• Title/Summary/Keyword: 미디어 노출

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Effect of Cognitive Affordance of Interactive Media Art Content on the Interaction and Interest of Audience (인터랙티브 미디어아트 콘텐츠의 인지적 어포던스가 관람자의 인터랙션과 흥미에 미치는 영향)

  • Lee, Gangso;Choi, Yoo-Joo
    • KIPS Transactions on Software and Data Engineering
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    • v.5 no.9
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    • pp.441-450
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    • 2016
  • In this study, we investigate the effect of the level of cognitive affordance which explains an explicit interaction method on the interest of viewers. Viewer's recognition of the interaction method is associated with cognitive affordance as a matter of visual-perceptual exposure of the input device and viewer's cognition of it. The final goal of the research on affordance is to enhance the audience participation rather than the smooth interation. Many interactive media artworks have been designed with hiding the explicit explanation to the artwork due to worry that the explicit explanation may also hinder the induction of impressions leading the viewer to an aesthetic experience and the retainment of interest. In this context, we set up two hypotheses for study on cognitive affordance. First, the more explicit the explanation of interaction method is, the higher the viewer' understanding of interaction method is. Second, the more explicit the explanation of interaction method is, the lower the interest of the viewer is. An interactive media art work was manufactured with three versions which vary in the degree of visual-perceptual information suggestion and we analyzed the participation and interest level of audience in each version. As a result of the experiments, the version with high explicitness of interaction was found to have long time spent on watching and high participation and interest of viewers. On the contrary, the version with an unexplicit interaction method was found to have low interest and satisfaction of viewers. Therefore, regarding usability, the hypothesis that a more explicit explanation of interaction would lower the curiosity and interest in exploration of the viewer was dismissed. It was confirmed that improvement of cognitive affordance raised the interaction of the work of art and interest of the viewer in the proposed interactive content. This study implies that interactive media art work should be designed in view of that the interaction and interest of audience can be lowered when cognitive affordance is low.

Consensus-Building on Most Important Problems: Analysis of Gallup Data from 1991 to 2006 (중요한 사회적 의제(MP)에 대한 공적 합의: $1991{\sim}2006$년의 갤럽데이터 분석)

  • Ha, Sung-Tae;Cho, Eui-Hyun
    • Korean journal of communication and information
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    • v.41
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    • pp.41-74
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    • 2008
  • Based on the theory of news media's agenda-setting function, this study analyzed Korean public's most important problems (MIP) and the degree of public consensus on the importance of those MIP's. The analysis was done in terms of both time and social strata. According to the findings, economy, social welfare, and political issues were in the for tier of the MIP list. The analysis of issue diversity (H-statistic) also demonstrated a relatively high degree of agenda consensus among Korean public despite some fluctuation in the consensus level, which appears to be higher than that among the American public. A decrease in the degree of agenda consensus with the passage of time appealed to be a general phenomenon across diverse social strata. However, the degrees of consensus-building were different in light of education, socioeconomic status, and the size of residential area. Those who are more educated, have more economic power, and live in a larger city had more chances to experience agenda consensus. These results seem to be basically attributable to the presumed positive relationship between these demographic variables and media exposure. The different degrees of public consensus according to the different levels of those demographic variables suggest that a closer investigation into the various influences on the importance of public issues among the respondents should be done in future studies.

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Magnetic & Crystallographic Properties of Patterned Media Fabricated by Nanoimprint Lithography and Co-Pt Electroplating (나노임프린트 패터닝과 자성박막도금을 이용하여 제작한 패턴드미디어용 자기패턴의 자기적 및 결정구조특성에 관한 연구)

  • Lee, B.K.;Lee, D.H.;Lee, M.B.;Kim, H.S.;Cho, E.H.;Sohn, J.S.;Lee, C.H.;Jeong, G.H.;Suh, S.J.
    • Journal of the Korean Magnetics Society
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    • v.18 no.2
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    • pp.49-53
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    • 2008
  • Magnetic and crystallographic properties of patterned media fabricated by nanoimprint lithography and Co-Pt electroplating were studied. Thin films of Ru(20 nm)/Ta(5 nm)/$SiO_2$(100 nm) were deposited on Si(100) wafer and then 25 nm hole pattern was fabricated by nanoimprint lithography on substrate. The electroplated Co-Pt nano-dots have the diameter of 35 nm and the height of 27 nm. Magnetic dot patterns of Co-Pt alloy were created using electroplated Co-Pt alloy and then their properties were measured by MFM, SQUID, SEM, TEM and AFM. We observed single domain with perendicular anisotropy for each dot and achieved optimum coercivity of 2900 Oe. These results mean that patterned media fabricated by nanoimprint lithography and electroplating have good properties in view of extending superparamagnetic limit while satisfying the writability requirements with the present write heads.

Algorithm and Performance Evaluation of High-speed Distinction for Condition Recognition of Defective Nut (불량 너트의 상태인식을 위한 고속 판별 알고리즘 및 성능평가)

  • Park, Tae-Jin;Lee, Un-Seon;Lee, Sang-Hee;Park, Man-Gon
    • Journal of Korea Multimedia Society
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    • v.14 no.7
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    • pp.895-904
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    • 2011
  • In welding machine that executes existing spot welding, wrong operation of system has often occurs because of their mechanical motion that can be caused by a number of supply like the welding object. In exposed working environment for various situations such as worker or related equipment moving into any place that we are unable to exactly distinguish between good and not condition of nut. Also, in case of defective welding of nut, it needs various evaluation and analysis through image processing because the problem that worker should be inspected every single manually. Therefore in this paper, if the object was not stabilization state correctly, we have purpose to algorithm implementation that it is to reduce the analysis time and exact recognition as to improve system of image processing. As this like, as image analysis for assessment whether it is good or not condition of nut, in his paper, implemented algorithms were suggested and list by group and that it showed the effectiveness through more than one experiment. As the result, recognition rate of normality and error according to the estimation time have been shown as 40%~94.6% and 60%~5.4% from classification 1 of group 1 to classification 11 of group 5, and that estimation time of minimum, maximum, and average have been shown as 1.7sec.~0.08sec., 3.6sec.~1.2sec., and 2.5sec.~0.1sec.

Comparisons of Color Spaces for Shadow Elimination (그림자 제거를 위한 색상 공간의 비교)

  • Lee, Gwang-Gook;Uzair, Muhammad;Yoon, Ja-Young;Kim, Jae-Jun;Kim, Whoi-Yul
    • Journal of Korea Multimedia Society
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    • v.11 no.5
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    • pp.610-622
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    • 2008
  • Moving object segmentation is an essential technique for various video surveillance applications. The result of moving object segmentation often contains shadow regions caused by the color difference of shadow pixels. Hence, moving object segmentation is usually followed by a shadow elimination process to remove the false detection results. The common assumption adopted in previous works is that, under the illumination variation, the value of chromaticity components are preserved while the value of intensity component is changed. Hence, color transforms which separates luminance component and chromaticity component are usually utilized to remove shadow pixels. In this paper, various color spaces (YCbCr, HSI, normalized rgb, Yxy, Lab, c1c2c3) are examined to find the most appropriate color space for shadow elimination. So far, there have been some research efforts to compare the influence of various color spaces for shadow elimination. However, previous efforts are somewhat insufficient to compare the color distortions under illumination change in diverse color spaces, since they used a specific shadow elimination scheme or different thresholds for different color spaces. In this paper, to relieve the limitations of previous works, (1) the amount of gradients in shadow boundaries drawn to uniform colored regions are examined only for chromaticity components to compare the color distortion under illumination change and (2) the accuracy of background subtraction are analyzed via RoC curves to compare different color spaces without the problem of threshold level selection. Through experiments on real video sequences, YCbCr and normalized rgb color spaces showed good results for shadow elimination among various color spaces used for the experiments.

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An Analysis on the Effects of Energy Conservation Consciousness on Korean Energy Saving Behavior - Through Mediating by Energy-Relating Broadcasting Type - (한국인의 에너지 절약의식이 에너지 절약행동에 미치는 영향 분석 - 에너지관련 방송의 유형별 매개효과 -)

  • Park, Jung-Il;Park, Jung-Gu;Lee, Jung-Ho
    • Journal of Broadcast Engineering
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    • v.23 no.6
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    • pp.836-854
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    • 2018
  • This study is analyzing the effects of energy conservation consciousness on Korean energy saving behavior through the mediating effects of energy-related broadcasting media, such as TV. The study is carried out through the survey with structured questionnaire for each factors, using a mediating analysis based on PROCESS Macro proposed by Hayes (2013). The results of the study have been found that people with higher energy conservation consciousness displayed energy saving behavior more frequently and more actively for energy saving behavior as they were more exposed to energy-related broadcasting media. By energy-related broadcasting media the effect of energy public service ad and campaign was the largest at 15.3%, followed by energy news at 12.1%. But energy documentary has no effect on energy saving behavior. Based on the results of this analysis, it is necessary to establish a broadcasting policy that enhances the frequency of energy-related broadcasting media and energy documentary that can induce energy saving behavior. It is also necessary to make efforts to increase the reliability of analysis through empirical data such as electricity bills and fuel cost which show the actual saving level by energy saving behavior.

A Study on the Factors Influencing the Acceptance of K-pop Short-form Video Created by Chinese Influencers - Focusing on Chinese TikTok Users (중국 인플루언서들의 K-pop 짧은 동영상 수용에 영향을 미치는 요인에 관한 연구 - 중국 '틱톡' 사용자를 중심으로)

  • Liu, QuanQuan;Yu, Sae-Kyung
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.28-36
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    • 2022
  • This study analyzed 284 K-pop song and dance cover short-form videos recreated by Chinese influencers uploaded on TikTok, to explore which reform factors of image similarity, language similarity, the extent of audience participation leading, the extent of lyrics or subtitles translated into Chinese, PPL disclosure, the length of video and the reputation of influencer affected Chinese TikTok audiences' reactions - number of "Likes," "Comments" and "Shares." The results showed that only the "reputation of influencer" was significantly affected the number of "Likes" which estimated as a relatively passive response, but the other factors affected the number of "Comments" and "Shares" significantly which estimated as more active responses. The more an influencer is perceived as not similar to the singer in terms of image the more comments were posted. And the videos expressed in Korean archived more comments and shares than those lyrics or subtitles translated into Chinese. This study is meaningful in that it confirmed the necessity of influencers in the globe diffusion of K-pop, by specifically analyzing the audience's reactions according to the characteristics of UCCs created by local influencers using short-form video platforms.

A Study on the Design of Smart Tourism Concept Map based on the model of Advance Organizer that attracts Interest for Space Telling in Metaverse (메타버스 내 스페이스텔링을 위한 흥미유발 선행조직자 모델 기반 스마트관광 개념지도 설계)

  • So Jin Kim;Yong Min Ju
    • Smart Media Journal
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    • v.12 no.8
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    • pp.45-59
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    • 2023
  • Users who want to experience the metaverse for tourism are exposed to strategic planning in space for the purpose of cultural content. In addition, users learn integrated cultural content in the process of proceeding according to the virtual environment. and Along with the meaning of time and space, users will experience space-telling. It is important to induce interest from the beginning of the experience to continue the experience. However, obstacles arise in this process. This is because developers should promote connections with new information to users who do not have sufficient prior knowledge and only have keywords of interest. Therefore, efficient design methods to enhance interest should be studied in advance. But so far, there has been no research on how to systematically design prior organizers to induce interest in virtual space. This study is an interest-inducing design method that occurs in the process of developing the meaning of virtual space and storytelling of cultural content, and can be seen as a basic study using conceptual guidance-based prior organizer education and learning techniques. First, virtual space elements and human behavior theories were considered. Subsequently, five representative examples of previous organizers currently used were explored, and redesigned and proposed based on a conceptual map for information access and delivery purposes. Through this research process, it was possible to confirm that spatial attributes and cognitive interest elements were effectively transmitted to meaningful learning leading to storytelling learning and elements of service design design method through conceptual guidance.

A Study on the Effects of Drowsy Driving Prevention OOH Advertising Depending on Message Framing and Regulatory Focus (메시지 프레이밍과 조절 초점에 따른 졸음운전 예방 OOH 광고 효과에 관한 연구)

  • Yesolran Kim;Tae-eun Kim
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.321-327
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    • 2024
  • Out-of-home (Out-of-Home) advertising can be an effective means of delivering messages for preventing drowsy driving, given that it is exposed at locations and times where vehicle traffic occurs. This study investigated the influence of message framing of drowsy driving prevention OOH advertising and regulatory focus on the intention to drowsy driving prevention behaviors by an experimental study targeting 200 university students. The results showed an interaction effect between message framing and regulatory focus on the intention to drowsy driving prevention behaviors. While no significant differences were observed in the intention to drowsy driving prevention behaviors based on regulatory focus for positively framed messages, for negatively framed messages, a higher intention was observed when the prevention focus group rather than promotion focus group. This study focuses on two key areas: how messages are crafted (message framing) and the characteristics of the people who receive them (regulatory focus). By exploring these aspects, it provides valuable theoretical and practical knowledge. Essentially, it opens doors for creating message strategies that are finely tailored to suit the preferences of the audience. This advancement is vital for researchers and practitioners as it enhances the effectiveness of communication efforts.

A Secure Protocol for Contents Service in IMT-2000 (IMT-2000 기반 컨텐츠 서비스를 위한 보안 프로토콜)

  • Lee, Deok-Gyu;Lee, Im-Yeong
    • The KIPS Transactions:PartC
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    • v.10C no.2
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    • pp.241-252
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    • 2003
  • IMT-2000 appeared in order to satisfy the desires of the uses who wish to supply through wireless most of the services being provided through wire, such as Internet services and multimedia high-speed data information. However, during global roaming, the signal data and the user data get transmitted through the networks of other users. Also, it is judged that with the provision of high speed data communication the amount of data communication necessary for confidentiality protection will increase. It is planned that the recent IMT-2000 Project will begin its commercial service in 2002. From this viewpoint, wireless contents, due to their special characteristics, are greatly exposed to illegal actions by third persons. As a result, it can be said that security and certification issues in the mobile telecommunication environment are indispensable matters. For this purpose, it is intended that in this thesis through an analysis of the existent IMT-2000 certification method, a more safe and efficient authentication method is presented and, at the same time, a security protocol necessary in the provision of wireless contents is designed.