• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.283-293
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• 2018

The purpose of this study is to examine the effects of psychological distances on the consumer attitudes related to new product advertising based on the construal level theory. In particular, this study intends to test the interaction effects among models' nationalities, the newness of new products and message types on the Chinese consumer attitudes toward the advertisements or products. Perceived cultural distances were also considered to have moderating role on the interaction effects. The results indicated that the fits of psychological distances led more positive attitudes. Consumers showed more positive attitudes toward abstract(vs concrete) advertising with foreign models. In the domestic model advertising, consumer attitudes were enhanced when concrete(vs abstract) messages were provided. The findings also demonstrate that the influences could be different according to perceived cultural distances.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.368-378
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• 2014

This paper is 1) to analysis how attitude of cross-cultural and personal traits affects on acculturation for foreigner students living in seoul, and 2) to suggest some guideline that can be helpful to fast adaption in college life and Korea living and also to utilize personal resource in organization. The findings are showed up as followed; The first, 'cultural distance' factor had high significant on 'social custom' in acculturation and also, two factors which are 'flexible culture' and 'recognition of cross-culture' affect on 'human relations' in acculturation. The second, 'flexible culture' factor and 'recognition of cross-culture' factor had influence on 'living satisfaction' in Korea. The third, foreign students who have length of stay less than 4 years had high recognized on 'social custom' and people who have length of stay 3 years come under 'traditional culture' factor. The fourth, an extrovert and female students had high recognized on 'human relationship' factor, and an oriental had high recognized on 'living culture' factor.

• Korean Journal of Heritage: History & Science
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• v.48 no.3
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• pp.120-137
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• 2015

This study aims to understand the ways in which experience programmes affect visitors' attitude at cultural heritage sites. Through a literature review, this study constructed measurement scales that specifically measure experience at the cultural heritage sites. Afterwards, this study measured visitors' experience, satisfaction, and attitude at cultural heritage sites. This study found that visitors experience fun, authenticity, leaning, and a sense of escaping/togetherness through the experience programmes. Second, authenticity, fun and learning influence their satisfaction in terms of their visit, whereas a sense of escaping/togetherness does not link to their satisfaction. Third, visitors' satisfaction is the key determinant in changing their attitude. Fun is the key determinant that directly influence visitors' attitude change, whereas authenticity is the key determinant that indirectly influence visitors' attitude change.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.452-461
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• 2010

This paper is to investigate the correlation between leadership and organizational culture, and is to find out the influence of leadership and organizational culture on employee's job attitude in hotel industry based on the survey data from 274 hotel employees working in 13 deluxe hotels in Seoul. As a result of empirical analysis, all leadership attributes(charisma/inspiration, service/consideration, reward) were correlated with organization culture factors(group oriented, stratified oriented, innovative oriented, rational oriented). And reward, service/inspiration were significantly influenced on employee's job attitude. As a whole reward based on compensation was more important attribute than other leadership attributes on organizational culture factors, employee's job attitude. And group oriented, stratified oriented culture were positively influenced on employee's job attitude.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.439-448
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• 2016

This study analyzed the influence of cultural empathy and analysis on the cultural sensitivity and understanding of multicultural education and the relationship between the attitudes and cultural empathy and understanding of multicultural education and the multicultural sensibility and attitudes of pre-service early childhood teachers. We conducted a survey on cultural sensitivity, multicultural education and understanding attitude among Early Childhood Education College and enrolled 165 infants with pre teachers in pre-service early childhood teachers who are able to sympathize with cultural areas of the Y. The data were subjected to Pearson correlation analysis with multiple regression analysis performed using the SPSS 21.0 program. From the data analysis, first, cultural empathy and multicultural sensitivity showed a significant positive correlation with understanding and attitudes of multicultural education pre-service early childhood teachers. Second, cultural empathy of the pre-service early childhood teachers was a significant variable for predicting the susceptibility multicultural, multicultural education and understanding attitude. Since cultural empathy can change according to various factors, future investigation of these factors is needed to increase the cultural sensitivity of pre-service early childhood teachers by conducting follow-up studies that apply these findings to educational programs. Cultural empathy shouldn't be limited to multicultural education or simply a means to access the field of experiencing the arts, but should be expanded to include research in teaching and learning on how cultural empathy can be applied to the overall educational curriculum.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.981-992
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• 2023

This study, the effect of organizational culture perceived by millennial Naval Personnel working on naval ships on organizational citizenship behavior was empirically analyzed. First, it was found that OC(group/hierarchy) had a positive effect on OCB. Second, affective commitment plays a mediating role in the relationship between OC(group/hierarchy) and OCB. It was confirmed that organizational culture has a direct effect on OCB, but also indirectly through affective commitment. Third, Coworker social loafing had a negative moderating effect in the relationship. Therefore, in order to improve organizational citizenship behavior, it is necessary to improve a balanced organizational culture suitable for changes in the organizational environment, Strengthen the key influencers for organizational members to affective commitment themselves in the organization, and promote improvement in social loafing.

• Journal of Convergence for Information Technology
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• v.10 no.10
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• pp.161-173
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• 2020

This study tries to examine the effects of multicultural adolescent's ego-resilience, biculture acceptance, bullying, and parenting attitude on their intention of school dropout. To do this, the subjects(n=1,347) extracted from the 5^th year of the Multicultural Adolescent Panel Survey were analyzed by using hierarchical regression analysis. The founded results are as follows. First, multicultural adolescent's strong ego-resilience, biculture acceptance and positive parenting attitude decreased their intention of school dropout. Second, multicultural adolescent's bullying had no effect on it. Third, negative parenting attitude increased multicultural adolescent's intention of school dropout, playing the most significant role in the change of their intention of school dropout. On the based of findings, the study suggested various the programs to prevent multicultural adolescent's intention of school dropout which can be practiced in the field service.

• Journal of vocational education research
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• v.29 no.3
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• pp.1-21
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• 2010

Preservice teachers should learn the knowledge and skill necessary to meet intellectual, social and personal needs of students with culturally diverse background. Thus this study was to examine preservice teachers' attitudes and perception about multicultural education. The participants of the study comprised of 297 preservice teachers who were in the teacher preparation course. The questionnaire items consisted of 36 statements. The data were analyzed by factor analysis, correlation and t, F test. The results are as follows. First, on the basis of above, with respect to the reliability data, it is apparent that preservice teacher survey is adequate1y reliable. Second, needs of multicultural education and attitudes about cultural diversity of preservice teachers showed the positive correlation. Third, personal attitudes of preservice teachers about multicultural diversity were generally positive. Fourth, preservice teachers' expectation about the adequacy of curriculum in teacher preparation was low in compared with other factors. Attitudes about cultural diversity and attitudes preventing multicultural education showed the negative correlation. Based on this results, multicultural education should be reflected in the curriculum to meet diverse needs of preservice teachers. And teachers' attitudes and beliefs have an impact on their behaviors in the classroom, teachers preparation program for changes of their attitudes and beliefs should be developed.

• Journal of Korean Library and Information Science Society
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• v.45 no.4
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• pp.253-276
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• 2014

The diversification of Korean society with a large influx of migrant workers, international marriages, and international students calls for an attention to the importance of cultural competence of Library and Information Science sector in order to respond effectively and appropriately to the needs of immigrants who have diverse cultural backgrounds. In regard to these circumstances, this study is designed to develop the components of cultural competency needed by librarians. For this, this study collected its data through literatures review and interviews with librarians who are implementing services for immigrants in multicultural libraries and with experts who have experienced researches based multicultural services or involved with the management of multicultural families and migrant workers. As a result, the cultural competency components emerging from literatures review and interviews were divided into three parts ; multicultural attitude, multicultural knowledge and multicultural skills. And detailed components of three parts of cultural competency were specifically multicultural attitude, knowledge of multicultural groups, knowledge of multicultural services, development of collections, programs, and services, service delivery, language diversity, and professional education and workforce diversity.

• Journal of the Korea Convergence Society
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• v.10 no.1
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• pp.361-370
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• 2019

This study is a descriptive survey study conducted to prepare basic data to help improve the overall relation between Holistic nursing attitudes and Cultural competence of nursing students by identifying general characters. According to the study, Holistic nursing attitudes were related to general characters such as satisction with major and grade result. Holistic Nursing attitudes were high when participants agreed to pursue or adopt non-scientific forms of mediation if clients requested such, or responded positively to learning complementary alternative treatment during undergraduate education. Holistic nursing attitudes and Cultural competence was a positive correlation. In control of general characters, Cultural competences influenced have affected the increase in Holistic nursing attutudes. It is consicered necessary to provide education based on awareness of the attitudes to about Holistic nursing.