• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.450-459
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• 2019

Under the new media environment this study is designed to investigate how the concept, 'self-efficacy' would be applied in an advertising context. The current study reviews consumer-controlled media environment, consumers' various attitude toward advertising and strategies for coping for advertising. In addition, how self-efficacy has been defined and applied in politics, education, and the Internet was discussed. From the advertising perspective it is interesting to examine how self-efficacy would be defined and applied in the consumers' attitude toward advertising. Lastly, this study will examine effects of self-efficacy on advertising research and advertising industry. For further study on self-efficacy much research needs to be conducted, focusing on conceptual and operational definition. Specifically, scale development and validation tests of 'self-efficacy' should be preceded.

• Korean journal of communication and information
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• v.37
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• pp.43-72
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• 2007

This article is media education uses type of a middle high school students and research about effect that is taking media education. Measured media education uses motivation, studies own effect academic self-efficacy, media competence and school achievement for this research. As analysis result, priority media education uses motive was 'teaching convenience/help sought', 'Information/education method picking up sought', 'new teaching/communication thoroughgoing sought', 'ability elevation pursuit', 'self-regulating education sought', 'up-to-dateness sought', 'New knowledge/education sought' of order. By next time, only 'new knowl edge/education sought' motive caused positive effect in studies own effect among media education uses motive. Among media education uses motive, 'teaching convenience/help sought', 'Information/education method picking up sought', 'New study/communication thoroughgoing sought', 'self-regulating education sought', 'up-to-dateness sought' motive caused positive effect in media competence. Also, it caused positive effect among media education uses motive 'self-regulating education sought' and 'new knowledge/education sought' in students' school achievement. Finally, 'academic self-efficacy' is 'media competence' more in school achievement influence. Media education influenced new teaching method and ability elevation to some students. But, academic self-efficacy and school achievement did not cause big effect students. However, media education influenced in some students' media competence elevation.

• Journal of Convergence for Information Technology
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• v.10 no.6
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• pp.49-58
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• 2020

This study was conducted to identify the changes in academic self-efficacy and self-directed learning ability after applying flipped learning using media convergence to the basic nursing practice courses. It is offering flipped learning to 22 students from the experimental group and 26 students from the control group. Data were collected from August 27 to December 3, 2019. The difference in academic self-efficacy before and after the flipped learning was no significant difference between the two groups. However, the difference in self-directed learning ability was 11.32 points in the experimental group and 0.23 points in the control group (t=2.32, p=.027). According to the results of this study, flipped learning using media convergence was found to be an effective teaching method to improve self-directed learning ability of students. Therefore, it is necessary to study the expanded application of flipped learning using media convergence to various nursing subjects.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.4
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• pp.131-139
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• 2016

This study explores role of self-efficiency in the career activities of marriage immigrant women. It is expected that self-efficiency would contribute to marriage immigrant women helping them to overcome the difficulties of their lives spontaneously and keep on their careers. For this, it was conducted that in-depth interview with seven marriage immigrant women. Conclusion was classified into two parts as following. The conclusion is from whether marriage immigrant woman has self-efficiency in her career purpose and career barrier. First, in the conclusion of career purpose, higher self-efficiency leads to constant career fulfillment and positive self image and lower self efficiency gives rise to absence of neighboring subgoal and discontinuity or lagging of personal career. Second, in the conclusion of career barrier, higher self-efficiency person would consider career barrier as an object to get over. On the contrary, lower self-efficiency person could not find the proper strategies to deal with career barrier and conform to the barrier and give up the career.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.9 no.3
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• pp.51-59
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• 2019

In the foreign language learning theory, self-regulated learning, subject interest, learning flow, and self-efficacy have been studied as major constructs. With the help of researches regarding these constructs, a research model was set up and the contents were analyzed through SEM analysis in order to grasp the influence of these constructs on each other. Through data collected from middle school students in Gyeongnam, the analysis result shows as follows. First, the subject interest has a positive influence on learning flow. Second, the subject interest has a positive influence on self-efficacy as well as self regulated learning. Third, learning flow has a positive effect on self-efficacy. Fourth, self regulated learning has a positive influence on self-efficacy. Fifth, self-regulated learning has a positive influence on learning flow. As is shown in the analysis, in case of English education, subject specific interest brings forth learning flow and enhances self-efficacy as well as self-regulated learning thus, leading to academic achievements.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.3
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• pp.931-938
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• 2017

The purpose of this study was to obtain the basic data to enhance the career decision self-efficacy of undergraduates by investigating the variables affecting it by looking into the influence of career motivation and flourish of undergraduates. To achieve this, a survey research was conducted for the 355 undergraduates who were studying at the university in B-city with measuring tool of the career decision self-efficacy, the career motivation and the flourish. The result of this study was as follows; Firstly, there were significant positive correlations among career decision self-efficacy, career motivation and flourish. Secondly, it showed that there is a significant moderating effect of flourish in the relationship between career motivation and career decision self-efficacy in undergraduates. The results of this study suggest that career motivation and Floridians have a significant effect on career decision self-efficacy. It is suggested that career motivation and florish should be considered together to improve the career decision self-efficacy of college students and to enable them to carry out the career decision task successfully.

• Korean journal of communication and information
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• v.38
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• pp.119-146
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• 2007

The purpose of this paper is to explore the factors causing adolescents' habitual use of text-based online social interaction (TOSI). The authors of the present study assumed that adolescents' perceived intimacy would affect the use of TOSI. Using structural equation modeling, the influences of perceived social presence and Internet self-efficacy on habitual use of TOSI were examined indirectly as well as directly, with and without intimacy as a mediate factor. The results show that the indirect effects were proven to be stronger compared with the direct effects. Perceived intimacy appeared to encourage more frequent uses of TOSI. The effects of intimacy were even more stronger especially with those who had higher levels of Internet self-efficacy.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.93-99
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• 2023

경기 침체와 더불어 고용 불안, 그에 따른 사회의 혼란 속에서 국가의 성장 동력의 대안 중 하나로 창업 활성화의 요구가 높아지고 있다. 우리나라를 비롯한 많은 국가에서 창업 활성화를 중장기 목표로 설정하고 다방면으로 노력하고 있다. 이에 따라 창업의도를 높일 수 있는 요인에 대한 연구가 진행되어 왔고, 특히 자기효능감과 창업기회인식 등의 개인적 역량 요소가 창업의도를 높인다는 연구 결과들이 지속적으로 제시되고 있다. 이러한 창업의도를 높일 수 있는 자기효능감, 창업기회인식을 고취시키기 위해 학계의 연구활동 뿐 아니라 정부의 정책적 접근 또한 활발하게 이루어지고 있다. 창업교육 활성화부터 사회적 환경 조성을 위한 창업 롤모델 활용, 미디어를 통한 창업 활동 홍보 등 긍정적인 창업 경험을 공유하도록 하기 위한 연구 역시 계속되고 있다. 그러나 개인적 역량 요소와 사회적 환경 조성 외에 문화적 특성이 창업의도에 영향을 미치는지에 대한 연구는 부족하였다. 본 연구는 문화적 특성이 창업의도를 높일 수 있는 요인으로 개인적 역량 요소와 사회적 환경 조성과 함께 의미가 있을 것이라는 물음에서 시작하였다. 가설 검증을 위하여 SPSS 26버전을 활용하여 로지스틱 회귀분석 하였고 GEM KOREA의 2017년 데이터를 분석하였으며, 자기효능감과 창업기회인식은 창업의도에 긍정적인 영향을 미친다는 기존 연구 동일한 결과가 나왔다. 본 연구의 특징은 문화적 특성을 집단주의와 관계주의로 구분하여 자기효능감, 창업기회인식과 창업의도에 영향을 미치는 과정에서의 조절효과를 검증하였다는 것이다. 문화적 특성 중 집단주의 특성은 유의하지 않았으나 관계주의 특성이 유의하여 조절효과를 가진다는 결과를 얻어냈다. 이는 국가에 새로운 성장 동력이 필요한 상황에서 창업의도가 없거나 낮은 개인들도 관계주의 특성을 활용하여 창업의도를 높일 수 있다는 연구 결론으로 이어진다. 지금까지 알려진 바와 달리 한국은 집단주의 보다 관계주의가 강하기 때문에 관계주의 문화 특성을 고려하여 선배 창업가 또는 로컬 창업가들과의 관계를 만들고 유지할 수 있도록 하는 등의 정책을 수립할 필요가 있다는 것을 시사한다. 하지만 이미 설계된 GEM 데이터를 활용하였다는 점, 문화적 특성이 각기 다른 국가들과의 비교연구가 필요하다는 점 등은 본 연구의 한계라고 할 수 있다.

• Journal of Naturopathy
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• v.8 no.1
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• pp.29-39
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• 2019

Purposes: The purpose of this study was to investigate the satisfaction of each activity in the high school students (568 students) after school career education (Career and vocation, Curriculum-related career education, Special lecture related to career, Entrance exam session, Career psychology test, Internet lecture), and then to analyze the career decision-making self-efficacy of the items Goal selection, Job information, Problem solving and Future plan by high, middle, and low group. Methods: Questionnaires administered to subjects after career education counseling education. Results: Career decision - making self - efficacy was significantly higher in the high group than in the middle and low groups in the goal selection, job information, problem-solving and future planning by the educational satisfaction on career and vocation, curriculum-related lectures, entrance examination session (p<.001). The level of satisfaction of special career lectures was in the order of low group> high group> middle group in career decision self - efficacy, and the values of high and low groups were significantly higher than those of the middle group. The effect of satisfaction on career decision self - efficiency in Career psychological examination education was in the order of top> middle> low groups in goal choice and job information, and the high group values were significantly higher than the middle and low groups. In the problem solving and future planning, there was a difference between high, middle, and low group values, but there was no significant difference. The effect of the satisfaction of the internet course on the career decision self - efficacy was not significant, but there was a difference between the high, middle, and low groups. Satisfaction with the internet course was low and did not affect the decision - making self - efficacy significantly. Conclusion: The higher the satisfaction of career education, the higher self - determination efficacy of goal selection, job information, problem solving and future plan. This study suggests the direction of career education.

• The Journal of the Convergence on Culture Technology
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• v.5 no.4
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• pp.307-313
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• 2019

In 2019, Single person households became the most common in Korea. For those households, so called 'Mukbang' and 'Cookbang', the 'Food' related TV and internet programs are so popular and even became worldwide trends. This study explored how the characteristics of the food related programs on TV and internet influence the constant single person households viewers of the dietary self efficacy. The perceived usefulness and the ease of use shows meaningful influences to the dietary self efficacy in all of the generation groups. In young adult generation from 20s to 30s old, the joyfulness is also effective variables to affect the dietary self efficacy.