• Title/Summary/Keyword: 미디어 매개

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The Serial Multiple Mediation Effect of Smart-media Addiction and ADHD-related Behaviors on the Relation between the Maternal Parenting Behavior and Children's Prosocial Behavior (어머니의 역기능적 양육행동과 아동의 친사회적 행동의 관계에서 아동의 스마트미디어 중독과 ADHD관련문제의 직렬다중매개효과)

  • Sung-eun Baek
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.229-235
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    • 2023
  • This study was to examine the role for children's prosocial behavior in terms of maternal parenting behavior, smart-media addiction and ADHD-related behaviors. The study sample was 537 children who had participated in the tenth wave of the Panel Study on Korean Children. The data were analyzed for descriptive statistics, correlation, and serial multiple mediation analysis. The results of this study are as follows. First, it was found that the direct effect of maternal parenting behavior on children's prosocial behavior was not significant. Second, in the relationship between the maternal parenting behavior and the children's prosocial behavior, the mediating effects of smart-media addiction and ADHD-related behaviors were significant, respectively. Third, in the effect of maternal parenting behavior on children's prosocial behavior, it was found that smart-media addiction and ADHD-related behaviors mediate it in series. These results provide to a better understanding of the process between maternal parenting behavior to children's prosocial behavior and especially emphasize the importance of smart-media addiction and ADHD-related behaviors.

The Effect of PR Communication of Local Government through Social Media : Focusing on the Official Blog of Busan Metropolitan City, 'Cool Busan.' (소셜 미디어를 통한 지자체 PR 커뮤니케이션의 효과분석 : 부산광역시 블로그 '쿨부산'을 대상으로)

  • Sun, Hye-Jin
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.20-29
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    • 2018
  • This study investigated the effect of PR communication of local government on the relationship between the local government and the public and the image of the local government, focusing on the official blog of Busan Metropolitan City, 'Cool Busan.' It also examined the mediating role of organization-public relations. As a result, 'interactivity' and 'interest' among the characteristics of social media information have a statistically significant effect on organization-public relationship and municipal image. And balance' was found to affect the image of local government. In addition, the mediating role of the organization-public relations subfactors has been proved in the influence of the local government social media information characteristics on the local government image.

Study on Heat Energy Consumption Forecast and Efficiency Mediated Explainable Artificial Intelligence (XAI) (설명 가능한 인공지능 매개 에너지 수요 예측 및 효율성 연구)

  • Shin, Jihye;Kim, Yunjae;Lee, Sujin;Moon, Hyeonjoon
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2022.06a
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    • pp.1218-1221
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    • 2022
  • 최근 전세계의 탄소중립 요구에 따른 에너지 효율 증대를 통한 에너지 절감을 위한 효율성 관련 연구가 확대되고 있다. 방송과 미디어 분야에는 에너지 효율이 더욱 시급하다. 이에 본 연구에서는 효율적인 에너지 시스템 구축을 위해 난방 에너지 시계열 데이터를 기반으로 한 수요 예측 모델을 선정하고, 설명하는 인공지능 모델을 도입하여 수요 예측에 영향을 미치는 원인을 파악하는 프레임워크를 제안한다.

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A Study of the Influence of Digital Media's Consumer Experience on Brand Equity and Purchasing Intention -Focused on Interactive Digital Media Consents using Iris Recognition Techniques (디지털 미디어를 통한 소비자 경험이 브랜드 자산 및 구매의도에 미치는 영향에 관한 연구 -홍채 인식 기술을 이용한 디지털 콘텐츠를 중심으로 -)

  • Kim, Shinyoup;Baek, Jee Hee
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.677-684
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    • 2014
  • The purpose of this study, due to recent increase of digital outdoor media, is to analyze the consumer experience of interaction with digital media. Through this study it was found that experience factor consisting of cognitive, emotional, and interactional factors has a mediating effect on brand preference and brand reliability which in turn influence consumers' purchasing intention. On the other hand, it was verified that the consumer satisfaction of the experience does not directly influence purchasing intention, but only through the mediation of brand reliability. This research has implications on the academic field as well as in work-level practices, as a study based on an actual operating digital media, not a laboratory simulation that verifies the importance of digital media experience in forming brand equity through immediate influence on brand preference and brand reliability.

The effects of single-parent households on children's school adjustment -Mediation of children's self-care and media exposure- (한부모가정여부가 아동의 자기보호와 미디어노출을 통해 학교적응에 미치는 영향)

  • Yang, Kyunghae;Kang, Hyunah
    • Journal of the Korean Society of Child Welfare
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    • no.56
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    • pp.221-251
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    • 2016
  • The purpose of this study was to examine whether single-parent family status affects children's school adjustment through children's self-care and media exposure. In addition, the study investigated the mediating effects of self-protection and media exposure of children by analyzing whether single-parent family status has effects on school adjustment through self-care and media exposure of children. For this purpose, we used data of 1,916 students in the 4th grade who participated in the 4th year of the Korean Children and Youth Panel Survey (KCYPS). The results of the structural equation modeling showed that single-parent family environment not only had direct effects on the school adjustment, but also had effects on school adjustment through self-care of children. In addition, it was revealed that self-care of children influenced school adjustment through media exposure. One of the covariates, monthly income of households, did not affect the level of children's self-care. This result draws attention to the problems of the structural deficit of single-parent families. Therefore, political measures that correspond to the structural characteristics and special needs of single-parent families, along with their current financial support, are needed to improve the level of school adjustment of children from single-parent families.

The Influence of Social Media Trust through Perceived Risk and Self-efficacy on Brand Trust (소셜미디어 신뢰가 지각된 위험과 자아효능감을 통한 브랜드 신뢰에 미치는 영향에 관한 연구)

  • Na, Kyung-Soo
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.58-69
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    • 2022
  • The purpose of this study is to find a way that companies can use social media trust effectively to increase brand trust and intelligently increase it by linking with brand authenticity. Therefore, the purpose of this study is as follows. First, a conceptual definition of the research variables of trust in social media, trust in information sources, and trust in messages is established, Second, the casual relationship between two conceptually defined independent variables and mediator variables of perceived risk and self-efficacy was verified. Third, the casual relationship was verified on whether it affects brand authenticity and brand trust through perceived risk and self-efficacy, which are mediators of social media trust. Fourth, through the verification result of the casual relationship between the research variables constituting the research model of this study, it was intended to present academic and practical implications on how social media trust can effectively enhance brand trust.

Mediating Effect of Need of Cognition on Learning Engagement in Distance Education (원격교육에서 학습참여에 대한 인지욕구의 매개효과)

  • Oh, Eun-Young
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.51-61
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    • 2022
  • The purpose of this study was to identify whether need of cognition have a mediating effect on media multitasking on learning engagement in online education. The subjects were 168 university students who had received online education for more than one semester, and data were collected using questionnaires on media multitasking, need of cognition, and learning engagement. For data analysis, correlation, hierarchical regression and Sobel test were performed using SPSS WIN 20.0 program. As a result of the study, there was a significant positive correlation between media multitasking and learning engagement (r=.52, p<.001), and a between need of cognition and learning engagement(r=.39, p<.001). Media multitasking had a significant effect on learning participation (β=.52, p<.001), and explanatory power was 27%. When need of cognition was input, the effect of media multitasking on learning engagement decreased (β=.52 ⟶ .44), so it was found that need of cognition had a partial mediating effect in the effect of media multitasking on learning engagement(Z=2.77). p<.01). Therefore, it is suggested to use online contents with learning to organizing a g a lesson syllabus for distance education, and to organize activities promoting media multitasking activities. Also, it is proposed to develop and apply various teaching strategies to promoting the need of cognition in the distance education.

RoutingConvNet: A Light-weight Speech Emotion Recognition Model Based on Bidirectional MFCC (RoutingConvNet: 양방향 MFCC 기반 경량 음성감정인식 모델)

  • Hyun Taek Lim;Soo Hyung Kim;Guee Sang Lee;Hyung Jeong Yang
    • Smart Media Journal
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    • v.12 no.5
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    • pp.28-35
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    • 2023
  • In this study, we propose a new light-weight model RoutingConvNet with fewer parameters to improve the applicability and practicality of speech emotion recognition. To reduce the number of learnable parameters, the proposed model connects bidirectional MFCCs on a channel-by-channel basis to learn long-term emotion dependence and extract contextual features. A light-weight deep CNN is constructed for low-level feature extraction, and self-attention is used to obtain information about channel and spatial signals in speech signals. In addition, we apply dynamic routing to improve the accuracy and construct a model that is robust to feature variations. The proposed model shows parameter reduction and accuracy improvement in the overall experiments of speech emotion datasets (EMO-DB, RAVDESS, and IEMOCAP), achieving 87.86%, 83.44%, and 66.06% accuracy respectively with about 156,000 parameters. In this study, we proposed a metric to calculate the trade-off between the number of parameters and accuracy for performance evaluation against light-weight.

Multiresolution Mesh Editing based on the Extended Convex Combination Parameterization (확장 볼록 조합 매개변수화 기반의 다중해상도 메쉬 편집)

  • 신복숙;김형석;김하진
    • Journal of Korea Multimedia Society
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    • v.6 no.7
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    • pp.1302-1311
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    • 2003
  • This paper presents a more stable method of multiresolution editing for a triangular mesh. The basic idea of our paper is to embed an editing area of a mesh onto a 2D region and to produce 3D surfaces which interpolate the editing-information. In this paper, we adopt the extended convex combination approach based on the shape-preserving parameterization for the embedding, which guarantees no self-intersection on the 2D embedded mesh. That is, the result of the embedding is stable. Moreover, we adopt the multi-level B-spline approach to generate the surface containing all of 3D editing-information, which can make us control the editing area in several levels. Hence, this method supports interactive editing and thus can produce intuitive editing results.

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MAC Protocol for Multimedia Services in Wireless ATM Networks based on TDMA/TDD (TDMA/TDD 기반 무선 ATM망에서 멀티미디어 서비스를 위한 MAC 프로토콜)

  • 임인택
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.7 no.5
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    • pp.899-906
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    • 2003
  • In this paper, a channel access control algorithm and a slot allocation algorithm are proposed as MAC protocol for multimedia services in TDMA/TDD-based wireless ATM networks. In the proposed protocol, VBR terminals that require real-time services transmit a reservation request through a random access minislot. VBR terminals, which are successfully transmitted the reservation request, transmits the dynamic parameters through a dynamic parameter minislot without contention. On the other hand, ABR terminals transmit a reservation request with contention basis whenever a non-real-time traffic burst is generated. Based on the received dynamic parameters and the number of requested slots, the base station scheduler allocates a dynamic parameter minislot as well as uplink data slots into VBR terminals. Also the scheduler allocates uplink data slots into ABR terminals in proportion to the number of requested slots.