• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.426-438
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• 2016

The purpose of this study was to examine whether or not social media could have influence upon diplomatic activities and become effective means of diplomatic communication, focusing on the communication channel of public diplomacy. Study subjects were 301 foreigners from 42 countries in 7 continents, and influencing relationship among the fondness of social media-utilized public diplomacy cultural contents, country images and country brands was examined, together with its effectiveness. The results attained are as follows: First, all independent variable except interactivity and immediacy had significant influencing relationship with the fondness of public diplomacy cultural contents. Second, the fondness of public diplomacy cultural contents had significant influence upon country images, whereas country images had significant influence upon the fondness of country brands and the loyalty of country brands. Based on study findings, the influence of social media as effective means of communication of public of diplomacy policy in the 21st century was confirmed. In addition, This study contribute to expansion of public diplomacy research area from pre-exisiting study and provide basic information to future activities.

• Analyses & Alternatives
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• v.8 no.1
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• pp.111-135
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• 2024

This paper classifies the main directions of public diplomacy as 'sender-centered public diplomacy' and 'receiver-centered public diplomacy' and attempts to conceptualize them in the initial stage. In the process, the paper evaluates the specific cases and performance of 'receiver-centered public diplomacy' for posts uploaded by the U.S. Embassy in Seoul on SNS (Facebook) over the past year in 2021. Receiver-centered public diplomacy aims to win the favor of foreign citizens by introducing and experiencing the culture and specificity of the other country. As a result of the analysis, the U.S. Embassy in Seoul is striving to win the favor of the Korean people by directly introducing and experiencing Korean major issues and trends as well as Korean traditional culture such as kimchi and traditional liquor. Furthermore, it can be seen that the values and policies pursued by the United States are effectively promoted through this method. Korea's public diplomacy, which is still in the 'sender-centered', needs to establish a more effective strategy by referring to the case of the United States.

• The Korean Publising Journal, Monthly
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• s.138
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• pp.10-10
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• 1993

국제정치의 논리와 구조, 한국외교정책의 현황.전망을 다루고 있는 이 책들은 외교정책 결정 과정에서의 내적요인에 대한 분석의 결여라는 한국 국제정치학의 한계를 극복한 것으로 평가된다. 국제정치학 주요이론을 소개.평가하고 구체분석도 행함으로써 이론과 실제를 잘 조망하고 있다.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.1-18
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• 2016

This study analyzed the reports of Korean and Chinese newspapers on the foundation of AIIB from the viewpoint of public diplomacy. The results showed that Chinese newspapers reported the government's statements and opinions and played as a means of conforming to the purposes of public diplomacy. Chinese newspapers employed the media paradigm of Instrumentalism among three paradigms of public diplomacy, which was due to ownership structure of the press. In the case of Korean Newspapers, they adopted paradigms of culturalism and professionalism. However, they verged to culturalism in terms of lack of discourse struggle due to few in-depth reports of the effects of national economy of AIIB.

• Journal of Appropriate Technology
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• v.6 no.2
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• pp.103-114
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• 2020

Appropriate technology could be viewed in light of the framework of public diplomacy in which different countries and peoples interact with the environment and demand of residents in developing countries abroad. Korea has been relatively recently participating in public diplomacy since the effectuation of public diplomacy law in 2016, and tends to focus on cultural areas such as the Korean Wave. In this regard, this study compares the current state of public diplomacy in science and technology with major foreign countries and consider Korea's strengths, potential for development and evaluation management. The framework of public diplomacy may provide an opportunity to seek systemic cooperation in appropriate technology.

• 프린팅코리아
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• s.44
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• pp.54-56
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• 2006

12년 전부터 문화산업의 전방에서 활동해 온 한.카자흐스탄 친선협회가 지난 시간의 놀라운 성과의 더불어 이제 중앙아시아 5개국(카자흐스탄, 우즈베키스탄, 타지크스탄, 키르키즈스탄, 투르크메니스탄)을 아우르는 '한-중앙아시아 교류'로 거둡났다. 2006년부터 새롭게 도약하는 교류협회의 활동을 돌아본다.

• The Korean Publising Journal, Monthly
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• s.303
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• pp.9-9
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• 2001

• KLA journal
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• v.51 no.7
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• pp.68-75
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• 2010

• 프린팅코리아
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• v.10 no.7
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• pp.114-117
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• 2011

문화재청(청장 최광식)이 유네스코 세계기록유산으로 등재 신청한 '일성록'(국보 제153호)과' 5.18 민주화운동기록물'이 2011년 5월 25일자로 영국 맨체스터에 열린 제10차 세계기록유산 국제자문위원회에서 유네스코 세계기록유산으로 최종 등재됐다. 또한 문화재청과 외교통상부는 제11차 세계기록유산 국제자문위원회를 2013년 한국에서 공동으로 개최할 계획이다. 이번 등재로 한국은 총 9개의 세계 기록유산을 보유하게 됐으며, 이는 아시아에서는 첫 번째, 세계에서는 다섯 번째로 많은 국가에 해당한다.

• The Korean Publising Journal, Monthly
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• s.245
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• pp.16-17
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• 1998

통일에 대한 열망이 그 어느때보다 높아지고 있다. 새정부의 '햇볕정책', 금강산관광의 실현 등으로 통일의 꿈은 더욱 가시화하는 듯하다. 서점가에는 통일 관련서들이 속속 이어지며 독자의 손길을 기다리고 있다. 이들 책은 통일정책을 역사적으로 고찰하면서 새로운 통일안을 제시한 정책서를 비롯하여 통일문제를 경제적인 측면에서 분석한 통일경제서, 북한의 외교정책을 중심으로 남북관계를 조명한 학술서 등 다양하게 출간되었다. 통일 관련서들을 분야별로 소개한다.