• Title/Summary/Keyword: 물류서비스 만족도

Search Result 139, Processing Time 1.012 seconds

A Study on the Logistics Service Quality, Customer Satisfaction, Relationship Quality and Repurchase Intention in Internet Shopping Mall (물류서비스품질, 고객만족, 관계품질 및 재구매의도에 관한 연구)

  • An Un-Seok
    • Journal of Korean Society for Quality Management
    • /
    • v.32 no.4
    • /
    • pp.30-47
    • /
    • 2004
  • The tremendous growth of the Internet, particularly world wide web, has resulted in significant changes in commerce environments. Internet has brought significant changes in the economics of marketing channels and has led to a redefinition of industry value chain. E-commerce has become so important that countries and firms unprepared for this new trend would lose competitive advantages in the coming century of digital economy. The purpose of this study is to identify logistic!; service quality elements about internet shopping mall customers and examine the relationship among e-commerce logistics service quality, customer satisfaction, relationship quality and repurchase intentions in the area of internet shopping mall. To do so, prior studies on logistics service quality, customer satisfaction, relationship qualify and repurchase intentions were broadly reviewed and the relationship among those four concepts was empirically tested.

The Price Elasticity in the Parcel Service Market by Benefit Segmentation (택배시장의 효익세분화에 따른 가격탄력성에 관한 연구)

  • Kim, Geun-Sub;Kwak, Kyu-Seok
    • Journal of Korean Society of Transportation
    • /
    • v.22 no.2 s.73
    • /
    • pp.7-18
    • /
    • 2004
  • This study aims to present the establishment and necessity of the proper market segmentation by customer preference. In this study, benefit segmentation method was employed using conjoint analysis to measure price elasticity by segmented groups. It presents that the price elasticity is different by characteristic of customers using parcel service in this result. Benefit segmentation, therefore, may use some useful marketing tool when a parcel service company segments the market to provide better service.

The Relative Effects of Three Dimensions of Port Logistics Service Quality on Customer Satisfaction (항만물류 서비스품질 차원이 고객만족도에 미치는 영향 - 인천항 컨테이너 터미널을 중심으로 -)

  • Kim, Byung-Il
    • Journal of Korea Port Economic Association
    • /
    • v.22 no.1
    • /
    • pp.125-149
    • /
    • 2006
  • The main purpose of this study is to develop new measurement device of the quality of terminal service, applying the existing research output of service marketing to the specific industrial aspect of container terminal. Especially we tried to help marketing managers present the points of effective marketing strategy with each dimension of service quality. To achieve this aim, we defined the service quality demensions of container port as the following three ones; the internal, the external, and the interactive qualities. The applied measuring instruments could be divided into three dimensions by carrying out factor analysis. Additionally, by analyzing the relative effects of the three dimensions of service quality on customer satisfaction, we found that the relative importance are as follows; interaction quality>internal quality> external quality. We confirmed that the three dimensions of service quality could affect customer loyalty and information, through customer satisfaction.

  • PDF

모바일 RFID 리더 기술

  • Gu, Ji-Hun;Min, Yeong-Hun;Jang, Gi-Su
    • Information and Communications Magazine
    • /
    • v.25 no.10
    • /
    • pp.18-24
    • /
    • 2008
  • RFID(Radio Frequency Identification) 기술은 사물에 전자 태그를 부착하여 무선 인터페이스를 통해 사물의 정보를 자동으로 취득 할 수 있는 기술이다. 물류의 재고관리나 자동화 처리를 위해 주로 사용되었으나 최근에는 Cellular phone, PDA등 휴대용기기 에 RFID리더가 탑재되어 기존의 응용 이외에 다양한 서비스를 만들어 내려는 시도들이 나타나고 있다[1],[2]. 이는 궁극적으로는 모든 사물에 컴퓨팅 및 통신 기능을 부여하여 언제, 어디서, 무엇이든 통신이 가능한 환경을 구현함으로써 이제까지 사람 중심(Person to Person)에서 사물 중심(Machine to Machine) 정보화 사회로의 새로운 변화 시도이며 RFID기술은 진정한 Ubiquitous세상이 만들어지기 위한 주요 기술로서 지속적으로 발전되고 적용되어야 할 기술임이 분명하다. 이러한 사회적인 요구에 만족하기 위해서 RFID 기술도 변화하고 있고 새로운 기술적 이슈들이 나타나게 되었다. 본고에서는 RFID 기술의 변화를 알아보고, 특히 UHF 대역 RFID 리더가 Cellular phone에 내장되기 위해 소형화 및 저전력화가 되면서 발생하는 문제와 이의 해결방안을 살펴보고자 한다.

Design and Implementation of a Mobile Framework for Efficient Inventory Management of Refrigerated Warehouses (효율적인 냉동창고 재고관리를 위한 모바일 프레임워크의 설계 및 구현)

  • Ban, ChaeHoon;Kim, DongHyun
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.17 no.2
    • /
    • pp.341-346
    • /
    • 2013
  • Refrigerated warehouse inventory management program which manages the logistics of shipping&receiving and inventory quickly and accurately is a costly and labor-intensive maintenance because it is operated in the legacy system on a closed client-server environment. There are no services available for consignees who are the consumers of refrigerated warehouses except fax or phone for orders which makes the business process inefficient and creates many problems such as error and inaccuracy. In this paper, we design and implement a mobile framework with a legacy system supporting various services to the consignees for solving problems of outdated legacy systems and no services to use. The system supports promptness and accuracy which give the users improved satisfaction by providing orders and queries of inventory for the consignees on mobile devices.

Development strategy for domestic freight transportation business based on AWOT (AWOT 기반의 국내 화물자동차운송사업 발전전략)

  • Park, Doo-Jin;Kim, Jung-Yee
    • Journal of Korea Port Economic Association
    • /
    • v.39 no.4
    • /
    • pp.191-203
    • /
    • 2023
  • This paper analyzed the overall status of the domestic freight transportation business, established SWOT analysis and strategy through existing literature research and designed an AHP model to derive priorities for each strategy. The SWOT analysis analyzed the management model of the consignment borrowers belonging to a transportation company that did not handle the supplies with the lowest satisfaction with the consignment system. The AHP model was designed by establishing a SWOT strategy through SWOT analysis. As a result of the analysis of the upper class, priorities were derived in the order of WO strategy, SO strategy, ST strategy, and WT strategy. As a result of comprehensive priorities for the development strategy of the domestic freight transportation business, WO strategy's "Improvement of cooperative relations between transportation companies and consignment owners through fair consignment contracts" was first, SO strategy's "Public promotion of the necessity of consignment systems based on high economic feasibility and reliability" was second, and ST strategy's "Proposal of policies to strengthen financial performance through the introduction of freight transport platforms" was fourth, followed by WT strategy's "Improvement of satisfaction with transport services through the introduction of freight transport platforms" and SO strategy's "Expansion of safe freight systems" in sixth, respectively.

The Study of Silver Generation Smart Service Customer Experience: The Effect of Fun and Challenge (실버세대 스마트 서비스 사용경험 연구: 흥미와 도전감 효과)

  • Jiyoung Kim
    • The Journal of the Convergence on Culture Technology
    • /
    • v.9 no.2
    • /
    • pp.459-466
    • /
    • 2023
  • This study aims to provide implications by exploring the experiences of elderly customers using smart wearable devices. The proportion of the elderly among all customers is increasing day by day, and they are gradually trying to use smart devices more actively and improve the quality of life. It is known that the elderly have difficulty using smart devices compared to the younger generation, but this study aims to identify psychological mechanisms in the use process to help the elderly users use related devices more conveniently and joyfully and to actively apply them to service and product development. In particular, theoretical and practical implications were provided by investigating the causal relationship between variables that play a major role in the process of using smart devices, such as convenience, fun, and challenge.

A Study of the Actual Condition for Inducing Container Cargos to Gunsan Port (군산항 컨테이너화물 유치를 위한 실태조사연구)

  • Song, Yong-Zong;Park, Hyoung-Chang;Kim, Myoung-Ryong
    • Journal of Korea Port Economic Association
    • /
    • v.23 no.4
    • /
    • pp.71-90
    • /
    • 2007
  • To induce container cargos to Gunsan port, we should struggle on securing the quantity of goods transported from the competitive Jeonbuk and Chungcheong areas by reducing transportation expenses by land, and make an activating plan for the international exchange between Gunsan port and nearby ports in China. As a result, if the plan to induce container cargos to Gunsan port is activated, the regular liners will stop at Gusan port. So the new sea route will be opened so that consignors can ship cargos in the proper time. The consignors will use Gunsan port frequently because of the reduction of distribution expenses. To do so, for the first, many incentives should be implemented to attract container cargos. In addition, various facilities should be fully equipped and improved. This paper is to improve the problems for which consignors, the shipping lines and forwarders may feel uncomfortable when they use Gunsan port. According to the research on the actual condition, the biggest problem in Gunsan port is the depth of water. The management, relation system, infrastructure and information system of Gunsan port are also insufficient. Therefore, this paper will make an alternative plan to improve these problems and help the container cargos induce to Gunsan port.

  • PDF

A study on the Activation Plan for On-line Shopping Mall handing Fresh Logistics (신선물류 취급 온라인 쇼핑몰업체의 활성화 방안에 대한 연구)

  • Park, Sung-Hoon;Nam, Tae-Hyun;Cha, Young-Doo;Lee, Su-Hwan;Yeo, Gi-Tae
    • Journal of Digital Convergence
    • /
    • v.15 no.8
    • /
    • pp.103-114
    • /
    • 2017
  • With the development of IT technology and the establishment of logistics infrastructure, online shopping market and online fresh food market are growing. The purpose of this study is to find a plan to activate Fresh Logistics through online shopping mall using BCG matrix and Importance Performance Analysis for online shopping companies. Firstly, the BCG matrix results Companies in 'cash cow', 'question mark', and 'dog' areas are in need of improvement. In order to improve this situation, it is necessary to activate the Fresh logistics market which is currently growing. Fresh logistics can be activated by investing in the maintenance and strengthening areas and key investment areas by minimizing the expenditure on the non-priority and excess areas according to the results of IPA. Therefore, it is expected that online shopping companies will be improved by activating online shopping market and online fresh logistics market.

An Empirical Study on the Effect of International Standard Certification Execution and CRM Satisfaction on Business Performance in B2B Transaction (B2B거래에서 국제표준인증 실행과 CRM만족도가 사업성과에 미치는 영향에 대한 실증적 연구)

  • Kim, Chang-Bong;Park, Sang-An;Jung, Jin-Young
    • Korea Trade Review
    • /
    • v.42 no.2
    • /
    • pp.319-344
    • /
    • 2017
  • The international standard certification evaluates the extend to which the supplier satisfies the international standard certification standards of the supplier of the product and the service, recognizes the quality assurance ability and reliability of the supplier, thereby resolving the international trade regulation that can occur to various fields and strengthening the network of the global partnership it is making an important contribution. Therefor, in this study, the survey was conducted on 153 companies of Korean import and export companies. The research method was empirically analyzed by the structural equation model. The results of the hypothesis test of this study are as follows. First, resource management factors among the international standard certification factors in the global trade supply chain integration had a positive effects on CRM satisfaction. Second, the measurement, analysis and improvement factors of international standard certification factors had a positive effects on CRM satisfaction. Third, CRM satisfaction has a positive effects on business performance. Through this study, it is concluded that the Korean import and export companies have an important role in improving the business performance of the global trade partners.

  • PDF