• Asia Marketing Journal
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• v.3 no.4
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• pp.59-89
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• 2001

본 연구는 글로벌 시장에서 소비자들에게 주요 제품평가단서로서 이용되고 있는 브랜드, 가격, 물리적 특징, 판매점과 관련된 정보내용(합의정보와 속성정보)에 대하여 소비자의 문화적 지향성이 정보탐색원천과 정보탐색 유형별로 어떻게 작용하는가를 한국과 중국의 소비자들을 대상으로 탐색해 보았다. 연구 결과 양 국가에서 공통적으로 발견된 내용은 개인주의 성향을 가진 소비자들은 타인의 태도가 반영되지 않고 소비자들에게 스스로 판단하도록 하는 속성정보를 더 선호하였으며, 반면에 집단주의 성향을 가진 소비자들은 타인의 태도가 반영된 합의정보를 더 선호하는 것으로 나타났다. 또한 개인주의 성향을 가진 소비자들은 비인적 정보원천에서 속성정보를, 반면 집단주의 성향을 가진 소비자들은 인적정보원천에서 합의정보를 주로 더 이용하였고, 정보탐색 유형에서는 지속적 탐색보다 구매전 탐색에서 합의정보와 속성정보를 더 많이 이용하는 것으로 나타났다. 한편, 양 국가의 비교문화적 관점에서 차별적 결과도 제시되었는데, 개인주의 성향을 가진 한국 소비자들은 속성정보와 더불어 합의성 정보도 병행하여 이용하였으나 중국 소비자들은 주로 비인적 정보원천을 활용한 속성정보를 주로 활용하는 것으로 나타났다. 또한 집단주의 성향을 가진 한국 소비자들은 주로 판매원을 통한 합의정보를 선호하였으나 중국 소비자들은 판매원과 더불어 친구나 동료의 구전정보도 평상시에 많이 탐색하는 것으로 나타났다. 따라서 글로벌 시장을 공략하려는 국제 마케터들은 공통된 결과들을 바탕으로 한 표준화된 마케팅단서의 활용과 더불어 양 국가간의 문화적 차이에 기초한 차별적인 마케팅 믹스도 동시에 수행해야 할 필요성을 제기하고 있다.

• 한국벤처창업학회:학술대회논문집
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• 2009.10a
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• pp.155-182
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• 2009

본 연구는 조직공정성과 조직문화유형이 조직유효성에 미치는 영향을 관찰하고자 하였다. 또한 개인의 집단주의 성향이 조직공정성, 조직문화유형과 조직유효성간의 관계를 어떻게 조절하는지의 여부에 대한 실증적 분석을 통하여 전문건설업체 현장 관리자의 조직유효성을 증진시키기 위한 실천적 방안을 도출 제시하기 위하여 설계되었다. 구체적인 연구결과를 요약하면 다음과 같다. 첫째, 조직공정성이 조직유효성에 미치는 영향에 관한 가설검정의 결과는 유의한 영향을 미치는 것으로 나타났다. 또한, 조직문화가 조직유효성에 미치는 영향에 관한 가설검정의 결과는 유의한 영향을 미치는 것으로 나타났고, 직급과 직종에 따라 조직공정성, 조직문화유형, 조직유효성에 대한 인식 차이에 관한 가설검정의 결과도 모두 유의적인 것으로 검정되었다. 둘째, 개인의 집단주의 성향이 조직공정성과 조직유효성간의 관계, 조직문화유형과 조직유효성간의 관계를 어떻게 조절하는지에 관한 가설검정도 모두 유의하지 못하여 기각되었다.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.25 no.4
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• pp.333-349
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• 2014

This study exploratively investigated the cultural disposition of undergraduates in LIS and their collaborative learning. To identify the cultural disposition, this study employed the Triandis' scale identifying four dimensions including horizontal individualism, vertical individualism, horizontal collectivism, vertical collectivism. Additionally, their collaborative learning was analyzed by self- and peer-evaluation surveys. The findings showed that 66.7% LIS students had the horizontal collectivism and their contribution to the collaboration was higher than other groups. Additionally, the gender difference indicated that female students actively participated in the collaboration and gave more contributions than male students. However, the female students had low satisfaction to the collaboration. These results can be used to improve LIS students' collaborative learning.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.9
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• pp.1539-1550
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• 2001

이 연구는 미국이라는 사회 안에서 민족적 하위문화를 형성하고 있는 재미한국인 가운데 문화 적응도가 의류관련 쇼핑성 향에 미치는 영향을 고찰하고자 수행되었다. 전 미국의 재미한국여성을 대상으로 무작위 표집 방식을 채택하여 1000명을 표집 한 후 설문지가 우편으로 발송되었다. 이 중 115명의 재미한국여성 응답자로부터 얻은 자료를 다중회귀분석과 다변량 회귀분석을 사용하여 분석하였다. 연구결과로서, 응답자의 개인적 특성 중 지리적 위치, 교육수준, 연령, 미국에 도착한 연령 등이 유의한 영 향을 미치는 것으로 나타났다. 또한, 문화 적응도는 의류관련 쇼핑성향에 유의한 영향을 미치고 있음을 확인하였다.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.244-257
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• 2016

This study investigates the effect of cultural service attributes and cultural consumption propensity on the cultural services satisfaction. Data was analyzed with factor analysis, cluster analysis, one-way ANOVA, cross tabulation analysis, regression analysis with SPSS ver. 18.0. The results were summarized as follows. The importance of cultural service attributes according to the type of cultural consumption patterns varied. And the cultural service attributes has positive influence on cultural services satisfaction in performance and exhibit. The result of this study can be used as a basic data for cultural service satisfaction by helping the understanding of increasing consumer satisfaction.

• Korean Journal of Culture and Social Issue
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• v.15 no.4
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• pp.469-486
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• 2009

This research aims to examine the differences in the christians' self-conscious feelings - shame and guilt-feeling etc. - according to their religious propensity. For this 711 christians were participated. First, we explored the relationship among demographic variables, religious propensity and self-conscious feelings, and then tested the differences in the self-conscious feelings according to 4 religious propensity - pro-religious, intrinsic-religious, extrinsic-religious and non-religious - groups. The result showed that intrinsic religious group is significantly higher in the guilt-feeling than extrinsic religious group, but there were no difference in shame. In conclusion, christian's intrinsic-religious, propensity seemed to relate to mature religious attitudes, but christian's extrinsic-religious propensity to immature attitudes. Finally the implications and limitations of the study, as well as suggestions for the further study were discussed.

• Journal of the HCI Society of Korea
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• v.6 no.1
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• pp.17-20
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• 2011

The contingency theory of leadership was proposed by F. Fiedler. In his theory, he divided the group into Task oriented and Relationship-oriented people based on work-style by LPC(Least Preffered Co-workers) test. This survey searches significance of interaction usage depending on which group has more aggressive interaction on the address list with mobile phones focusing on the differences between mainfunctions (name, cell phone, group name) and sub-functions (birthday, Photo, E-mail). Itis the hypothesis that the relationship-oriented group has more interaction than the task-oriented group which was identified through the analyzed usage of the address list. Results show that the contingency theory was not appropriately related with the research. Interaction usage by the following task based on Fiedler's contingency theory of leadership isn't related much. However, by discovering the interesting patterns by the test, this research is able to guide human-centered address design directions.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.594-605
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• 2018

The purpose of this study is to examine the effects of positive psychological, emotional intelligence, and cultural orientation on conflict management in college students majoring in applied music. The research hypotheses were verified by correlation analysis and multivariate regression analysis. A questionnaire survey was conducted on 283 college students majoring in applied music. The findings are as follows. First, respondents with more positive psychological capital have chosen to use integration and compromise in conflict managements. In particular, self-efficacy has been found to have the greatest influence on integration and compromising, optimism on avoiding and obeying, and hope on dominating. Second, respondents with more emotional intelligence have chosen to use more integration and compromising, however they have chosen to use less avoiding and obeying in conflict managements. Particularly, others'emotional appraisal has been found to have the greatest influence on integration, obeying and compromising, self-emotional appraisal on avoiding, and regulation of emotion on dominating. Third, respondents with horizontal/vertical collectivism and horizontal individualism have intended to use integration and compromising in conflict managements, additionally horizontal individualism of cultural orientation has been found to have the greatest influence on integration and compromising, horizontal collectivism on obeying, vertical individualism on dominating, vertical collectivism avoiding.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.62-70
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• 2013

This study proposes smart-phone game applications success model based on mobile internet success model and investigates the effects of cultural propensities especially, uncertainty avoidance and power distance at the individual level. To achieve our research purposes, the study conducted survey in Korea and a total of 221 people participated in the survey. We classified user types by cultural difference as a moderating variable. User's cultural propensity classified two groups: high uncertainty avoidance and high power distance, low uncertainty avoidance and low power distance. This study results reveal that the impact of quality factors on user satisfaction have difference according to cultural propensities.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.364-368
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• 2021

This study was conducted to investigate the relationship between performance level and ego orientation and task orientation, which are sub-factors of achievement goal orientation, targeting the Korean youth badminton national team. Accordingly, two null hypotheses were established and tried to verify that there would be no difference in ego orientation and task orientation according to the performance level of the badminton youth representative players. A total of 92 middle and high school students were divided into upper and lower performance groups, and the differences between ego orientation and task orientation were investigated, respectively. For the measurement, We used sports achievement goal orientation (task and ego orientation in a sports questionnaire, TEOSQ). Data were analyzed by performing frequency analysis, reliability analysis, and independent t-test. As a result, there was no statistically significant difference in both the ego orientation and task orientation between the upper and lower groups of performance. We discussed based on the research results.