• Archives of design research
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• v.18 no.1 s.59
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• pp.253-262
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• 2005

In suddenly changing multimedia periods, department store not only plays the role of local culture centre but also meets keen competition in working out marketing strategies, especially in the field of differentiating Promotion Surroundings Image, in order to cope with the varied consumers' pattern according to customers' pursuing new lifestyle. In particular, cosmetic stores located in the first floor of the department store have high sales rate in spite of its comparative small area, because cosmetic stores have been much essential to women's daily life who are very strong for desiring the Beauty and also in them men's buying trends have been upwards speedily. The color and P.P.(Point of Sale Presentation) of the cosmetic store design are preferred after the quality and the price of the goods, staff's services by this survey of female clients' attitude to buy cosmetics at department store in Seoul. So that cosmetic companies seem to be needed to offer the differentiated color code in each brand and display the goods' P.P.(Point of Sale Presentation) intensively to promote the sales effectively. This thesis aims at suggesting the way how cosmetic firms get and enhance their goods' competitiveness when they develop their visual merchandising strategy by considering each brand's attribute and customers' life style by age, preference factors for buying the goods through showing high qualified sonics in their differentiated displayed stores.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.267-272
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• 2006

The motion-graphic have been a more important factor in image illustration and typography since the development of visual culture was advanced. Therefore the visualized case of intented content with the creative typography is easily seen in television CF, movies and web pages. They suggest that variable factors such as language, time, shape, motion, color and sound should be applied and produced to motion typogaraphy. But the physiologic features as sex, age, health status, illness and physical size have an important effect in the communication process. So, the more effective result were gained than the fast-developing other mass media if these features were applied to the motion typography with semi-language speciality.

• Journal of the Korean Society of Costume
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• v.56 no.8 s.108
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• pp.95-112
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• 2006

This study examines the Korean traditional and characteristic coloring through the color of Korean traditional embroidery. This research gives the chance to establish the cultural identity of Korea and presents the aesthetic standard of color images. Also, practical use of Korean traditional colors through this study provide opportunities which develope cultural merchandise in the world. were chosen as the references to analyzed the Korean traditional colors through gungsu: court embroidery, buddhist embroidery, everyday embroidery and clothing embroidery. Because this book published in commemoration of '20th General Conference and 21th General Assembly of ICOM' in 2004, which presented excellence of Asian culture. The color of these works were divided by 'Pantone Solid Color Chips' which organized by CMYK color system and categorized by Obangsaek. 'Gungsu' had vivid and splendid color sense which used strong and bright colors and 'buddhist embroidery' had mild and mysterious feelings which used low saturation.'Everyday embroidery' used the red color group frequently and 'clothing embroidery' had brighter colors comparing to other embroidery groups. The 'Chung(blue)' group had diverse color tone rather than one-tone color. This means that Koreans prefer the 'Chung' and used it regularly, also this color symbolized the racial characteristics. Even though 'Whang(yellow)' was prohibited because the color for emperor, in the case of embroidery, there were a variety of yellow colors from 'gold' to pale yellow and grayish yellow. The arrangement of colors in 'gungsu', tone on tone, complementary and bicolore coloring was used mostly which presented a strong and elegant color sense. On the other side, 'buddhist embroidery' used tonal coloring which gave gentle and noble feeling. 'Everyday embroidery' presented separation and accented coloring which was the example of common people's humor and originality. In the case of 'clothing embroidery', there was dominant lightness, separation, tone on tone and camaieu coloring which added gorgeousness in Korean traditional clothing.

• Journal of Digital Contents Society
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• v.15 no.6
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• pp.751-761
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• 2014

Color deficient people do not have sufficient discernment for the colors with low saturation and brightness and at the same time express their negative emotions regarding emotion distortion. The purpose of recovering the distortion of the vision which is the basis for emotion is to increase positive emotions rather than negative ones that those with color vision deficiency feel when they experience digital culture contents. Contrast increases saturation and brightness by differing the direction of their conversion and by doing so, delivers emotion distortion such as dynamic vs. static and vivid vs. somber that the original images intend to convey to those with color vision deficiency by reducing such a contrast. In this respect, this study proposes a contrast-based color conversion method to convert saturation and brightness in the zone of color conversion and identifies if this method can reduce emotion distortion by using color conversion simulation and user test.

• Journal of Game and Entertainment
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• v.2 no.2
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• pp.61-69
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• 2006

Along with advance in visual culture, the importance of motion graphic has been increasingly emphasized day by day, which can maximize information delivery using image illustration and typography, graphic factors of images. In addition, we can easily see increasing cases where what a designer intends is visualized using creative typography in diverse mass media such as TV commercials, movies or web. Thanks to the effects of this trend, various ways of manufacturing works have been proposed in the field of motion typography by applying diverse factors including verbal ones, time, form, motion, colors, and sound for the purpose of expressing formless semantic notions through visual form of typography. However, physiological features such as sex, age, health status, pathological conditions, and body size can have a bigger effect on the process of real communication. Therefore, if property of quasi-verbal sound can be reflected appropriately in motion typography where communication is expressed only by visual form, it can enable people to understand what a designer intends faster and more exactly.

• Journal of Communication Design
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• v.63
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• pp.336-347
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• 2018

Nowadays, in Korea, the number of campers is increased over 5 million. Many Korean camping brands have excellent qualities however, a lot of times weak brand identities to be globally known. The purpose of this study is to provide helpful sources to have strong brand identities, add more values based on related word research from big data and market research. The data is to be analysed by sensible & cognitive approaches. The keywords for the sensible research are 'camping, camp, camping brand, and camping design'. Then 17 representative oversea brands and 10 Korean brands were analysed for the market researches. From related word research from big data, we can find out the thinking process of potential consumers, how people communicates to exchange information, and what can be the sources to add brand values. Also from the market researches, we were able to find that successful brands have distinctive brand identities, stories, logos with representable colors and they continuous produce signature designs and own way of color matching.

• Journal of Convergence for Information Technology
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• v.11 no.11
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• pp.256-265
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• 2021

The purpose of this study is to empirically identify the effect of women's motivation for choosing makeup colors on their perception of physical attractiveness and self-respect. Participants in this study were surveyed through questionnaires for 256 employees in Seoul and Gyeonggi-do, and the collected data were analyzed in depth using statistical analysis methods of frequency analysis, factor analysis, and multiple regression analysis. The results derived through a series of research procedures are as follows: First, the motivation for women in the workplace to choose makeup colors showed a statistically significant influence on physical attraction perception. Second, the motivation for women in the workplace to choose makeup colors showed a statistically significant influence on self-esteem. Third, office workers' perceptions of physical attraction had a statistically significant impact on self-esteem.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.291-303
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• 2019

For cities with ancient buildings at core areas, night lighting is an effective means to demonstrate their history and culture. In this regard, night scenes of these ancient buildings are evaluated from multiple aspects, such as color rendition, brightness ratio affected by ambient light and technological realization of lighting facilities. This study builds a visual evaluation system for night scenes of ancient buildings based on three dimensions, namely ancient architecture carrier performance, visual perception and technological realization, and explains specific evaluation sub-criteria one by one. In addition, this study adopts Analytic Hierarchy Process (AHP) to analyze the impact of each sub-criteria item on the weight of the whole evaluation system, and conducts a consistency test to show that the evaluation system meets the reasonable requirements of hierarchy setting. Moreover, relative importance of each sub-criteria item may be determined based on their corresponding weights.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.463-469
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• 2021

The aesthetic value of Korea is rising in various fields through the use of designs using Korean materials. Korean materials contain oriental ideas and are widely used as materials for design development due to the uniqueness of its form. The purpose of this study is to present basic data of nail art design differentiated nail art designs required at the nail art industry site by producing nail works using Korean materials. Accordingly, We proceeded on the basis of theoretical consideration and empirical research for the development of nail art design, a field of beauty in this study, and made a Korean and unique nail art design work using the Four Gracious Plants. For this purpose, we considered theoretically the characteristics of nail art and the Gracious Plants, and made nail art design works derived from empirical research. The work was analyzed by color, texture, and design elements of form. Therefore, the mixed method of Nail Art and the Gracious Plants, which is the core of this study, is considered to be meaningful in laying the foundation for creative nail art design development.

• Archives of design research
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• v.19 no.1 s.63
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• pp.253-262
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• 2006

Research of color has been developed and also has raised consumer desire through changing from a tool to pursue curiosity or beauty to a tool creating effects in the 20th century. People have been interested in colors as a dynamic expression of results since the color TV appeared. The meaning of colors has been recently diversified as the roles of colors became important to the emotional aspects of design. While auto colors have developed along with such changes of the times, black led the color trend during the first half of the 20th century from 1900 to 1950, a transitional period of economic growth and world war. Since then, automobile production has increased apace with the rapid economic growth throughout the world and automobiles became the most expensive item out of the goods that people use. Accordingly, increasing production induced facility investment in mass production and a technology leveling was achieved. Auto manufacturing processes are very complicated, auto makers gradually recognized that software changes such as to colors or materials was an easier way for the improvement of brand identity as opposed to hardware changes such as the mechanical or design components of the body. Color planning and development systems were segmented in various aspects. In the segmentation issue, pigment technology and painting methods are important elements that have an influence on body colors and have a higher technical correlation with colors than in other industries. In other words, the advanced mixture of pigments is creating new body colors that have not existed previously. This diversifies the painting structure and methods and so maximizes the transparency and depth of body colors. Thus, body colors that are closely related to technical factors will increase in the future and research on color preferences by region have been systemized to cope with global competition due to the expansion and change of auto export regions.