• 프린팅코리아
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• v.11 no.1
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• pp.74-79
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• 2012

대한인쇄문화협회(회장 김남수)는 구랍 1일부터 3일까지 3일간에 걸쳐 문화체육관광부의 국고 지원을 받아 인쇄물 신규 해외시장 개척과 선진국의 고품질고부가가치 인쇄시장을 파악하고 공략하기 위해 '2011 일본시장개척단'을 파견하여 상담회를 도쿄 신주쿠에 위치한 미시바빌딩에서 개최했다. 이번 일본시장개척단의 파견은 정부사업으로 운영되고 있는 인쇄수출센터가 추진한 주요사업의 하나로 대한인쇄문화협회 김남수 회장을 단장으로 동방인쇄공사, 두성칼라, 새한문화사, 아시아프린팅, 영인정보시스템, 청아문화사, 청우, 타라티피에스의 8개사, 13명을 비롯하여 인쇄문화협회의 임직원을 포함한 16명으로 구성되었으며 일본에서는 현지 스텝 13명이 추가적으로 시장개척단을 지원했다. 이번 개척단은 수출시장에 처음으로 관심을 갖고 참여하는 업체와 기존의 수출경험이 많은 업체들이 비슷한 비율로 구성이 되어 많은 경험과 패기가 조화를 이룬 가운데 경쟁보다는 서로를 보완할 수 있는 분위기를 조성한 시장개척단이라는 평가를 받았다.

• Korean journal of communication and information
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• v.35
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• pp.7-35
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• 2006

As neoliberal Globalization is reinforced, the debating of international stage about cultural market is heated up. People who insist market opening claim that cultural product has to be handled in condition such as other goods. However, the dissenter of cultural market-opening assert 'cultural exception' in goods trade because culture affects in individual and community consciousness and identity. The dispute encompassing cultural market raise the concept of Global Governance which presents theoretical frame about international society's decision-making and administration. Thus, this article explore international norms which encompass cultural market and its stakeholder through Global Governance frame. Specifically, first, this article review the theory of Global Governance. Second, this article examine international norms such as WTO, GATT, GATS, and also study its opponent who advocate 'cultural diversity'. Consequently, this article argue that the debating and conflict about cultural market should be resolved, not by hegemony state, by Global Governance frame which all stakeholder take part in.

• International Area Studies Review
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• v.13 no.1
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• pp.341-367
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• 2009

This study is aimed to analyse the performances and market positions of Korean products at the Central and South America where recently come into the spotlight for the emerging markets with FTA. The main problems were not the communication or geographical distance but the faint Central and South American specific support of the government and indifferent market approaching concepts. New cultural merchandising approach, Korean enterprise can maintain the competitive advantage against with chinese low products which is main opponent in this market. In order to achieve the close cultural approach, Korean enterprise should use the 'elite groups' in the Central and South america whom are multi cultural leaders in there and also needs to use the Korean CQO merchandisers in the Central and South America. And the new FTA with rest of countries in the Central and South America more aggressively will be the inmost objet of maintaining competitive advantage and we could change the concept of the this market from 'big indifferent market' to 'strategic market' as a hopeful market for achieve the diversification of export.

• 프린팅코리아
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• s.39
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• pp.74-75
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• 2005

우리나라의 출판시장이 불황을 거듭하고 있는 것과는 대조적으로 세계 주요국ㄱ들의 출판시장은 지난해 소폭이나마 성장한 것으로 나타났다. 대한출판문화협회가 최근 발행한 '2005출판연감'에 따르면 일본 중국 프랑스 러시아 미국에서는 출판시장이 커지고 매출도 증가한 것으로 집계됐다. 다만 독일에서는 불황이 심각한 것으로 분석됐다. 다음은 출판연감에 게재된 각국의 출판동향이다.

• 프린팅코리아
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• v.12 no.1
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• pp.54-57
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• 2013

대한인쇄문화협회(회장 김남수)는 지난해 11월 29일부터 12월 1일까지 3일간에 걸쳐 문화체육관광부의 국고 지원을 받아 인쇄물 신규 해외시장 개척과 선진국의 고품질 고부가가치 인쇄시장을 파악하고 공략하기 위해 '2012 일본시장개척단'을 파견했다. 수출상담회는 도쿄 고탄다에 위치한 유포트호텔 세미나실에서 개최됐다.

• Korean journal of communication and information
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• v.35
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• pp.87-113
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• 2006

This study aims to theoretically examine the validity of argument that market-opening will improve the audience welfare of media and cultural contents. To accomplish its purpose, first of all, this study classifies the spectrum of approaches on cultural market-opening in Korea. Then, it examines, by the concept of public goods, whether market-opening can bring on economic gains for audience as consumer. Finally, this study inspects the profit and loss for audience as citizen which will be brought on by market-opening on the grounds of democratic value. As a result of this study, the improvement of economic efficiency and competence, the expansion of consumer‘s choices, the preservation of cultural value that the positive approach on market-opening is promising cannot be justified theoretically and logically. Therefore, at least in theoretically, the conclusion that market-opening cannot improve the audience welfare is deduced. However, the objection of market-opening cannot be related to the distorted protectionism of nation culture. On the contrary, this study suggests the condition of market-opening debate must be a opportunity to reconsider and reform of cultural diversity in Korea.

• 프린팅코리아
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• v.14 no.3
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• pp.96-101
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• 2014

대한출판문화협회와 한국출판연구소는 최근 제66회 출판포럼에서 '한국 출판의 위기 극복방안 대토론회'를 진행했다. 대토론회 발제중 고경대 문화유통북스 출판정보연구개발팀 연구원이 발표한 '문화유통북스의 통계로 본 현 단계 과제'를 게재한다.

• Asia Marketing Journal
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• v.5 no.1
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• pp.67-94
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• 2003

기업성과에 대한 마케팅 공헌에 관한 기존 연구의 노력은 시장지향성과 마케팅전략의 영역에서 많이 수행되어 왔다. 최근 들어 두 영역의 개념들을 통합하여 성과에 미치는 마케팅의 영향력을 살펴보려는 노력이 등장하고 있다. 본 연구는 이러한 통합연구의 흐름에 일조할 목적으로, 시장지향적 문화와 마케팅전략과정 (Marketing Strategy Making Process)을 기업의 마케팅역량을 구성하는 차원으로 제기하고 관련문헌 고찰에 기반하여 시장지향적 문화가 마케팅전략과정을 동인(動困)하는 관계를 설정하고, 기업관리자를 대상으로 한 실증조사를 통하여 이러한 관계를 증명하였다. 구체적으로 시장지향적 문화는 성과에 직접적으로 영향을 미침과 동시에 마케팅전략과정을 통하여 간접적인 영향도 미치고 있음을 밝혔다. 즉 성과를 제고시키기 위하여 기업은 시장지향적 문화의 토대 위에서 충실한 마케팅전략과정을 이행해야 할 것이다.

• Science of Emotion and Sensibility
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• v.7 no.1
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• pp.83-95
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• 2004

Market globalization rapidly has changed market environment. So, in this study, we suggest global design process for many global companies which try to get global competitive advantages over through design. We create a new frame of study for global design as examining the circulative causal sequence structure of global consumer culture, global design, and global segment consumers in the meaning structure of global consumer culture and movement. And, with the new frame of study, the purpose of this study is to propose global consumer culture-based global design process for preference design. For the purpose, we reviewed global segmentation market, global consumer, global consumer culture and global design. And to search the circulative causal sequence structure, we applied to the theory of cultural movement structure by McCraken to constitute the frame of this study. For the empirical research, we focused on global teens consumer culture as the second data. Finally, we suggested global consumer culture-based global design strategy and discussed our future study.

• Review of Culture and Economy
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• v.20 no.3
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• pp.61-85
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• 2017

It is recognized universally that international cultural exchanges have the potential to weaken ethnic rivalries and conflicts and promote cultural diversity rather than commercial interests. However, there are often cases in which these exchanges are transformed into private businesses with a great success in markets due to changes in cultural consumption patterns. This research aims to analyze the performance of international cultural exchanges and to develop a policy model that can guide the overseas market performance for Korean traditional performing arts. This study analyzes domestic and foreign cases for comparison. The domestic case is drawn from the research report published by Korea Arts Management Service and the foreign case is Ireland's Riverdance. The results of this study indicate that the policy political model in which a traditional culture may be translated globally with innovative performing activities has the potential to raise market performance overseas.