• The Research Journal of the Costume Culture
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• v.24 no.6
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• pp.854-872
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• 2016

The purpose of this paper is to examine the effect that Chinese tourists' perceptions of beauty products and their friendliness toward Korean culture have on beauty tourism, particularly on Chinese tourists' intent to purchase, re-purchase, and recommend beauty products. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan, and Daegu using SPSS 21.0. Cronbach's ${\alpha}$ was undertaken to test the reliability of the questions and an analysis of the frequency, factors, t-test, and Sobel test used in the study. Korean beauty was derived from two factors: "product favorability" and "product excellence and credibility." Product favorability had a significant effect on the intent to purchase, as did participants' friendliness toward Korean culture. Re-purchases and the intent to recommend beauty products were also significantly affected. In the relationship between the perception of beauty products and the intent to purchase, the study revealed partial mediation effects of the participants' friendliness toward Korean culture on product favorability and complete mediation effects on product excellence and credibility. Friendliness toward Korean culture had partially mediated the effect that product favorability had on the intent to re-purchase and recommend. Tourists' friendliness toward Korean culture had complete mediation on the effect that product excellence and credibility had on the intent to re-purchase and recommend. According to the Gender Equality and Family Act, the difference between buying and selling beauty depends on the difference between purchase and intentions. Friendliness toward Korean culture has become an important variable thanks to product superiority and reliability.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.245-252
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• 2020

Recently, as the income level of consumers increases, interest in tourism products has increased, competition among tourist destinations has been fierce. Storytelling ads are drawing attracting attention as one of the ways to establish differentiated positioning for tourism products. This study investigates the role of the involvement of tourism activity in the storytelling ads effects, and examines the effects of the attitude toward storytelling ads on tourist destination commitments, visit intention and SNS WOM (word-of-mouth) intention. This study also empirically tests the role of mental simulation in the relationship between storytelling ads attitudes and visit intention. A total of 255 usable responses were obtained from a sample of 270 consumers aged 18 or older in South Korea. Following the two-stage approach of model validation, measurement validity of each construct appearing in the structural model and hypothesized structural paths were tested. The findings show that all hypotheses are supported except H3 that posits the impact of attitude toward the storytelling ads on visit intention and mental simulation showed a moderate effect on the relationship between ads attitude and visit intention in the case of rational appeal. This study suggests that the production of storytelling ads of tourist destinations can be effective strategy to improve regional competitiveness and increase visit and SNS WOM intention.

• Science of Emotion and Sensibility
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• v.13 no.4
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• pp.733-740
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• 2010

This proposal of eco-friendly Resort wear targeting medical tourists of Jeju intend to contribute to the local economy by creating more added-values and profits. With high-quality leisure outfits, the medical tourism could provide tourists more pleasantness as well as a souvenior, which may help them to cherish the memory in Jeju. Well-developed Galot leisure outfits matched with other Galot products could result in additionary buying of other Galot items. Furthermore, by developing the size system as well as pattern grading, we can help local Galot manufacturers who currently require these standardized creation system. The summary of this research is as follows: 1. we examined the current issues and disadvantages of the local Galot through a survey. 2. We defined the Galot leisure outfit for Jeju medical tourism, conducted market research, and reflected these into representative designs for them. 3. We developed a size system as well as a pattern grading to standardize the manufacturing process.

• Journal of the Korean Society for Railway
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• v.12 no.6
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• pp.915-920
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• 2009

Place Marketing is a new strategy for the regional development, using the regional image, facility and history. The purpose of this paper is to search the possibility of place marketing in the area of railway. Already there were some cases to vitalize the close line and out-of-business station. In this context, some ideas to connect the railway with trip, leisure and regional festival are recommended. For the market place, the cooperation with local government is essential.

• Journal of Korean Society of Forest Science
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• v.90 no.6
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• pp.747-755
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• 2001

This study was analyzed the destination image and tests of image value of forest region festival by segmenting the market. A field survey was conducted during the Acasia-Honey Festival days in Chilgok, the famous acasia-honey products place, from May 12-15, 2001. In this study, 20 image items on five-point Likert scale were examined through factor analysis using a sample of 394 visitors. Four factors were identified as follows : environment, behavior-facilities, festival programs, and products. The author observed if there were statistically significant differences of destination images between the first-time and the repeat visitors, between residents and non-residents, and between purchasers and non-purchasers of acasia-honey products. The results indicated that repeat visitors and residents group had a more positive image of behavior factor such as hospitality and information for festival. And, the author found that purchasers of acasia-honey products had more positive image of product as well as environment factor such as special atmosphere, nostalgia, natural attractions, local culture, and novelty. For these results, it is possible to conclude that local government must effectively provide the festival visitors with well-defined information such as festival contents and schedule, also, develop the programs involved unique attributes of forest region festival to improve festival image.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.766-768
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• 2007

Tourism content is one of the most important tourism resources in the regions and cities. also it is generally that is close with the regional identity. Currently our country case, it is true that tourism products and festival which consisted of same or similar ones are produced and held. But, we do not recognized that tourism contents applied same or similar ones are all representative tourism resources in the regions and cities. This paper thus analyzes the regional comparison between gangneung and paju using yul-gok as tourism contents and indicates their relation and a historical process of development for appling tourism contents in each region. For the aim of this study, the comparative analytic method of this study is divided four parts-tangible cultural properties, cultural events and festival, tourism policy, tourism information.

• Journal of Industrial Convergence
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• v.17 no.4
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• pp.33-38
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• 2019

Regional tourism is an effective means of revitalizing the local economy and improving the image of the region. In order to revitalize this, efforts should be made to create regionally specialized tourism products and to preserve the unique culture and traditions. Among them, gathering information about visitors and securing the quality competitiveness of the contents of tourism contents are very important to increase the potential of cultural tourism festival. This paper collects, refines, and processes the festival-related data in a specific area in order to enhance the visitor's tourism needs and satisfaction. In particular, negative words and positive words raised during the festival were analyzed through big data visualization using word cloud.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.267-276
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• 2018

The purpose of this study is to analyze the cultural needs of foreign tourists, to investigate the cultural service elements that can be provided in 'Gamcheon Culture Village', to suggest concrete policy to improve cultural services, and ultimately to cultivate excellent international tourism culture brands in 'Gamcheon Culture Village'. In order to find out the cultural needs of foreign tourists, we conducted a case study on 'Gamcheon Culture Village' among the places where the urban regeneration proceeded. The study period was four months, and basic data were collected from foreign tourists from six countries through literature reviews, interviews and participation observation. Analysis of data was based on urban regeneration, cultural desire and service design theory, and we conducted content analysis. This study presented five cultural service goals of 'Gamcheon Culture Village'. First, it displays and promotes local characteristic culture. Second, it develops and sells cultural products. Third, it brings up a good tourist image. Fourth, it provides an unusual food. Fifth, cultural experience optimization. Through this study, it is expected to help improve the cultural service of 'Gamcheon Culture Village'.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.45-51
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• 2023

As COVID-19 made it difficult to travel abroad and attract domestic tourists to foreigners, the phenomenon of MZ generations flocking to Jeju through consumption patterns occurred. In this study, if Jeju Island uses Jeju's rural tourism and smart glasses to study how to attract and cope with domestic tourists after the pandemic and build a mobile application or smart glass to tour based on village maps, the docent guide service through smart glasses will help tourists. Furthermore, it would be very beneficial to introduce a location-based service to provide the necessary information at the location according to the movement path of tourists. In fact, we conclude that it can be implemented through the development of the Hansung Baekje Museum, and hope that the actual media can be applied to free tourist courses such as Jeju Olle Trail, as it provides various contents in selective development such as AR and VR.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.434-448
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• 2011

In this study, an empirical analysis was carried out to determine the effect of tourism motivation for traditional indigenous foods experience tourism on expectation, community attachment and tourism satisfaction in festival event. The result is as follows. First, the effect of tourism motivation for foods experience tourism on expectation of tourism products in experience event showed that exchangeable, educational, aesthetic, derivative and adventurous attributes have a positive effect on expectation of tourism products. Second, the effect of tourism motivation for foods experience tourism on community attachment in experience event showed that exchangeable, educational, aesthetic and derivative attributes have a positive effect on community attachment. Finally, expectation of tourism products and community attachment had a statistically significant effect on community attachment and tourism satisfaction, and tourism satisfaction, respectively. That suggests that the development of various food tourism resources as the tourist value, which can get tourism resources of traditional foods through festival events, could not only introduce tourists to unique food culture, but add the pleasure of delicious food and tourism. Consequently, the preservation, inheritance and development of regional indigenous foods could increased local patriotism, and develop the related industry, maximizing economic effects.