• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.494-504
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• 2021

The spread of Over-The-Top (OTT) service, which represents Netflix, and the social distancing caused by COVID-19, acted as an overall bad news for domestic multiplex movie theaters. In addition to this, the phenomenon of digital shifting was added, and the need for domestic offline movie theaters to seek a new market for growth emerged. This study focused on the concept of consumer value perception amid this problem consciousness, and attempted to investigate the relationship between the brand image of multiplex movie theaters and purchase satisfaction according to the type of consumer value perception. After data was sampled through a questionnaire survey to a total of 350 subjects, the results of empirical analysis according to the study model are as follows. Among the types of value perception of offline movie viewers, practicality had the strongest influence on brand image construction, and self-faithfulness had the strongest influence on purchase satisfaction of offline movie watching. In addition, the brand image of offline movie theaters had a positive(+) effect on the purchase satisfaction of moviegoers. Based on this, this study suggested a new survival strategy in the new normal era of offline Multiplex Cinemas.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.442-454
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• 2021

Many domestic and international airlines that experienced dramatic recession due to COVID-19 pandemic are carefully being ready to normalise operations as a number of governments has begun to vaccinate for COVID-19. So with the same market share from domestic to short distant international services, the competition between Full Service Carriers (FSC) and low cost carriers (LCC) is anticipated to be more intensive. To explore the concepts such as the perception, value, attitude and faith of the object, this study implements Q methodology proposed to complement the limitations of quantitative and qualitative research methodology. As a result, the consumers of airlines' brand are divided into three types - the type of utility seeking, value-oriented and task-related. Using Q samples which consist of 25 statements, this study specifically approached the traits of each type by observing the subjectivity with the comparative P sample group that is made up for 20 participants. By discovering the type of FSC and LCC's brand asset and comparing the recognition of consumers, not only does this study evoke the need for a strategic direction of the effective management of Airlines' Brand asset but also have a signification in the way that especially provide hypotheses for follow up studies.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.285-293
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• 2021

This study aims to identify the relationship between outcome expectancy and illegal use of music sources, and examined the parallel double mediating model of reward sensitivity and social dilution of responsibility on that relationship. To achieve the purpose this study, data were collected from 302 male and female high school students living in Seoul metropolitan area, and a double mediating effect was analysed with PROCESS Macro 3.5 Model 4. Results indicated that outcome expectancy was positively correlated with reward sensitivity, social dilution of responsibility, and illegal use of music sources of high school students, whereas reward sensitivity and social dilution of responsibility were positively correlated with illegal use of music sources. This study found that reward sensitivity and social dilution of responsibility were mediating outcome expectancy and illegal use of music sources in parallel. These findings suggest that psychological mechanisms lead adolescents use illegal music sources might be important, and provide useful information for making strategies to prevent adolescents' uses of illegal music sources.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.367-375
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• 2021

It is effective personally and nationally that dental professionals provide oral health education to North Korean defectors. This study aims to examine literature on oral health education for North Korean defectors. The method of this study is a scoping review, which is a method for qualitatively reviewing and reinterpreting previous studies with the literature review method. There were differences in age and period of settling in South Korea among the study participants of the literature. It be divided into a study that evaluated the annual oral health education experience rate, and a study that applied an educational program and evaluated its effectiveness. It showed positive results in all literature for various effects evaluation variables such as dental health, periodontal health, and oral health knowledge. This study is significant in that it sought the direction of development of oral health education for North Korean defectors. It is suggested when planning oral health education for North Korean defectors, it is necessary to establish a differentiated approach strategy in consideration of oral health gaps, cultural differences such as language, psychological characteristics according to the settling period in South Korea, and age.

• Journal of Korean Library and Information Science Society
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• v.52 no.2
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• pp.167-188
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• 2021

National libraries have a responsibility to intensively develop, preserve, and provide national collections, which are the knowledge and cultural heritage of a country. In particular, in order to achieve 'advancing the base for access and preservation of national knowledge resources' among the four goals to fulfill the mission of the National Library of Korea, it is necessary to strengthen the national knowledge resources by expanding the external scope to not only domestic materials but also foreign materials. In other words, The National Knowledge Information Center collects the latest and retroactive data produced in Korea, as well as high-quality academic materials produced, distributed, and preserved in foreign countries as well as materials related to Korea. This study drew implications by investigating and analyzing the status of foreign collection and services of national libraries in developed countries. Based on this, the purpose of this study is to compare and evaluate the current level of collection of foreign collections of the National Library of Korea, and then present a strategy to secure high-quality academic and foreign materials related to Korea.

• Journal of Industrial Convergence
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• v.20 no.7
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• pp.31-36
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• 2022

There is a growing perception that HR management that streamlines corporate resources is necessary to retain competitive advantage. In this study, data-based HR management is focused on the perception of HR job experts and data-based HR management execution and utilization prospects at corporate sites. The subjects of the study were three HR planning/management job experts of three firms specializing in IT services in Pangyo, and focused on identifying data-based HR management execution, measurement, analysis tools, and utilization level. As a research method, open coding, axis coding, selective coding procedure based on evidence theory was presented. As a result of in-depth interviews, corporate HR management measurement indicators were divided into three areas: employee, productivity, and culture. Through this study, it was possible to find the significance of perception of the company site as to what measurement tools and mechanisms the company implemented and measured the effectiveness and efficiency of HR management.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.135-144
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• 2022

This study explores that how the logic of network power in the existing digital content distribution structure works against local media. The limitless citation of local media content, in particular, is becoming more common in order to profit from network traffic while not giving appropriate remuneration for local media content. This study tried to demonstrate how network media dominance alienates local media material by using YouTube network analysis of TV Maile Shinmun. According to the research result, it was found that major news media tends to take profits from the local media interview by not properly indicating the source video, or reporting the core content of the local media interview, making it unnecessary to look for the original video source. Despite the viewpoint that the digital environment presents opportunities for local media, the current network logic would not benefit local media, which calls for the need that the digital content distribution strategy of local media develops a new order such as NFT, one of blockchain-based monetary system.h the help of information technology.

• Journal of Industrial Convergence
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• v.20 no.1
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• pp.43-51
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• 2022

The purpose of this study is to provide basic information necessary for the establishment of mobile service marketing strategies, educational service development, and engineering education for Generation Z by analyzing the utilitization of various applications by Gen Z. To this end, 177 essays on mobile service usage experience were collected, major topics were analyzed using topic modeling, and these were visualized through word cloud analysis. As a result of the study, the main topics were related to 'transportation' such as movement and public transportation, 'personal management' such as schedule management, financial management, food management, 'transaction' such as checkout, meeting, purchase, 'leisure' such as eating out, travel, study, culture. Additionally, words such as time, thought, people, life, bus, information, confirmation, payment, KakaoTalk, and so on were found to have a high of frequency of use. Also, there was found to be a difference between topics by college. This study is meaningful in that it collected essays, which are unstructured data, and analyzed them through topic modeling.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.645-661
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• 2021

Scriptwriters have appeared in Korea's broadcasting production system for more than 40 years as a key producer. This study specifically investigated the work identity and labor experience of scriptwriters who have played countless roles from planning and organizing programs in various broadcast genres such as non-drama informative program, entertainment, news, and radio to script writing. As a result of examining the work identity and labor experience of the scriptwriters based on the auto-ethnography of the 20 scriptwriters working in the field, they felt that they had an " indispensable" program producer and a media culture producer and at the same time felt that they were taking on tasks that were unclear. They felt that the cause of this inequality was a problem of the production system and employment type, but they recognized that they could not be solved individually, and they were developing their own skills or building connections to get work, and expanding their areas unconditionally.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.359-364
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• 2021

Recently, research on predictive systems using deep learning and machine learning of artificial intelligence is being actively conducted. Due to the development of artificial intelligence, the role of the investment manager is being replaced by artificial intelligence, and due to the higher rate of return than the investment manager, algorithmic trading using artificial intelligence is becoming more common. Algorithmic trading excludes human emotions and trades mechanically according to conditions, so it comes out higher than human trading yields when approached in the long term. The deep learning technique of artificial intelligence learns past time series data and predicts the future, so it learns like a human and can respond to changing strategies. In particular, the LSTM technique is used to predict the future by increasing the weight of recent data by remembering or forgetting part of past data. fbprophet, an artificial intelligence algorithm recently developed by Facebook, boasts high prediction accuracy and is used to predict stock prices and cryptocurrency prices. Therefore, this study intends to establish a sound investment culture by providing a new algorithm for automatic cryptocurrency trading by analyzing the actual value and difference using fbprophet and presenting conditions for accurate prediction.