• Journal of the Economic Geographical Society of Korea
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• v.21 no.3
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• pp.219-230
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• 2018

The Suncheon Bay National Garden and Suncheon Bay Wetland Reserve in Suncheon city are becoming a famous tourist place in national wide. This study investigates the visitors' behavior and economic impacts of the Mulbit Festival held in Suncheon Bay National Garden from July to August 2017. Results of visitors' behaviors showed that the total number of visitors to the festival were 802,825; 75.0% of respondents were outside visitors; 52% of respondents were accommodation visitors; 52.8% of respondents had a plan to visit downtown of Suncheon city. Results of economic impacts of the Mulbit festival showed that the per capita average consumption expenditure of outside visitors and inside visitors were respectively 112,793 won and 17,269 won; the total direct economic impacts was 57 billion won and production, income, and value added inducement impacts among the total indirect economic impacts were respectively 91.9 billion won, 19.1 billion won, and 41.3 billion won.

• Journal of the Korean association of regional geographers
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• v.18 no.2
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• pp.161-174
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• 2012

The main purpose of this paper is to find out the characteristics of foreign tourists comparing to Korean and how they evaluate the festival respectively. Data were collected during the 57th Baekje cultural tourism festival. The total of 674 sample sizes was collected during the festival, of which 558 respondents were domestic visitors, and 116 were foreign visitors. The empirical results showed that domestic visitors and foreign visitors are different in terms of the perception of performance evaluation, and satisfaction. Especially foreigners' degrees of satisfaction proved to be higher than those of koreans. It also expects the result of the study contribute to the development of efficient festival management policies and programs and facilities to meet the goals of cultural tourism festivals. Besides, the outcome of this research may be useful to other festivals and their future operation.

• Proceedings of the Korea Information Processing Society Conference
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• 2007.11a
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• pp.745-747
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• 2007

무선 주파수를 사용하여 객체를 자동으로 식별하는 전자 태그 기술인 RFID는 최근에 다양한 분야에서 각광을 받고 있다. 논문에서는 RFID의 식별자 기능과 CDMA 기술을 이용한 부재중 방문객 관리 시스템을 개발한다. 시스템은 RFID에 기반하여 부재중 방문객을 식별하고, CDMA를 이용하여 방문객과 피방문객간에 SMS 메시지를 통해서 간접적으로 서로 통신할 수 있게 한다. 시스템은 특징은 방문객과 피방문객이 개인 정보를 노출시키지 않고서 간접적으로 대화를 가능하게 한다는 점이다. 논문에서는 시스템을 설계, 구현하고, 그 실행 예를 보인다.

• Korean Journal of Environment and Ecology
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• v.32 no.2
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• pp.203-214
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• 2018

This study was conducted to investigate the types, socio-demographic characteristics, use patterns, and visit motivations of visitors to "Jangseong Pyunbaek Healing Forest (JPHF)." Data were collected from 216 samples selected by convenient sampling method using questionnaire survey between October and November 2016. Data obtained from 476 respondents of the same type of survey during the same period were partly used to examine the types of activities of visitors to the study site. The results showed that 77.0 percent of respondents were categorized as "visitor for recreation" (VR: Those who visit JPHF for the purpose of general recreational experiences such as appreciating landscapes, tourism, social interactions rather than better health or healing). On the other hand, only 10.3 percent of respondents were "visitor for healing" (VH: Those who visit JPHF for the purpose of better health or physical and mental healing). VH showed a higher level of visit experiences to JPHF than VR and tended to expect JPHF as "the place to enjoy calm and natural experiences" more than VR did. VH tended to visit JPHF "alone" more, and their group size was also smaller than VR. About 26.8 percent of all respondents were not aware that JPHF was the "healing forest," and VH showed higher awareness of it than VR. About 66.8% of respondents assessed the managerial and operating states of JPHF positively while only 6.2% assessed them negatively. There was no difference in the assessment of managerial and operating states between VR and VH. The visitors of JPHF showed the markedly high use in main forest roads (use rate: 47.4%) and "Healing Field" (use rate: 59.2%) of JPHF. Regarding the visit motivations to JPHF, VH showed higher importance on "quietude," "health," and "tension release" than VR while VR rated higher importance on "social interaction." The paper discussed the managerial implications, findings, limitations and further studies.

• Korean Journal of Environment and Ecology
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• v.32 no.2
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• pp.231-243
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• 2018

This study was conducted to determine and compare the perceived number of users (PNU) and evaluative standards for each type of visitors to "Healing Field" of Jangseong Pyunbaek Healing Forest (JPHF). Data were collected from 158 samples selected by convenient sampling method from the users of "Healing Field" in JPHF during September 2017. Visitors to "Healing Field" consisted of 49.3% for recreation (VR), 15.3% for healing (VH), and 35.3% for both recreation and healing (VRH). Respondents' average PNU was 23.8 (median: 20.0), and the range of average PNU by visitor type was 21.1-27.8 (median: 20.0). Respondents' PNU showed low correlations with perceived crowding (PC) (r=0.23) and perceived interference of healing experience (PIHE) (r=0.20). There were no differences in the optimal number of users (ONU) of "Healing Field" among the types of visitors. The overall average ONU was 28.9(median: 25.0), and the range of average ONU by types of visitors was 25.4-31.4 (median: 25.0-27.5). The overall maximum acceptable number of users (MANU) was 38.1, and MANU for VR, VH, and VRH was 36.9, 32.0, and 38.0, respectively. Respondents' mean PC was 2.73 (SD: 3.26, 9-point scale) while mean PIHE was 3.26 (SD: 1.77, 9-point scale). The VRH group showed a higher PC and PIHE than the VR group. The group with greater PNU than ONU showed higher PC and PIHE than the other groups. Based on the results, this paper presented some managerial implications, discussed the limitations of the study, and suggested the further studies.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.507-517
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• 2018

This study is focused on analyzing the characteristics of repeat foreign tourists to Korea and suggest how to increase the repeat ratio. As the result of analysis, there were significant differences in the variables of sex, age, country in the case of demographic characteristics and in the variables of travel types, the number of company, the purpose of visit, accommodations, major visiting places and visiting areas in the case of travel characteristic. And also there were significant differences in the variables of accommodation fees per person and expenses per person in their own country in the case of travel expenses and in the variables of immigration formalities, public transportations, accommodations, foods, shopping, tourist attractions and security in the case of satisfaction. Lastly there were significant differences in the variables of revisit intention within 3 years, recommendation intention, the image of Korea(before trip) and the image of Korea(after trip) in the case of behavior intention after trip and image evaluation. Therefore it should be considered the characteristics of repeat foreign tourists when we make the tourism products to increase the repeat ratio.

• Korean Journal of Environment and Ecology
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• v.27 no.3
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• pp.396-404
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• 2013

The purpose of this study is to propose the method to improve management aspect and facilities plan to enhance spatial cognition of visitors through visitors' analysis of spatial cognition regarding tourism destination facilities. The research model was established by factors affecting spatial cognition such as facilities characteristics and visitor characteristics as well as spatial cognition of visitors' facilities to achieve objectives of research, and actual proof analysis was made to visitors to Nami Island tourism destination based of this. As a result of analysis, it was proved that visitor characteristics including their gender and age, and tour map use as well as facilities characteristics of facilities type, location, etc showed a statistically significant difference in visitors' spatial cognition. In addition, it is deemed as a result of analysis that Nami Island requires re-organization of symbolic features and attractiveness of food and beverage facility, while needing additional installment and rearrangement of information facilities and related facilities. The result of this research suggests that close analysis and application of factors affect spatial cognition such as facilities and visitors' characteristics to plan and manage the tourism destination facilities effectively. Moreover, visitors' spatial cognition is related to spatial characteristics of tourism destination, therefore it is analyzed that the uniqueness of facilities played an important role in improving female's spatial cognition. In particular, the result of this study is meaningful in that in light of plan and management for tourism destination facilities, the function to provide tourism destination plays a major role in improving visitors' spatial cognition regardless of complexity of spatial structure of tourism destination.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.396-403
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• 2010

The aim of this study is to draw questions to measure the satisfaction level of visitors who are users of rural tourism and to examine factors to decide satisfaction, which affect their overall satisfaction using drawn questions to assess the satisfaction level. In order to achieve these research purposes, the survey was conducted with visitors visiting rural farming villages-experiencing towns located in Yangpyeong Gun, Gyeonggi Province. Through reviewing previous study we drew 24 questions to measure the satisfaction level of visitors who are users of rural tourism. As a result of the empirical analysis using the structural equation model, the factors to decide the satisfaction of visitors visiting farm villages appeared to be 4 factors including experience program, cost, guide and rurality.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.396-409
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• 2016

This study has been conducted among the visitors to the Gangneung Danoje Festival 2014 and its purpose is to identify the presence of any correlation between festival attractiveness/visitor satisfaction and the festival factors comprised of interaction, story and telling with storytelling considered as a means that induces communications among visitors as a new method of festival expression. The study has found that the storytelling in traditional cultural festival has statistically significant effect on both festival attractiveness and visitor satisfaction. In particular, when it comes to festival attractiveness, diversity of programs, transportation and accessibility, service quality and lodging have shown to have statistically significant effect while affecting the satisfaction among visitors. Therefore, consistent efforts should be made to develop quality cultural contents through interactions and storytelling between a traditional cultural festival and visitors.

• Culinary science and hospitality research
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• v.22 no.2
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• pp.189-205
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• 2016

The purpose of this study is to examine the effect of experiential elements on visitors' satisfactions, brand attitude, and revisit intention and to suggest the marketing strategy for differentiated festival experiences by validating the mediating effect of brand attitude and visitors' satisfaction among constructs. Collected data were analyzed by using SPSS 22.0 and AMOS 22.0. The results from the data analysis are as follows. First, among experiential elements, the effect of three elements (feel, think, and act) on visitors' satisfaction was significant. Second, feel showed significant effect on brand attitude. Third, think and act showed significant effect on revisit intention. Fourth, visitors' satisfaction showed significant effect on brand attitude. Fifth, visitors' satisfaction and brand attitude showed direct effect on revisit intention and also indicated the mediating effect between experiential elements and revisit intention.