• Korean Journal of Culture and Social Issue
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• v.19 no.3
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• pp.367-388
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• 2013

This study examined how drivers of different cultural orientations(individualism vs. collectivism) attribute the cause(dispositional vs. situational) of four simulated driving situations which were varied in types(cutting-in and sudden-stop by the other driver) and differential emphasis on other the other driver's driving attitude or situational factor. The results showed the followings. First, the drivers generally showed higher attribution scores on the dispositional factor than the situational factor, except for the 'sudden-stop: situation emphasis' scenario condition. Second, when drivers' cultural orientation and attribution styles were considered together, it was found that, except for the 'cutting-in: disposition emphasis' scenario condition. the drivers of collectivism tended to attribute more to situational factor than the drivers of individualism, In contrast, the drivers of individualism showed higher attribution scores on dispositional factor than situational factor in all driving scenario conditions. Implication and suggestion were discussed.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1225-1232
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• 2009

최근 HCI 분야에서는 사용자들이 가지고 있는 문화적 성향이 사용자 경험에 미치는 영향에 대한 다양한 연구들이 이루어져 왔다. 이는 사용자들이 가지고 있는 문화적 성향이 어떠한 기기나 시스템을 이해하고 해석하는 방식에 영향을 미치는 지각적 렌즈(Perceptual Lens)로서 작용하기 때문이다. 이와 같은 사용자들이 가지고 있는 문화적 성향의 중요성에도 불구하고 기존 HCI 분야의 연구들은 국가와 문화를 동일시하면서 국가 수준에서 문화의 중요성만을 강조하고 있다. 그러나 어떠한 기기나 시스템의 사용은 개인 수준에서의 행동이기 때문에 국가와 문화를 동일시 하는 것은 개인 수준의 행동을 설명하지 못한다는 한계가 있다. 이는 문화적 성향이 한 국가 내에서도 개인에 따라 다양한 양상을 나타낼 수 있으며, 더 나아가 한 개인 안에서도 대상이나 정황에 따라 다른 양상을 나타낼 수 있기 때문이다. 본 연구는 사용자들이 가지고 있는 문화적 성향에 있어 국가 간 차이가 존재할 뿐만 아니라, 기기 간에도 차이가 존재함을 밝히는 것을 기본 목적으로 한다. 이와 같은 목적을 위하여 본 연구에서는 Hofstede[1980]가 제시한 네 가지 문화적 차원(불확실성 회피 성향, 개인주의 성향, 남성성 성향, 권력 거리 성향)을 중심으로 각 차원에 있어 나타나는 국가 간 그리고 기기 간 사용자들의 문화적 성향의 차이를 3 개 국(미국, 독일, 러시아)에서 4 개 디지털 기기(핸드폰, MP3 플레이어, LCD TV, 냉장고) 사용자들을 대상으로 한 대규모 설문을 기반으로 검증하였다.

• Journal of Korean Home Economics Education Association
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• v.21 no.4
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• pp.91-103
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• 2009

The purpose of this study was to examine how family strengths and cultural disposition were correlated to their interpersonal relationship. Participant of this research were 282 boys and girls who were high schools. Major findings of this study were as follows: 1) there was statistically significant differences in the interpersonal dispositions between sex. 2) boys and girls were significantly conncerning positive correlation among family strengths, cultural disposition and interpersonal dispositions. Multiple regression analysis showed that family strengths, cultural disposition and variables influenced social relation orientation and expression orientation.

• Korean Journal of Cognitive Science
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• v.24 no.2
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• pp.173-201
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• 2013

This study aimed to investigate the differential effects of individual's cultural disposition (individualism-collectivism or horizontal-vertical thinking) and need for cognitive closure(NFC) on framing effects. For this purpose, the participants were divided into 4 different cultural disposition groups based on Singelis et al.'s[1] INDCOL scale, and 2 different NFC groups based on Lee's[2] NFC Scale, and then asked to respond on 5 decision making scenarios. The results can be summarized as followings. First, participants preferred risk-avoidant option in gain frame, whereas risk-seeking option in loss frame. Second, there are no difference of cultural disposition on framing effects, but high NFC group showed larger framing effects than low NFC group in loss frame. Third, collectivism and vertical thinking in high NFC condition showed larger framing effects than low NFC condition.

• Korean Journal of Culture and Social Issue
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• v.28 no.3
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• pp.393-417
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• 2022

The current study analyzes the usage of social network services(SNS) according to one's collectivistic and individualistic tendency and the relationship with addiction. Additionally, the study attempted to controll intrapersonal variables such as gender, personalitly, and age, which affect SNS the usage. Also, Collectivistic-individualistic tendency in SNS and offline environment may not correspond to one another. Therefore, the study measured the collectivistic-individualistic tendency regarding of the two environment separately. For this purpose, we designed a new measurement scale to measure collectivistic-individualistic tendencies in for the SNS by involving a kin vs nonkin context. The sample consisted of 253 adolescents ranging from 13 to 15 years old and 246 adults ranging from 18 to 25 years old, which sums up to 499 samples in total. Results indicated that individualistic tendency within SNS showed a positive relationship with the amount of SNS usage and SNS addiction. Furthermore, female users spent more time on SNS and showed a higher level addiction than males. While adults had longer experience with SNS and spent more time on it daily than adolescents, they did not show a significant difference in regards to SNS addiction. The correlation analysis indicated that collectivistic-individualistic tendencies in SNS were weakly correlated to that of offline environments. The kin individualistic tendency in SNS significantly predicted SNS addiction after controlling for the effect of age, personality, gender, and offline collectivistic-individualistic tendency. Taken together, these findings indicate the need for an appropriate collectivistic-individualist tendency scale that correspond to the SNS context. The results also suggest that kin individualistic tendency in the SNS environment can be the main factor for SNS addiction.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.199-207
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• 2019

This study utilized one of Hofstede's cultural dimension, collective dimension and validated its influence on individual's change oriented organizational citizenship behavior(COCB hereafter) with mediation of emotional regulation. Previous research on Hofstede's cultural dimensions were mostly conducted at national levels. However, in this study, Yoo's CVSCALE was used to analyze collectivistic tendencies at individual levels and its influence on emotional regulation and COCB were measured. The study distributed 200 paper based self administered surveys to employees of Fortune 500 electronic company in Korea for two weeks period. Findings indicated individual's collectivistic dimension positively influenced COCB and emotional regulation mediated between collectivism and COCB. In conclusion and application, the significance of this research lies in indicating collectivistic culture's positive influence on COCB and emotional regulation as possible antecedents of Change oriented Organizational Citizenship Behavior.

• Korean Journal of Culture and Social Issue
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• v.21 no.2
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• pp.279-297
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• 2015

The present study examined whether individuals would respond differently, as a function of cultural self-orientations, when their requests were rejected. Also examined was whether individuals with different cultural self-orientations would predict differently how their interaction partner would respond when they rejected his or her request. Furthermore, it was investigated whether experimentally induced perspective-taking would influence responses to rejection and predictions of responses to rejection. It was found that responses to rejection as well as predictions of responses to rejection varied as a function of individual's independent self-orientation and perspective-taking. However, no significant effects were found with regard to interdependent self-orientation. Based on these results, the implications that cultural self-orientations have for request rejection and social behavior in general are discussed, and future directions are suggested.

• Korean Journal of Culture and Social Issue
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• v.26 no.3
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• pp.221-257
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• 2020

This study examined whether popular music lyrics, the new research topic, reflect changes in Koreans' cultural orientation and whether individuals' cultural orientation is related to the genre of popular music that they prefer. In Study 1, we content analyzed popular music lyrics from 1980 to 2018 to see if Koreans' cultural orientations changed over time. The analysis showed that as the release dates approached the 2010s, the lyrics expressed the ideal attitudes of individualist cultures more frequently than those of collectivist cultures; this suggests that Koreans have gradually become more individualistic over time. In Study 2, we examined the relationships between individuals' cultural orientations, preferences for various genres of popular music, and functions of music. The analysis showed that people with more collectivistic attitudes tended to prefer mid- and low-arousal music, such as Ballads and Rap/Hiphop, while those with less collectivistic attitudes preferred high-arousal music, such as Rock/Metal. This result is partly consistent with the hypothesis that collectivistic people would prefer lower to higher arousal music. In addition, our analysis showed the strongest positive relationship between collectivism and the social function of music; this result can be interpreted as indicating that collectivistic people use music to maintain good interpersonal relationships. This paper concludes by discussing the implications of these findings, the limitations of this study, and directions for further research.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.258-266
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• 2006

시대의 흐름에 따라 문화적 차이를 극복한 전략적인 제품 디자인의 중요성이 커지고 있다. 이에 따라, 문화의 성향을 파악하여 적절하게 대응할 수 있는 디자인이 필요하지만, 지금까지는 제품에 대한 선호도 또는 감성어휘 중심의 설문조사를 통해 각 문화의 통계적인 경향성을 파악하는 것이 대부분이었다. 그러나 디자인의 선호에 차이를 발생시키는 근본적인 문화 배경적 원인을 파악하지 않으면 체계적이고 지속적인 디자인 전략의 수립이 어렵다. 본 연구는 상이한 문화권에서 발생하는 제품디자인 선호 차이에 대한 원인을 문화적 성향의 차이에서 찾으려고 하였다. 또, 문화적 성향이 제품의 선호에 미치게 되는 원인을 문화연구 방법의 하나인 기호학을 통해 분석하고, 그 관계를 체계적인 모델로 설명하고자 하였다. 이를 위해 한국과 프랑스, 두 문화권에서 웹 기반 설문조사를 실시하여 문화적 성향과 모바일 폰 이라는 제품에 대한 기본적 개념을 파악하고 선호하는 디자인을 조사하였다. 그 결과 첫째, 문화적 성향이 모바일 폰의 개념 형성에 영향을 미쳐 한국에서는 필수품이자 자신을 표현하는 제품으로, 프랑스에서는 필수적이지 않으며 개인에게 유용한 도구로 여기며 그에 따라 한국에서는 디자인을, 프랑스에서는 기능적 요소를 중요하게 생각하는 등의 차이가 발생하는 것을 발견하였다. 또, 상이한 제품개념이 디자인 선호에 차이를 유발하여 프랑스에서는 유(柔)하고 정적인 디자인을, 한국에서는 강하고 동적인 감성의 디자인을 선호함을 분석할 수 있었다. 더 나아가 이러한 결과를 종합하여 기호학적 개념에 입각하여 체계적인 모델을 제안함으로써 상이한 문화에서의 상이한 디자인 선호에 대한 원인을 규명할 수 있었다.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.345-355
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• 2016

As Korea has been rapidly transformed to be a multi cultural society, it becomes essential for nursing provider to develop cultural competency. The purpose of this study was to identify impact of self-reflection, critical thinking disposition and multi cultural experience on nursing student's cultural competence. A convenience sample of 148 nursing students was obtained from a university in Gyeonggi Province. Data was analyzed using Pearson correlation and multiple regression. Significant relationships were found between self-reflection, critical thinking disposition, multi cultural experience and cultural competence in nursing student. The result of multiple regression indicates that critical thinking disposition (${\beta}=0.27$, p=.005), self-reflection (${\beta}=0.21$, p=.040) were the most consistent predictors of cultural competence and explained 26.0%. Thus, it is necessary to develop multi cultural education program including self-reflection and critical thinking disposition. The findings suggest the necessity to explore further various factors affecting the cultural competence and to conduct research for establishment a theoretical model.