• Title/Summary/Keyword: 문화전략(文化戰略)

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Factors associated with internet use time among adolescents: focused on convergent implications (청소년의 인터넷 사용시간에 영향을 미치는 요인: 융복합적 함의를 중심으로)

  • Park, So-Youn;Yang, So-Nam
    • Journal of Digital Convergence
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    • v.13 no.9
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    • pp.387-395
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    • 2015
  • The aim of this study was to investigate effects of socio-demographic, household, social support, health-related factors on adolescent internet use time. Multiple regression analysis was conducted to examine factors affecting adolescent internet using time, and this study used the 2014 10th Korean Youth Health Risk Behavior On-line Survey data by Centers for Disease and Prevention. Results show that as for socio-demographic factors, being male, lower economic status, being middle school student, and having poor academic grade were; as for household factors, youth-led, one-parent, grandparent(s), multicultural, and North Korean defectors family were; as for social support factors, the absence of family support, the absence of friend support and the absence teacher support were; and as for health-related factors, less exercise, higher level of stress, and lower level of subjective happiness were associated with increased internet using time. Based on these results, convergent implications about effective intervention strategies that adolescents can use internet appropriately were discussed in the section of conclusion.

The Effect of Consumer Global-Mindedness and Global Fashion Brand Out-Of-Home Advertising on Brand Evaluation (소비자의 글로벌 마인드와 글로벌 패션 브랜드의 옥외 광고에 대한 호의도가 브랜드 평가에 미치는 영향)

  • Kim, Ah Young;Hwang, Sun Jun
    • Journal of the Korean Society of Costume
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    • v.67 no.2
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    • pp.1-16
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    • 2017
  • This study was conducted to investigate how consumer global-mindedness affects global fashion out-of-home (OOH) advertising which global consumer culture positioning applies, and to examine the relations among global fashion brand OOH advertising, perceived fashion brand globalness, perceived quality and brand reputation. Data were collected from 238 general people in 20~30s in seoul and were analyzed by using statistic methods such as frequency analysis, reliability analysis, confirmatory factor analysis and structural d modelling by running both SPSS 18.0 and AMOS 7.0 program. The results of this study were as follows. First of all, it indicated that the fit indexes were satisfied and the overall model of this study showed a favorable goodness of it from the results of confirmatory analysis. Secondly, consumer global-mindedness had a positive impact on preference towards global fashion OOH advertising. Finally, preference towards global fashion brand OOH advertising positively affected perceived fashion brand globalness, perceived quality and fashion brand reputation. The results implies that it is necessary that fashion brands fully understand consumers' tendency and the benefits of marketing can be maximized through global positioning OOH advertising on subways which makes consumers recognize fashion brands as global ones.

A Study on the Effects of Intangible attribute of Hallyu in China on Korean National Image (중국에서 간접적 한류체험의 국가이미지 효과 분석)

  • Lee, Ji-Na
    • Journal of Convergence for Information Technology
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    • v.10 no.1
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    • pp.93-98
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    • 2020
  • The study aims to understand how indirect hallyu experiences in the Chinese market affect Korea's national brand image and willingness to purchase Korean goods from the perspective of "content consumption" and "recognition of Korea's." To that end, a total of 178 Chinese university students in the Beijing and Shanghai regions were analyzed. According to research and analysis, the perception of indirect hallyu experience has had a positive affection not only on the Korean national image but also on the willingness to purchase Korean products. Also, the halo effect came as Korea's national image had a positive effect on quite a lot of intentions to buy Korean merchandise. The recognition of South Korea can be enhanced by the spread of hallyu, which can be a decisive gauge of a favorable impression of the country in a short time.

An Empirical Study on Critical Success Factors of ERP System according to BPR implementation timing (BPR 실시시점에 따른 ERP시스템의 주요성공요인에 관한 실증적 연구)

  • Choi, Kwang-Don
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.4 s.36
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    • pp.315-336
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    • 2005
  • The purpose of this study is to derive critical success factors for ERP system implementation by integrating managerial, technical, human resource and organizational culture factors which have been proposed as influencing factors for the performance of ERP system implementation in previous studies. The main results of this study are as follows. First, it derives 33 success factors through comprehensive review of various factors which may affect ERP system implementation performance, and categorizes them into one of three stages : preparation stage, implement stage, and settle-down and stabilization stage. Second, this study tests whether there are different correlations or not between the success factors of each ERP system implementation stage and ERP system implementation performance depending upon the strategies of ERP system implementation. As a result, it is shown that some of success factors have significantly different correlations with performance variables in accordance with BPR implementation timing.

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Convergence outpatient medical service patient experience research using data mining (데이터마이닝 기법을 이용한 융복합 외래 의료서비스 환자경험조사 연구)

  • Yoo, Jin-Yeong
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.299-306
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    • 2020
  • The purpose of this study is to find out specific measures that can help the management strategy of patient-centered medical institutions by conducting research on patient experience surveys of convergence outpatient medical services using data mining techniques according to changes in patient-centered medical culture. Using the raw data of the 2018 Medical Service Experience Survey, 8,843 people over the age of 15 who had patient experience in outpatient medical services were analyzed. Decision tree analysis was performed. The determinants of satisfaction with outpatient medical services patient experience were the doctor's area and patient's rights protection area, and the determinants of intention to recommend outpatient medical services were the doctor's area and facilities comfort. Women evaluated the experience positively in overall satisfaction as compared to men, and those over the age of 60 positively evaluated the overall satisfaction and intention to recommend. It is significant that the outpatient experience decision-making model is presented, and that the doctor's area, patient's rights protection area, and facility comfort are important factors. Long-term research on the 'Medical Service Experience Survey' is needed, and research on the inpatient medical service experience is needed.

A Study on the Influence of Intention to Use on Supply Condition and Offer Program of Care Farming (치유농업의 공급조건과 제공프로그램이 이용의도에 미치는 영향에 관한 연구)

  • Ko, Eun-ju;Heo, Chul-Moo
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.189-199
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    • 2020
  • The purpose of this study was to provide basic data for the development of strategic measures for the application and growth potential of care farming as a healing for office workers. Therefore this study was investigated the relationship between supply conditions and offer programs for the activation of care farming and the intention of participants to use. The analysis results of the survey conducted for general office workers are as follows. Frist, there was a significant positive correlation between all sub-factors and intention to use. Second, the higher the awareness about the convenience of using healing facilities among supply conditions of healing farming and the necessity of medical service, the higher the intention to use. Third, the higher the awareness about the necessity of cultivation of crops, animal mediation, natural activities, and cultural activities among supply conditions of healing farming, the higher the intention to use. Based on the above analysis results, this study discussed the differences from previous studies and also derived insights for establishing a strategic plan to promote care farming.

A Study on the Library Policies & Services for the Type of Information Inequality in Korea (정보불평등 대상별 도서관서비스 정책과 서비스 현황 진단)

  • Ahn, In-Ja;Noh, Younghee;Chang, Rosa
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.29 no.3
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    • pp.271-295
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    • 2018
  • Information inequality has been differently conceptualized and defined in national laws. While the information inequality increases, library policy and informational service has lagged behind in meeting the needs of the society and the state. This paper aims to provide a preliminary research on information inequality, in terms of conceptualization, the legal base, terminology, index development based on the level of digital information. The paper also highlights cases on library services for solution of the difference. It compares library services designed for the disabled, ethnic minorities and the aged. The paper reviews the existing literature and project data. As a result, there are a number of processes and tasks that needs to be developed, including policy development, supporting organization, human capital, cooperating network, supporting facilities and service, and data.

Comparative Analysis of On-site Construction Management in Korea and Japan (건설현장 관리기술에 대한 한·일간 비교분석 예비연구)

  • Song, Sang-Hoon;Sohn, Jeon-Grak
    • Journal of the Korea Institute of Building Construction
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    • v.10 no.6
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    • pp.27-38
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    • 2010
  • Considering the similarity in legislation and long-term industrial trend of Korea and Japan, continuous attention to the Japanese situation is useful for the development of a domestic construction strategy. In order to compare the current on-site construction management practice of the two countries and analyze the reasons for discrepancy, a literature review, expert interview, and site investigation were executed. A detailed survey of experts with experience in both countries revealed that overall, Korea's level of competitiveness is gaining on that of Japan. However, the Japanese construction industry was still evaluated as maintaining higher competitiveness, due mainly to comprehensive planning for operation, well-established design documents, and effective total quality safety environment management, all of which are combined with institutional support and a cooperative attitude by labor. Adjustments should be made for advanced technologies considering the attributes of a typical Japanese construction prior to establishing and implementing application strategies according to the suggestion of experts. Based on the results of this study, a benchmarking of Japanese strength should be conducted, and this is eventually expected to contribute to establishing green construction, enhancing safety, improving culture, and reinforcing the capabilities of participants.

The Functions of Gyeongbuk Film Commission for Fostering Film Location Industries in Gyeongbuk (경북 영상로케이션산업 활성화방안 : 경북영상위원회를 중심으로)

  • Choi, Jeong-Su
    • Journal of the Economic Geographical Society of Korea
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    • v.10 no.2
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    • pp.116-136
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    • 2007
  • Recently, local government has adopted the film location as the strategies for regional development and has established local film commissions for facilitating the film location. The film locations in Gyeongbuk have been grown gradually since Taejo Wang Geon, TV series was filmed in KBS on-location set of Mungyeong, and the government of Gyeongbuk established the Geeongbuk film commission in 2006. However, the film locations in Gyeongbuk are confined to filming some products in Gyeongbuk, and there's few film-related firms in Gyeongbuk. Furthermore, the film industries in Gyeongbuk is consumption-led and the capability of film-related firms is still weak. Therefore, Gyoengbuk film commission should play the wide roles, making the film-friendly institutions, creating local atmosphere of collaboration, fostering film-induced tourism, and maturing local film culture, as well as the general roles of film commission, offering the film location services, database services and networking.

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Reconstruction of Regional Learning Content in Context of Globalization (세계화의 관점에서 지역 학습 내용의 재구성과 수업의 실제)

  • Lee, Ji-Yeon;Cho, Chul-Ki
    • Journal of the Korean association of regional geographers
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    • v.14 no.2
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    • pp.159-172
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    • 2008
  • The purpose of this study is to analyse the content of regional learning in social studies textbooks for the 1st-year and 3rd-year middles school. The content of regional learning in social studies for middle school is described with not layered scale between local and global but segmented scale. So this study selected Andong city as an exemplary case and reconstructed the learning content and class to things necessary in the age of globalization. In the class for designing the local image of Andong, the students were advised to visit the homepage in Andong city. In the course. students showed increasing interest in local festivals, events, locality promotion, etc. executed by Andong. Many of the students were interested in activity designing new local images of Andong. In particular, According to the result of applying localization learning necessary in the age of globalization to 1st-year middle school students, the class was found to be understood adequately. It is needed to develop localization teaching-learning programs fit for the developmental stage of 1st-year middle school students.

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