• Culinary science and hospitality research
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• v.23 no.2
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• pp.45-55
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• 2017

The fundamental objective of cultivating organic farm produces is to preserve the natural environment and protect eco system so as to maintain the environment where people can live. In the current social atmosphere, the value and attitude of the college students to the environment are significant as they will take the leading part in the future. College students in Busan participated in the survey for the study to prove the moderating effect of the confidence with organic farm produces by investigating the casual relationship among the purchase intention, the environmentally-friendly attitude, and the consumption value of college students. The questionnaires were distributed over the period from October $15^{th}$, 2016 to $30^{th}$.261 papers of the questionnaires were analyzed with SPSS (V 23.0) and AMOS (V 21.0) programs. The analysis on Confidence, Confirmatory Factors, Structural Equation Modeling was compared with Chi-square considering the degrees of freedom between the two models in order to investigate the moderating effect from the purchasing frequency. The result from the analysis confirms that there is a casual relationship between college students' values of organic farm products and the environmentally-friendly attitude. Consumer confidence has a moderating effect on the attitude and purchase intention. As it can be seen from the result of the analysis, it is necessary for municipal governments and the government to push ahead with the policies on organic farm products in the future as it is proved that there is a casual relationship among the attitude, purchase intention and the students' values of the organic farm products.

• Journal of Internet Computing and Services
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• v.9 no.3
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• pp.159-167
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• 2008

The purpose of this study is finding factors affecting the students' use of the Cyber Home Learning Service System and exploring the direction of this system. It is based on the TAM(Technology Acceptance Model) and the result of the previous studies, six external and three internal factors influencing the sue of Cyber Home Learning Service System were extracted. The participants were 201 elementary school students in Pusan. The response of the questionnaire was gathered by online survey system. To analyze the data and the hypothesis, multiple regression and factor analysis were explored. The result indicated that (a) "usefulness" and "future-intention" affected statically to the use, (b) "usefulness" to the future-intention, (c) "subjective judgement", "fun", and "ease of use" to the usefulness, (d) "self-efficiency" and "contents quality" to the ease of use.

• Journal of the Korean Home Economics Association
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• v.43 no.11 s.213
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• pp.153-164
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• 2005

The purpose of this study was to examine the effect of relationship commitment on the female customer's future behavioral intention in relation to the criteria of evaluating cyber stores in internet shopping malls. This study used questionnaire and judgment sampling to survey consumers who have bought product in internet shopping malls. The respondents were 329 women from their twenties to fifties. The data were analyzed by factor analysis, cluster analysis, ANOVA, regression and Duncan test. The results were as follows: 1. The evaluative criteria of cyber stores were product characteristics of the store, convenience and trust, and promotion and information provision. 2. There were significant differences in relationship commitment among groups according to differences of cyber store evaluation criteria. 3. The dimensions of relationship commitment were affective commitment, calculus commitment and normative commitment. 4. Relationship commitment was found to have a significant effect on the customer's future behavioral intention. Especially, affective commitment was shown to have a significant effect on the future behavioral intention.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.231-238
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• 2020

The main purpose of this current study was to identify the structural relationships between the variables of team attachment, location-based service, and future fan behaviors by utilizing Technology Acceptance Model (TAM). Among the 10 KBO franchises, SK Wyverns and KT Wiz were qualified to have their own smart applications programs and the relevant infrastructure at their home venues. Thus, a total of 500 surveys were collected from SK Wyverns and KT Wiz games during September of 2019 and a total of 448 were used for data analysis after deleting 52 surveys due to the missing data. According to the results of a structural equation modeling, 12 positive (+) causality out of 14 hypotheses were confirmed that there must be causal relationships among the variables of location-based service at the smart stadium, TAM, fan attachment, and future fan behavior. It is hoped that this study can be contributing to the foundational developments of marketing strategies by adopting the new technological advancement in the Korean sport industry in the future.

• Industry Promotion Research
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• v.6 no.2
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• pp.21-35
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• 2021

Research on the introduction aspect of research has focused on the direction, performance expectations, costs, regulations, and risks of RPA introduction. Future research in terms of introduction has shown that in addition to organizational research, technical and environmental research needs to be activated. The application case studies have been conducted on actual entities, application tasks and application occupations. Future research on application case aspects seems to require research on RPA technical post-use performance for actual companies, application tasks, and applied jobs. The study of market analysis aspects has shown that the formation stage of the market and the prediction of future markets. Future research will be possible in connection with AI and the Fourth Industrial Revolution to study how future markets will develop. The acceptance aspect of research can be said to be a relatively poor field of research compared to other subjects. If research on acceptance aspects is further activated in the future, it will contribute to the development of new technology acceptance theory and suggest implications for RPA introduction, RPA application, and RPA market revitalization.

• Journal of the HCI Society of Korea
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• v.1 no.1
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• pp.89-95
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• 2006

Prospective memory is memory for activities to be performed in the future, such as remembering to purchase a piece of fruit on the way home or remembering to give someone a telephone message. Due to the decrease in memory ability, the aged have difficulty in remembering the tasks they intended to perform in the future. Employing survey and experimental methods, we identified the UI requirements for enhancing prospective memory (PM) performance for the aged. The survey included subjective assessments of PM performance for the aged and their preferred usability components and PM-supporting systems in an ubiquitous computing environment. The experiment examined the effect of contextual cues on PM performance for the young and the aged. Practical implications of our results were discussed in the respects of PM-supporting UI design requirements for the aged.

• Journal of the Korean Society for information Management
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• v.37 no.3
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• pp.275-299
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• 2020

This study investigates the factors affecting behavioral intention of professors and students at universities to use academic libraries in a hybrid library environment where a traditional physical library is combined with a digital library that is centered on online information use. The structural relationships among factors were also analyzed in this study by utilizing a combined behavioural model which was based on TPB and TAM. This study identified users' intention to use academic libraries according to changes in the use environment, and the findings of this study bring a valuable meaning to library administrators for setting up the strategic plan for the future of academic libraries. The results of this study imply that academic libraries should strategically setup an effective and efficient operating plan based on awareness, attention and cooperation, in order to survive as well as to accomplish balanced growth in rapidly changing environment.

• The Korean Journal of Applied Statistics
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• v.21 no.3
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• pp.469-484
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• 2008

This study was intended to examine various work and environmental variables explaining newcomers' turnover intentions. Data were collected from 901 newcomers using online survey. Results of multiple regression analyses showed that individual-job fit, reward dissatisfaction, fringe benefit dissatisfaction, vision in organization, participation in decision making, realistic job preview, leader dissatisfaction, co-worker relationship and work environment explained significant variances of turnover intentions. Data were classified into full-time and part time employees based on employment type and into a large and a small-medium company based on company size. There were small differences in significant variables explaining turnover intentions based on company size as well as employment type. Finally implications and future research were discussed.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.434-444
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• 2010

Hotel should provide customers with trust and satisfaction through a long-term relationship to receive a loyalty from them. In this study, we interviewed resort hotel customers in Je-ju island to find out how an interpersonal trust affects customer's loyalty and repurchase intention. Through this research, we found out the customer's feeling on employees regarding their abilities and similarities has a positive effect on the customer's loyalty and repurchase intention while the consistency of employees has a negative effect. For the customers who're interested in resort area with curiosity and new concerns, consistency is negative affected factor to customer loyalty and repurchase intention.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.4
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• pp.341-362
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• 2017

This study is to analyze the applicability of new technologies to be applied to the foreseeable future's library. For this purpose, we measured the users' intention to accept the service by using the NFC based self-check out service as a new technology applicable to the library. Based on the Unified Theory of Acceptance Use of Technology (UTAUT), research models were derived, and the structural relationships between performance expectations, effort expectations, facilitation conditions, and perceived risks were analyzed. As a result of the analysis, perceived threats in the library did not affect the intention to use, and the performance expectation, effort expectation, and facilitation condition partially affected the intention to use. The gender of the moderator variable, there were some significant difference in promoting conditions.