• Title/Summary/Keyword: 문화전략(文化戰略)

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Effect of Physical Environment of Exhibition Convention Centers on Customer' Satisfaction and Worth of Mouth, Revisit Intention (전시컨벤션센터의 물리적 환경요인이 만족과 구전, 재방문의도에 미치는 영향)

  • Jung, Yong-Hae
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.197-208
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    • 2011
  • This study aims to examine the effect of the physical environment of exhibition/convention centers on customers' satisfaction, worth of mouth and revisit intention. Some useful strategic materials derived from this study could be considerably useful to the managers of exhibition/convention centers. The results of this study are summarized as follows. First, the key elements which can decide the quality of the physical environment of exhibition/convention centers are accessibility, cleanness and convenience. Second, the perceived physical environment makes a positive influence on customers' satisfaction. Third, the more satisfaction the customers can perceive, the higher rises the worth of mouth. Fourth, the more satisfaction the customers can perceive, the higher rises the revisit intention.

The Determinants of Organizational Cynicism of Hospital Nurses and Its Mediating Effect on the Organizational Effectiveness (병원간호사의 조직냉소주의 영향요인 및 조직효과성에 대한 매개효과 검증)

  • Lee, Ju-Hyun;Jeong, Ae-Suk;Seo, Youngjoon
    • The Journal of the Korea Contents Association
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    • v.16 no.7
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    • pp.575-586
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    • 2016
  • The purpose of this study was to investigate the influential factors of organizational cynicism of nurses in hospitals, and to examine data contributing the effective organizational management and the organizational effectiveness. Data were collected from 320 nurses working in a hospital in 2005. A total of 295 questionnaires were analyzed by the SPSS WIN 21.0. The leadership, job interdependence, job stress, positive and negative affectivity had significant effect on the organizational cynicism of hospital nurses. Also, the organizational cynicism had significant mediating effects on job satisfaction and organization commitment, and organizational climate showed significant indirect effects on the job satisfaction and organizational commitment. In conclusion, hospital managers and nursing directors need to adopt following strategies; open communication, friendly feedback, trust among staff, co-operation between departments and intra-departments, sharing information, creating joyful organizational climate, adequate organizational supports, fair compensation, and favorable organizational culture.

Effect of Social Exclusion on Depression of Married Immigrant Women in Rural Areas: Mediated by Emotion Regulation Strategies (농촌지역 결혼이주여성의 사회적 배제가 우울감에 미치는 영향 -정서조절방략의 매개효과 중심으로-)

  • Kim, Chang-Gi;Lee, Jin-Sung
    • The Journal of the Korea Contents Association
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    • v.13 no.2
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    • pp.296-307
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    • 2013
  • The purpose of this study is to effect of social exclusion on depression of married in rural areas mediated by emotion regulation strategies of the 206 immigrant women in chungcheongbuk-do. The study main results are as follows. First, Results of correlation analysis show positive(+) correlation of the relational exclusion, cultural exclusion, community exclusion, basic service exclusion, economical exclusion, and negative(-) correlation of the positive emotion regulation strategies, negative emotion regulation strategies. Second, Results of hierarchical regression are positive(+) effect of the relational exclusion, community exclusion, economical exclusion, negative(-) effect of the social participation exclusion, exclusion. Third, Results of path verify that effect of social exclusion on depression perfect mediated by emotion regulation strategies. Therefore, To decrease of Depression of Immigrant Women in Rural Areas is to decrease Social Exclusion, Also there is included positively a strategy to increase of emotion regulation strategies.

A Study on the Variables Affecting Public Library's Use Value (공공도서관 이용가치에 영향을 미치는 요인)

  • Pyo, Soon-Hee;Ko, Young-Man;Shim, Won-Sik
    • Journal of Korean Library and Information Science Society
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    • v.42 no.2
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    • pp.323-341
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    • 2011
  • In this study, the factor that affect use value of domestic public library was analysed. This study try to grasp the effect of various variables such as characteristics of the respondent and library through the measurement using CVM that extract the value by the user's statement. For this purpose, effective variables identified in the value measurement study of domestic and foreign public library was grasped and characteristics of the effective variables presented in the study examined. The factor influenced WTP representing library's value are the demographic characteristics such as gender, income, age and the using pattern such as frequency of use, time to visit. As to user's satisfaction and recognition, the recognition about librarian's satisfaction, place for resident's exchange, degree of financial support, culture-art volunteers are affecting depending on the service such as information, facilities and programs. The study comprehensively analysed the impact on the value measured by all types of public library in the nation and provided the information about property of value assessed by user according to region and scale. This information is expected to help the strategic policy making to enhance the value of library in the future.

Task Contents, Organizational Structures and Work Relations of ICT Departments in Korean Local Governments (광역자치단체 정보화 조직 역량 분석과 발전모델 제안: 업무, 구조, 관계를 중심으로)

  • Cho, Hee-Jin;Jang, Yong-Suk;Jeong, Myung-Eun
    • Informatization Policy
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    • v.23 no.3
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    • pp.84-116
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    • 2016
  • This paper explores alternative organizational models for ICT units of local governments, while analyzing the task contents, organizational structures and work relations of ICT departments in 17 Korean metropolitan provinces. We employed both quantitative and qualitative methods including in-depth interview, open-ended survey, and hard data analyses to collect a wide variety of information on organizational performance, human resource development, and task characteristics of ICT units. As strategies to enhance task contents, organizational structures and work relations of ICT departments, we suggest four ideal ICT organizational models for local governments: Relation Model, Resource Model, Curation Model and Creation Model.

Research on the New Consumer Market Trend by Social Big data Analysis -Focusing on the 'alone consumption' association- (소셜 빅데이터 분석에 의한 신 소비시장 트렌드 연구 - '나홀로 소비' 연관어를 중심으로 -)

  • Choo, Jin-Ki
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.367-376
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    • 2020
  • According to recent statistics on new consumer market trends, 'alone consumption' is at the center. This study focuses on the social big data that attracts the public's opinions in that it is important for a certain social trend to comprehensively understand the various fields such as society, locality, culture, marketing, economics, and psychology that form the background for it. Therefore, we set up the linkage of 'solo consumption' and conducted research on new consumer market trends using Opinion Analisys. As a result of this trend analysis, representative keywords such as 'honbab', 'honsul' and 'honyoeng' were derived and analyzed the trend of new consumer market using this data. Alone consumption is an inevitable new consumption trend caused by demographic change after the global economic crisis. The importance as a trend reflecting this will be further strengthened. Trend analysis by social big data will help scientific and systematic business distribution strategies and planning to help make new and valuable decisions and decisions about new consumer markets.

A Study Related on Relationship between New Terrorism's and Security Strategy for Korea (뉴테러리즘의 민간시큐리티 연계와 발전방안)

  • Kang, Min-Wan
    • Korean Security Journal
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    • no.17
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    • pp.1-13
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    • 2008
  • Conclusion is like below. First, as a private security area's mutual relationship and development device, it is necessary to bring up corresponding-terror expert. Second, a privatized corresponding-terror research center is necessary. Third, the importance of privatization's role for the corresponding-terror prevention law establishment. It is considered that a diversified examination research that can minimize a violation of human rights by bringing up various corresponding-terror expert, paradigm shift of workers related security area, and construct corresponding- terror education equipment as well as education content, it is not a special group's authority, should be continued by a following research. Academical area of terrorism's construction is necessary. You need to approach by private initiatively boldly with the academic world as an active mutual cooperation politically, culturally, socially, internationally, etc, rather than developing national institute initiatively. Also, in a following research, an academical research about a correlation of crime, war, terror should be done deeply, variously. It is necessary to establish an academic foundation of terror study.

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The Process of Occupational Socialization of Special Guard Firstly Appointed (초임 특수경비원의 직업사회화 과정 분석)

  • Park, Ok-Cheol;Kim, Tae-Hwan
    • Journal of the Society of Disaster Information
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    • v.7 no.4
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    • pp.316-327
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    • 2011
  • The purposes of this study are to investigate various experience factors that special guards firstly appointed calculate during the occupational socialization and suggest the preliminary data which is necessary to the establishment of educational service strategy of preliminary special guard and security guard. So, in-depth interviewing and ethnographic study were conducted for 4 special guards firstly appointed. As the result, the occupational socialization process of special guards firstly appointed are quickening period, preparatory period, adaptation period and conflict/maturity period. The first, quickening period is a decision of family background, exercise experience and university entrance. The second, preparatory period is certificates and mentor of department vision, university curriculum and occupational preparation. The third, adaptation period is occupational specialty, occupational professionalism, occupational satisfaction, motivation and company colleagues. The forth, conflict/maturity period is job stress, turnover, conflict in company, efforts for self-development and prospect of job. Therefore, this study will be able to be applied as a guide for special guard's performance improvement and provide educational preliminary data for following-up studies.

Mobile Jeju Tourism Culture Contents based on Interactive Storytelling (인터랙티브 스토리텔링에 기반한 모바일 제주관광문화콘텐츠)

  • Youn, Mi-Jin;Kim, Do-Kyoung;Hur, Chi-Hoon;Ko, Jae-Ho;Kim, Ju-Young;Yoo, Min-Young;Jung, Mun-Ik;Chun, Sung-Su;Cho, Jung-Won
    • Proceedings of the KAIS Fall Conference
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    • 2006.05a
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    • pp.143-146
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    • 2006
  • 좁은 국토와 한정된 자원, 주변 국가와의 외래 관광객 유치 경쟁의 심화 등의 이유로 관광산업의 지속적인 발전이 힘들다는 전망이 대두되고 있다. 따라서 날로 다양해지는 관광소비자의 욕구를 정확하게 분석하고, 국내외 관광시장의 흐름을 파악해야 하며, 이러한 관점에서 분석한 결과, 국내 관광지에는 관광객을 유혹할만한 정보를 얻기 힘들고, 이미 통용되고 있는 관광정보 또한 기본적이고 단순한 정보에 지나지 않음을 알 수 있었다. 이에 본 연구는 이야기가 있는 관광지의 정보를 제공하여 보다 흥미 있는 관광정보를 제공하고, 여행자 개개인의 적극적 참여를 유도하기 위해 콘텐츠에 이야기, 애니메이션 및 게임을 제공하고, 주변상점과의 제휴를 통해 상호작용이 가능한 콘텐츠를 개발하였다. 또한 모바일 기기를 기반으로 하여 칼라코드, SMS등의 이용으로 보다 흥미롭고 사용이 편리한 콘텐츠를 개발하고자 노력하였으며, 캐릭터를 개발하여 과학적인 마케팅 전략의 수립으로 지속적인 제주관광발전을 도모하고자 하였다.

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Association between Festival Service Evaluation Attribute and Behavior Intention of Visitors -For Chungbuk Jincheon Cultural Festival- (축제 서비스 평가속성이 방문객 행동의도에 미치는 영향 -충북진천문화축제를 중심으로-)

  • Baik, Un-Il
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.547-555
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    • 2013
  • This study aims to examine association between festival service evaluation attribute and behavior intention of visitors and research satisfaction with festival, second visit and recommendation intention, ultimately in order to suggest measures to establish market strategies. The study was conducted as follows. First, a total of 360 pieces of questionnaire were distributed from October 14 to 16, 2011 and a total of 335 pieces were collected. Except 15 pieces without responses, 320 were used for the study. Second, in service evaluation elements, program, facility and performance review had positive impacts on the satisfaction and second visit. All evaluation elements also positively affected recommendation intention. Third, in association between demographic features and satisfaction, second visit and recommendation intention, while the satisfaction positively influenced bringing a friend, it negatively influenced academic background and income. In addition, residence and job gave a positive affect on second visit, while income, bringing family and first visit gave a negative effect on the second visit. Last, age, academic background, income and bringing family gave a negative effect on recommendation intention.