• Cartoon and Animation Studies
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• s.25
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• pp.203-225
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• 2011

This study investigated hypothesized relationships between three personality traits, as defined by PEN model (Psychoticism, Extraversion and Neuroticism), and individual media dependency. The basic idea of the study was that individuals' goals are related to active media use, and the goals will be different based on differences in individuals' personality types. In addition, this study attempted to find whether there are gender difference in constructing media dependency relations with the media. The study was conducted online and the total number of participants was 337 (158 male and 179 female). Correlation analyses indicated no relationship between the extraversion and any of the IMD media use categories. Lower levels of psychoticism were related to a greater likelihood of utilizing the media in an effort to obtain self understanding and having fun more than higher levels of psychoticism. Individuals with higher levels of neuroticism were significantly more likely to depend on the media for achieving self understanding than those with lower levels of neuroticism. When the variable of participant gender was controlled for, there were different patterns of the relationships between personality types and IMD goals. This study showed that to varying degrees certain personality types are related to the goals individuals seek to fulfill with the media use. The implications of the study were discussed.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.281-282
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• 2011

다양한 미디어가 공존하는 가운데 사용자의 미디어사용방식이 다양해지고 있다. 본 연구에서는 관광객이 여행전에, 여행하는 중에 어떤 관광정보미디어를 이용했는지 유형별로 살펴보고, 그 유형을 인구통계학적 변인과 관광객의 여행특성 변인을 통해 설명하고자 한다.

• Knowledge Management Research
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• v.22 no.4
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• pp.135-155
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• 2021

With the emergence of various types of social media and the diversification of their roles, it has become essential for marketers to understand how different types of social media influence consumers' purchase decisions differently and derive more detailed strategies by social media types. This study classifies social media into two types-expression-focused social media and relationship-focused social media-and investigates the relationship between consumer purchases and social media mentions by type. Using the Seoul bike-sharing data and time-series data for social media mentions, we apply the VAR model with Exogenous Variables (VARX). We find that the increase of product mentions in expression-focused social media positively affects both the number of new customers (customer acquisition) and the number of shared bike rentals, while that in relationship-focused social media negatively affects the number of new customers only. In addition, as new customers increase, the product mentions in both types of social media increase. On the other hand, the number of bike rentals has no significant effect in increasing social media mentions regardless of type. This study contributes to the social media and sharing economy literature and provides managerial implications for establishing sophisticated social media marketing in bike-sharing businesses.

• 한국벤처창업학회:학술대회논문집
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• 2017.08a
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• pp.49-54
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• 2017

웹 기술의 발전과 스마트폰 이용자 수의 증가는 소비자와 기업 간의 관계를 혁신적으로 변화시키고 있다. 기업이나 공공기관들은 고객들과 커뮤니케이션 효과를 극대화 하기 위해 새로운 크로스미디어 플랫폼으로 등장한 소셜미디어를 적극적으로 활용하고 있다. 블로그, 페이스북, 인스타그램 등 더욱 다양하지고 변화의 속도가 빨라지는 소셜미디어 트렌드 속에서 기업들은 채널의 특성에 따라 어떠한 콘텐츠가 소비자에게 만족과 구매에 중요한 영향을 미치는지 체계적인 분석과 운영전략이 필요한 실정이다. 본 연구에서는 기업 마케팅의 활용 관점에서 블로그와 SNS 채널 특징에 따라 콘텐츠 유형의 만족도를 비교 분석하고, 이용자의 개인 특성에 따라 채널별로 어떠한 차이가 있는지에 관한 전략적 틀과 시사점을 제시하고자 한다. 이를 위해 소비자와 판매자 간의 커뮤니케이션 방법에 따라 소셜미디어 콘텐츠를 홍보성, 정보성, 소통성 유형으로 구분하여 블로그 페이스북, 인스타그램의 소셜미디어 채널별로 소비자 만족도를 조사하고자 한다. 또한, 인터넷 이용자의 개인 특성에 따라 선호하는 SNS 콘텐츠 유형이 다를 수 있음에 착안하여 SNS를 이용하는 사용자의 특성을 네 가지 형태로 분류하고 특성에 따른 만족도의 영향관계를 분석하였다. 본 연구 결과를 통해 다양한 소셜미디어 채널을 활용하고자 하는 기업들에게 효율적인 SNS 마케팅 전략구축 방안과 인터넷 이용자 특성을 고려한 콘텐츠 활용 방안에 대한 시사점을 제시하였다.

• Korean Journal of Cognitive Science
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• v.12 no.1_2
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• pp.65-76
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• 2001

This study investigated the relationships between hypermedia users information processing styles and navigational patterns. Three aspects of navigational patterns were investigated: (a) navigational breadth patterns which reveal how comprehensively users access, (b) navigational path patterns which display what sequences users follow. and (c) navigational method patterns which show what methods u users employ when using the system. Information processing styles were measured by the Human Information Processing Styles(HIPS) Survey. The subjects were 102 undergraduate students enrolled in management courses at a university. Participation was voluntary 34 students were selected for each of left, right, and integrated information processor group. The subjects interacted with A.g.i.l.e. TrainerTM program to complete two types of searching tasks 'open-ended and closed-ended tasks' Findings indicated that the information processing style seems to play an important role in how an individual interacts with the hypermedia systems.

• Smart Media Journal
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• v.11 no.8
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• pp.29-36
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• 2022

Smart advertising in digital media has become an active research field in the past few decades. The purpose of the study is to investigates the interaction effects between the message expression type and brand familiarity on the effectiveness of raffle advertising. An online 2×2 between subjects experiment was constructed. The results showed the interaction effects between the message expression type and brand familiarity on advertising attitude, brand attitude, and purchase intention.

• Proceedings of the Korea Multimedia Society Conference
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• 2003.11b
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• pp.613-620
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• 2003

애니메이션의 사전제작과정에서 캐릭터의 보다 효율적 제작, 분석, 평가을 위해 시각적 모델화및 데이터 베이스 구축이 필요했다. 캐릭터의 체격과 기질 관계를 조명하기 위해 W. 셀던의 체격기질유형 이론으로부터 정형화된 분석 틀을 구축하여 개념을 시각화하고 유형분석 모델을 만들었으며, 또한 케이스 스터디를 위해 세 애니메이션에 나타난 캐릭터의 유형들을 분석함으로써 모델의 적용 가능성과 나아가 애니메이션의 캐릭터에서 표현된 외적 형상과 내적 기질의 상관성을 추론하여 실제 적용이 가능한 기초적 데이터가 되도록 하였다.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.585-594
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• 2013

In this study, we studied methods of communication among audiences, artwork and artist and analyzed interactive media art using the nonverbal communication methods. We analyzed the 4 types of nonverbal communication based on sign and meaning[1] and reclassified suitably for analysis of interactive media art. According to the analysis result, we draw typical characters by analyzing interactive media artwork which were corresponding to the each types. Also we analyzed overlap area and classify. Through these processes, we found communication methods in interactive media artwork connect audiences and artwork by organic combination of several nonverbal communication. In this paper, we suggest a new approach about the communication among audiences, artwork and artist through analyzing interactive media art using nonverbal communication.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.3 no.4
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• pp.59-88
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• 2008

For the success of the DMB market to meet consumers' demands for Ubiquitous Media and strengthen the nation's competitiveness, it's inevitable for us to activate DMB advertising as of main profit source for DMB Media, and to develop various types of DMB advertising which are linked to the profit model. So I'd like to look over the various types of DMB advertising which are suitable for DMB features as one of the efforts to activate DMB advertising. First of all, I've figured out what kinds of advertising are available for new media and which related technologies are required for DMB media. Through this research, I could find out what features of new media such as cable broadcasting, Internet and Mobile have become the source of developing various types of advertising and how to a great part to activate new media advertising markets by making the best use of their media features. This research also shows that DMB advertising has the high potential to be developed in various and effective types and kinds of advertising with its media feature and technological feature. This research observing DMB advertising cases showed that DMB advertising can be divided into 6 types such as forms, purposes, techniques, advertising positions, the use of LBS(Location Based Service), coupons and it could be developed into various kinds of DMB advertising dependent on each type. On the other hands, it would be great to have continual researches and follow-ups for various types of DMB advertising and the verification of the effectiveness for DMB advertising by performing potential DMB advertising.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.4
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• pp.101-125
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• 2017

Useful information and knowledge are rapidly produced and spread, and if they are not conserved and managed, they may disappear in a moment, and it is time to make archives for them. In this study, focusing on social media postings of twelve public agencies in Daegu metropolitan city, the current practices were investigated, the types of the contents were defined and the characteristics of the type of contents and platforms. NVivo was used to collect social media postings. Therefore, this study confirmed that social media records need to be archived and distilled implication for archiving social media records.