• Title/Summary/Keyword: 문화전략(文化戰略)

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A comparative study of switching intention of Smartphone users: Korean and Chinese (스마트폰 이용자의 전환의도에 관한 비교연구: 한국과 중국)

  • Mu, Minji;Chung, Soong Hwan;Lee, DonHee
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.6
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    • pp.131-150
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    • 2014
  • This study investigates factors, which affect subjective judgment of Smartphone users when they switch to a new product or other mobile carrier, and examine a relationship between switching intention and switching expected performance through users of in Korea and China. The results of the study showed that switching intention is positively associated with switching expected performance in both Korean and Chinese users. Brand reliability, functional quality, and general climate for Smartphone business have a significant impact on switching intention in both countries. In addition, personal innovation has a significant impact on switching intention of Korean users but Chinese. However, content quality has the effect on switching intention of Chinese user but Korean. This study provides useful strategies for switching behavior of Smartphone users of two different countries in the mobile industry.

Written Voice in the Text: Investigating Rhetorical Patterns and Practices for English Letter Writing (텍스트 속 자신의 표현: 영어 편지글에 나타난 수사 형태와 작문 활동에 관한 탐색)

  • Lee, Younghwa
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.432-439
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    • 2020
  • This study aims at exploring features of Korean university students' written text, focusing on the written voice, rhetorical patterns, and writing practices through English letters. The data comprised examples of students' English job applications, and a 'purpose-will' model was adopted for the data analysis. The findings showed that the students used unique ways of strategies to convey their voice in a recontextualized setting. Their written voice in the job applications were various, and nobody applied the Korean convention of weather opening. Their rhetorical patterns were a transformation from convergence to divergence, showing integrated patterns of written voice. Students' writing practices revealed their internal values of writing for a task, and they do not directly learn from the teacher's syllabus. This supports the sociocultural framework that learning is a situated activity in a specific discourse community. The study concludes that writing teachers should understand that life-world and learning experience can impact on students' written voice and practices.

Gender, Cultural Disposition and Peer Conflict Resolution Strategies of Elementary School Children (초등학생의 성별, 문화성향과 친구간 갈등해결전략)

  • Kim, Eun-Jin;Lee, Hee-Yeong
    • Journal of Fisheries and Marine Sciences Education
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    • v.25 no.1
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    • pp.181-191
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    • 2013
  • In this study, characteristics of cultural disposition and peer conflict resolution strategies and the relationship between cultural dispositions and peer conflict resolution strategies of elementary school children were investigated. In order to achieve this research purpose, the following research questions were established. First, what are the characteristics of cultural dispositions that children have? Second, what are the characteristics of conflict resolution strategies that children use? Third, what are the relationships between cultural dispositions and peer conflict resolution strategies? The subjects of this study were 564(283 male and 281 female) 5th and 6th graders. Research instruments used to collect data were INDCOL and Conflict Resolution Strategy Scale. Collected data were analyzed using Descriptives, t-test, Pearson's Correlation Coefficient, Cross-tabs and Two-way ANOVA. As a whole, children strongly showed collectivistic pattern and there were no sex differences in terms of cultural dispositions. The distributions of styles were in the order of HC>VI>VC>HI. The distribution of conflict resolution strategies generally were in the order of integrating and compromising>Avoiding>Dominating>Obliging for total sample and there were significant sex differences in the styles of conflict resolution strategies. This study also found that there were significant correlations between cultural dispositions and conflict resolution strategies. integrating/compromising and dominating style were different according to cultural dispositions but there were no interactive effect of sex and cultural dispositions in conflict resolution strategies. Finally, the implications of this study on theory and practice were discussed and suggestions for further study were made.

A Qualitative study on Difficulties experienced and Coping process of Remarried elderly (재혼 노인이 겪는 어려움과 대처과정에 대한 질적 연구)

  • Lee, Do-Young;Lee, Hye-Jin;Jeong, Eun-Sun
    • Journal of Digital Convergence
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    • v.14 no.11
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    • pp.577-587
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    • 2016
  • This study aims to understand the experiences of remarried elderly from the social, cultural point of view. The study subjects were randomly selected 3 remarried couples with age higher than 65 who could express their experience enough. This study adapted qualitative study with grounded theory method by Strauss and Corbin(1998), which deducted 126 significant sentences from the testimony of participants and classified those into 48 topics and categorized into 16. As for the study result, the main phenomenon was the "ambivalence of marriage" and the mediation conditions for controlling were "trust and acknowledgement of spouse and family", and "proper compensation", and the reaction/mutual reaction strategy to correspond to this situation was "to put effort to understand spouse". Such results will contribute to understanding the essence of marriage adjustment of remarried elderly, and are expected to be the fundamental material to tend to realistic problems that the widowed elderly face and to lead successfully remarriage.

An Exploration on the Academic Research Areas for Service Business in the Perspective of Service Innovation Strategy and Development (서비스 혁신 전략 및 개발 관점에서의 서비스 비즈니스에 대한 학술적 연구 대상 영역의 탐색)

  • Ahn, Yeon S
    • Journal of Service Research and Studies
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    • v.1 no.1
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    • pp.123-148
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    • 2011
  • The types and characteristics of the service business are various in the service process and product. So the communication and sharing for learning about experience and knowledge are very important. But up to the present, the academic and systemic research have not been activated in this field. Recently, the demand and supply in the service business are growing rapidly, the related researches by the scientific and systemic approach are required. In this study, the some research area discussed and suggested in the perspective of service innovation by the Ostrom's research(2010)'s category and suggestions mainly. In the service planning area, some research theme candidates, research trends, and examples are introduced in the categories of the fostering service infusion and growth, the improving well-being through transformative service, and the creating and maintaining a service culture. Also, in the service development area, various research theme candidates, trends, and suggestions are described in the categories of the stimulating service innovation, the enhancing service design, and the optimizing service networks and value chains.

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Genre Oriented Characteristics of Virtual Reality Programs (가상 리얼리티 프로그램의 장르적 특성)

  • Hong, Sook-Yeong
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.202-212
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    • 2010
  • The purpose of this study is at clarifying what the genre oriented characteristics of virtual reality programs are. For this, the tests of 'We Are Married' being broadcasted in 'Sunday, Sunday Night' Part 1 of MBC from episode 1 to 8. As a result of analysis, this program was mixing together virtuality and reality by placing the image of virtual couple's life and presentness of entertainers existing in reality appearing at the studio. Also, it was forming sympathy with users as it satisfies fantasy and sense of reality toward marriage by the entertainer couples showing love and conflict that may happen between real couples after setting various categories of couple types. Also, through the device for the public space to confess private feelings through television, it shows the boundary between public domain and private domain breaking up. Along with this, it has implemented amusement characteristics by inspiring enjoyment of users by a substituted satisfaction through various forms of impressions presented to spouse such as materials, effort, gesture or language, etc. Accordingly, the virtual reality program shows authenticity, fiction and amusement by being mixed together and we can see that such genre oriented characteristics act as important strategy appealing to users based on breakup of boundary and genre oriented ambiguity.

Community-based Sustainable Use of Environment : a Case of Jeju-Haenyeo's Common Resource Management (공동체 기반 자연환경의 지속가능한 이용 방안 -제주해녀의 공유자원 관리 사례-)

  • Kim, Kwonho;Kwon, Sangcheol
    • Journal of the Korean association of regional geographers
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    • v.22 no.1
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    • pp.49-63
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    • 2016
  • Environmental degradation and economic bipolarization have become major issues as the aftermath of the globalizing capitalism. Commons have received attention as an alternative to capitalistic use of resources. The most representative is the neo-institutionalist approach where Elinor Ostrom's study summarizes fundamental principles of common resource management. Maria Mies also insists that co-relationship in a community is the most essential to manage common resource successful. In a similar vein, this study attempts to prove that common resource management can create solutions to socioeconomic problems and ways to prevent resource scarcities in the future. Jeju-Haenyeo community is chosen as a successful case to be examined based on the fundamental principles of commons and community. Qualitative surveys have preceded for Jeju-Haenyeo to elaborate and extend the aspects of common resource use and management. This study can bring a positive influence on understanding the Jeju-Haenyeo community and other common resources management institutions.

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Influencing Factors on Social Acceptance of Autonomous Vehicles and Policy Implications (자율주행자동차의 사회 수용에 미치는 영향 요인과 정책적 시사점)

  • Lee, Jihye;Chang, Hyungsik;Park, Young il
    • Journal of Korea Technology Innovation Society
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    • v.21 no.2
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    • pp.715-737
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    • 2018
  • The introduction of autonomous vehicles will bring about not only changes in existing automotive ecosystem but also widespread changes in our lives, society, economy, and culture. Social acceptance is one of important influencing factors for the commercialization of autonomous vehicles. The purpose of this study analyzes influencing factors in the acceptance of autonomous vehicles in terms of consumers. Autonomous vehicles in this study were defined as PAV (Partial Autonomous Vehicles) and FAV (Full Autonomous Vehicles) by drivers' intervention or not. The survey was conducted over 20 years old including not only drivers but also non-drivers. The results showed that the factors affecting acceptance of PAV and FAV were different. Factors directly related to drivers influenced PAV acceptance while external environmental factors influenced FAV acceptance. This study is proved that is should need different strategies between PAV and FAV for increasing those acceptance

A approach to standardization & promotion strategy on telepresence (텔레프레즌스 표준화 및 활성화 방안)

  • Min, J.H.;Park, J.Y.;Jung, O.J.
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.10a
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    • pp.817-820
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    • 2013
  • With the advent of smart age, the concern on smart work has gradually increased in solving our social problems including low birth, aging, low productivity and green growth with low carbon as well as encouraging the balance between work and life. Especially, the competitiveness among companies and countries to preoccupy the advanced telepresence technologies and lead the international standardization based on them have increased more than ever before. But, in our country due to the lack of core technology infrastructure and barrier to current organizational culture, R&D achievement and promotion of deployment on telepresence have not been sufficient. Therefore, It is essential to make standardization strategy and do systematic implementation for core technology which leads the telepresence market in order to fit such an environment and introduce smart work as soon as possible. Accordingly, this paper suggests the direction of standardization and implementation on telepresence for our country to lead telepresence technology and standardization through analysing the current introducing situation and technology/standardization trend.

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Design and Implementation of a Web-based Courseware for Learning Local Community through the Internet (지역과 사회 탐구 학습을 위한 웹 기반 코스웨어 구현)

  • Song, Su-Yeon;Lee, Ki-Jun;Lin, Chi-Ho
    • The Journal of Information Technology
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    • v.5 no.2
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    • pp.1-9
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    • 2002
  • This papers is a study on design and implementation of a web-based courseware for learning Yungwol local community through the internet which is one of the self leading learning methods. Learners can learn Yungwol local community by using the web-based courseware and on the basis of this learning methods, learners can use them according to their wish at anytime and anyplace. The learner-centered teaching model can be offered by sharing, exchanging, and interacting the information each other. To achieve such purpose, two learning grounds are applied. One is the research learning ground which students can study for themselves in the course of searching for the changing cause which can affect to local community and culture. And the other is the experimental ground where is the changing cause searched from research learning ground. Social and physical environment of the lot of community can realized by surfing the network and e-mails producing web-based file through internet. If these web-based research community is more developed and used under the local area network school, self-leading research learning methods will be done regardless of the place and the time.

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