• Journal of Korea Multimedia Society
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• v.13 no.9
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• pp.1399-1411
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• 2010

Mobile media have become independent media formats in a current media environment. This study explores mobile media uses of metropolitan Korean teenagers focusing on demographic elements and socio-cultural dimensions. The findings of this study show that demographic variables and socio-cultural variables influenced mobile media purchases and mobile content uses. Specifically, demographic variables explain mobile media purchases more, and socio-cultural variables explain mobile content uses of Korean teenagers. Among significant variables, conformity and self demonstration are core elements explaining teenagers' consumer behaviors. These findings could provide implications to both academicians and practitioners.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.152-153
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• 2009

개인의 감성에 영향을 미치는 요인은 개인적, 사회적, 문화적 요인이 중요한 비중을 차지한다. 여러 자료를 추적해보면 하나의 개체로서의 인간은 다른 개체와 마찬가지로 종족유지 본능이 가장 우선하며 생활경험을 통하여 그 종족유지의 극대화를 위하여 그 구성요소로서의 유전인자들이 최적화되는 방향으로 진화하고 있다고 볼 수 있다. 즉, 우리의 생체는 무엇이 우리의 종족유지를 위한 환경인지 경험을 통하여 터득하게 되고 새로운 내적, 외적 환경자극에 무의식적으로 직관적으로 대처하며, 감성이란 이러한 대처 양상의 하나라고 볼 수 있다. 본 연구에서는 이러한 관점에서 개인적, 사회적, 문화적 요인, 생애초기특정기간(critical period)의 경험, 감성유발 직전의 기분상태 등이 어떻게 감성에 영향을 미치는가를 고찰해보고자 한다.

• The Research Journal of the Costume Culture
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• v.8 no.6
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• pp.842-852
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• 2000

The purpose of this study was to classify consumer groups according to the life style dimensions and to analyze conspicuous consumption, clothing shopping motives among consumer groups, and also to clarify relationships between demographic variables and the life style, conspicuous consumption, clothing shopping motives. The subjects were 329 women in their twenties living in Seoul. For data analysis, mean, factor analysis, cluster analysis, t-test, ANOVA, Duncan test were conducted. The results were as follows ; First, consumer groups were classified into the following five subdivisions : passive group, appearance consideration/self-realization group, appearance indifference group, family oriented/economic group, achievement oriented/active group. Second, the significant differences among the classified life style groups were found in conspicuous consumption and clothing shopping motives. Third, there were significant differences in life style, conspicuous consumption, clothing shopping motives according to demographic variables like age, occupation.

• The Research Journal of the Costume Culture
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• v.16 no.4
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• pp.696-708
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• 2008

The purpose of this study was to examine the relationship among Shopping Orientation, Shopping-mall characteristics, Consumer Satisfaction, and Loyalty in online market. Data were collected from 405 adult women and analyzed by factor analysis, cluster analysis, ANOVA and Duncan test using by SPSS 12.0. The results showed that recreation shoppers to buy the cosmetics in online market, were more likely to perceive the shopping mall characteristics, information, check-out convenience, and product price of shopping mall than the other shoppers. Both brand oriented shoppers and economic oriented shoppers were more likely to perceive information offered at newsletters and e-mail of Internet shopping mall. Additionally, the more active shoppers were the more satisfied and the greater loyalty at online shopping mall of cosmetics. Implications are drawn for the information useful marketer and retailers of the online shopping mall of cosmetics.

• The Research Journal of the Costume Culture
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• v.9 no.6
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• pp.807-817
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• 2001

The purpose of this study was to examine the consumer's importance of store attributes and store choice behavior according to the shopping orientations and gender. The data were collected via a questionnaire from students who were attending in Semyung University in Chechoen. The results were analyzed by factor analysis, Cronbach's alpha, cluster analysis, χ²-test, Duncan-test, ANOVA, t-test and multiple regression. The results of this study were as follows; 1 . According to the shopping orientations, consumers were classified into six groups. Each group differed in perferring store attributes and store choice behavior. 2. The significant differences were found in the importance of store attributes and shopping orientations according to the gender. 3. Additionally, importance of store attributes were affected by gender and shopping orientations.

• The Research Journal of the Costume Culture
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• v.11 no.4
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• pp.474-486
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• 2003

The purpose of this study is to investigate on the shopping orientation and the importance of store attributes of luxury brand consumer. A questionnaire survey was administered to 350 female consumers over twenties who live in Seoul metropolitan area and Kyung-ki area. 324 data were analyzed by factor analysis, chi-square, ANOV A, correlation, and t-test. The results were as follows. 1) As a result of factor analysis, five dimensions were identified for shopping orientation: pursuit of ostentation and fashion, pursuit of pleasure, pursuit of economy, pursuit of personality, and pursuit of store convenience. 2) According to the factor analysis, the importance of store attributes were categorized in three factors: product and store service-conscious, price-conscious, and buying convenience-conscious. 3) Regarding the relation between shopping orientation and importance of store attributes, significant differences were found. 4) There were significant differences in according to demographic variables in terms of shopping orientation and importance of store attributes and store patronage.

• The Research Journal of the Costume Culture
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• v.14 no.3 s.62
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• pp.366-380
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• 2006

The purpose of this study was to examine the effect of shopping orientations on clothing purchasing behavior according to residence. The data was obtained from questionnaires filled out by 530 females living in Seoul and Jecheon. For data analysis, factor analysis, ANOVA, t-test, Cronbach's $\alpha$, Duncan's multiple range test and cluster analysis were used. For shopping orientation, five factors of orientation were found and labeled as hedonism, brand and store loyalty, conformity, economy and rationality factor. Based on five shopping orientation factors, women were classified into five clusters(self-centered and rational, recreational, economy and shopping low involvement, economical and conformative cluster). Each cluster showed significantly different clothing purchasing behaviors (problem recognition, information search and evaluative criteria) and had different demographic variables(age, income, marital status and school career). Finally, residence and shopping orientations have influenced various clothing purchasing behavior. In conclusion, residence was the important factor which influenced on shopping orientation and clothing purchasing behavior.

• The Research Journal of the Costume Culture
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• v.10 no.6
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• pp.666-679
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• 2002

The purpose of the present study was to analyze clothing shopping orientation and impulsive purchase behavior for clothing by using adolescents. Data were collected through a self-administered questionnaire survey from 680 middle and high school students living in Gangrung area from July 2 to July 6, 2001; 582 were used for the data analysis. Data were analyzed by chi-square analysis, 1-test, ANOVA, descriptive statistics, cluster analysis and Duncan's multiple range test. The results showed significant differences in clothing shopping orientation and in the impulsive shopping factors for clothing among the groups determined by demographic characteristics and, in the impulsive shopping factors for clothing among groups determined by the shopping orientation. Female students and high school students showed higher tendencies of recent experiences of impulsive buying for clothing. More thin half of the subjects tended to spend less than 30,000 won and to buy two items each time when purchasing clothing impulsively. Most students used discount shops or specialized stores fur impulsive purchase.

• Proceedings of the Korean Society of Disaster Information Conference
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• 2023.11a
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• pp.211-214
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• 2023

본 연구의 목적은 안전행동과 사고 발생을 예측하고 관리하기 위해 안전성향검사 도구를 개발하고 타당도를 검증하는 것이었다. 안전 심리 분야에서 근로자의 안전 행동에 영향을 미치는 주요 변인으로 안전 리더십과 안전 문화에 대한 연구들이 많이 진행되어 왔다. Lewin에 따르면 Behavior = Person * Environment으로 환경은 물리적 환경(기계, 장비 등)과 심리-사회적(psyco-social) 환경(안전 리더십/문화)으로 구분할 수 있다. 하지만 국내의 경우 근로자 개인 특성이 안전 수행에 미치는 영향에 대한 연구는 부족하였다. 개인 특성 중 일관되게 행동에 영향을 미칠 수 있는 변인이 성격이고, Lee 등(2018)은 개인 성격이 안전/불안전 행동에 영향을 미칠 확률은 35% 이상이며, 불안전 행동으로 한정해 보면 50% 이상이라고 하였다. 그리고 불안전한 행동으로 인한 사고는 비교적 소수의 직원에 의해 발생한다고 하였다(Clarke & Robertson 2008). 따라서 안전/불안전 행동을 예측할 수 있는 성격 특성을 검증하여, 직원 선발이나 재직자 코칭에 활용한다면 산업 재해 예방에 도움이 될 수 있다

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.257-266
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• 2023

This descriptive research study investigates nursing Workplace spirituality, grateful disposition, hope, and nursing performance of clinical nurses to identify related factors. The study participants were 323 nurse working general hospitals K, P, and S cities. Data were collected during July and August 2022 using a structured questionnaire. The SPSS 25.0 program was used to analyze descriptive statistic, t-test, ANOVA, Pearson correlation coefficient, and hierarchical regression analysis. The study results indicated that nursing performance was 4.23 out of 7, nursing workplace spirituality was 4.48 out of 7, grateful disposition was 4.23 out of 7, and hope was 2.77 out of 4. Result showed that nursing performance is positive associated nursing workplace spirituality (r=.58, p<.001), grateful disposition (r=.41, p<.001), and hope (r=.47, p<.001). The result of hierarchical regression analysis that grateful disposition (β=.417, p<.001), hope (β=.357, p<.001), and nursing workplace spirituality (β=.235, p<.001), were predictive of nursing performance (R²=.301, p<.000). Therefore, educational programs and workforce management systems that can enhance nursing workplace spirituality, grateful disposition, and hope in the workplace are needed to improve nursing performance.