 방문빈도, 방문 지속성의 전략이라고 할 수 있는 쇼핑몰 밀착도를 결정하는 요인들과 플로우에 영향을 주는 요인, 전형성에 영향을 주는 요인, 인터넷 쇼핑몰 유형에 따른 인터넷 쇼핑몰 속성 태도와 인터넷 쇼핑몰 전형성의 관계, 소비자 행동 측면의 플로우 경험과 전형성의 영향정도 등을 조사한다. 이를 기반으로 인터넷 유형을 분류하여 인터넷 쇼핑몰의 특성 및 콘테츠 특성에 대한 전형성 정도를 세분화할 수 있다. 또한 밀착도와 충성도의 관계를 파악함으로 인해 쇼핑몰의 방문빈도 및 방문지속성의 유지가 기업의 장기적인 발전에 어느 정도 기여를 할 수 있는지에 대해서 파악할 수 있다. 본 연구결과 인터넷 쇼핑몰 특성은 전형성에 정(+)의 영향을 미치며, 콘텐츠 특성은 플로우에 정(+)의 영향을 미쳤다. 이를 통해 현재 오프라인을 기반으로 한 쇼핑몰인 경우 이 전에 오프라인에서 유지해 오던 상품제시, 보장, 명성 등이 온라인까지 확장되었다는 의미이며, 이러한 현상은 현재 오프라인 소매점에서 온라인 소매점으로 확장할 경우 이들 특성들이 전이(transfer)된다는 사실을 쇼핑몰 관리자들은 인지해야 한다. 또한 콘텐츠 특성은 오프라인 쇼핑몰보다는 순수 온라인 쇼핑몰이 플로우에 영향을 더 많이 미치는 것으로 나타났다. 그러므로 순수 온라인만을 주목적으로 창업하려는 쇼핑몰 관리자들은 콘텐츠 특성인 인터페이스 기능 강화, 톡특한 디자인 및 Lay-Out 등에 투자를 해야 한다. 위의 결과를 통해 플로우 및 전형성이 밀착도인 방문빈도 및 방문지속성에 영향을 미치며 이러한 밀착도는 소비자 충성도에 제고에 영향을 미칠 것이다.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.629-648
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• 2005

본 연구는 eCRM 활용을 위한 운영 속성별 모델의 한 형태인 인터넷 콘텐츠를 기반으로 하여 그 특성을 파악하고, 이들 특성들에 의해 고객들이 사이트를 탐색하는 동안 경험하게 되는 플로우가 방문빈도 및 방문지속성인 고객밀착도에 어떠한 영향을 주는지 또한 고객밀착도가 eCRM의 활용에 어떠한 영향을 미칠 수 있는지에 대해서 연구하고자 하였다. 연구결과 콘텐츠 특성 요인 중 탐색의 편리성 및 디자인이 고객밀착도에 유의적인 영향을 미쳤다. 이는 인터넷 밀착도를 높이기 위해서는 인터페이스 중 탐색의 편리성과 콘텐츠의 디자인을 높게 지각할수록 고객의 방문빈도 및 지속성이 증가한다는 점을 시사하고 있다. 또한 콘텐츠 특성과 플로우 관계검증 결과 유의하게 결과가 도출되었다. 이는 콘텐츠가 가지고 있는 독특한 특성이 고객들로 하여금 흥미성, 새로움 추구 및 자발성을 이끌어 내야한다는 점을 시사한다. 플로우와 고객 밀착도와의 관계를 검증한 결과 유의적인 영향을 나타냈다. 이는 고객들이 사이트를 탐색하는 동안 플로우의 경험을 많이 할수록 밀착도인 방문빈도 및 방문 지속성이 높아진다는 점을 시사하고 있다. 마지막으로 고객밀착도와 eCRM 활용요인과의 관계를 검증한 결과 밀착도는 eCRM 활용요인인 고객유지(충성도), 신규고객확보(구전효과), 소비자 개발(고객 생애가치)에 모두 유의적인 결과를 보였다. 그러므로 eCRM을 활용하기 위해서는 인터넷 콘텐츠의 전반전인 고객밀착도를 제고할 수 있는 방안을 적극적으로 모색해야 한다.

• Korean journal of applied entomology
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• v.36 no.4
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• pp.299-310
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• 1997

A mutant, or(orange body), and the KNIH(Korea National Institute of Health) strain of the German cockroach, Blattella germanica(L.) (Orthoptera: Blattellidae), were observed continuously in semi-natural conditions through video taping and data processing by computers. Male adults were individually observed for 4-5 days in a rectangular-shaped rearing cage with four different microhabitats, allowing observations of behavior such as resting, feeding, drinking and communicating with other individuals. The frequencies of visits to and times spent within harborage were determined. Although there were relatively large variations among individuals, the average stays withing harborage ranged from 47-61% of the total observation time. The duration of within-harborage time was significantly different between maternal origins, while not distinctively different between the strains. Diel differences were observed in body strains. The time spent within harborage was longer in photophase than in scotophase. visiting frequency, which represented local activity around harborage, appeared slightly higher in the or strain than in the KNIH strain, and was significant in the or strain while it was not significant in the KNIH strain. Although there were variations among individuals, similar temporal patterns in some progenies from the same maternal origins were observed in time spent within harborage and in visiting frequency.

• Korean Journal of Plant Taxonomy
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• v.44 no.4
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• pp.281-287
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• 2014

The present study was conducted to understand the growth pattern, pollinators and their frequency of visits of Euphorbia helioscopia population which is located at Tongyoung areas in Korea. The vegetative parts of the species grow early in March, and flowering begins in the middle of the month, and pollination was completed at the mid of April. As a typical form of early spring type, the fruits of E. helioscopia were matured between early in April and May, and the upper parts of plants were disappeared between May and June. During the blooming season about 11 insects species which belong to Diptera, Hymenoptera, Coleoptera and Heteroptera were the most common groups found on this plants. Among them the species of Diptera are the most dominant pollinators for E. helioscopia which is concordant to previous reports in Euphorbia species. Despite of significant numbers of insect visitors in Euphorbia species being reported, E. helioscopia attracts only 11 insect species in study areas, and the paucity of species probably associates with the insect fauna in Tongyoung areas or typical patterns of early spring bloomer of Euphorbias. We observed majority of Diptera species to visit in the morning, and the frequency of visit decreased in the afternoon. Thus, it suggests that the visiting activity of Diptera species is not associated with the temperature increase which was reported in Euphorbia species. However, the number of the cyathium during the blooming season is likely to be related to the frequency of visit of pollinators in E. helioscopia.

• Journal of the Korean Society for information Management
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• v.23 no.3 s.61
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• pp.205-221
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• 2006

To investigate the present states and analyze the library anxiety among academic library users, A University library users sampled systematically and surveyed. Data collected from 707 students are analyzed and compared with the previous studies. The average LAS score is 2.55 and show differences in sex, grade levels, and major areas of study. Library use instruction reduces anxiety subscale of barriers with staff. Library anxiety is also differed according to the frequency of library visit. Especially, the anxiety subscale of affective barriers is decreased according to the grade level and frequency of library visit. Based on the results, recommendations are suggested to overcome the library anxiety.

• Korean Business Review
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• v.22 no.1
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• pp.157-176
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• 2009

This research is designed to comprehend the 'participation' motivation of fishing village, and analyze the effect of such participation' motivation of the overall satisfaction on fishing village, in aspect of 'demand'. And, this thesis is intended to present the detailed factors of such participation motivation, and raise and address the pertained problems, in an effort to strengthen the effective marketing activities in fishing village and rejuvenate the fishing village tourism. The signifiant difference has made, with regard to demographical traits, and available traits and participation motivation of fishing village tourism. Concerning significant relations and effects of participation motivation and satisfaction, the five factors, such as "somatic and self-realization", "recreation", and "educational or cultural" reveals to have had effects on the satisfaction of fishing village tourism, in turn. But, "status or fame" have had less direct effects on the satisfaction.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.05a
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• pp.865-866
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• 2013

다양한 웹 사이트에서 '맛집' 어플의 제공은 다양하게 제공하고 있다. 본 연구도 기존의 제공 서비스와 유사한 기능을 사용하고 있지만, 차이점은 사용자의 의사결정에 효율적으로 도움을 주기 위해 맛집 방문 이력 정보를 이용한 개인 맞춤형 음식점을 추천하는 어플리케이션을 설계한다. 이는 기존의 '맛집' 정보 제공과 방문한 이력에 따른 '맛집' 추천 정보를 제공하는 어플리케이션이다. 사용자는 현재 위치에 따라 과거 방문기록을 등록한 인근 '맛집' 방문 빈도와 방문 순서를 분석하여 현재 위치에서 개인별 맞춤 음식점을 추천받을 수 있다.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.381-393
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• 2014

The purpose of this research was to analyze the work performance and the general characteristics influencing work performance of customized home health care nurse. Research participants were 204 nurses who worked in the customized home health care of 33 public health centers in Daegu city and Gyeong-Buk Province. The data were collected by self report questionnaires from July, 1 to August, 30, 2011. The highest degree of work performance was the diabetes mellitus service, while the lowest degree was pregnant women services. Age, marital status, education level, religion, career at public health center, visiting nurses career and work area were the significant factors related to work performance in these subjects. Customized home health care nurses management policy which includes assignment tasks and employment security considering general characteristics of visiting nurses should be established to enhance of activation and stable settlement of customized home health care service.

• Proceedings of the Korean DIstribution Association Conference
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• 2004.05a
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• pp.215-231
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• 2004