• Journal of Industrial Convergence
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• v.20 no.11
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• pp.177-184
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• 2022

This study verified the moderating effect of the influence of the reference group on the effect of socio-cultural attitude toward appearance and appearance complex on semi-permanent makeup satisfaction. To this end, a survey was conducted on 210 people who had undergone semi-permanent makeup and the results were obtained. The results were analyzed through the SPSS program, and the results are as follows. The recognition of the social importance of appearance among social-cultural attitudes toward appearance had a significant effect on satisfaction with the procedure. The self-conscious appearance complex had a significant effect on the satisfaction with the procedure. It was found that the influence of the reference group had a moderating effect on the effect of internalization, which is a social-cultural attitude toward appearance, on the satisfaction with the procedure. showed Both the appearance complex caused by others, the appearance complex, and the self-conscious appearance complex showed a moderating effect of the reference group effect in the effect on the satisfaction of semi-permanent procedures. Lastly, it was found that the higher the satisfaction with the semi-permanent procedure, the higher the number of additional treatment in the future.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.4
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• pp.528-539
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• 2014

This study analyzed the influence of self-construal on sociocultural attitude toward physical appearance, body satisfaction, and appearance management behavior through a structural equation model. The empirical study was based on the response of 369 adult females between the ages of 20 and 49 in Seoul. Self-construal was presented as an independent self-construal and interdependent self-construal, respectively. The sociocultural attitude toward physical appearance as an intermediate variable in the research model was composed of two sub-factors that included internalization and awareness. The other (body satisfaction) was measured by two factors (body and face). Appearance management behavior (as a final outcome variable) were composed of various factors that included clothing concern, skin care, hair care, and weight training. The findings of this study were: 1) the effect of independent self-construal on the sociocultural attitude toward physical appearance was not significantly meaningful; however, interdependent self-construal influenced it positively. 2) Sociocultural attitude toward physical appearance appeared to have a negative effect on body satisfaction. 3) The body satisfaction also had a negative effect on appearance management behavior in this study.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.123-136
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• 2021

The Palace Museum Cultural Creative Products on Attitude and Purchasing Intention. Online surveys were conducted on consumers who had consumed Cultural and Creative Products of the Palace Museum in the past. There were 305 valid questionnaires empirical survey was analyzed. The results of the study are as follows. First, it was found that all three variables of Consumer Perceived Value had a significant positive effect on product Attitude. Second, among the three variables of Consumer Perceived Value, the Cultural Educational Value did not significantly affect the onsumer urchasing ntention, but other variables had a significant positive effect on the Consumer Purchasing Intention. Third, it was verified that Attitude has a positive effect on Purchasing Intention. Fourth, it was found that there was a partial mediating effect of the Attitude between the Perceived Value and the Consumer Purchasing Intention. According to the research results, while maintaining the cultural identity of cultural and creative products, it is necessary to adopt reasonable methods to maximize the sense of enjoyment and comfort, enriching the daily use functions and rationalizing the price standards.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.762-772
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• 2021

This study examined the influence of viewing motivation of the Korean wave video content on viewing attitude, national image of Korea, and behavioral intention among users of the Chinese online video platform, 'bilibili.' Using an online questionnaire, a total of 355 copies were collected. The data were analyzed using structural equation modeling. The findings indicate that the four items of viewing motivation (i.e., entertainment, information, relationships, and vicarious satisfaction) exerted a positive impact on the viewing attitude, while real-time discussion showed no significant impact on it. In addition, viewing attitude exerted a significant positive impact on the national image of Korea, which in turn showed positive influences on the behavioral intention (i.e., visit intention, WOM intention). This study contributed to expand the literature by discussing the Chinese major online content platform, Korean culture, and visit intention to Korea focusing on the Korea wave content. A series of theoretical and practical implications were discussed along with the directions for future research.

• Korea Science and Art Forum
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• v.21
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• pp.117-129
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• 2015

The purpose of this study was to examine attitude of cultural events that affect participation satisfaction and loyalty of cultural events. Although cultural events are increasingly important with its positive impact on event participants, the existing literature on cultural event is sparse. This study, thus, investigates moderating effects of cultural events' involvement in a relationship between attitude of cultural event and participations' satisfaction and loyalty to understand the thoughts and attitude of participants. The survey was undertaken of participants to cultural events in Seoul, resulting in 513 valid responses. Through statistical analyses of factor analysis, multiple regression and hierarchical regression, four different factors of cultural event attitude were identified and those factors affect participation satisfaction and loyalty of cultural events. The results of this study provided support that there were moderated effects of cultural event involvement in the relationships between cultural event attitude and satisfaction and loyalty. More theoretical and practical implication were discussed in the conclusion.

• Korean Journal of Culture and Social Issue
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• v.18 no.2
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• pp.191-213
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• 2012

The purpose of this study was to examine the differences of the explicit and implicit attitudes towards the elderly according to age and gender. For this research, 64 college students and 64 older people completed Explicit Attitudes Rating Scales (likability/ trustfulness/ companionship/ group membership), Explicit Preference Test, and Young-Old Implicit Association Test. The college students presented in-group preference and out-group bias on both explicit and implicit level whereas our-group favoritism was presented in the older participants on both explicit and implicit level, which meant the older participants preferred the young to the old. In both the groups, however, there were no significant correlations between explicit and implicit age attitude. In addition, college students showed an explicit preference for the old over the older participants whereas only interaction effect(age and gender) was appeared on implicit preference toward older people. The theoretical and practical implications and limitations of this study were discussed.

• Korea Science and Art Forum
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• v.37 no.2
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• pp.205-217
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• 2019

This study began with the focusing the growth of importance of cultural marketing and its successes by applying to branding in a phase in which the cultural production era has arrived after the industrial production era. This study aimed to reveal the effect of cultural marketing, which are used as marketing strategy in the tourism field, on brand attitude and awareness. Therefore, this study tried to investigate the brand equity and attitude in accordance with the cultural marketing factors by survey Chinese tourists visiting Korea. The result and contents of the study are as follows. First, it was confirmed that the research question on the possibility of market segmentation in accordance with cultural marketing factors; the market segments were classified as Cluster 1 general involvement perceived group, Cluster 2 high involvement perceived group, Cluster3 middle involvement perceived group. Second, it revealed significant differences on brand attitude among the segments; Cluster 2 showed high brand attitude and Cluster 3 showed average level on brand attitude. Third, it found a statistically significant differences in the perception of brand equity including perceived quality, brand awareness and brand image of tourism destination. In conclusion, this study was able to identify market segments in accordance with cultural marketing factors of tourism destination and revealed significant differences in the segments by brand attitude and brand equity. This could provide practical implication that various cultural marketing activities to generate positive results on brand equity and brand attitude and cultural marketing strategies is also needed to increase foreign tourists' awareness of these cultural marketing activities.

• Korean Journal of Culture and Social Issue
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• v.17 no.4
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• pp.435-459
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• 2011

The present study explored Korean parents' perceptions of and behavior toward game use among teenagers in Korea. A total of 600 Korean mothers of teenagers residing in Seoul and five other metropolitan areas participated in the survey. The survey was constructed based on five categories of variables, including the overall perception of games and game use, specific attitudes toward game use, cognitions about and attitudes toward game addiction, factors predicting parental monitoring of children's game use, and views and opinions about what needs to be done to promote healthy game cultures as well as to prevent problematic game use among teenagers in Korea. Results indicate that the respondents' overall perceptions of and attitudes toward games and game use are negative. In contrast, attitudes toward game use of the respondent's own child are contingent upon various comparison standards. Results also indicate that the respondents tend to overestimate the possibility that their own child is addicted to games, and their perceptions of game addiction are based on a narrow range of behavioral symptoms. Additional analyses indicate that parental monitoring of teenagers' game use can be predicted by the theoretical model driven from Ajzen(1991)'s theory of planned behavior. Finally, results also indicate that, in order to deal with the problems associated with teenagers' game use, proactive approaches to promote healthy game cultures as well as various initiatives to prevent problematic game use are necessary. Implications of the findings and future direction were discussed.

• Journal of Korean Academy of Nursing
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• v.12 no.1
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• pp.53-66
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• 1982

본문은 보건사업이용문제를 취급한 국내외의 문헌을 조사하여 사회인구학적. 경제적, 사회문화적(사회심리학적, 조직적 그리고 사회제도적）인 입장에서 보건사업이용문제를 어떻게 설명하는가를 보고저 했다. 사회인구학적 측면에서 볼 때 연령, 성별, 교육수준, 결혼관계, 직업별, 종교, 거주지, 가족의 크기 가족구성등의 요인들이 일면외 연구중에서 정도를 달리하며 보건사업이용에 영향을 미치고 있음이 밝혀지고 있다. 경제적 입장에서는 가구수입, 의료비, 의료보험비와 경제적지위에 관한 다른 여러가지 요인들이 직접적으로 보건사업활용행위에 영향을 주고 있으며 사회문화적 입장에서 생각할 때 보건사업이용행위는 사회계급과 문화적 가치, 인종적차이와 의료적 태도의 상이에 따라 크게 좌우되고 있음을 보여주고 사회심리학적으로서는 보건에 관한, 태도, 믿음 및 지식과 지병으로부터 오는 정신적 압박감과 환자와 의사간의 상호작용등의 요인들이 보건사업이용과 어떠한 상관관계를 가지느냐에 그의 초점을 두는 바 이러한 주요인들이 다소나마 보건사업이용행위에 영향을 가하고 있음을 관계문헌은 말해주고 있다. 조직적 견해로서는 보건사업구조의 어떠한 조직적 변화는 보건사업이용행위에 영향을 준다는 것을 전제하고 있으며 사회제도적 입장에서는 한 개인은 여러 요소들이 상호관계되어 있는 한 제도의 일부요소로 보고한 개인의 보건사업이용행위가 다른 관계된 요소들에 비해서 어떻게 영향을 받고 있는가를 밝히려 하고 있다. 끝으로 보건사업이용에 관한 조사연구자들은 이상에서 말한 여러가지 견해의 접근방법중 단순히 한가지 접근방법만을 접하지 않고 있으며 앞으로도 더욱 종합적인 접근방법에 의해서 보건사업이용에 관한 연구가 이루워 질 때 보다 의미 있는 결과를 얻을 수 있을 것이다.

• Proceedings of the Korean Fiber Society Conference
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• 1998.10a
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• pp.360-364
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• 1998

지금까지, 천의 주관적인 태평가는 역학적인 특성에 의하여 결정된다고 연구되고 있다. 특히 KES-FB 시스템은 천의 역학적인 특성을 통계학적인 방법으로 객관화한 소프트웨어이다[1], 대체적으로 직물에 비해 편성물은 측정의 어려옴, 지역적인 기후특성, 문화적인 차이 때문에 태를 평가하는데 적용하기 난해한 면이 있다[2]. 종합적인 태는 천의 사용 용도와 사람의 정신적인 특성에 대한 반영이 개입되어야 하므로 적용하기에 곤란하지만, 최근에 응용되고 있는 퍼지이론과 신경망이론을 통하여 전체적인 태평가가 가능하리라 본다. (중략)