• The Journal of the Korea Contents Association
• /
• v.20 no.2
• /
• pp.499-510
• /
• 2020

This study aims to analyze the causes of Internet hate speech, which has recently been emerging as a serious social problem and to seek for countermeasures. The experiences of hate speech are examined through the analysis of college students' essays and the causes and solutions of hate speech are suggested through the in-depth interviews with the experts. College students experience hate speech on the Internet on the basis of attributes such as age, gender, sexual orientation, and regionalism. Online comments on news, social media and online games are the main sources in spreading hate speech. On a personal level the lack of awareness of human dignity and the absence of media education are diagnosed as the reasons for online hate speech. The social reasons for online hate speech lie in the lack of human rights education and the problems of the media. In order to improve the problems of Internet hate speech, various suggestions are proposed on the legal, social and educational levels.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.1
• /
• pp.493-500
• /
• 2023

The current research has investigated the effect of school-aged children's TV viewing on their creativity, and examined the moderating effect of book reading in the relationship between children's TV viewing and creativity. Using data from the 10th (2017) Panel Study on Korean Children, the relationship between 9-year-old children's TV viewing, book reading, and performance on Korean Figural Creativity Test for Elementary school Student (K-FCTES) was examined. There was a significant negative correlation between children's TV viewing and creativity, and a positive correlation between children's book reading and creativity. In addition, children's TV viewing had a significant negative effect on their creativity, and children's book reading moderated this relationship. This study has its significance in that it identifies the negative effects of media exposure that needs be considered for creativity development of today's children, who are growing as digital native from birth, and it shows the importance of book reading as a factor that can control the negative effects of TV exposure.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.1
• /
• pp.191-200
• /
• 2022

This study analyzes the perception survey of the general public on the problems of a neologism(new words), which are frequently used in media media, and derives improvement measures and implications based on the data. In general, it can be seen that the creed is exposed and used indiscriminately through media, and those in their 20s and 30s are positive for the use of new words and those in their 50s and 60s are relatively negative. The biggest problem is that excessive use of creed can cause conflict and alienation between generations, and the need for correct Korean use is recognized overall as it can enhance Hangeul destruction and inappropriate social awareness. However, media outlets often use new words in a positive way to induce interest and enrich content by using them in the right place for the latest trends, such as small but certain happiness. As an alternative to this problem, self-purification of media workers is the most important, and it is recommended to encourage proper use of Korean through media literacy education and campaigns.

• The Journal of the Korea Contents Association
• /
• v.20 no.7
• /
• pp.30-46
• /
• 2020

New media is rapidly changing with the recent development of the technology of transmitting, producing, editing, and sharing video information. This study investigates the effects of one person media broadcasting use motivation and social viewing on consumer attitudes toward brand, brand engagement, and purchase intention. It was fond that motives such as differentiation, social interaction with other viewers, mutual interaction with BJ, information-seeking, and new fun-seeking positively affected brand attitudes. Also, the same motives except fun-seeking positively affected brand engagement. Only mutual interaction with BJ and information-seeking were found to be positively related to purchase intention. Meanwhile, para-social relationships, social presence, and subjective norm positively influenced on brand attitudes and purchase intention each. Also, para-social relationships and social presence were positively related to brand engagement. Theoretical and practical implications, and suggestions for future studies are discussed in detail.

• The Journal of the Korea Contents Association
• /
• v.15 no.7
• /
• pp.449-459
• /
• 2015

This study examined the associations among self-disclosure tendency, self-activities and friends' responses on Facebook, and perceived usefulness of Facebook in social networking. Sex differences were also examined. Results showed that participants' self-disclosure tendency was positively related to their activities in Facebook, which were strongly related to friends-activities. Self- and friends-activities significantly increased usefulness in social networking. Regarding sex differences, the relationships between self-disclosure tendency and self-activities and between self-activities and usefulness were stronger for men, while the relationship between friends-activities and usefulness was stronger for women. These results suggest women tend to value friends' responses more in assessing relational qualities than men in Facebook contexts.

• Proceedings of the Korean Information Science Society Conference
• /
• 2012.06d
• /
• pp.202-204
• /
• 2012

무선 멀티미디어 센서 네트워크는 무선 통신과 비정형 네트워크 토폴로지를 기반으로 운용되며 스트리밍 미디어 데이터가 연속적으로 전송되기 때문에 악의적인 목적을 가진 사용자의 공격에 쉽게 노출이 된다. 따라서 무선 멀티미디어 센서 네트워크에서 보안은 필수적이다. 모든 대용량 데이터를 암호화 하는 것은 한정적인 자원을 가지고 있는 무선 센서 네트워크에서는 적합하지 않으므로 데이터의 일부만을 암호화 하는 선택적 암호화 기법에 대한 연구가 활발히 진행되고 있다. 본 논문에서는 프레임 간의 동적인 움직임을 감지하고 이를 압축 하고 암호화하는 선택적 암호화 기법을 제안한다. 동적인 영역만을 암호화함으로써 암호화 대상 데이터의 크기를 효과적으로 감소시킴으로써 스트리밍 데이터에 적합하며 전체적인 네트워크 수명을 연장시키는 것이 가능하다. 제안하는 기법의 우수성을 보이기 위해 기존 기법과 제안하는 기법의 성능 평가를 수행한다. 성능평가 결과, 제안하는 기법은 기존 기법에 비해 데이터 전송량이 약 80.3% 감소했으며, 영상을 전송하기 위한 에너지 소모는 약 76.9% 감소하였다.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2002.04b
• /
• pp.1567-1570
• /
• 2002

offline에서만 이루어지던 미디어 컨텐츠에 대한 online 의존도가 높아지고, 여러 가지 미디어들의 실 시간적인 서비스에 대한 사용자들의 요구가 커짐에 따라 서비스 제공에 따른 여러 가지 제약조건의 극복이 필요하다. 일반적인 데이터와 다른 특성을 가진 미디어들의 요구사항은 다양하다. 압축에 대한 요구사항은 전송 에러에 대해 많은 문제점을 노출한다. 압축 정보의 손실이나 변질은 많은 정보의 손실과 변질을 가져오게 되므로, 에러 제어에 대한 필요성이 요구된다. 기존에 제시된 많은 에러 제어 기법들은 기법들간에 장 단점을 지니고 있다. 이런 기법들의 장 단점을 대역폭이 높고 낮음과 같은 특정한 특성을 가진 네트웍 환경에 도입하는 것은 중요한 의미를 가진다. 따라서, 본 논문에서는 이러한 기존의 제시되어 있는 에러 제어에 관한 여러 가지 기법들의 비교와 유 무선 환경에서 각 기법들의 적합성에 대한 분석을 통해서 환경의 특성에 맞는 적절한 에러 제어기법의 선택을 보여준다.

• The Journal of the Korea Contents Association
• /
• v.14 no.10
• /
• pp.677-684
• /
• 2014

The purpose of this study, due to recent increase of digital outdoor media, is to analyze the consumer experience of interaction with digital media. Through this study it was found that experience factor consisting of cognitive, emotional, and interactional factors has a mediating effect on brand preference and brand reliability which in turn influence consumers' purchasing intention. On the other hand, it was verified that the consumer satisfaction of the experience does not directly influence purchasing intention, but only through the mediation of brand reliability. This research has implications on the academic field as well as in work-level practices, as a study based on an actual operating digital media, not a laboratory simulation that verifies the importance of digital media experience in forming brand equity through immediate influence on brand preference and brand reliability.

• Journal of Digital Convergence
• /
• v.14 no.3
• /
• pp.105-114
• /
• 2016

As the media environment surrounding us has changed rapidly, the influences of traditional media decrease whereas promotions using new media have been developing remarkably, Under this circumstance, cross-media advertising, which strategically integrates advertisements on multiple media, is getting attention as an effective marketing communication approach. This study investigated consumer responses to cross-media advertising using both online and offline media, focusing on the effects of product involvement, attributes of media connection, and gender. The experiment was conducted towards adult consumers aged 20 to 39. Results confirmed that the interaction effect between product involvement and attributes of media connection on brand attitude and behavioral intention was significant by a moderating role of gender. Based on the results from this study, both theoretical and practical implications were discussed, as were directions for future research.

• The Journal of the Korea Contents Association
• /
• v.21 no.4
• /
• pp.123-136
• /
• 2021

While same-sex marriage is officially legal in 28 countries, widespread discrimination continues against people in the LGBTQ community in Confucian Asian countries. This study examines how media exposure affects attitudes towards gay men using the cultivation theory in China, where LGBTQ issues are still censored in media. Moreover, this study looks into the immediate effect of watching gay content on attitudes towards a friend's coming out. Based on the survey of 236 young adults aged 18-22, the study results showed that heavy viewers of gay content and female had a more favorable attitude towards gay men. Furthermore, while the participants favored non-gay content, those who viewed gay content were more supportive of a friend's coming out than those who watched non-gay content. The findings indicated the cultivation effect on attitude towards same-sex relationships in a Confucian Asian country that can be used to foster a more inclusive society.