• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.357-365
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• 2017

In this study, we examined how the United States, Chinese, and Japanese viewers perceive the morality of the main characters in the family drama 'Take Care of Mom' and the influence of the perceived morality has on drama enjoyment and quality evaluation. Results show that the viewers from all three countries evaluated 'Hoonjae' favorably and evaluated selfish older brother, 'Hyung Kyu', unfavorably. This means there are common norms that exist in all three countries for judging the good and evil in a drama. However, the main female characters that played opposing characteristics were evaluated differently from all three countries. This is because the relationship between parents and children, and the role of mother and woman were perceived differently from each country. These results support the argument that consumption of drama may differ by viewer's cultural background. Additionally, the research hypothesis that 'moral evaluation of major characters will influence the drama enjoyment and evaluation of the drama quality' was not supported in China and Japan, and was only supported by the U.S. viewers.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.213-221
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• 2018

As the mobilization of audience' media consumption getting escalating, terrestrial broadcasting, especially public broadcasting is severely affected in Korea. After 9 years' downfall, public broadcasting is trying to aim for citizen platform. Even though the Korean broadcasting law already has the articles of protecting viewer's right and profit, it has some contradictory limits also. Implied by Japanese magazine Taberutsushin, which was originated from CSA model, I suggest the new model of committee for viewers. The new committee for viewers has various planning committees and evaluation committees to ensure citizen's participation on planning, programming, and production. The new committee for viewers would function as minimum system to prompt the public broadcasting to play it's role in rapidly changing digital era.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.40-50
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• 2016

This study employs model of susceptibility to imported media to examine Korean drama exposure, evaluation and viewing intention among viewers living in foreign cultural background. Analyzing data collected from 176 female viewers in the U.S., it founds knowledge about Korea and general drama exposure give direct effect on the future viewing intention. Korean drama exposure directly affects drama evaluation and viewing intention. Korean network, however, has no significant effect on the dependent variables. Result of the present study shows that cultural capital of foreign viewers has effects on Korean drama consumption. Another result that behavior of general drama consumption has contributed to Korean drama consumption gives meaningful implication for the policy of Korean television export.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.91-92
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• 2013

모바일 기기인 스마트폰, 태블릿 PC의 대중화를 통해 영화, TV, 컴퓨터와 더불어 제4의 스크린이라 불리는 모바일 영상 콘텐츠 혹은 모비소드(Mobisode)는 영상물 시청에 있어서 때와 장소를 가리지 않는 편리함으로 인해 시청자들에 대한 파급력이 확대되고 있으며 이로 인한 모바일 광고와 마케팅의 수단으로서의 활용가치가 크게 주목되고 있다.

• Electronics and Telecommunications Trends
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• v.16 no.6 s.72
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• pp.75-82
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• 2001

차원 입체 디스플레이는 시각 정보를 디스플레이에 전달하여, 화면에 표시되는 영상을 시청자로 하여금 3차원적으로 인식하게 하는 디스플레이 장치이다. 이는 현재 상용화가 진행중인 HDTV와 함께 차세대 디스플레이로 주목되었고, 이에 따르는 의료, 광고, 방송, 군사, 영화 등 인접산업으로의 폭넓은 파급효과가 기대되어 일본, 미국, 유럽 등을 중심으로 많은 연구가 진행되어 왔다. 본 고에서는 이러한 3차원 입체 디스플레이의 국내외 기술개발과 시장 동향을 통해, 국내 업계가 관련 원천기술을 확보하고 주력해야 할 분야에 대해 고찰하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.698-702
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• 2007

Recently, it isn't hard to find split screen effects in films, TV dramas and commercial films which composes a screen with different frames of images. The TV series '24' which was produced in USA in the year 2001 and is expecting the release of its 7th series next year frequently exhibits such split screen methods. '24' is a TV drama of the events taking place in one day which is produced in the form of real-time mode and consists of 24 episodes which is an hour long. Using split screen method, the drama effectively delivers the events simultaneously taking place at different locations. Moreover, the divided frames of each screen relates to one another by means of collision, synthesis and ect. which captures the vision of the spectators. This study aims at analysing the relationships between the frames which consists split screen scenes in the drama '24' and discover its eye capturing attractions using film montage theories.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.268-272
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• 2009

Reportedly it says that 45% teenagers in the United State exchange the SMS with their friends during television watching. In other word TV viewing moulds the social community between audiences. In terms of social television it is all about interaction or communication technology relevant to TV watching as well as social behaviour. Besides it integrates voice communication, text chat, context awareness, TV recommendations, ratings, video conference and so forth. So far it approaches the conceptual stage or pilot production and remains more research and development. This study is to scrutinise whether the functionality of social TV enables to substitute for social activities of TV viewers or not.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.106-116
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• 2016

What made stand out among these police procedurals was its focus on the importance of history to understand both the past and contemporary society and culture. Many of the cases involve aspects of history that are not part of mainstream narratives and constitute the unfinished business of America. The flashback sequences throughout the show visually and affectively transport the viewer back to an earlier historical moment. What all the victims have in common is that they refused to be silent or passive in the face of circumstances they believed were wrong, or they refused to conform to dehumanising and destructive social and cultural expectation. Those promoting these lies have the power to establish their version as the power to establish their version as the "truth" of what happened in context, but viewers are positioned to see the truth as the victims experienced it and to identify with them and against the power abusers. The Cold Case detectives pursue the ghosts of American history, restoring to our view stories of lives and experiences rendered invisible and unspeakable by dominant forms of knowledge and power. The series invites viewrs to empathize with the victim and to develop an ethical commitment to social justice in the future.

• Korean journal of communication and information
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• v.41
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• pp.303-336
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• 2008

The purpose of this study is to examine the uses and gratifications of the U. S. TV dramas favored by the Korean college students. The uses and gratifications of the U. S. TV dramas are also compared with the Korean TV dramas. In addition, this study analyzes how the motives and satisfactions of students on the U. S. dramas influence on watching patterns of the Korean TV dramas. The results of the factor analysis show that student's motives on watching the U. S. TV dramas are composed of four factors, such as 'Entertainment/Relaxation', 'Getting Information', 'Environment/Companionship', and 'Sexual curiosity'. In contrast, the motives of watching Korean TV dramas are composed of six factors, which are added 'Korean Drama Characteristics' and 'Habitual Time-Spending' to four factors of the U. S. dramas. After dividing the student groups with the heavy and the light watchers, this research shows that three out of five for the U. S. dramas are significantly different, whereas two out of six factors for the Korean counterparts. Finally, the uses and gratifications of the U. S. dramas favored by the Korean college students influence little on the watching patterns of the Korean TV dramas.

• Electronics and Telecommunications Trends
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• v.24 no.3
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• pp.61-68
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• 2009

UHDTV와 함께 HDTV 이후의 차세대 방송기술로서 전세계적으로 연구되고 있는 3DTV 방송 기술은 시청자에게 보다 사실적 이고 현장감 있는 3D 비디오 콘텐츠를 제공한다. 최근 미국 헐리우드를 중심으로 활성화되고 있는 3D 입체 영화 시장 성장, 다수의 디스플레이 업체들에 의한 3D 지원 디스플레이 발표, 휴대단말에서의 3D 데이터 및 비디오 서비스, 가정에서의 3D 비디오 서비스를 위한 3D@Home 표준화 작업, 3D4YOU를 중심으로 한 3D 비디오 콘텐츠의 생성기술과 배포 포맷에 관한 연구, 다시 점 3DTV 서비스 등을 위한 MPEG에서의 3DV 표준화 등 관련 기술 개발 및 표준화가 이뤄지고 있다. 본 고에서는 MPEG 3DV 그룹에서 진행중인 3DV부호화 기술 표준화 진행 현황과 기고 주요 기술에 대해 설명하고, 향후 3D 비디오 표준화 진행 전망에 대해 다루기로 한다.