• Title/Summary/Keyword: 문화커뮤니케이션

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An Exploratory Study on CCR-based Smart Healthcare Services (CCR 기반 스마트 헬스케어 서비스에 대한 탐색적연구)

  • Joon-Hwan Kim;Seokjin Im
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.91-98
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    • 2023
  • This study is an exploratory research on smart healthcare services, specifically focusing on a multi-channel CCR based healthcare service system. The study examines the overview and operational principles of the service system, highlighting the significance of user communication and its role in the system's functionality. Furthermore, the study investigates the impact of service quality on user satisfaction and intention to continue using the service. To achieve this, a structural equation modeling(SEM) analysis was conducted with a sample of 188 users who owned and utilized healthcare devices and apps. The results indicate that service quality dimensions (reliability, responsiveness, empathy, assurance, and tangibility) all had a positive influence on user satisfaction. Additionally, user satisfaction was found to have a significant impact on intention to continue using the service. The findings of this study contribute to exploring the effectiveness and potential value of CCR-based smart healthcare services. It was also provided insights for the future development of smart healthcare systems that offer accurate health information and personalized services for individual health management and prevention.

A Study on the Impact of Perceived Benefits of Subscription Services on Attitudes toward Subscription Services and Continued Intention of Subscription Services: Focusing on the Moderating Effect of Innovativeness (구독 서비스의 지각된 혜택이 구독 서비스 태도와 지속이용의도에 미치는 영향 연구: 혁신성향의 조절효과를 중심으로)

  • Tae-eun Kim;Minjung Kim
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.2
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    • pp.59-65
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    • 2024
  • This study sought to determine the influence of perceived benefits of subscription services on attitudes toward subscription services and continued use intention of them. For this purpose, the perceived benefits of the subscription service were composed of perceived enjoyment and perceived usefulness, and the personal variable, innovativeness, was set as a control variable to examine its influence. As a result of the study, perceived benefits, such as perceived enjoyment and perceived usefulness, both showed a positive influence on attitude toward subscription services and continued use intention of them. The moderating effect of innovativeness on perceived usefulness was also confirmed. The influence of perceived usefulness on attitudes toward subscription services was found to be greater in groups with low innovation propensity than in groups with high innovativeness. These results provide implications about the value of personal characteristics for the continued use of subscription services.

A Study on the Installation and Abolition of Convergence Department in University (한국 대학의 융합학과 설치와 폐과 현황 분석)

  • Oh Dayyoung
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.111-119
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    • 2024
  • This study analyzed the current status of the convergence departments of universities from 2019 to 2023. The number of installation increased from 430 in 2019 to 649 in 2023. The accumulated number of abolition increased from 177 to 509 at the same period. Many were suddenly installed without enough readiness. The convergence department bubble phenomenon began to extinguish in 2022. The number of the convergence departments in academic division was more in the order of engineering, humanities and social sciences, natural sciences, and arts and sports every year. The proportion of engineering decreased and that of humanities and social sciences increased. The number of sub-division installing convergence departments increased from 65 to 81 during 5 years. Convergence education was in the process of gradually spreading to various fields.

A Study on Audience Preference Types for Local Broadcasting Content : Focusing on the YouTube Channels of Terrestrial Broadcasters in Gwangju Metropolitan City (지역 방송사 콘텐츠에 대한 수용자 선호 유형 연구 : 광주광역시 지상파 방송사의 유튜브 채널을 중심으로)

  • Ji Yeon Park;Jong-Yoon Lee;Jang Sun Hong
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.4
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    • pp.501-508
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    • 2024
  • The rapid development of digital media has led to a swift transition of video content consumption to new media channels. Terrestrial broadcasters that have expanded their strategies to include YouTube channels have achieved significant success, even to the extent of restructuring their revenue models. Based on these successful examples, local terrestrial broadcasters have been striving to expand their presence on YouTube. However, the results have been modest thus far. This study examines how terrestrial broadcasters in Gwangju are utilizing YouTube and employs Q methodology to analyze the audience preferences for their YouTube content. The analysis identified three types of audience preferences: "Trend-Sensitive," "Emotionally-Focused," and "Regionally-Attached." Tailored content creation strategies were proposed for each type. This approach not only provides practical guidelines for establishing YouTube strategies for Gwangju's terrestrial broadcasters but also helps to develop policies for producing sustainable and evolving high-quality content in the new media era.

A Study on the Present Status and Promotion of Expo Character (엑스포 캐릭터의 현황과 활성화 방안)

  • Hong, Il-Yang;Kwon, Yun-Kyung
    • Journal of Korea Multimedia Society
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    • v.15 no.1
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    • pp.140-147
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    • 2012
  • Expo is now firmly established as one of the top three world event, with Olympic and World Cup, which can be achieved a centralized investment of various contents in economy, technology, and culture and so on. Local government, in South Korea, actively has worked to hold Expo to revitalize the local economy and to increase the local identity since Daejeon World Expo in 1993. However, it is a fact that is hard to find Expo making good professional identity design system of Expo for lack of adequate understanding of the local community and government about design system. Accordingly, this study will suggest the promotion Expo along with the importance of character development, and the present status and analysis of Expo character which is essential to identity establishment of Expo and the core of the communication.

The Implications of Middle Eastern Game Circles by Examining Game Rating System of Iran (이란의 등급분류를 통해 살펴보는 중동 게임계의 함의)

  • Park, Tae-Soon
    • Journal of Korea Game Society
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    • v.12 no.5
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    • pp.13-22
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    • 2012
  • Rating system, which generated by struggling and negotiating of many social groups, helps us to anyalyze plenty of social factors. With this point of view this article attempts to examine the game rating system of Iran, that started in 2009. At the beginning, the nubmber and ratio of prohibited games were very high. Most prohibited games have contents of violence with religious distortion or women's nudity. But recently the case of prohibition is not seen and the ratio of age rate is changed to that of other countries. The system and operation of ESRA is influenced by multiple factors like the willingness to support game industry of government, the understanding of industrial value, the acknowledgement of cultural effect of game and etc.

A Study on Clothing Consumption Value: A Qualitative Approach (의복 소비가치에 대한 질적 연구)

  • Kim, Sun-hee;Lim, Sook-Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.9
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    • pp.1621-1632
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    • 2001
  • 본 연구는 소비자의 실제적인 의복 소비 행동을 설명할수 있는 가치 개념을 제시하기 위하여 의복 소비가치의 구체적 유형을 밝히고, 적합하고 신뢰성 있는 의복 소비가치 척도를 구성 할 수 있는 기초자료를 제시 하고자 하였다. 본 연구에서는 Sheth(1991)의 소비 가치 이론과 의류학 및 소비자 행동분야의 다양한 이론을 토대로 초점집단면접(Focus Group Interview)을 통하여 소비가치에 대한 탐색적 접근을 시도한 결과를 논의하였다. 의복의 구매와 착용의 선택상황에 영향을 미치는 소비가치는 Sheth(1991)의 5가지 소비가치 유형인 기능적 가치, 사회적 가치, 감정적 가치, 진귀적 가치, 상황적 가치 및 의복제품의 특성에 따른 자기표현적 가치로 분류되었다. 기능적 가치는 물리적 속성, 물리적 기능, 도구적 성과와 관련되었으며, 사회적 가치는 사회계층, 준거집단, 인구통계 적 특성 집단, 문화-민족적 집단과의 관련성 에 대 한 가치로 구성되었다. 감정적 가치는 긍정적, 부정적 감정 및 심미성 요인으로 구성되었으며, 진취적 가치는 다양성추구행동 요인 및 유행성의. 새로움 추구 요인과 관련되었다 또한 상황적 가치는 의복착용상황, 구매상황, 커뮤니케이션 상황으로 구성되었으며, 자기표현적 가치는 성격, 이미지 표현, 개성추구, 유행추구 등의 요인으로 구성되었다. 본 연구의 이러한 결과를 바탕으로 소비가치에 대한 양적 연구를 실시한다면, 보다 객관적인 구조를 파악하고 신뢰성 있는 측정 문항을 개발할 수 있을 것이다.

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A study on the Development of Ubiquitous Performance (유비쿼터스 퍼포먼스의 발전과정에 대한 고찰)

  • Cho, Hyun-Il
    • Journal of Digital Contents Society
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    • v.11 no.2
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    • pp.123-127
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    • 2010
  • Innovation in technology has changed the form and meaning of performance work and its appreciation in its long history. Applied to performance art, the concept of digital media and ubiquitous also created new implications in aesthetics and technology. As a matter of fact, new elements of ubiquitous performance- new relationship between creators and the audience and the extension of the notion of 'audience'- are not newly introduced. These elements have been tried throughout hundreds years of performance history and is far more developed thanks to digital communication. In this study, we will discuss how these elements have been developed from the earlier text-based ubiquitous performance to 3D virtual world and contributed to the construction of the virtual culture.

진주지역의 재래시장 및 중소상가의 실태 분석

  • Jeong, Gi-Han;Gang, Seok-Jeong;Park, Gyeong-Gwon
    • Journal of Global Scholars of Marketing Science
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    • v.6
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    • pp.1-23
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    • 2000
  • 오늘날 유통업을 둘러싼 시장환경의 급속한 변화와 유통구조의 재편은 지역 재래시장에 심각한 영향을 미치고 있다. 다양화, 개성화된 신소비행태의 확산, 개방화에 따른 상품고 유통시장의 국제화, 정부규제 완화, 지방화 시대의 도래, 정보화의 진전, 다양한 신업태 등장 등 지난 수십 년간 경험하지 옷한 새로운 환경의 도래는 유통업계 전체에 엄청난 변화를 강요하고 있다. 이러한 새로운 유통 환경속에서 자생적 경쟁력이 취약한 지역 재래시중 은 유통 환경변화에 적응하지 못해 침체를 면치 못하고 있다 이 같은 재래시장의 침체와 위축은 지역 영세상인의 생계문제와 진주지역의 경제에까지 영향올 미치고 있는 실정이다. 현재 지역의 재래시장이 직면해 있는 실태를 살펴보면, 첫째, 국내 유통시장 완전 개방9 따른 유통 산업구조의 변화와 극심한 경기침체 등의 경제환경의 변화, 소비자 욕구의 다양화에 따른 소비환경의 변화, 유통구조 변화의 영향으로 따른 신업태의 출현함으로써 기존의 경쟁상권의 판도 변화에 대한 대응력의 부족올 문제점으로 지적할 수 있다. 둘째, 상인자본의 영세성으로 인한 시설의 불비와 낙후성, 공중 및 환경시설의 미비, 주차공간의 미확보 등 시장의 시설적 측면에서 문제점이다, 세째, 시장활성화에 대한 상인들의 자발적인 노려과 이의 실천을 위한 확고한 의지의 결여 및 서로 믿고 신뢰하는 시장문화의 부재, 그리고 시장기능의 악화에 대한 상인들의 깊이 있는 성찰과 인식이 부족한 점을 지적할 수 있다. 넷째, 소비자들이 재래시장올 외면하는 가장 큰 이유는 '품질과 성능에서의 차별화 독자성'의 결여를 들 수 있겠다. 다섯째, 독창적인 커뮤니케이션의 부족이다. 동대문 시장이 상인들의 끊임없는 노력으로 세계적인 의류패션의 메카를 일궈낸 것을 타산지석으로 삼아야 할 것이다.

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A Study on Social Tagging for Promoting Users' Participation in Digital Archives (디지털 아카이브의 이용자 참여의 활성화를 위한 소셜 태깅 활용 방안 연구)

  • Park, Heejin
    • Journal of the Korean Society for information Management
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    • v.34 no.3
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    • pp.269-290
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    • 2017
  • This study aims to present the framework for promoting active engagement of users in digital archives through social tagging. It analyzed the technological development involved with digital archives, and the user participation and engagement through social media. The analysis explored the aspects of social tagging in terms of communication, sharing and collaboration in digital archives. Based on the analysis and reviews, it developed the model of social tagging for user participation and interaction in digital archives. The study proposed the application of open and game platforms for promoting active engagement of users in digital archives through social tagging.