• The Journal of the Convergence on Culture Technology
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• v.10 no.4
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• pp.311-321
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• 2024

This study comprehensively analyzed the perceptions of Chinese consumers who have and have not purchased Samsung smartphones, based on data from the social media platform Weibo. Various big data analysis techniques were used, including text mining, frequency analysis, centrality analysis, semantic network analysis, and CONCOR analysis. The results indicate that positive perceptions of Samsung smartphones include aspects such as design aesthetics, camera functionality, AI features, screen quality, specifications, and performance, and their status as a premium brand. On the other hand, negative perceptions include issues with pricing, a yellow tint in photos, slow charging speeds, and safety concerns. These findings will provide a crucial basis for making significant improvements in Samsung's market strategy in China.

• Archives of design research
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• v.16 no.3
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• pp.41-50
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• 2003

Cartoons as one of visual art forms seek the essence of an, which is creation. They also have great ripple effects as popular art and culture. Cartoons as a communication tool by means of visual image give a better understanding thanks to its function of combining messages and animation. That is why cartoons have a unique place in journalism as the function of delivering facts through messages and pictures. MAD, a cartoon magazine for current issues, reveals and harshly criticize social contradictions, thereby eliciting readers'positive response. To effectively utilize cartoons, an approach in phases should be taken. First, different genres should be compared and embraced. And then, when the genre of cartoons enters the stage of expansion or growth, cartoons will become a new visual information medium from the perspective of communication in society and from the perspective of journalism, and literature, design and art in academia.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2007.05a
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• pp.171-178
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• 2007

인터넷 인구 증가와 정보자원 고도화에 따라 인터넷 사용자들은 새로운 형태의 커뮤니케이션을 스스로 발전시켜왔고 이러한 흐름이 최근 UCC의 폭발적인 증가로 이어졌다. 하지만 아직까지 사용자들이 UCC를 공유하는 동기에 대한 명확한 설명은 부재한 상황이다. UCC는 기존에 지속적으로 연구되어 왔던 온라인 커뮤니케이션 형태인 가상공동체나 온라인 구전의 참여 동기를 상당부분 계승하고 있으나 최근의 인터넷 문화와 기술 수준 변화에 부합하는 새로운 참여동기를 포함하고 있는 것으로 보여진다. 본 연구에서는 이러한 UCC 제작 동기를 파악하기 위해 UCC 제작 경험이 있는 300명의 샘플을 대상으로 설문을 수행했고, 이를 통해 UCC 제작 동기가 Self-Creation Motive, Community Commitment Motive, Self-Expression Motive, Community-Relatedness Motive, Reward Motive로 요인화될 수 있음을 밝혀냈다. 본 연구의 결과를 통해 UCC를 비즈니스 모델로 하는 온라인 기업들은 보유 고객의 UCC 공유 동기 성향을 파악할 수 있고, 이를 통해 고품질의 UCC를 확보하기 위한 차별화된 전략을 제시할 수 있게 될 것이다.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.205-210
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• 2019

Alongside the development of communication technologies such as smart phone, 5G, advertisements which have been regarded as nexus of marketing behaviors are treated as surplus entities in our society now. Ad marketers have been focusing on storytelling advertisements via SNS or similar web-services. We are facing another big media changes such as Virtual Reality, Augmented Reality. Especially the current study probes Mixed Reality as the potential key of new storytelling brand marketing with discussing directions and insights based on the narrative transportation theory.

• 중국학논총
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• no.70
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• pp.87-108
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• 2021

This paper makes a comparative analysis of and (Third Edition) textbook. In the introduction part, it puts forward the purpose, significance and research object of the text, combs the general situation of the research on the arrangement of business Chinese textbook, discusses the concept and characteristics of business Chinese, and then makes a detailed comparative analysis of and Two Business Textbooks for Korean and Chinese. Firstly, the paper compares the compiling principles, compiling purposes and applicable objects. Then, it compares the text content, vocabulary selection, grammar teaching, culture and other aspects. Business Chinese has more international teaching ideas and diversified teaching methods in textbook editing, while the former is more targeted in different countries, reflecting more contents of cultural comparison between China and Korea in textbook content. we hope to find a reasonable plan for the compilation of Korean business Chinese textbooks.

• Journal of the Korean Society of Food Culture
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• v.25 no.2
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• pp.126-133
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• 2010

The purpose of this research was to reveal how Korean food is currently perceived by the "foodies" of New York City and to determine what social status Korean food has in the city that is deemed the "Restaurant Capital of the World." In-depth personal interviews were performed to provide a deeper insight into the comments and subject matters. Most foodies selected kimchi and Korean barbecue as the most distinctive foods in Korean dining. Korean food's distinguishing traits were extracted in four areas: specific ingredients and tools, preparation procedures, and rules. Sensory characteristics, local adaptation, service, side dishes, and the main strengths and short-comings of Korean foods were investigated. Perception toward the taste of Korean food was generally positive, but poor quality of service and lack of organization in establishments were found to be negative factors.

• Journal of the Korean Society of Food Culture
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• v.25 no.5
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• pp.589-597
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• 2010

The purpose of this study was to investigate whether strategic alliance sales promotions have short-term or long-term or sales or communication effects in the family restaurant industry. The hypotheses were tested in family restaurant settings using a sample of customers visiting and enjoying food in the metropolitan city of Daegu. Empirical results confirmed that strategic alliance sales promotions had short-term and long-term effects, as well as sales and communication effects. Therefore, family restaurant managers should adopt or keep sales promotion strategic alliances with credit card companies. Furthermore, family restaurant managers should adopt or keep sales promotions with other companies. In a future study, more variables should be selected to test the sales promotion effects of strategic alliances.

• Korean Journal of Legislative Studies
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• v.17 no.3
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• pp.83-116
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• 2011

선거운동에 있어서 자유와 공정은 선거과정의 민주적 품질을 가늠하는 핵심적 가치이다. 선거과정에서 자유와 공정이 충분히 보장될 때, 유권자와 후보자 간의 역동적이며 설득적인 커뮤니케이션이 가능하다. 이 점에서 한국 선거운동의 민주적 품질은 아직 낮은 상태에 머무르고 있다. 한국의 선거법은 대단히 규제 중심적이며, 이는 과거 부정선거 및 타락선거의 경험에서 비롯된다. 하지만 선거환경은 빠르게 변화하여 왔다. 유권자의 선거문화 및 의식수준이 크게 개선되었으며, 인터넷의 확산은 더욱 능동적이고 참여적인 유권자를 탄생시키고 있다. 선거환경의 변화는 규제 중심적 선거규칙의 변경을 요구하고 있다. 하지만 선거운동의 민주적 품질은 법제도적 개선만으로 향상되는 것은 아니다. 선거경쟁의 장에서 공명정대한 관리자로서 선관위의 위상정립과 더불어, 유권자들의 건전한 선거문화의 형성을 위한 끊임없는 노력이 함께 병행될 때 비로소 선거운동을 둘러싼 민주적 품질의 실질적 향상이 성취될 수 있을 것이다.

• Asia Marketing Journal
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• v.5 no.4
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• pp.72-90
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• 2003

웅진식품은 우리음료의 자존심을 지키는 세계적인 마실거리 문화기업으로의 기업비젼을 바탕으로 제품개발을 해왔으며, 앞으로 우리의 음료를 가지고 서양음료중심의 세계시장에서 동양음료의 시장을 개척하고자 한다. 기존의 서양음료시장의 시장구조를 깨는 새로운 형태의 음료를 개발하는 제품전략을 가지고 있으며, 자체 유통망이 경쟁사에 비하여 약하기 때문에 대형할인점과 같은 신유통에서의 강점을 살리고자 노력하였고, 가격은 기존경쟁제품보다 약간 비싸게 형성하였다. 단순한 광고도 하지만 우리의 문화를 강조하는 여러가지 커뮤니케이션 전략을 구사하고 있고, 우리음료의 세계화를 위하여 동남아시장을 우선적으로 공략할 예정이다. 지금까지 가을대추, 아침햇살, 초록매실 등 많은 힛트상품을 가지고 300명정도의 적은 인원으로 2500억의 매출을 올리고 있고, 중견기업으로의 성장을 위하여 필요한 시스템을 구축을 위해 ERP둥의 프로세스 정비를 추진하고 있다.

• Journal of the Korea Society of Computer and Information
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• v.24 no.10
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• pp.71-78
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• 2019

In this paper, we divided domestic and foreign digital cultural activation policies into four types. We also described projects of each policy and analyzed the limitations of the policy. Finally, we suggested solutions to overcome these limitations. Changes in daily life caused by the recent development of 5G network technology, augmented reality, and virtual reality technology have brought many changes in the way of preservation and utilization of cultural heritage. In particular, digital technology is used for digitization of cultural heritage, storing, and managing digital data, digitally restoring cultural heritage, and enabling time, space, multi-sensory experiences. For this purpose, new policies was required to utilize this. This study divides domestic and international digital heritage policies into digital infrastructure construction, sharing and communication platform construction, public relations, and demonstration contents production support policies. This study is meaningful in classifying the fields of digital heritage policy and introducing digital heritage policy trends. It is also meaningful to suggest ways to improve digital heritage policies through analysis of domestic and foreign cases.