• Title/Summary/Keyword: 문화전략(文化戰略)

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A Meta-analysis on Antecedents and Consequences of Technological Innovation: Focused on Empirical Analyses of South Korea's SMEs (기술혁신의 요인과 성과에 관한 메타분석: 우리나라 중소기업에 관한 실증분석 연구를 대상으로)

  • Kim, Juil;Kim, Minseo;Park, Hyesu
    • Korean small business review
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    • v.42 no.2
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    • pp.43-67
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    • 2020
  • Studies on technological innovation of SMEs have made remarkable growth both qualitatively and quantitatively, but each study has a limitation to generalize due to lack of data, diversity of methodologies and variables. Therefore, a systematic and comprehensive statistical approach to obtain generalized conclusions through numerous empirical studies can help both the strategic decision making of SMEs and the government's innovation policies. The purpose of this study is to comprehensively analyze the technological innovation process of SMEs through meta-analysis. For this, the antecedents of technological innovation, the relationship between technological innovation and management performance of SMEs were analyzed. The results of using 62,512 samples from 111 domestic empirical studies were as follows; First, to improve the technological innovation of SMEs, internal cooperation, innovation culture, dynamic capabilities, and absorptive capacity were important antecedents. Second, in terms of IP performance, which was introduced as a proxy for technological innovation, human resource management, technological opportunities, commercialization capabilities, financial resources, and R&D expenditure. Third, technological innovation has a medium-sized effect on financial performance, however the effect of IP performance has a small effect size. Lastly, in the relationship between technological innovation and financial performance, the method of measurement and publication type showed statistically significant moderating effects.

Entertainers' Conceptual Perception and Behavioral Pattern on their "Positive Influence" ('선한 영향력'에 관한 엔터테이너들의 개념 인식과 발현 양태)

  • Kim, Jeong-Seob
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.4
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    • pp.199-209
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    • 2020
  • "Positive Influence(PI)" of popular star has recently emerged as a social concern, but the lack of prior research has led to confusion over its concept and range of activity. On this point, this study carried out to lay the groundwork for discussions on the systematization of related theories, focused on identifying the current situations by analyzing articles for 15 months from January 2019 to March 2020 when related reports were in full swing. As a result of the analysis of the remarks from the entertainers mentioned in the articles, they were not clearly aware of the concept while doing good deeds under the name of PI in light of the study outcome by Aegean and Singer(2013). The motivations for good deed were classified into six types, including difficulty empathy, fandom reward, participation urge, nidana emphasis, experience subjugation, and memory evocation in the order of frequency of cases. Specific behaviors of PI were followed by donations of money and valuables for 54.4 percent, participation of social agendas for 14.0 percent, volunteering for 13.2 percent, joining campaign for 11.4 percent, other good deeds for 4.0 percent, and philanthropy for 3.0 percent. In occupational analysis, the concentration of donations was also evident. Their activities in the fields of human rights sensitivity, environmental protection and self-management, which are expected to have great effects with their influence, have been extremely poor. The results of the study first require academia to establish a interdisciplinary concept for PI. It also suggests that entertainers and their agencies should take far more strategic approach to evolve the PI event in a way that utilizes the advantages of each job group, such as actors, singers and comedians, and expands the diversity of areas.

Perceptions of Academic Journals and Scholarly Events in Library and Information Science: An Online Survey (문헌정보학 분야 학술지 및 학술행사 인식 연구 - 설문조사 결과를 중심으로 -)

  • Jongwook Lee;Soojung Kim;Sanghee Oh
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.1
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    • pp.365-386
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    • 2023
  • The purpose of this study is to investigate the perception of academic journals and scholarly events published and operated by the four major academic societies in library and information science (Korean Library and Information Science Society, Korean Society for Library and Information Science, Korean Biblia Society for Library and Information Science, and Korea Society for Information Management). An online survey was carried out to know the members' perceptions of journals' quality, number, review process, publication/distribution, readership, practicality, interdisciplinarity, internationalization, and differentiation. In addition, the reasons for participation and non-participation in scholarly events, the degree of achievement of the purpose, differentiation between scholarly events, and ways to revitalize joint academic conferences were examined. A total of 197 members of the four societies completed the survey. The findings showed that the overall quality of the four journals was good, but they still needed to be improved in the review process, publication and distribution, readership, practicality, and internationalization. Strategies to specialize each journal needed to be considered as well. To revitalize scholarly events, large-scale joint academic conferences can be organized to encourage the participation of researchers and practitioners, considering both academic and social aspects of research and practice. This study mainly reported the results of the online survey. Also, it shed light on the suggestions to improve the academic journals and scholarly events in the field of library and information science based on the findings from the case studies of international academic journals and events as well as the group discussions and feedback from the participants at the joint conferenece held in December 2022.

A Study on the Operation Plan of the Emergency Vehicle Preemption Based on Operation Status and Survey Data (긴급차량 운행실태와 의식도조사 분석을 통한 우선신호 운영방안 연구)

  • Eunjeong Ko;Jooyoung Lee;Junhan Cho
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.22 no.1
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    • pp.143-160
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    • 2023
  • It is important to secure the golden time of emergency vehicles for quick responses in disaster situations, such as fire, rescue, and first aid. This study proposes plans Emergency Vehicle Preemption (EVP) based on the analysis of emergency vehicle operation to secure the golden time of emergency vehicles and increase driving safety. The emergency vehicle dispatch statistics, emergency vehicle traffic accident statistics, and survey were used for the analysis. As a result of the analysis, the frequency of dispatch of emergency vehicles and traffic accidents are increasing gradually, but the rate of securing the golden time of emergency vehicles is approximately half, indicating that improvement measures are urgent. In the questionnaire survey, most citizens consent to the necessity of introducing EVP. In addition, the criteria for the range of emergency vehicles that could provide EVP and the allowable time for waiting were derived. These results could be used to prepare EVP operation strategies, and it is expected to contribute to improving emergency vehicle operation safety and increasing the golden time securing rate through a rapid expansion of EVP.

An Exploratory Study on Tie-in Promotion (제휴 프로모션에 관한 탐색적 연구)

  • Lee, Eun Mi;Park, Hyun Hee;Jeon, Jung Ok
    • Asia Marketing Journal
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    • v.13 no.1
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    • pp.27-50
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    • 2011
  • In today's market scenario, consumers are bombarded with similar promotional messages. It means that managers have to pay attention to promotion strategy to create strong effect as well as to break through the monotony. In this context, although there are strong needs concerning tie-in promotion, research investigating tie-in promotion is limited. Therefore, we extracted tie-in promotion tools and defined the concept of each tie-in promotion tool by analyzing various tie-in promotion cases which are executed in current market. In addition, consumer's recognition of tie-in promotion was investigated through the in-depth interview. The results of case analysis of tie-in promotion and in-depth interview are summarized as follows. First, 9 tie-in promotion tools were extracted: tie-in price reductions, tie-in coupons, tie-in membership, tie-in contests, tie-in premiums (tangibility, intangibility), tie-in payment terms, tie-in sample, tie-in event(culture event, charity event, experience event) and tie-in fund·rebate. Second, 3 categories of the recognition of the consumer for tie-in promotion were extracted: features of preferred tie-in promotion, expectation benefit of tie-in promotion, and risk factors of tie-in promotion. Especially, at the aspect of features of preferred tie-in promotion, fit between consumer pursuit benefit and tie-in promotion was found to be interesting. Moreover, the recognition of the consumer for tie-in promotion were divided with positive(preferred tie-in promotion features, expectation benefit of tie-in promotion) and negative(risk factors of tie-in promotion) factors. In conclusion, the company's effort will be necessary to lower the perceived risk level occurring from the process of accomplishing the tie-in promotion strategy since consumers recognize both positive and negative effects of tie-in promotion.

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Corporate Sustainability Management of Samsung Tesco through Corporate Responsibility Activities (사회공헌활동을 통한 삼성테스코의 지속가능경영)

  • Kim, Youngchan;Ahn, Kwangho;Lim, Youngkyun
    • Asia Marketing Journal
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    • v.10 no.3
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    • pp.147-168
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    • 2008
  • Samsung Tesco is a representative company that is successfully enforcing 'sustainable management' through creative, systematic corporate responsibility (CR). The concentration on CR is because of the fact that the modern society expects companies to do a role as a social citizen. For this reason, Samsung Tesco emphasizes that the cost of carrying on CR is an important factor in business which leads to a positive cycle in business, and accordingly is rather an investment than a cost. The reason why Samsung Tesco proclaimed its resolution to make best efforts on CR is because Samsung Tesco thinks CR is a necessary task and responsibility of a company. Samsung Tesco is doing various activities continuously, and is investing by increasing its costs on CR and systemizing the organization. Consequently, Samsung Tesco is being evaluated as the first and best innovative company in the distribution industry. This case study firstly shows the actual conditions of domestic companies in doing CR. Secondly, it analyzes how Samsung Tesco is carrying out the cultural, sharing, and environmental CR. And lastly, it gives some strategic points on successful CR.

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A Comparative Study on Organizational Climate and Corporate Entrepreneurship between Korean and Chinese SMEs (조직환경과 사내 기업가정신 간의 관계: 한국과 중국 중소기업의 비교연구)

  • Chang, Soo-Duck
    • Korean small business review
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    • v.39 no.2
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    • pp.139-160
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    • 2017
  • Today, changes in the environments surrounding companies are so uncertain that corporate entrepreneurship should be activated to enhance the competitiveness of firms and to improve their profitability. In particular, The practice of entrepreneurship by small and medium sized enterprises (hereafter SMEs) is suggested as an important factor for the enhancement of competitiveness of firms. In this context, this study examined the effects of the organizational climates on the entrepreneurship activities of SMEs in Korea and China. The data obtained from 300 SMEs in Korea and China through questionnaire surveys were analyzed. The results demonstrate that the organizational climates have significant positive effects on SMEs in the countries belonging to emerging markets such as Korea and China. However, the practice of corporate entrepreneurship could be manifested in diverse forms, such as innovation or strategic renewal, and the effects of organizational climates were shown to sightly different effects on the corporate entrepreneurship activities. In addition, SMEs in Korea and China, which belong to common cultural areas, did not show any statistically significant difference in organizational climates in general. Furthermore, the effects of these factors did not show significant differences in general. However, SMEs in Korea with more flexible organizational structures and higher job autonomy were shown to be more advantageous in practicing corporate entrepreneurship than those in China. The results of the study provide meaningful implications for SMEs in Korea in terms of the efforts that should be made to enhance their competitiveness, implement innovation, and achieve comparative advantages over China.

A study about the effects of online commerce on the local retail commercial area (온라인 거래의 증가가 지역 소매 상권에 미치는 영향에 관한 연구)

  • Lee, Kangbae
    • Economic Analysis
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    • v.25 no.2
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    • pp.54-95
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    • 2019
  • The purpose of this study is to analyze quantitatively and qualitatively the effects of the increase in online shopping and its effects on real-world commercial outlets. The empirical analysis of this study is based on the results of "Census on Establishments" and "Online Shopping Survey" that cover 15 years, from 2002 to 2016. According to the results of this study, the increase in the number of online transactions affects the decrease in the number of stores in the real-world retail sector. However, non-specialized large stores and chain convenience stores showed an increase in the number of stores. In addition, the number of F&B stores increased the most in line with the increase in online transactions. This is because the increase in online transactions and in internet users led to the use of more delivery applications and the introduction of popular places on blogs or through social media. Street-level rents for medium and large-sized locations increased. In other words, it is seen that the demand for differentiated real-world stores that provide a good user experience increases, even though online transactions also increase. These results suggest that real-world stores should provide good user experiences in their physical locations with a certain size and assortment of goods.

A Study on the Derivation of Port Safety Risk Factors Using by Topic Modeling (토픽모델링을 활용한 항만안전 위험요인 도출에 관한 연구)

  • Lee Jeong-Min;Kim Yul-Seong
    • Journal of Korea Port Economic Association
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    • v.39 no.2
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    • pp.59-76
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    • 2023
  • In this study, we tried to find out port safety from various perspectives through news data that can be easily accessed by the general public and domestic academic journal data that reflects the insights of port researchers. Non-negative Matrix Factorization(NMF) based topic modeling was conducted using Python to derive the main topics for each data, and then semantic analysis was conducted for each topic. The news data mainly derived natural and environmental factors among port safety risk factors, and the academic journal data derived security factors, mechanical factors, human factors, environmental factors, and natural factors. Through this, the need for strategies to strengthen the safety of domestic ports, such as strengthening the resilience of port safety, improve safety awareness to broaden the public's view of port safety, and conduct research to develop the port industry environment into a safe and specialized mature port. As a result, this study identified the main factors to be improved and provided basic data to develop into a mature port with a port safety culture.

Understanding the Evaluation of Quality of Experience for Metaverse Services Utilizing Text Mining: A Case Study on Roblox (텍스트마이닝을 활용한 메타버스 서비스의 경험 품질 평가의 이해: 로블록스 사례 연구)

  • Minjun Kim
    • Journal of Service Research and Studies
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    • v.13 no.4
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    • pp.160-172
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    • 2023
  • The metaverse, derived from the fusion of "meta" and "universe," encompasses a three-dimensional virtual realm where avatars actively participate in a range of political, economic, social, and cultural activities. With the recent development of the metaverse, the traditional way of experiencing services is changing. While existing studies have mainly focused on the technological advancements of metaverse services (e.g., scope of technological enablers, application areas of technologies), recent studies are focusing on evaluating the quality of experience (QoE) of metaverse services from a customer perspective. This is because understanding and analyzing service characteristics that determine QoE from a customer perspective is essential for designing successful metaverse services. However, relatively few studies have explored the customer-oriented approach for QoE evaluation thus far. This study conducted an online review analysis using text mining to overcome this limitation. In particular, this study analyzed 227,332 online reviews of the Roblox service, known as a representative metaverse service, and identified points for improving the Roblox service based on the analysis results. As a result of the study, nine service features that can be used for QoE evaluation of metaverse services were derived, and the importance of each feature was estimated through relationship analysis with service satisfaction. The importance estimation results identified the "co-experience" feature as the most important. These findings provide valuable insights and implications for service companies to identify their strengths and weaknesses, and provide useful insights to gain an advantage in the changing metaverse service environment.