• International Commerce and Information Review
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• v.15 no.2
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• pp.109-128
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• 2013

With the growth of contents business, the expansion of domestic culture contents into global market became active. However, while some field such as game, music and movie have made fine results, education contents has failed to make significant success in global market. Therefore, this study intends to look into a case of Contents Management Institute(CMI), which spread G-Learning into La Ballona Elementary School located in LA. In this case, CMI successfully dealt with diverse difficulties to conduct a G-Learning class in the school and helped to increase students' achievement. Based on analyzing this case, this study suggests three reasons behind the success. First, by separating platform and learning contents in development process, CMI could save the cost in contents development and handle problems swiftly. Second, it could be possible to use human resources efficiently by constucting a support organization. Third, by sharing information and doing persuasion CMI could lead to chain persuasion process among local decision makers.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.460-475
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• 2012

The relationship between Korean bank and customer are known as rigidity compare to other industry. The conservative organizational culture is often found in Korean banks. Today, Korean banks are facing dramatic change in digital world in that new wave in online intensifies the connectivity with bank customers and potentials. The introduction of social media would force to develop new marketing strategy in terms of the relationship oriented behavior. The case study presents the findings of a social media marketing strategy which was conducted in Industrial Bank of Korea in 2009-2011. More specifically, the study was designed to determine and evaluate the importance of social media marketing by retail bank in strategic instrument. Also it sets out to determine the perceived usefulness of the relationship oriented services offered by banks to their visitors and followers what these banks can do in order to improve bank services to improve competitive. Using the six relationship activity factors, the banks were examined in the study, a set of core activities (trusty worthy, empathy, shared value, emotional bonding, rich communication) are defined and described.

• Informatization Policy
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• v.23 no.3
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• pp.43-63
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• 2016

This research analyzes the international standardization process by observing the international communication sources in order to understand the reason of its current poor use. Using the 'organizing theory' frame, we observe the initial discourse on the need of internationalized domain names in ICANN and the process of negotiation for technical choice of layers. Lastly, we take Korean domain names as a case study in order to understand the conflict and the cooperation of different stakeholders. We summarize the factors of failure of IDN as follows. First, the need of IDN in the beginning was raised around non-English speaking countries, in Asia and Middle East, with the discourse on 'digital divide solution and cultural value' ICANN rather pursues the 'technical stability of Internet Infrastructure', which made its standardization take as long as 10 years. As a result, a variety of standards and services are proposed in the marketplace, which engendered inefficient competition and domain name-related disputes such as cybersquatting, technical instability and confusion of users. In addition, the government agencies fail to present the appropriate policies adjusting multiple interests of different stakeholders.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.6
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• pp.2999-3004
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• 2013

Smartphone subscribers exceeded 30 million people, Smart Korea is up on this track, and leaping to 'Smart powerful nation from 'IT powerful nation. Of course, the popularization of the smart phone called 'PC in the hands' has brought a revolutionary change to nation livelihood, and also to business and government, too. The current usage of Smartphone is not just a simple function call, people can communicate anytime, anywhere with it. The current usage of Smartphone is not just a simple function call, people can communicate anytime, anywhere with it. And it has become the culture of the terminal type in the hands whenever and wherever. However, the screen size and the existing flash or video files do not run when trying to access to the homepage for PC with Smartphone. and it may gives the inconvenience to people who use mobile devices. Therefore, in this paper, it is a study for the provision of an efficient service for Smartphone users through the establishment of website for mobile in mobile circumstances.

• Archives of design research
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• v.13 no.1
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• pp.227-235
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• 2000

From environmental point of view, the foreign exchange crisis has motivated the Government to make the positive promoting policy for holding the foreign currency, leading to a series of small companies' bankruptcy due to foreign distribution companies' advance into our country, creating a new consuming culture. Though inaugurations have been vividly in progress in the aftermath of recession, reduced staffs and arranged layoff, their way gives priority to the reduced frame of the existing method rather tham the development or improvement of a new distribution. It is difficult to attain the sales goal unless a marketing analysis is not properly made, due to store managers' lack in expertism of management. In view of culture, the change of retail stores is imperative at the point that the type of consumers' purchase is rapidly changing and a more positive business system is needed. preventing an opportunistic loss of management through the analysis of outcome such as consumer management, sales management and account management by using computers. In view of design. the display in sale is to interpret products more charmingly, and should make interpretation accurately by selecting an important theme. For this, taking the store for valuables for instance. the progress on the effective foundation and store dinic business by presenting the design blue print can be made, and the strategy coping with the foreign distribution market's rush into Korea can be established. through the advanced store management.

• Journal of the Korean Society for Library and Information Science
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• v.48 no.1
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• pp.237-256
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• 2014

The purpose of this study is to review what the Rodong Shinmun newspaper which represents the social communication of North Korea seeks, to search that the newspaper of North Korea consider the libraries to do certain roles in North Korea, and to review how these things, Rodong Shinmun and library, have developed themselves from historical and cultural aspects. First, it was reviewed whether the Rodong Shinmun and library had been closely related each other. Then, it was analyzed whether the formats and contents of the articles related with the libraries in the Rodong Shinmun had certain particular points or not. As the results, the 62 articles which were related with libraries were searched from 1971 to 2012 in the Rodong Shinmun and they had been analyzed by the aspects of subjects and styles. It was revealed that the actions of libraries in North Korea had been the special characteristics in formats and ways.

• Archives of design research
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• v.11 no.1
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• pp.43-52
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• 1998

In reflection of the current trend of times requiring the harmonization of nature, human being and scientific technologies, science museum has become more and more familiar to public and demand on it is also increasing. Information on the culture of science and technology is an engine for exploiting the future, particularly in the industrialized, informationalized and specialized society. Thus the science museum, the function of which is to convey such information, should be planned with the purpose of active and progressive communication. This purpose of planning can be achieved through well established process of the exhibition space production. This study focuses on the importance of the exhibition space production in the design of the science museum and proceeds as follows. 1. The concept of the exhibition space production is established following the review of function and the role of science museum. 2. The methods and the media used in the exhibition space production are suggested and the case study is made. 3. The scenarios for the exhibition space production planning are suggested and the effect and importance of the space production is enlightened. The result of this study shows that the space production increases the effectiveness of the exhibition in the science museum and that space production process should be reflected in planning the project.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.2
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• pp.258-273
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• 2012

The purpose of this study is to analyze the effectiveness of the community development by the community involvement level of the corporate social contribution activities. This study classified Korean company's best social contribution activities according to the community involvement level and the effectiveness of the community development was analyzed on selected case activities. As a result, corporations that working on high level of community involvement show positive effectiveness of community development. Networking and communication with local people on the corporate social contribution activities have an effect on the community development of the economy, safety, convenience, comfortability, socio-cultural factor. It is necessary for the participation and communication with local people to develop corporate social contribution consistently. Furthermore, intermediary organization is needed to be set up various networks of stakeholders, especially community.

• Informatization Policy
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• v.17 no.1
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• pp.3-22
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• 2010

This study reviewed and ascertained policy researches relating to the Internet in the field of communication. With using a meta-analysis, this study attempts to classify 44 academic papers from 2000 to 2009 by research theme, methodology, theoretic rationale, related sub-theme, and targeted service and area. It is found that the themes of preceding researches examined herein were limited to the 4th domain in Developmental Model of Media Research. Such researches mainly relied on exploratory studies and only a few of them addressed theoretic rationales. Also, most of Internet regulation discussions focused on content regulation and general internet service. Lastly, researchers discussed laws having bearing on the Internet and social-cultural issues of the Internet.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.703-707
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• 2008

Chinese has the biggest user in the world, is not only used to contact but also has ample cultural value and beautiful modeling. So it's widely used in our life. The Chinese character which is used in the T-shirt has a strong ability of transmit the information on the language. And it has a strong personality on the model too. It's more and more popular over the years with young people. The main objective of this research is to collect the structure data of Chinese character and the illustration of apply Chinese character on T-shirt between China and American. The second is to compare and analyze the number, construction, script, size, place, color, expression of the character. The others is to investigate the illustration of apply character on fashion design. And take the various manifestation of character as the foundation to put forward some new design project of apply Chinese character on the T-shirt.